{"id":30385,"date":"2020-06-16T09:57:03","date_gmt":"2020-06-16T07:57:03","guid":{"rendered":"https:\/\/wooacademy.sk\/ako-vyzera-seo-spolupraca-a-kolko-stoji\/"},"modified":"2026-10-07T21:45:37","modified_gmt":"2026-10-07T19:45:37","slug":"jak-vypada-seo-spoluprace-a-kolik-stoji","status":"publish","type":"post","link":"https:\/\/wooacademy.sk\/cs\/jak-vypada-seo-spoluprace-a-kolik-stoji\/","title":{"rendered":"Jak vypad\u00e1 SEO spolupr\u00e1ce a kolik stoj\u00ed"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-30385\" data-postid=\"30385\" class=\"themify_builder_content themify_builder_content-30385 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_18fo982 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_e8fn982 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_oc8y211   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>SEO spolupr\u00e1ce ve WooAcademy stoj\u00ed od 480 \u20ac m\u011bs\u00ed\u010dn\u011b, jednor\u00e1zov\u00fd SEO audit 480 \u20ac, anal\u00fdza kl\u00ed\u010dov\u00fdch slov 936 \u20ac, hodina on-page prac\u00ed 48 \u20ac a zp\u011btn\u00fd odkaz od 250 \u20ac. Prvn\u00ed v\u00fdsledky p\u0159ich\u00e1zej\u00ed zpravidla za 3 a\u017e 6 m\u011bs\u00edc\u016f.<\/strong> Cena SEO nez\u00e1vis\u00ed na tom, jak velk\u00fd je web nebo kdo ho d\u011bl\u00e1, ale na tom, kolik hodin pr\u00e1ce se za m\u011bs\u00edc stihne. Tento \u010dl\u00e1nek jsem napsal v roce 2020, kdy se m\u011b klienti nej\u010dast\u011bji ptali, co vlastn\u011b SEO specialista d\u011bl\u00e1 a za co plat\u00ed. Pravidla plat\u00ed dodnes, ceny a n\u00e1stroje se posunuly, tak\u017ee jsem ho v roce 2026 doplnil o aktu\u00e1ln\u00ed \u010d\u00edsla, AI vyhled\u00e1v\u00e1n\u00ed a postup m\u011bs\u00edc po m\u011bs\u00edci. P\u016fvodn\u00ed text z\u016fstal, dopln\u011bn\u00ed jsou ozna\u010den\u00e1.<\/p>\n<p> <\/p>\n<ul class=\"wa-facts\">\n<li>SEO slu\u017eba od 480 \u20ac \/ m\u011bs\u00edc<\/li>\n<li>SEO audit 480 \u20ac, anal\u00fdza kl\u00ed\u010dov\u00fdch slov 936 \u20ac<\/li>\n<li>On-page pr\u00e1ce 48 \u20ac \/ hodina<\/li>\n<li>Zp\u011btn\u00fd odkaz od 250 \u20ac<\/li>\n<li>V\u00fdsledky za 3 a\u017e 6 m\u011bs\u00edc\u016f<\/li>\n<li>Aktualizov\u00e1no 6. 10. 2026<\/li>\n<\/ul>\n<p> <\/p>\n<p>\u017de SEO prod\u00e1v\u00e1, d\u00e1 se m\u011b\u0159it a m\u00e1 smysl se mu v\u011bnovat, u\u017e v\u00ed v\u011bt\u0161ina provozovatel\u016f online projekt\u016f. M\u00e9n\u011b zn\u00e1m\u00fd je postup spolupr\u00e1ce, konkr\u00e9tn\u00ed kroky optimalizace, cena a o\u010dek\u00e1v\u00e1n\u00ed. Poj\u010fme se pod\u00edvat, co v\u0161echno SEO obn\u00e1\u0161\u00ed.<\/p>\n<p> <\/p>\n<div class=\"wa-v\"><iframe title=\"Jak prob\u00edh\u00e1 SEO spolupr\u00e1ce ve WooAcademy \u2013 postup krok za krokem\" src=\"https:\/\/www.youtube.com\/embed\/luP5zCF-Ijk\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p> <\/p>\n<h2> <\/h2>\n<h2>SEO za 200 a\u017e 300 eur je naprosto re\u00e1ln\u00e9. Jak na to<em>?<\/em><\/h2>\n<p><strong>SEO se d\u011bl\u00e1 stejn\u011b za 100 eur jako za 10 000 eur, jen se za 100 eur stihne mnohem m\u00e9n\u011b, a v\u00fdsledky proto p\u0159ijdou pomaleji.<\/strong> Jedin\u011b tohle ovliv\u0148uje cenu SEO, nic jin\u00e9ho. Samoz\u0159ejm\u011b se bav\u00edme o poctiv\u00e9m SEO od skute\u010dn\u00e9ho SEO specialisty, nap\u0159\u00edklad ode m\u011b (Milan Fra\u0148o). Co je <a href=\"https:\/\/wooacademy.sk\/co-je-poctive-seo-a-co-nepoctive-seo\/\">poctiv\u00e9 a nepoctiv\u00e9 SEO<\/a>, jsem rozepsal zvl\u00e1\u0161\u0165, proto\u017ee pr\u00e1v\u011b tam se rozhoduje, jestli za 200 eur dostanete \u010dty\u0159i hodiny pr\u00e1ce, nebo \u010dty\u0159i hodiny v\u00fdmluv.<\/p>\n<div class=\"wa-tip\">V\u011bta o 100 a 10 000 eurech plat\u00ed i po \u0161esti letech, jen se posunula sazba. Hodina m\u00e9 on-page pr\u00e1ce stoj\u00ed 48 \u20ac, tak\u017ee za 200 a\u017e 300 \u20ac m\u011bs\u00ed\u010dn\u011b dostanete 4 a\u017e 6 hodin: nap\u0159\u00edklad jeden \u010dl\u00e1nek a opravu nejv\u011bt\u0161\u00edch technick\u00fdch chyb, nebo m\u011bs\u00edc v\u011bnovan\u00fd jen kategori\u00edm e-shopu. Komplexn\u00ed <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba<\/a>, kde se \u0159e\u0161\u00ed technika, obsah i odkazy sou\u010dasn\u011b, za\u010d\u00edn\u00e1 na 480 \u20ac m\u011bs\u00ed\u010dn\u011b, minim\u00e1ln\u011b na 3 m\u011bs\u00edce. Pod 200 \u20ac m\u011bs\u00ed\u010dn\u011b u\u017e nem\u00e1 smysl \u0159e\u0161it pr\u016fb\u011b\u017enou spolupr\u00e1ci; lep\u0161\u00ed je jednou zaplatit SEO audit a opravy si ud\u011blat sami.<\/div>\n<div> <\/div>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>M\u011bs\u00ed\u010dn\u00ed rozpo\u010det<\/th>\n<th>Co se re\u00e1ln\u011b stihne<\/th>\n<th>Pro koho<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>do 200 \u20ac<\/strong><\/td>\n<td data-label=\"Co se re\u00e1ln\u011b stihne\">Nic pr\u016fb\u011b\u017en\u011b. Jednor\u00e1zov\u00fd audit nebo konzultace a pr\u00e1ce sv\u00e9pomoc\u00ed.<\/td>\n<td data-label=\"Pro koho\">Za\u010d\u00ednaj\u00edc\u00ed web, \u017eivnostn\u00edk, lok\u00e1ln\u00ed provozovna<\/td>\n<\/tr>\n<tr>\n<td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>200 a\u017e 300 \u20ac<\/strong><\/td>\n<td data-label=\"Co se re\u00e1ln\u011b stihne\">4 a\u017e 6 hodin: jeden SEO \u010dl\u00e1nek m\u011bs\u00ed\u010dn\u011b, nebo technick\u00e9 opravy, ne oboj\u00ed.<\/td>\n<td data-label=\"Pro koho\">Mal\u00fd web se slu\u017ebami, blog, kter\u00fd u\u017e m\u00e1 z\u00e1klad<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>480 a\u017e 1 000 \u20ac<\/strong><\/td>\n<td data-label=\"Co se re\u00e1ln\u011b stihne\">Technika, 2 a\u017e 4 \u010dl\u00e1nky, intern\u00ed prolinkov\u00e1n\u00ed, m\u011b\u0159en\u00ed, prvn\u00ed odkazy.<\/td>\n<td data-label=\"Pro koho\">Men\u0161\u00ed e-shop, firma se slu\u017ebami a konkurenc\u00ed v Googlu<\/td>\n<\/tr>\n<tr>\n<td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>1 000 \u20ac a v\u00edc<\/strong><\/td>\n<td data-label=\"Co se re\u00e1ln\u011b stihne\">Pravideln\u00fd obsah, linkbuilding, lok\u00e1ln\u00ed SEO, GEO, reporting.<\/td>\n<td data-label=\"Pro koho\">E-shop s tis\u00edci produkt\u016f, v\u00edce trh\u016f, B2B<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2> <\/h2>\n<h2>Rychl\u00e1 SEO taktika (ne strategie) \u2013 nejen pro WordPress<\/h2>\n<p><strong>Tohle je seznam, se kter\u00fdm za\u010d\u00edn\u00e1m na v\u011bt\u0161in\u011b projekt\u016f, v po\u0159ad\u00ed, ve kter\u00e9m m\u00e1 smysl ho d\u011blat.<\/strong> Je to taktika, ne strategie: strategie \u0159\u00edk\u00e1, na kter\u00e1 slova a kdy, taktika \u0159\u00edk\u00e1, co se na webu fyzicky ud\u011bl\u00e1.<\/p>\n<ol class=\"wa-steps\">\n<li><strong>Technick\u00e1 \u00faprava webu<\/strong> \u2013 zrychlen\u00ed webu, smaz\u00e1n\u00ed zbyte\u010dn\u00fdch plugin\u016f, p\u0159id\u00e1n\u00ed SEO pluginu <a href=\"https:\/\/wooacademy.sk\/wordpress-seo-plugin-rank-math-yoast-killer\/\">Rank Math<\/a>, \u00faprava funkcionalit webu, kontrola a \u00faprava sitemap, robots.txt, propojen\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, p\u0159id\u00e1n\u00ed a ozna\u010den\u00ed strukturovan\u00fdch dat, propojen\u00ed Tag Manageru, Search Console, Google Analytics atd. Jak web zrychlit bez v\u00fdm\u011bny \u0161ablony, najdete v n\u00e1vodu <a href=\"https:\/\/wooacademy.sk\/ako-zrychlit-wordpress-woocommerce\/\">jak zrychlit WordPress a WooCommerce<\/a>.<\/li>\n<li><strong>UX \/ CX \u00faprava webu<\/strong> \u2013 odstran\u011bn\u00ed nedostatk\u016f, kter\u00e9 br\u00e1n\u00ed n\u00e1kupu nebo n\u00e1v\u0161t\u011bvn\u00edka od n\u00e1kupu odrazuj\u00ed = \u00faprava funkcionalit webu, vizu\u00e1ln\u00ed \u00faprava webu. Nej\u010dast\u011bji: kontaktn\u00ed formul\u00e1\u0159, kter\u00fd nefunguje na mobilu, ko\u0161\u00edk se \u010dty\u0159mi kroky, cena schovan\u00e1 za tla\u010d\u00edtkem.<\/li>\n<li><strong>Obsah webu<\/strong> \u2013 \u00faprava text\u016f webu: kategorie \u010dl\u00e1nk\u016f, star\u00e9 \u010dl\u00e1nky, kategorie produkt\u016f, popisy produkt\u016f, texty na str\u00e1nk\u00e1ch, \u00faprava a roz\u0161\u00ed\u0159en\u00ed kategori\u00ed produkt\u016f a \u010dl\u00e1nk\u016f. Na e-shopu jsou kategorie d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e blog, proto\u017ee pr\u00e1v\u011b p\u0159es n\u011b lid\u00e9 hledaj\u00ed to, co prod\u00e1v\u00e1te.<\/li>\n<li><strong>Image SEO<\/strong> \u2013 optimalizace obr\u00e1zk\u016f a multimedi\u00e1ln\u00edch soubor\u016f na webu. Form\u00e1t, velikost, n\u00e1zev souboru a alt text, podrobn\u011b v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/google-obrazky-image-seo\/\">Google obr\u00e1zky a image SEO<\/a>.<\/li>\n<li><strong>\u00daprava architektury webu a prolinkov\u00e1n\u00ed<\/strong> \u2013 aby se z ka\u017ed\u00e9 d\u016fle\u017eit\u00e9 str\u00e1nky dalo prokliknout na dal\u0161\u00ed a aby Google i \u010dlov\u011bk pochopil, co je hlavn\u00ed a co vedlej\u0161\u00ed. Postup najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/interne-prelinkovanie-pre-seo\/\">intern\u00ed prolinkov\u00e1n\u00ed pro SEO<\/a>.<\/li>\n<li><strong>Content SEO<\/strong> \u2013 tvorba SEO obsahu na webu, publikov\u00e1n\u00ed \u010dl\u00e1nk\u016f. Ne \u010dl\u00e1nek pro \u010dl\u00e1nek, ale \u010dl\u00e1nek na slovo, kter\u00e9 lid\u00e9 hledaj\u00ed a kter\u00e9 vede k produktu.<\/li>\n<li><strong>Linkbuilding<\/strong> \u2013 z\u00edsk\u00e1v\u00e1n\u00ed relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f. Podrobn\u011b n\u00ed\u017ee.<\/li>\n<li><strong>YouTube SEO<\/strong> \u2013 \u00faprava text\u016f vide\u00ed a optimalizace profilu. Video se dnes zobrazuje p\u0159\u00edmo ve v\u00fdsledc\u00edch Googlu i v AI odpov\u011bd\u00edch, proto ho po\u010d\u00edt\u00e1m do SEO.<\/li>\n<li><strong>Local SEO<\/strong> \u2013 optimalizace profilu a tvorba obsahu, tvorba virtu\u00e1ln\u00ed prohl\u00eddky. Firemn\u00ed profil Google je pro provozovnu s adresou \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e cel\u00fd web.<\/li>\n<li><strong>Reporting, kontrola dat, optimalizace<\/strong> \u2013 bez \u010d\u00edsel nev\u00edte, jestli n\u011bco z toho funguje. <a href=\"https:\/\/wooacademy.sk\/produkt\/nastavenie-seo-reportingu-google-data-studio\/\">SEO reporting v Looker Studio<\/a> nastav\u00edm jednou a pak se na n\u011bj d\u00edv\u00e1me ka\u017ed\u00fd m\u011bs\u00edc.<\/li>\n<\/ol>\n<p>V SEO m\u00e1m nejrychlej\u0161\u00ed v\u00fdsledky s vlastn\u00edmi projekty (e-shopy i slu\u017eby). Neomezuje m\u011b rozpo\u010det, \u010das na schvalov\u00e1n\u00ed text\u016f ani \u010dek\u00e1n\u00ed na klientova v\u00fdvoj\u00e1\u0159e kv\u016fli \u00faprav\u00e1m str\u00e1nky a schv\u00e1len\u00ed navr\u017een\u00e9 strategie. P\u0159esn\u011b tyhle t\u0159i v\u011bci (schvalov\u00e1n\u00ed, v\u00fdvoj\u00e1\u0159, rozpo\u010det) nej\u010dast\u011bji brzd\u00ed i klientsk\u00e9 projekty, a proto je \u0159e\u0161\u00edm hned na za\u010d\u00e1tku spolupr\u00e1ce.<\/p>\n<p> <\/p>\n<div class=\"wa-tip\">K deseti bod\u016fm p\u0159ibyl jeden\u00e1ct\u00fd: <strong>viditelnost v AI odpov\u011bd\u00edch<\/strong>. ChatGPT, Perplexity a Google AI Overviews cituj\u00ed str\u00e1nky, kter\u00e9 jsou technicky dostupn\u00e9 pro jejich crawlery, maj\u00ed jasnou strukturu nadpis\u016f a odstavec, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zku s\u00e1m o sob\u011b. V\u011bt\u0161inu z toho \u0159e\u0161\u00ed dob\u0159e ud\u011blan\u00e9 on-page SEO, zbytek najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/geo-optimalizacia-ai-vyhladavanie\/\">GEO optimalizace pro AI vyhled\u00e1v\u00e1n\u00ed<\/a>. A je\u0161t\u011b jedna zm\u011bna oproti roku 2020: u technick\u00fdch \u00faprav se u\u017e ned\u00edv\u00e1m jen na PageSpeed, ale i do <a href=\"https:\/\/wooacademy.sk\/access-log-subor-ktory-mate-zadarmo-a-nikdy-ste-ho-neotvorili\/\">access logu<\/a>, kde je vid\u011bt, jestli Googlebot a AI boti na web v\u016fbec chod\u00ed a co jim server vrac\u00ed.<\/div>\n<h2> <\/h2>\n<h2>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/h2>\n<p><strong>Tady cel\u00e9 SEO za\u010d\u00edn\u00e1.<\/strong> Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je pro v\u011bt\u0161inu online projekt\u016f nutnost. A\u0165 u\u017e kompletn\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov, nebo content gap anal\u00fdza, p\u0159\u00edpadn\u011b si jen vyt\u00e1hnete n\u011bkter\u00e1 vytipovan\u00e1 kl\u00ed\u010dov\u00e1 slova z n\u00e1stroje jako <a href=\"https:\/\/www.marketingminer.com\/sk\" target=\"_blank\" rel=\"noopener\">Marketing Miner<\/a> a ov\u011b\u0159\u00edte si m\u011bs\u00ed\u010dn\u00ed objemy hledanosti, podobn\u00e1 slova, konkurenci, CPC a podobn\u011b.<\/p>\n<h3>K \u010demu je anal\u00fdza kl\u00ed\u010dov\u00fdch slov dobr\u00e1 a co m\u016f\u017ee p\u0159in\u00e9st?<\/h3>\n<p>Z anal\u00fdzy si vytipujete slova, kter\u00e1 lid\u00e9 vyhled\u00e1vaj\u00ed a se kter\u00fdmi m\u00e1te \u0161anci dostat se s webem v\u00fd\u0161 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SEO difficulty). N\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou prost\u011b velmi konkuren\u010dn\u00ed a prvn\u00ed stranu obsazuj\u00ed siln\u00e9 weby, kter\u00e9 byste za kr\u00e1tkou dobu jen velmi t\u011b\u017eko p\u0159ekonali.<\/p>\n<p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov p\u0159in\u00e1\u0161\u00ed nap\u0159\u00edklad \u00fasporu \u010dasu, kter\u00fd byste jinak str\u00e1vili psan\u00edm nerelevantn\u00edch blogov\u00fdch \u010dl\u00e1nk\u016f bez \u0161ance na prvn\u00ed stranu v Googlu. Bez anal\u00fdzy kl\u00ed\u010dov\u00fdch slov (pokud je dobr\u00e1, je jedno, v jak\u00e9 podob\u011b ji dostanete) se SEO nav\u00edc d\u00e1 jen velmi t\u011b\u017eko v\u016fbec za\u010d\u00edt.<\/p>\n<p>Cena anal\u00fdzy kl\u00ed\u010dov\u00fdch slov od WooAcademy se v roce 2020 pohybovala od 550 do 1 000 \u20ac. Anal\u00fdzu si m\u016f\u017eete ud\u011blat i sami, r\u00e1di v\u00e1s to nau\u010d\u00edme na workshopu. Jak na to a kde za\u010d\u00edt, najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/analyza-klicovych-slov-jak-na-to-a-kde-zacit\/\">anal\u00fdza kl\u00ed\u010dov\u00fdch slov: jak na to<\/a>.<\/p>\n<div> <\/div>\n<div class=\"wa-tip\"><a href=\"https:\/\/wooacademy.sk\/produkt\/analyza-klucovych-slov-sluzba\/\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a> pro slovensk\u00fd trh stoj\u00ed 936 \u20ac a dostanete Excel s 800 a\u017e 8 000 slovy podle velikosti webu, rozt\u0159\u00edd\u011bn\u00fd podle z\u00e1m\u011bru hled\u00e1n\u00ed a p\u0159i\u0159azen\u00fd ke str\u00e1nk\u00e1m, kter\u00e9 na n\u011b maj\u00ed c\u00edlit. U v\u00edcejazy\u010dn\u00e9ho webu se cena po\u010d\u00edt\u00e1 za jazyk. <a href=\"https:\/\/wooacademy.sk\/produkt\/skolenie-analyza-klucovych-slov\/\">\u0160kolen\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/a>, na kter\u00e9m si ji ud\u011bl\u00e1te sami ve vlastn\u00edm n\u00e1stroji, stoj\u00ed 680 \u20ac (v roce 2020 to byl workshop za 136 \u20ac, dnes je to individu\u00e1ln\u00ed \u0161kolen\u00ed na va\u0161em projektu). Zm\u011bnilo se i to, co z anal\u00fdzy vyb\u00edr\u00e1m: krom\u011b objemu hled\u00e1n\u00ed sleduji, u kter\u00fdch dotaz\u016f Google zobrazuje AI Overview, proto\u017ee tam kles\u00e1 proklik i z prvn\u00ed pozice a vyplat\u00ed se c\u00edlit na odstavec, kter\u00fd AI cituje.<\/div>\n<h2> <\/h2>\n<h2>On-page<\/h2>\n<p><strong>Bez webu a obsahu se SEO d\u011blat ned\u00e1.<\/strong> Kvalita webu a obsahu rozhodne o tom, jestli z organiky budete m\u00edt i objedn\u00e1vky, nebo jen vyhod\u00edte pen\u00edze a ztrat\u00edte drahocenn\u00fd \u010das.<\/p>\n<p>Kdy\u017e publikujete web bez SEO a social aktivit, je v podstat\u011b neviditeln\u00fd. Mus\u00ed to b\u00fdt velk\u00e1 n\u00e1hoda, aby se k v\u00e1m n\u011bkdo dostal a p\u0159\u00edpadn\u011b u v\u00e1s ud\u011blal konverzi (n\u00e1kup).<\/p>\n<p>SEO byste m\u011bli \u0159e\u0161it u\u017e p\u0159i tvorb\u011b webu, vyhnete se tak n\u011bkter\u00fdm nep\u0159\u00edjemnostem s \u00fapravami webu v budoucnu. Ne v\u0161ichni tv\u016frci web\u016f se v SEO vyznaj\u00ed a d\u011blaj\u00ed weby aspo\u0148 se z\u00e1kladn\u00edm nastaven\u00edm, architekturou a podobn\u011b. Proto web, kter\u00fd d\u011bl\u00e1m nebo kontroluji p\u0159i <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/tvorba-webovej-stranky\/\">tvorb\u011b webov\u00e9 str\u00e1nky<\/a>, m\u00e1 SEO nastaven\u00e9 p\u0159ed spu\u0161t\u011bn\u00edm, ne a\u017e po n\u011bm.<\/p>\n<h3> <\/h3>\n<h3>Co v r\u00e1mci spolupr\u00e1ce d\u011bl\u00e1m jako prvn\u00ed?<\/h3>\n<p>Kdy\u017e m\u011b oslov\u00ed klient se SEO projektem, jako prvn\u00ed:<\/p>\n<ol class=\"wa-steps\">\n<li><strong>Prov\u011b\u0159\u00edm, na kolik kl\u00ed\u010dov\u00fdch slov se web indexuje<\/strong> pomoc\u00ed <a href=\"https:\/\/help.marketingminer.com\/sk\/article\/kontrola-indexacie-stranok-na-google-154qiel\/\" target=\"_blank\" rel=\"noopener\">Marketing Mineru<\/a>. Pokud se web zobrazuje na 30 slov a konkurence na 3 000, v\u00edm, kde jsme a kolik pr\u00e1ce n\u00e1s \u010dek\u00e1.<\/li>\n<li><strong>Prov\u011b\u0159\u00edm, kolik str\u00e1nek je indexovan\u00fdch a jestli m\u00e1 web n\u011bjak\u00e9 probl\u00e9my<\/strong>, n\u00e1stroji jako <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a> nebo <a href=\"https:\/\/www.link-assistant.com\/website-auditor\/\" target=\"_blank\" rel=\"noopener\">Website Auditor<\/a>, a odhal\u00edm hlavn\u00ed probl\u00e9my: duplicitn\u00ed title, chyb\u011bj\u00edc\u00ed H1, \u0159et\u011bzen\u00e1 p\u0159esm\u011brov\u00e1n\u00ed, str\u00e1nky s noindex, kter\u00e9 maj\u00ed b\u00fdt v indexu.<\/li>\n<li><strong>Vy\u017e\u00e1d\u00e1m si p\u0159\u00edstupy do Google Analytics, Search Console a webu.<\/strong> Bez <a href=\"https:\/\/wooacademy.sk\/google-search-console\/\">Search Console<\/a> se SEO d\u011blat ned\u00e1, proto\u017ee jen tam je vid\u011bt, na co se web zobrazuje a na co se klik\u00e1. Jak p\u0159idat Analytics do WordPressu, ukazuji ve <a href=\"https:\/\/www.youtube.com\/watch?v=bpcWHRPHKO8\" target=\"_blank\" rel=\"noopener\">videu<\/a>.<\/li>\n<li><strong>Zkontroluji zp\u011btn\u00e9 odkazy<\/strong> \u2013 kolik jich je, odkud jsou a jestli mezi nimi nen\u00ed n\u011bco, co webu \u0161kod\u00ed.<\/li>\n<li><strong>Navrhnu strategii a taktiku<\/strong> \u2013 kter\u00e1 slova, kter\u00e9 str\u00e1nky, v jak\u00e9m po\u0159ad\u00ed a za kolik hodin m\u011bs\u00ed\u010dn\u011b. Orienta\u010dn\u00ed cen\u00edk najdete na str\u00e1nce <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/seo-optimalizacia-pre-vyhladavace\/\">SEO slu\u017eby<\/a>.<\/li>\n<\/ol>\n<p> <\/p>\n<div class=\"wa-v\"><iframe title=\"Jak\u00fd je prvn\u00ed krok optimalizace webu pro vyhled\u00e1va\u010de\" src=\"https:\/\/www.youtube.com\/embed\/CWYjhwTYtg4\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div> <\/div>\n<div class=\"wa-tip\">T\u011bchto p\u011bt krok\u016f dnes d\u011bl\u00e1m jako <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">SEO audit webu<\/a> za 480 \u20ac (10 hodin pr\u00e1ce), s dokumentem, kde jsou chyby se\u0159azen\u00e9 podle toho, co p\u0159inese nejv\u00edc. P\u0159ibyly t\u0159i kontroly, kter\u00e9 v roce 2020 nebyly: <a href=\"https:\/\/wooacademy.sk\/core-web-vitals-google-search-console\/\">Core Web Vitals v Search Console<\/a> na re\u00e1ln\u00fdch u\u017eivatel\u00edch, ne v laboratorn\u00edm testu; <a href=\"https:\/\/wooacademy.sk\/skripty-tretich-stran-rychlost-webu\/\">skripty t\u0159et\u00edch stran<\/a>, kter\u00e9 zpomaluj\u00ed web v\u00edc ne\u017e samotn\u00e1 \u0161ablona; a <a href=\"https:\/\/wooacademy.sk\/technicke-seo-pre-ai\/\">technick\u00e9 SEO pro AI<\/a>, tedy jestli robots.txt pou\u0161t\u00ed Googlebota a z\u00e1rove\u0148 neblokuje GPTBot a ClaudeBot a jestli se obsah vykresl\u00ed bez JavaScriptu.<\/div>\n<h3> <\/h3>\n<h3>Co obsahuje SEO a kolik stoj\u00ed?<\/h3>\n<p>N\u011bkter\u00e9 pr\u00e1ce b\u011b\u017e\u00ed soub\u011b\u017en\u011b, na n\u011bkter\u00e9 kroky mus\u00edm \u010dekat. Pod\u00edvejte se, co v r\u00e1mci SEO d\u011bl\u00e1m na WordPress projektech.<\/p>\n<ul>\n<li><strong>Tvorba obsahu:<\/strong> na z\u00e1klad\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov se vyberou slova pro tvorbu obsahu. Zad\u00e1n\u00ed se bu\u010f p\u0159ed\u00e1 copywriter\u016fm, nebo si klient \u010dl\u00e1nky nap\u00ed\u0161e s\u00e1m. \u010cl\u00e1nky od klienta i od copywritera upravuji a dola\u010fuji pro SEO. Na za\u010d\u00e1tek je dobr\u00e9 pokr\u00fdt obsahem co nejv\u00edc relevantn\u00edch kl\u00ed\u010dov\u00fdch slov. Proto je dobr\u00e9 za\u010d\u00edt s 5 a\u017e 15 \u010dl\u00e1nky (pokud web nem\u00e1 \u017e\u00e1dn\u00fd obsah; pokud m\u00e1, n\u011bkdy sta\u010d\u00ed p\u0159epracovat spoustu star\u00e9ho obsahu). Potom publikovat pravideln\u011b na vybran\u00e1 slova a t\u00e9mata. Cena za SEO \u010dl\u00e1nek (rozsah 4 a\u017e 6 stran) se v roce 2020 pohybovala kolem 150 \u20ac.<\/li>\n<li><strong>\u00daprava vizu\u00e1lu str\u00e1nky (UX faktory)<\/strong> \u2013 pokud je pot\u0159eba, cena se \u00fa\u010dtuje podle rozsahu prac\u00ed. Z\u00e1kladn\u00ed v\u011bci je mo\u017en\u00e9 upravit do 5 hodin pr\u00e1ce, v roce 2020 to bylo 145 \u20ac.<\/li>\n<li><strong>Technick\u00e1 \u00faprava webu<\/strong> \u2013 web zrychl\u00edm, uprav\u00edm sitemap, robots.txt, optimalizace plugin\u016f, optimalizace strukturovan\u00fdch dat: 4 a\u017e 6 hodin.<\/li>\n<li><strong>Prolinkov\u00e1n\u00ed sou\u010dasn\u00e9ho obsahu webu a \u00faprava architektury str\u00e1nky<\/strong> (kategori\u00ed, podkategori\u00ed, produkt\u016f i \u010dl\u00e1nk\u016f): 3 a\u017e 5 hodin.<\/li>\n<li><strong>Propojen\u00ed webu s Google Analytics, Google Search Console, Tag Managerem, nastaven\u00ed m\u011b\u0159en\u00ed konverz\u00ed<\/strong> atd.: maxim\u00e1ln\u011b 2 a\u017e 3 hodiny.<\/li>\n<li><strong>Optimalizace local SEO p\u0159es firemn\u00ed profil Google<\/strong> (tehdy Google My Business): 3 a\u017e 5 hodin.<\/li>\n<li><strong>Dal\u0161\u00ed slu\u017eby a kroky<\/strong> podle pot\u0159eby a zvolen\u00e9 strategie.<\/li>\n<\/ul>\n<p> <\/p>\n<p><strong>80 % SEO = dobr\u00fd obsah.<\/strong> Jak takov\u00fd obsah vypad\u00e1, najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/jak-vypada-opravdu-dobry-seo-clanek\/\">jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek<\/a>. Zbyl\u00fdch 20 % tvo\u0159\u00ed technika a odkazy, a pr\u00e1v\u011b t\u011bch 20 % rozhoduje, kdy\u017e m\u00e1 konkurence stejn\u011b dobr\u00fd obsah jako vy.<\/p>\n<div> <\/div>\n<div class=\"wa-tip\">Hodiny z\u016fstaly stejn\u00e9, sazba se zm\u011bnila na 48 \u20ac za hodinu <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-on-page-sluzby\/\">on-page SEO prac\u00ed<\/a> (bal\u00ed\u010dek 10 hodin 480 \u20ac). <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-clanky-copywriting\/\">SEO \u010dl\u00e1nek<\/a> stoj\u00ed 30 \u20ac za normostranu, \u010dl\u00e1nek o \u0161esti normostran\u00e1ch 155 \u20ac, publikov\u00e1n\u00ed ve WordPressu 16 a\u017e 48 \u20ac podle n\u00e1ro\u010dnosti. P\u0159ehled, jak se ceny za \u0161est let posunuly:<\/div>\n<div> <\/div>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Polo\u017eka<\/th>\n<th>Rozsah<\/th>\n<th>Cena 2020<\/th>\n<th>Cena 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Polo\u017eka\">SEO \u010dl\u00e1nek<\/td>\n<td data-label=\"Rozsah\">4 a\u017e 6 normostran<\/td>\n<td data-label=\"Cena 2020\">kolem 150 \u20ac<\/td>\n<td data-label=\"Cena 2026\">30 \u20ac \/ NS, 6 NS 155 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">UX \u00fapravy webu<\/td>\n<td data-label=\"Rozsah\">do 5 hodin<\/td>\n<td data-label=\"Cena 2020\">145 \u20ac<\/td>\n<td data-label=\"Cena 2026\">240 \u20ac (5 \u00d7 48 \u20ac)<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Technick\u00e1 \u00faprava webu<\/td>\n<td data-label=\"Rozsah\">4 a\u017e 6 hodin<\/td>\n<td data-label=\"Cena 2020\">podle hodin<\/td>\n<td data-label=\"Cena 2026\">192 a\u017e 288 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Prolinkov\u00e1n\u00ed a architektura<\/td>\n<td data-label=\"Rozsah\">3 a\u017e 5 hodin<\/td>\n<td data-label=\"Cena 2020\">podle hodin<\/td>\n<td data-label=\"Cena 2026\">144 a\u017e 240 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Analytics, Search Console, m\u011b\u0159en\u00ed<\/td>\n<td data-label=\"Rozsah\">2 a\u017e 3 hodiny<\/td>\n<td data-label=\"Cena 2020\">podle hodin<\/td>\n<td data-label=\"Cena 2026\">96 a\u017e 144 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Lok\u00e1ln\u00ed SEO (firemn\u00ed profil)<\/td>\n<td data-label=\"Rozsah\">3 a\u017e 5 hodin<\/td>\n<td data-label=\"Cena 2020\">podle hodin<\/td>\n<td data-label=\"Cena 2026\">144 a\u017e 240 \u20ac, <a href=\"https:\/\/wooacademy.sk\/produkt\/local-seo-pre-ai-chatgpt-url-local-seo-landing-page\/\">lok\u00e1ln\u00ed str\u00e1nka pro AI<\/a> 420 \u20ac<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"Polo\u017eka\">SEO audit webu<\/td>\n<td data-label=\"Rozsah\">10 hodin<\/td>\n<td data-label=\"Cena 2020\">v cen\u011b spolupr\u00e1ce<\/td>\n<td data-label=\"Cena 2026\">480 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/td>\n<td data-label=\"Rozsah\">800 a\u017e 8 000 slov<\/td>\n<td data-label=\"Cena 2020\">550 a\u017e 1 000 \u20ac<\/td>\n<td data-label=\"Cena 2026\">936 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Polo\u017eka\">Komplexn\u00ed SEO slu\u017eba<\/td>\n<td data-label=\"Rozsah\">m\u011bs\u00ed\u010dn\u011b, min. 3 m\u011bs\u00edce<\/td>\n<td data-label=\"Cena 2020\">od 200 \u20ac<\/td>\n<td data-label=\"Cena 2026\">od 480 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Ceny jsou kone\u010dn\u00e9, WooAcademy nen\u00ed pl\u00e1tcem DPH. Pokud chcete v\u011bd\u011bt, jak cel\u00e1 slu\u017eba funguje a co dostanete v reportu, najdete to ve videu n\u00ed\u017ee.<\/p>\n<p> <\/p>\n<div class=\"wa-v\"><iframe title=\"SEO slu\u017eby \u2013 jak funguje SEO slu\u017eba ve WooAcademy\" src=\"https:\/\/www.youtube.com\/embed\/ENL1ycd5bA8\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3> <\/h3>\n<h3>Na co si d\u00e1t u ceny SEO pozor<\/h3>\n<p><strong>\u010cty\u0159i v\u011bci, u kter\u00fdch se vyplat\u00ed zeptat se je\u0161t\u011b jednou, ne\u017e zaplat\u00edte.<\/strong> Ka\u017edou z nich jsem vid\u011bl u klient\u016f, kte\u0159\u00ed p\u0159i\u0161li po \u0161patn\u00e9 zku\u0161enosti, a ka\u017edou jsem shrnul do kr\u00e1tk\u00e9ho videa.<\/p>\n<div class=\"wa-4 wa-sh wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe title=\"Jednor\u00e1zov\u00e9 nastaven\u00ed SEO \u2013 red flag\" src=\"https:\/\/www.youtube.com\/embed\/g3XOyK9epGw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"SEO optimalizace zdarma \u2013 jde to?\" src=\"https:\/\/www.youtube.com\/embed\/UmxCNJraGmc\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"Fale\u0161n\u00e9 SEO reference a fale\u0161n\u00e9 v\u00fdsledky\" src=\"https:\/\/www.youtube.com\/embed\/ZFAFNTYXUpo\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"1. m\u00edsto v Googlu a \u017e\u00e1dn\u00e1 prokliknut\u00ed ani objedn\u00e1vky\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p> <\/p>\n<p class=\"wa-mt\">Jednor\u00e1zov\u00e9 nastaven\u00ed SEO za pevnou \u010d\u00e1stku bez dal\u0161\u00ed pr\u00e1ce, SEO zdarma k webu, reference bez ov\u011b\u0159iteln\u00fdch \u010d\u00edsel a prvn\u00ed m\u00edsto na slovo, kter\u00e9 nikdo nehled\u00e1. Dal\u0161\u00ed p\u0159\u00edpady z praxe najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/seo-specialista-seo-konzultant-a-moje-napln-prace\/\">SEO specialista a moje n\u00e1pl\u0148 pr\u00e1ce<\/a>, kde je sedm SEO fail\u016f i s p\u0159\u00edb\u011bhy.<\/p>\n<h2> <\/h2>\n<h2>Linkbuilding<\/h2>\n<p><strong>Linkbuilding je o z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f na v\u00e1\u0161 web.<\/strong> \u010c\u00edm v\u00edc relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f, t\u00edm v\u011bt\u0161\u00ed \u0161ance na vy\u0161\u0161\u00ed pozice pro URL, na kterou odkazy sm\u011b\u0159uj\u00ed, i pro celou dom\u00e9nu. Co p\u0159esn\u011b je <a href=\"https:\/\/wooacademy.sk\/spatny-odkaz-backlink\/\">zp\u011btn\u00fd odkaz<\/a> a jak ho Google hodnot\u00ed, m\u00e1m v samostatn\u00e9m \u010dl\u00e1nku.<\/p>\n<p>Jednoduch\u00e9, \u017ee?<\/p>\n<h3> <\/h3>\n<h3>Co obn\u00e1\u0161\u00ed linkbuilding?<\/h3>\n<ul>\n<li>v\u00fdb\u011br str\u00e1nek, port\u00e1l\u016f, magaz\u00edn\u016f, f\u00f3r a blog\u016f, kter\u00e9 se v\u011bnuj\u00ed t\u00e9matu, o kter\u00e9m p\u00ed\u0161ete na sv\u00e9m webu, a kter\u00e9 maj\u00ed slu\u0161nou domain authority<\/li>\n<li>v\u00fdb\u011br vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov, t\u00e9mat a \u010dl\u00e1nk\u016f, ze kter\u00fdch povedou zp\u011btn\u00e9 odkazy na v\u00e1\u0161 web<\/li>\n<li>domluva ceny nebo barteru za n\u00e1kup zp\u011btn\u00e9ho odkazu nebo za uve\u0159ejn\u011bn\u00ed va\u0161eho \u010dl\u00e1nku se zp\u011btn\u00fdm odkazem<\/li>\n<li>pokud jde o uve\u0159ejn\u011bn\u00ed zp\u011btn\u00e9ho odkazu i s \u010dl\u00e1nkem, tak naps\u00e1n\u00ed \u010dl\u00e1nku<\/li>\n<\/ul>\n<p>Z t\u011bch \u010dty\u0159 bod\u016f zabere nejv\u00edc \u010dasu ten prvn\u00ed. Naj\u00edt 20 web\u016f, kter\u00e9 jsou v t\u00e9matu, maj\u00ed re\u00e1lnou n\u00e1v\u0161t\u011bvnost a nejsou to odkazov\u00e9 farmy, trv\u00e1 d\u00e9le ne\u017e napsat \u010dl\u00e1nek. A pr\u00e1v\u011b tenhle krok levn\u00e9 bal\u00ed\u010dky odkaz\u016f p\u0159eskakuj\u00ed.<\/p>\n<h3> <\/h3>\n<h3>Kolik stoj\u00ed linkbuilding?<\/h3>\n<p>Pokud budete zp\u011btn\u00e9 odkazy nakupovat sami, cena se pohybuje od 25 do 800 \u20ac za zp\u011btn\u00fd odkaz. Naps\u00e1n\u00ed \u010dl\u00e1nku, pokud jde o odkaz s \u010dl\u00e1nkem, je nav\u00edc.<\/p>\n<p>V r\u00e1mci WooAcademy jsme v roce 2020 um\u011bli zajistit linkbuilding od 350 \u20ac za 5 a\u017e 6 zp\u011btn\u00fdch odkaz\u016f na dom\u00e9n\u00e1ch s dobrou domain authority.<\/p>\n<p>V\u00fdhodou spolupr\u00e1ce s linkbuilderem je ni\u017e\u0161\u00ed cena za zp\u011btn\u00e9 odkazy, ne\u017e jakou byste z\u00edskali sami. Linkbuilde\u0159i nakupuj\u00ed zp\u011btn\u00e9 odkazy ve velk\u00e9m, proto maj\u00ed ni\u017e\u0161\u00ed ceny.<\/p>\n<div> <\/div>\n<div class=\"wa-tip\">Ceny odkaz\u016f na slovensk\u00fdch webech \u0161ly nahoru a hlavn\u011b se rozd\u011blily: odkaz z PBN s\u00edt\u011b nebo z magaz\u00ednu, kter\u00fd publikuje 30 PR \u010dl\u00e1nk\u016f denn\u011b, po\u0159\u00e1d stoj\u00ed 25 a\u017e 60 \u20ac, ale Google ho ignoruje a AI modely takovou str\u00e1nku necituj\u00ed. Odkaz z webu, kter\u00fd m\u00e1 re\u00e1lnou n\u00e1v\u0161t\u011bvnost a je v t\u00e9matu, stoj\u00ed 150 a\u017e 400 \u20ac. Proto dnes <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/nakup-zpetnych-odkazu-cena\/\">n\u00e1kup zp\u011btn\u00fdch odkaz\u016f<\/a> p\u0159es WooAcademy stoj\u00ed od 250 \u20ac za jeden odkaz a 750 \u20ac za t\u0159i, v\u010detn\u011b v\u00fdb\u011bru webu a textu. M\u00e9n\u011b odkaz\u016f, ale z m\u00edst, kter\u00e1 n\u011bco v\u00e1\u017e\u00ed. Pokud si chcete odkazy sh\u00e1n\u011bt sami a u\u0161et\u0159it za agenturu, je na to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/linkbuilding-skoleni\/\">linkbuilding \u0161kolen\u00ed<\/a> za 394 \u20ac.<\/div>\n<h3> <\/h3>\n<h3>Co m\u016f\u017ee linkbuilding p\u0159in\u00e9st?<\/h3>\n<p>Na n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova maj\u00ed weby na 1. stran\u011b Googlu hodn\u011b zp\u011btn\u00fdch odkaz\u016f, na jin\u00e1 nemus\u00ed m\u00edt weby na 1. stran\u011b \u017e\u00e1dn\u00e9 zp\u011btn\u00e9 odkazy.<\/p>\n<p>Pokud se s dob\u0159e napsan\u00fdm obsahem nedok\u00e1\u017eete dostat na 1. stranu Googlu a va\u0161e konkurence m\u00e1 zp\u011btn\u00e9 odkazy, z\u00edsk\u00e1n\u00ed 1 a\u017e 5 zp\u011btn\u00fdch odkaz\u016f v\u00e1m m\u016f\u017ee pomoct dostat se na 1. stranu a z\u00edsk\u00e1vat n\u00e1v\u0161t\u011bvy webu a potenci\u00e1ln\u00ed klienty.<\/p>\n<p><strong>Jednoduch\u00fd p\u0159epo\u010det:<\/strong> budete d\u011blat linkbuilding 3 m\u011bs\u00edce, z\u00edsk\u00e1te minim\u00e1ln\u011b 15 zp\u011btn\u00fdch odkaz\u016f a m\u00e1te \u0161anci posunout 3 a\u017e 6 str\u00e1nek (va\u0161ich URL) na 3 a\u017e 6 kl\u00ed\u010dov\u00fdch slov na 1. stranu Googlu.<\/p>\n<p>Pokud ka\u017ed\u00e9 z t\u011bchto slov m\u011bs\u00ed\u010dn\u011b vyhled\u00e1v\u00e1 1 000 lid\u00ed = 6 000 vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b. Pokud z\u00edsk\u00e1te m\u00edru prokliku nap\u0159\u00edklad 10 % = 600 n\u00e1v\u0161t\u011bv. Pokud m\u00e1te konverzn\u00ed pom\u011br 1 a\u017e 2 % = 6 a\u017e 12 konverz\u00ed m\u011bs\u00ed\u010dn\u011b ze SEO z t\u011bchto 3 a\u017e 6 slov. Je na v\u00e1s, jestli se v\u00e1m to podle ceny produktu, mar\u017ee atd. vyplat\u00ed.<\/p>\n<p>Tohle byl \u010dist\u011b orienta\u010dn\u00ed a nep\u0159esn\u00fd p\u0159epo\u010det a nezahrnoval podobn\u00e1 slova a dal\u0161\u00ed faktory.<\/p>\n<div> <\/div>\n<div class=\"wa-tip\">P\u0159epo\u010det nech\u00e1v\u00e1m, proto\u017ee princip je stejn\u00fd, jen si dopl\u0148te dv\u011b v\u011bci. Zaprv\u00e9: u dotaz\u016f, kde Google zobrazuje AI Overview, je proklik z prvn\u00ed strany ni\u017e\u0161\u00ed, tak\u017ee 10 % po\u010d\u00edtejte sp\u00ed\u0161 pro dotazy s n\u00e1kupn\u00edm z\u00e1m\u011brem (n\u00e1zev produktu, slu\u017eba + m\u011bsto), ne pro ot\u00e1zky typu co je. Zadruh\u00e9: odkazy dnes d\u011blaj\u00ed je\u0161t\u011b jednu v\u011bc, kterou v roce 2020 ned\u011blaly: ur\u010duj\u00ed, jestli v\u00e1s zm\u00edn\u00ed ChatGPT. AI modely se o zna\u010dce u\u010d\u00ed z toho, kde se o n\u00ed p\u00ed\u0161e, a odkaz z recenze nebo srovn\u00e1n\u00ed na tematick\u00e9m webu je z\u00e1rove\u0148 <a href=\"https:\/\/wooacademy.sk\/zmienky-o-znacke-v-ai-citacie-chatgpt-ai-overviews\/\">zm\u00ednka o zna\u010dce, kterou AI cituje<\/a>. Proto dnes p\u0159i v\u00fdb\u011bru web\u016f pro odkazy sleduji i to, jestli je AI odpov\u011bdi cituj\u00ed.<\/div>\n<div> <\/div>\n<div class=\"wa-4 wa-sh wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe title=\"Co jsou zp\u011btn\u00e9 odkazy a funguj\u00ed je\u0161t\u011b?\" src=\"https:\/\/www.youtube.com\/embed\/mhxgiRqXw5g\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"Co je on-page a off-page SEO\" src=\"https:\/\/www.youtube.com\/embed\/vgbTojeqxek\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"Jak zjistit pozice ve vyhled\u00e1va\u010di zdarma\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe title=\"Rychlost webu jako SEO faktor \u2013 jak l\u017eou\" src=\"https:\/\/www.youtube.com\/embed\/iHMCSKgXenw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<h2> <\/h2>\n<h2>Jak vypad\u00e1 SEO spolupr\u00e1ce m\u011bs\u00edc po m\u011bs\u00edci<em>?<\/em><\/h2>\n<p><strong>Prvn\u00ed m\u011bs\u00edc audit a anal\u00fdza, druh\u00fd a t\u0159et\u00ed technika a obsah, od \u010dtvrt\u00e9ho odkazy a vyhodnocov\u00e1n\u00ed.<\/strong> Tahle sekce v p\u016fvodn\u00edm \u010dl\u00e1nku chyb\u011bla, proto\u017ee jsem ji tehdy vysv\u011btloval ka\u017ed\u00e9mu klientovi osobn\u011b. Takhle vypad\u00e1 b\u011b\u017en\u00e1 spolupr\u00e1ce od 480 \u20ac m\u011bs\u00ed\u010dn\u011b na men\u0161\u00edm e-shopu nebo webu se slu\u017ebami.<\/p>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<h3>1. m\u011bs\u00edc<\/h3>\n<p>P\u0159\u00edstupy, SEO audit, anal\u00fdza kl\u00ed\u010dov\u00fdch slov, p\u0159i\u0159azen\u00ed slov ke str\u00e1nk\u00e1m, pl\u00e1n na 3 m\u011bs\u00edce. Oprava toho, co blokuje indexaci.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<h3>2. a\u017e 3. m\u011bs\u00edc<\/h3>\n<p>Technick\u00e9 opravy, rychlost, sch\u00e9ma, kategorie a produkty, prvn\u00ed 2 a\u017e 4 \u010dl\u00e1nky, intern\u00ed prolinkov\u00e1n\u00ed, m\u011b\u0159en\u00ed v GA4 a Search Console.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<h3>4. a\u017e 6. m\u011bs\u00edc<\/h3>\n<p>Pravideln\u00fd obsah, prvn\u00ed zp\u011btn\u00e9 odkazy, lok\u00e1ln\u00ed SEO, \u00faprava str\u00e1nek podle dat ze Search Console. Prvn\u00ed m\u011b\u0159iteln\u00e9 zm\u011bny v klic\u00edch.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<p><span class=\"wa-n\">4<\/span><\/p>\n<h3>od 7. m\u011bs\u00edce<\/h3>\n<p>Roz\u0161i\u0159ov\u00e1n\u00ed obsahu podle toho, co roste, odkazy na str\u00e1nky, kter\u00e9 jsou na 2. stran\u011b, GEO pro AI odpov\u011bdi, m\u011bs\u00ed\u010dn\u00ed report.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\">Komunikace prob\u00edh\u00e1 e-mailem a jedn\u00edm hovorem m\u011bs\u00ed\u010dn\u011b nad reportem. Nepot\u0159ebuji schvalovat ka\u017ed\u00fd title, pot\u0159ebuji, aby klient um\u011bl odpov\u011bd\u011bt na ot\u00e1zky o sv\u00e9m produktu a aby se texty publikovaly, kdy\u017e jsou hotov\u00e9. Po t\u0159ech m\u011bs\u00edc\u00edch spolupr\u00e1ce b\u011b\u017e\u00ed bez z\u00e1vazku; kdo po p\u016fl roce nevid\u00ed v Search Console zm\u011bnu, m\u00e1 pr\u00e1vo odej\u00edt a j\u00e1 mu v reportu \u0159eknu pro\u010d.<\/p>\n<h2> <\/h2>\n<h2>Co SEO spolupr\u00e1ce p\u0159inese a kdy<em>?<\/em><\/h2>\n<p><strong>Prvn\u00ed zm\u011bny v zobrazen\u00edch jsou v Search Console vid\u011bt po 4 a\u017e 8 t\u00fddnech, kliky a objedn\u00e1vky rostou zpravidla od t\u0159et\u00edho do \u0161est\u00e9ho m\u011bs\u00edce.<\/strong> Google ve videu <a href=\"https:\/\/www.youtube.com\/watch?v=piSvFxV_M04\" target=\"_blank\" rel=\"noopener\">How to hire an SEO<\/a> (Maile Ohye, Google Search Central) mluv\u00ed o \u010dty\u0159ech m\u011bs\u00edc\u00edch a\u017e roce, a to sed\u00ed i s mou zku\u0161enost\u00ed: nov\u00fd web bez odkaz\u016f je bl\u00ed\u017e k roku, zab\u011bhnut\u00fd web s dobr\u00fdm obsahem a \u0161patnou technikou ke \u010dty\u0159em m\u011bs\u00edc\u016fm.<\/p>\n<p>Co se m\u011b\u0159\u00ed a v jak\u00e9m po\u0159ad\u00ed se to h\u00fdbe:<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\">\n<h3>Zobrazen\u00ed<\/h3>\n<p>Prvn\u00ed sign\u00e1l. Web se za\u010dne zobrazovat na v\u00edc dotaz\u016f, nejd\u0159\u00edv na pozic\u00edch 10 a\u017e 30. V Search Console je to vid\u011bt d\u0159\u00edv ne\u017e v tr\u017eb\u00e1ch.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Kliky a pozice<\/h3>\n<p>Kdy\u017e se str\u00e1nky posunou na prvn\u00ed stranu, rostou kliky. Sleduji je po str\u00e1nk\u00e1ch a dotazech, ne jen celkov\u00e9 \u010d\u00edslo, proto\u017ee jedna str\u00e1nka dok\u00e1\u017ee zamaskovat pokles deseti.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Konverze<\/h3>\n<p>Objedn\u00e1vky, popt\u00e1vky, hovory z organiky v GA4. To je jedin\u00e9 \u010d\u00edslo, kter\u00e9 klienta zaj\u00edm\u00e1, a jedin\u00e9, kter\u00e9 se ned\u00e1 zlep\u0161it bez p\u0159edchoz\u00edch dvou.<\/p>\n<\/div>\n<\/div>\n<p> <\/p>\n<p>SEO p\u0159in\u00e1\u0161\u00ed konverze, kter\u00e9 by jinak z\u00edskala konkurence. Ka\u017ed\u00fd dotaz, na kter\u00fd se nezobrazujete vy, se zobraz\u00ed n\u011bkomu jin\u00e9mu, a ten za klik neplat\u00ed. Pokud chcete vid\u011bt \u010d\u00edsla z konkr\u00e9tn\u00edch projekt\u016f, najdete je v <a href=\"https:\/\/wooacademy.sk\/seo-agentura-milan-frano\/seo-referencie\/\">SEO referenc\u00edch<\/a>; pokud chcete nejd\u0159\u00edv jednu hodinu nad vlastn\u00edm webem, je na to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a> za 350 \u20ac.<\/p>\n<div> <\/div>\n<div> <\/div>\n<div class=\"wa-tip\">Od roku 2024 p\u0159ibylo m\u00edsto, kde se d\u00e1 b\u00fdt viditeln\u00fd, nebo neviditeln\u00fd: odpov\u011bdi ChatGPT, Perplexity, Gemini a Google AI Overviews. Dobr\u00e1 zpr\u00e1va je, \u017ee se tam dost\u00e1vaj\u00ed str\u00e1nky, kter\u00e9 d\u011blaj\u00ed to, co je v tomto \u010dl\u00e1nku: maj\u00ed jasnou strukturu, odpov\u00eddaj\u00ed na ot\u00e1zky, jsou rychl\u00e9 a p\u00ed\u0161e se o nich jinde. Proto GEO ned\u011bl\u00e1m jako samostatnou slu\u017ebu mimo SEO, ale jako jeho sou\u010d\u00e1st: v auditu kontroluji dostupnost pro AI crawlery, v obsahu p\u00ed\u0161u odstavce, kter\u00e9 se daj\u00ed citovat samostatn\u011b, a v reportu sleduji n\u00e1v\u0161t\u011bvnost z ChatGPT a Perplexity v GA4. Pro\u010d \u0159e\u0161it GEO a\u017e po SEO, a ne m\u00edsto n\u011bj, vysv\u011btluji ve videu.<\/div>\n<div> <\/div>\n<div class=\"wa-v\"><iframe title=\"Co je GEO a pro\u010d \u0159e\u0161it i SEO \u2013 Milan Fra\u0148o\" src=\"https:\/\/www.youtube.com\/embed\/gACg0OhSAjg\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2> <\/h2>\n<h2>Z\u00e1v\u011br<\/h2>\n<p>Pokud byste pot\u0159ebovali pomoct se SEO a online marketingem, nev\u00e1hejte n\u00e1s <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">kontaktovat<\/a>. Pokud se v\u00e1m \u010dl\u00e1nek l\u00edbil a byl pro v\u00e1s u\u017eite\u010dn\u00fd, nev\u00e1hejte ho sd\u00edlet na Facebooku nebo o n\u011bm \u0159\u00edct zn\u00e1m\u00fdm. Pokud se chcete dozv\u011bd\u011bt v\u00edc o online marketingu, vyberte si n\u011bkter\u00fd z na\u0161ich <a href=\"https:\/\/wooacademy.sk\/kurzy-a-skolenia\/\">kurz\u016f a \u0161kolen\u00ed v Bratislav\u011b<\/a>; na SEO je to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/kurz-seo-individualni\/\">individu\u00e1ln\u00ed SEO \u0161kolen\u00ed<\/a>, kde cel\u00fd tento postup projdeme na va\u0161em webu.<\/p>\n<p>Na\u0161e <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/\">slu\u017eby v online marketingu<\/a>: r\u00e1di v\u00e1m pom\u016f\u017eeme s propagac\u00ed online, nev\u00e1hejte n\u00e1s kontaktovat na +421 940 634 491 nebo info@wooacademy.sk. T\u011b\u0161\u00edm se na v\u00e1s na kurzech nebo konzultac\u00edch.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba od 480 \u20ac \/ m\u011bs\u00edc<\/a><a class=\"wa-btn o\" href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">Za\u010d\u00edt SEO auditem za 480 \u20ac<\/a><\/div>\n<div class=\"wa-tip\"><strong class=\"t\">Bonus: sd\u00edlej a z\u00edskej 10% slevu<\/strong>Pokud podpo\u0159\u00ed\u0161 n\u00e1\u0161 projekt sd\u00edlen\u00edm na Facebooku, <a href=\"https:\/\/www.facebook.com\/WooAcademyOriginal\/\" target=\"_blank\" rel=\"noopener\">napi\u0161 n\u00e1m<\/a> a po\u0161leme ti kupon na 10% slevu na na\u0161e dal\u0161\u00ed kurzy a workshopy (i online).<\/div>\n<h2> <\/h2>\n<h2>\u010cast\u00e9 ot\u00e1zky o cen\u011b SEO a spolupr\u00e1ci<\/h2>\n<details>\n<summary>Kolik stoj\u00ed SEO m\u011bs\u00ed\u010dn\u011b?<\/summary>\n<p>Komplexn\u00ed SEO slu\u017eba ve WooAcademy stoj\u00ed od 480 \u20ac m\u011bs\u00ed\u010dn\u011b, minim\u00e1ln\u011b na 3 m\u011bs\u00edce, potom bez z\u00e1vazku. Men\u0161\u00ed z\u00e1sahy se \u00fa\u010dtuj\u00ed hodinov\u011b po 48 \u20ac. Cena nez\u00e1vis\u00ed na velikosti webu, ale na po\u010dtu hodin, kter\u00e9 se m\u011bs\u00ed\u010dn\u011b stihnou.<\/p>\n<\/details><details>\n<summary>D\u00e1 se d\u011blat SEO za 200 a\u017e 300 eur m\u011bs\u00ed\u010dn\u011b?<\/summary>\n<p>Ano, ale jen jedna v\u011bc najednou: 4 a\u017e 6 hodin pr\u00e1ce m\u011bs\u00ed\u010dn\u011b sta\u010d\u00ed na jeden \u010dl\u00e1nek, nebo na technick\u00e9 opravy, ne na oboj\u00ed. V\u00fdsledky p\u0159ijdou pomaleji ne\u017e p\u0159i 480 \u20ac a v\u00edc, princip pr\u00e1ce je stejn\u00fd.<\/p>\n<\/details><details>\n<summary>Za jak dlouho p\u0159inese SEO v\u00fdsledky?<\/summary>\n<p>Zobrazen\u00ed v Search Console se h\u00fdbou po 4 a\u017e 8 t\u00fddnech, kliky a objedn\u00e1vky zpravidla od 3. do 6. m\u011bs\u00edce. Google uv\u00e1d\u00ed 4 m\u011bs\u00edce a\u017e rok. Nov\u00fd web bez odkaz\u016f je bl\u00ed\u017e k roku, zab\u011bhnut\u00fd web se \u0161patnou technikou ke 4 m\u011bs\u00edc\u016fm.<\/p>\n<\/details><details>\n<summary>Kolik stoj\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov?<\/summary>\n<p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov pro slovensk\u00fd trh stoj\u00ed 936 \u20ac a obsahuje 800 a\u017e 8 000 slov v Excelu, rozt\u0159\u00edd\u011bn\u00fdch podle z\u00e1m\u011bru a p\u0159i\u0159azen\u00fdch ke str\u00e1nk\u00e1m. \u0160kolen\u00ed, na kter\u00e9m si ji ud\u011bl\u00e1te sami, stoj\u00ed 680 \u20ac.<\/p>\n<\/details><details>\n<summary>Kolik stoj\u00ed zp\u011btn\u00fd odkaz?<\/summary>\n<p>P\u0159i n\u00e1kupu sv\u00e9pomoc\u00ed 25 a\u017e 800 \u20ac podle webu. P\u0159es WooAcademy od 250 \u20ac za odkaz z tematick\u00e9ho webu s re\u00e1lnou n\u00e1v\u0161t\u011bvnost\u00ed, 3 odkazy za 750 \u20ac, v\u010detn\u011b v\u00fdb\u011bru webu a textu. Levn\u00e9 odkazy z PBN s\u00edt\u00ed Google ignoruje.<\/p>\n<\/details><details>\n<summary>Co si m\u016f\u017eu v SEO ud\u011blat s\u00e1m?<\/summary>\n<p>Propojen\u00ed Search Console a Analytics, Rank Math, z\u00e1kladn\u00ed texty kategori\u00ed a firemn\u00ed profil Google zvl\u00e1dnete podle n\u00e1vod\u016f sami. Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a technick\u00fd audit se vyplat\u00ed bu\u010f koupit, nebo se je nau\u010dit na \u0161kolen\u00ed; od nich se odv\u00edj\u00ed v\u0161echno ostatn\u00ed.<\/p>\n<\/details><details>\n<summary>Je jednor\u00e1zov\u00e9 nastaven\u00ed SEO dobr\u00fd n\u00e1pad?<\/summary>\n<p>Jako za\u010d\u00e1tek ano (audit a oprava chyb), jako cel\u00e9 SEO ne. Google i konkurence se m\u011bn\u00ed ka\u017ed\u00fd m\u011bs\u00edc a obsah bez \u00fadr\u017eby kles\u00e1. Pokud v\u00e1m n\u011bkdo prod\u00e1v\u00e1 SEO jako jednor\u00e1zov\u00e9 nastaven\u00ed s trval\u00fdm v\u00fdsledkem, je to red flag.<\/p>\n<\/details><\/div>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":30387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[818],"tags":[772,892],"class_list":["post-30385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-doktor-cs","tag-social-guru","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<p><strong>SEO spolupr\u00e1ce ve WooAcademy stoj\u00ed od 480 \u20ac m\u011bs\u00ed\u010dn\u011b, jednor\u00e1zov\u00fd SEO audit 480 \u20ac, anal\u00fdza kl\u00ed\u010dov\u00fdch slov 936 \u20ac, hodina on-page prac\u00ed 48 \u20ac a zp\u011btn\u00fd odkaz od 250 \u20ac. Prvn\u00ed v\u00fdsledky p\u0159ich\u00e1zej\u00ed zpravidla za 3 a\u017e 6 m\u011bs\u00edc\u016f.<\/strong> Cena SEO nez\u00e1vis\u00ed na tom, jak velk\u00fd je web nebo kdo ho d\u011bl\u00e1, ale na tom, kolik hodin pr\u00e1ce se za m\u011bs\u00edc stihne. Tento \u010dl\u00e1nek jsem napsal v roce 2020, kdy se m\u011b klienti nej\u010dast\u011bji ptali, co vlastn\u011b SEO specialista d\u011bl\u00e1 a za co plat\u00ed. Pravidla plat\u00ed dodnes, ceny a n\u00e1stroje se posunuly, tak\u017ee jsem ho v roce 2026 doplnil o aktu\u00e1ln\u00ed \u010d\u00edsla, AI vyhled\u00e1v\u00e1n\u00ed a postup m\u011bs\u00edc po m\u011bs\u00edci. P\u016fvodn\u00ed text z\u016fstal, dopln\u011bn\u00ed jsou ozna\u010den\u00e1.<\/p> <p> <\/p> <ul> <li>SEO slu\u017eba od 480 \u20ac \/ m\u011bs\u00edc<\/li> <li>SEO audit 480 \u20ac, anal\u00fdza kl\u00ed\u010dov\u00fdch slov 936 \u20ac<\/li> <li>On-page pr\u00e1ce 48 \u20ac \/ hodina<\/li> <li>Zp\u011btn\u00fd odkaz od 250 \u20ac<\/li> <li>V\u00fdsledky za 3 a\u017e 6 m\u011bs\u00edc\u016f<\/li> <li>Aktualizov\u00e1no 6. 10. 2026<\/li> <\/ul> <p> <\/p> <p>\u017de SEO prod\u00e1v\u00e1, d\u00e1 se m\u011b\u0159it a m\u00e1 smysl se mu v\u011bnovat, u\u017e v\u00ed v\u011bt\u0161ina provozovatel\u016f online projekt\u016f. M\u00e9n\u011b zn\u00e1m\u00fd je postup spolupr\u00e1ce, konkr\u00e9tn\u00ed kroky optimalizace, cena a o\u010dek\u00e1v\u00e1n\u00ed. Poj\u010fme se pod\u00edvat, co v\u0161echno SEO obn\u00e1\u0161\u00ed.<\/p> <p> <\/p> <iframe title=\"Jak prob\u00edh\u00e1 SEO spolupr\u00e1ce ve WooAcademy \u2013 postup krok za krokem\" src=\"https:\/\/www.youtube.com\/embed\/luP5zCF-Ijk\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe> <p> <\/p> <h2> <\/h2> <h2>SEO za 200 a\u017e 300 eur je naprosto re\u00e1ln\u00e9. Jak na to<em>?<\/em><\/h2> <p><strong>SEO se d\u011bl\u00e1 stejn\u011b za 100 eur jako za 10 000 eur, jen se za 100 eur stihne mnohem m\u00e9n\u011b, a v\u00fdsledky proto p\u0159ijdou pomaleji.<\/strong> Jedin\u011b tohle ovliv\u0148uje cenu SEO, nic jin\u00e9ho. Samoz\u0159ejm\u011b se bav\u00edme o poctiv\u00e9m SEO od skute\u010dn\u00e9ho SEO specialisty, nap\u0159\u00edklad ode m\u011b (Milan Fra\u0148o). Co je <a href=\"https:\/\/wooacademy.sk\/co-je-poctive-seo-a-co-nepoctive-seo\/\">poctiv\u00e9 a nepoctiv\u00e9 SEO<\/a>, jsem rozepsal zvl\u00e1\u0161\u0165, proto\u017ee pr\u00e1v\u011b tam se rozhoduje, jestli za 200 eur dostanete \u010dty\u0159i hodiny pr\u00e1ce, nebo \u010dty\u0159i hodiny v\u00fdmluv.<\/p> V\u011bta o 100 a 10 000 eurech plat\u00ed i po \u0161esti letech, jen se posunula sazba. Hodina m\u00e9 on-page pr\u00e1ce stoj\u00ed 48 \u20ac, tak\u017ee za 200 a\u017e 300 \u20ac m\u011bs\u00ed\u010dn\u011b dostanete 4 a\u017e 6 hodin: nap\u0159\u00edklad jeden \u010dl\u00e1nek a opravu nejv\u011bt\u0161\u00edch technick\u00fdch chyb, nebo m\u011bs\u00edc v\u011bnovan\u00fd jen kategori\u00edm e-shopu. Komplexn\u00ed <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba<\/a>, kde se \u0159e\u0161\u00ed technika, obsah i odkazy sou\u010dasn\u011b, za\u010d\u00edn\u00e1 na 480 \u20ac m\u011bs\u00ed\u010dn\u011b, minim\u00e1ln\u011b na 3 m\u011bs\u00edce. Pod 200 \u20ac m\u011bs\u00ed\u010dn\u011b u\u017e nem\u00e1 smysl \u0159e\u0161it pr\u016fb\u011b\u017enou spolupr\u00e1ci; lep\u0161\u00ed je jednou zaplatit SEO audit a opravy si ud\u011blat sami. <table> <thead> <tr> <th>M\u011bs\u00ed\u010dn\u00ed rozpo\u010det<\/th> <th>Co se re\u00e1ln\u011b stihne<\/th> <th>Pro koho<\/th> <\/tr> <\/thead> <tbody> <tr> <td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>do 200 \u20ac<\/strong><\/td> <td data-label=\"Co se re\u00e1ln\u011b stihne\">Nic pr\u016fb\u011b\u017en\u011b. Jednor\u00e1zov\u00fd audit nebo konzultace a pr\u00e1ce sv\u00e9pomoc\u00ed.<\/td> <td data-label=\"Pro koho\">Za\u010d\u00ednaj\u00edc\u00ed web, \u017eivnostn\u00edk, lok\u00e1ln\u00ed provozovna<\/td> <\/tr> <tr> <td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>200 a\u017e 300 \u20ac<\/strong><\/td> <td data-label=\"Co se re\u00e1ln\u011b stihne\">4 a\u017e 6 hodin: jeden SEO \u010dl\u00e1nek m\u011bs\u00ed\u010dn\u011b, nebo technick\u00e9 opravy, ne oboj\u00ed.<\/td> <td data-label=\"Pro koho\">Mal\u00fd web se slu\u017ebami, blog, kter\u00fd u\u017e m\u00e1 z\u00e1klad<\/td> <\/tr> <tr> <td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>480 a\u017e 1 000 \u20ac<\/strong><\/td> <td data-label=\"Co se re\u00e1ln\u011b stihne\">Technika, 2 a\u017e 4 \u010dl\u00e1nky, intern\u00ed prolinkov\u00e1n\u00ed, m\u011b\u0159en\u00ed, prvn\u00ed odkazy.<\/td> <td data-label=\"Pro koho\">Men\u0161\u00ed e-shop, firma se slu\u017ebami a konkurenc\u00ed v Googlu<\/td> <\/tr> <tr> <td data-label=\"M\u011bs\u00ed\u010dn\u00ed rozpo\u010det\"><strong>1 000 \u20ac a v\u00edc<\/strong><\/td> <td data-label=\"Co se re\u00e1ln\u011b stihne\">Pravideln\u00fd obsah, linkbuilding, lok\u00e1ln\u00ed SEO, GEO, reporting.<\/td> <td data-label=\"Pro koho\">E-shop s tis\u00edci produkt\u016f, v\u00edce trh\u016f, B2B<\/td> <\/tr> <\/tbody> <\/table> <h2> <\/h2> <h2>Rychl\u00e1 SEO taktika (ne strategie) \u2013 nejen pro WordPress<\/h2> <p><strong>Tohle je seznam, se kter\u00fdm za\u010d\u00edn\u00e1m na v\u011bt\u0161in\u011b projekt\u016f, v po\u0159ad\u00ed, ve kter\u00e9m m\u00e1 smysl ho d\u011blat.<\/strong> Je to taktika, ne strategie: strategie \u0159\u00edk\u00e1, na kter\u00e1 slova a kdy, taktika \u0159\u00edk\u00e1, co se na webu fyzicky ud\u011bl\u00e1.<\/p> <ol> <li><strong>Technick\u00e1 \u00faprava webu<\/strong> \u2013 zrychlen\u00ed webu, smaz\u00e1n\u00ed zbyte\u010dn\u00fdch plugin\u016f, p\u0159id\u00e1n\u00ed SEO pluginu <a href=\"https:\/\/wooacademy.sk\/wordpress-seo-plugin-rank-math-yoast-killer\/\">Rank Math<\/a>, \u00faprava funkcionalit webu, kontrola a \u00faprava sitemap, robots.txt, propojen\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, p\u0159id\u00e1n\u00ed a ozna\u010den\u00ed strukturovan\u00fdch dat, propojen\u00ed Tag Manageru, Search Console, Google Analytics atd. Jak web zrychlit bez v\u00fdm\u011bny \u0161ablony, najdete v n\u00e1vodu <a href=\"https:\/\/wooacademy.sk\/ako-zrychlit-wordpress-woocommerce\/\">jak zrychlit WordPress a WooCommerce<\/a>.<\/li> <li><strong>UX \/ CX \u00faprava webu<\/strong> \u2013 odstran\u011bn\u00ed nedostatk\u016f, kter\u00e9 br\u00e1n\u00ed n\u00e1kupu nebo n\u00e1v\u0161t\u011bvn\u00edka od n\u00e1kupu odrazuj\u00ed = \u00faprava funkcionalit webu, vizu\u00e1ln\u00ed \u00faprava webu. Nej\u010dast\u011bji: kontaktn\u00ed formul\u00e1\u0159, kter\u00fd nefunguje na mobilu, ko\u0161\u00edk se \u010dty\u0159mi kroky, cena schovan\u00e1 za tla\u010d\u00edtkem.<\/li> <li><strong>Obsah webu<\/strong> \u2013 \u00faprava text\u016f webu: kategorie \u010dl\u00e1nk\u016f, star\u00e9 \u010dl\u00e1nky, kategorie produkt\u016f, popisy produkt\u016f, texty na str\u00e1nk\u00e1ch, \u00faprava a roz\u0161\u00ed\u0159en\u00ed kategori\u00ed produkt\u016f a \u010dl\u00e1nk\u016f. Na e-shopu jsou kategorie d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e blog, proto\u017ee pr\u00e1v\u011b p\u0159es n\u011b lid\u00e9 hledaj\u00ed to, co prod\u00e1v\u00e1te.<\/li> <li><strong>Image SEO<\/strong> \u2013 optimalizace obr\u00e1zk\u016f a multimedi\u00e1ln\u00edch soubor\u016f na webu. Form\u00e1t, velikost, n\u00e1zev souboru a alt text, podrobn\u011b v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/google-obrazky-image-seo\/\">Google obr\u00e1zky a image SEO<\/a>.<\/li> <li><strong>\u00daprava architektury webu a prolinkov\u00e1n\u00ed<\/strong> \u2013 aby se z ka\u017ed\u00e9 d\u016fle\u017eit\u00e9 str\u00e1nky dalo prokliknout na dal\u0161\u00ed a aby Google i \u010dlov\u011bk pochopil, co je hlavn\u00ed a co vedlej\u0161\u00ed. Postup najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/interne-prelinkovanie-pre-seo\/\">intern\u00ed prolinkov\u00e1n\u00ed pro SEO<\/a>.<\/li> <li><strong>Content SEO<\/strong> \u2013 tvorba SEO obsahu na webu, publikov\u00e1n\u00ed \u010dl\u00e1nk\u016f. Ne \u010dl\u00e1nek pro \u010dl\u00e1nek, ale \u010dl\u00e1nek na slovo, kter\u00e9 lid\u00e9 hledaj\u00ed a kter\u00e9 vede k produktu.<\/li> <li><strong>Linkbuilding<\/strong> \u2013 z\u00edsk\u00e1v\u00e1n\u00ed relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f. Podrobn\u011b n\u00ed\u017ee.<\/li> <li><strong>YouTube SEO<\/strong> \u2013 \u00faprava text\u016f vide\u00ed a optimalizace profilu. Video se dnes zobrazuje p\u0159\u00edmo ve v\u00fdsledc\u00edch Googlu i v AI odpov\u011bd\u00edch, proto ho po\u010d\u00edt\u00e1m do SEO.<\/li> <li><strong>Local SEO<\/strong> \u2013 optimalizace profilu a tvorba obsahu, tvorba virtu\u00e1ln\u00ed prohl\u00eddky. Firemn\u00ed profil Google je pro provozovnu s adresou \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e cel\u00fd web.<\/li> <li><strong>Reporting, kontrola dat, optimalizace<\/strong> \u2013 bez \u010d\u00edsel nev\u00edte, jestli n\u011bco z toho funguje. <a href=\"https:\/\/wooacademy.sk\/produkt\/nastavenie-seo-reportingu-google-data-studio\/\">SEO reporting v Looker Studio<\/a> nastav\u00edm jednou a pak se na n\u011bj d\u00edv\u00e1me ka\u017ed\u00fd m\u011bs\u00edc.<\/li> <\/ol> <p>V SEO m\u00e1m nejrychlej\u0161\u00ed v\u00fdsledky s vlastn\u00edmi projekty (e-shopy i slu\u017eby). Neomezuje m\u011b rozpo\u010det, \u010das na schvalov\u00e1n\u00ed text\u016f ani \u010dek\u00e1n\u00ed na klientova v\u00fdvoj\u00e1\u0159e kv\u016fli \u00faprav\u00e1m str\u00e1nky a schv\u00e1len\u00ed navr\u017een\u00e9 strategie. P\u0159esn\u011b tyhle t\u0159i v\u011bci (schvalov\u00e1n\u00ed, v\u00fdvoj\u00e1\u0159, rozpo\u010det) nej\u010dast\u011bji brzd\u00ed i klientsk\u00e9 projekty, a proto je \u0159e\u0161\u00edm hned na za\u010d\u00e1tku spolupr\u00e1ce.<\/p> <p> <\/p> K deseti bod\u016fm p\u0159ibyl jeden\u00e1ct\u00fd: <strong>viditelnost v AI odpov\u011bd\u00edch<\/strong>. ChatGPT, Perplexity a Google AI Overviews cituj\u00ed str\u00e1nky, kter\u00e9 jsou technicky dostupn\u00e9 pro jejich crawlery, maj\u00ed jasnou strukturu nadpis\u016f a odstavec, kter\u00fd odpov\u00edd\u00e1 na ot\u00e1zku s\u00e1m o sob\u011b. V\u011bt\u0161inu z toho \u0159e\u0161\u00ed dob\u0159e ud\u011blan\u00e9 on-page SEO, zbytek najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/geo-optimalizacia-ai-vyhladavanie\/\">GEO optimalizace pro AI vyhled\u00e1v\u00e1n\u00ed<\/a>. A je\u0161t\u011b jedna zm\u011bna oproti roku 2020: u technick\u00fdch \u00faprav se u\u017e ned\u00edv\u00e1m jen na PageSpeed, ale i do <a href=\"https:\/\/wooacademy.sk\/access-log-subor-ktory-mate-zadarmo-a-nikdy-ste-ho-neotvorili\/\">access logu<\/a>, kde je vid\u011bt, jestli Googlebot a AI boti na web v\u016fbec chod\u00ed a co jim server vrac\u00ed. <h2> <\/h2> <h2>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/h2> <p><strong>Tady cel\u00e9 SEO za\u010d\u00edn\u00e1.<\/strong> Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je pro v\u011bt\u0161inu online projekt\u016f nutnost. A\u0165 u\u017e kompletn\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov, nebo content gap anal\u00fdza, p\u0159\u00edpadn\u011b si jen vyt\u00e1hnete n\u011bkter\u00e1 vytipovan\u00e1 kl\u00ed\u010dov\u00e1 slova z n\u00e1stroje jako <a href=\"https:\/\/www.marketingminer.com\/sk\" target=\"_blank\" rel=\"noopener\">Marketing Miner<\/a> a ov\u011b\u0159\u00edte si m\u011bs\u00ed\u010dn\u00ed objemy hledanosti, podobn\u00e1 slova, konkurenci, CPC a podobn\u011b.<\/p> <h3>K \u010demu je anal\u00fdza kl\u00ed\u010dov\u00fdch slov dobr\u00e1 a co m\u016f\u017ee p\u0159in\u00e9st?<\/h3> <p>Z anal\u00fdzy si vytipujete slova, kter\u00e1 lid\u00e9 vyhled\u00e1vaj\u00ed a se kter\u00fdmi m\u00e1te \u0161anci dostat se s webem v\u00fd\u0161 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SEO difficulty). N\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou prost\u011b velmi konkuren\u010dn\u00ed a prvn\u00ed stranu obsazuj\u00ed siln\u00e9 weby, kter\u00e9 byste za kr\u00e1tkou dobu jen velmi t\u011b\u017eko p\u0159ekonali.<\/p> <p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov p\u0159in\u00e1\u0161\u00ed nap\u0159\u00edklad \u00fasporu \u010dasu, kter\u00fd byste jinak str\u00e1vili psan\u00edm nerelevantn\u00edch blogov\u00fdch \u010dl\u00e1nk\u016f bez \u0161ance na prvn\u00ed stranu v Googlu. Bez anal\u00fdzy kl\u00ed\u010dov\u00fdch slov (pokud je dobr\u00e1, je jedno, v jak\u00e9 podob\u011b ji dostanete) se SEO nav\u00edc d\u00e1 jen velmi t\u011b\u017eko v\u016fbec za\u010d\u00edt.<\/p> <p>Cena anal\u00fdzy kl\u00ed\u010dov\u00fdch slov od WooAcademy se v roce 2020 pohybovala od 550 do 1 000 \u20ac. Anal\u00fdzu si m\u016f\u017eete ud\u011blat i sami, r\u00e1di v\u00e1s to nau\u010d\u00edme na workshopu. Jak na to a kde za\u010d\u00edt, najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/analyza-klicovych-slov-jak-na-to-a-kde-zacit\/\">anal\u00fdza kl\u00ed\u010dov\u00fdch slov: jak na to<\/a>.<\/p> <a href=\"https:\/\/wooacademy.sk\/produkt\/analyza-klucovych-slov-sluzba\/\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a> pro slovensk\u00fd trh stoj\u00ed 936 \u20ac a dostanete Excel s 800 a\u017e 8 000 slovy podle velikosti webu, rozt\u0159\u00edd\u011bn\u00fd podle z\u00e1m\u011bru hled\u00e1n\u00ed a p\u0159i\u0159azen\u00fd ke str\u00e1nk\u00e1m, kter\u00e9 na n\u011b maj\u00ed c\u00edlit. U v\u00edcejazy\u010dn\u00e9ho webu se cena po\u010d\u00edt\u00e1 za jazyk. <a href=\"https:\/\/wooacademy.sk\/produkt\/skolenie-analyza-klucovych-slov\/\">\u0160kolen\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/a>, na kter\u00e9m si ji ud\u011bl\u00e1te sami ve vlastn\u00edm n\u00e1stroji, stoj\u00ed 680 \u20ac (v roce 2020 to byl workshop za 136 \u20ac, dnes je to individu\u00e1ln\u00ed \u0161kolen\u00ed na va\u0161em projektu). Zm\u011bnilo se i to, co z anal\u00fdzy vyb\u00edr\u00e1m: krom\u011b objemu hled\u00e1n\u00ed sleduji, u kter\u00fdch dotaz\u016f Google zobrazuje AI Overview, proto\u017ee tam kles\u00e1 proklik i z prvn\u00ed pozice a vyplat\u00ed se c\u00edlit na odstavec, kter\u00fd AI cituje. <h2> <\/h2> <h2>On-page<\/h2> <p><strong>Bez webu a obsahu se SEO d\u011blat ned\u00e1.<\/strong> Kvalita webu a obsahu rozhodne o tom, jestli z organiky budete m\u00edt i objedn\u00e1vky, nebo jen vyhod\u00edte pen\u00edze a ztrat\u00edte drahocenn\u00fd \u010das.<\/p> <p>Kdy\u017e publikujete web bez SEO a social aktivit, je v podstat\u011b neviditeln\u00fd. Mus\u00ed to b\u00fdt velk\u00e1 n\u00e1hoda, aby se k v\u00e1m n\u011bkdo dostal a p\u0159\u00edpadn\u011b u v\u00e1s ud\u011blal konverzi (n\u00e1kup).<\/p> <p>SEO byste m\u011bli \u0159e\u0161it u\u017e p\u0159i tvorb\u011b webu, vyhnete se tak n\u011bkter\u00fdm nep\u0159\u00edjemnostem s \u00fapravami webu v budoucnu. Ne v\u0161ichni tv\u016frci web\u016f se v SEO vyznaj\u00ed a d\u011blaj\u00ed weby aspo\u0148 se z\u00e1kladn\u00edm nastaven\u00edm, architekturou a podobn\u011b. Proto web, kter\u00fd d\u011bl\u00e1m nebo kontroluji p\u0159i <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/tvorba-webovej-stranky\/\">tvorb\u011b webov\u00e9 str\u00e1nky<\/a>, m\u00e1 SEO nastaven\u00e9 p\u0159ed spu\u0161t\u011bn\u00edm, ne a\u017e po n\u011bm.<\/p> <h3> <\/h3> <h3>Co v r\u00e1mci spolupr\u00e1ce d\u011bl\u00e1m jako prvn\u00ed?<\/h3> <p>Kdy\u017e m\u011b oslov\u00ed klient se SEO projektem, jako prvn\u00ed:<\/p> <ol> <li><strong>Prov\u011b\u0159\u00edm, na kolik kl\u00ed\u010dov\u00fdch slov se web indexuje<\/strong> pomoc\u00ed <a href=\"https:\/\/help.marketingminer.com\/sk\/article\/kontrola-indexacie-stranok-na-google-154qiel\/\" target=\"_blank\" rel=\"noopener\">Marketing Mineru<\/a>. Pokud se web zobrazuje na 30 slov a konkurence na 3 000, v\u00edm, kde jsme a kolik pr\u00e1ce n\u00e1s \u010dek\u00e1.<\/li> <li><strong>Prov\u011b\u0159\u00edm, kolik str\u00e1nek je indexovan\u00fdch a jestli m\u00e1 web n\u011bjak\u00e9 probl\u00e9my<\/strong>, n\u00e1stroji jako <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a> nebo <a href=\"https:\/\/www.link-assistant.com\/website-auditor\/\" target=\"_blank\" rel=\"noopener\">Website Auditor<\/a>, a odhal\u00edm hlavn\u00ed probl\u00e9my: duplicitn\u00ed title, chyb\u011bj\u00edc\u00ed H1, \u0159et\u011bzen\u00e1 p\u0159esm\u011brov\u00e1n\u00ed, str\u00e1nky s noindex, kter\u00e9 maj\u00ed b\u00fdt v indexu.<\/li> <li><strong>Vy\u017e\u00e1d\u00e1m si p\u0159\u00edstupy do Google Analytics, Search Console a webu.<\/strong> Bez <a href=\"https:\/\/wooacademy.sk\/google-search-console\/\">Search Console<\/a> se SEO d\u011blat ned\u00e1, proto\u017ee jen tam je vid\u011bt, na co se web zobrazuje a na co se klik\u00e1. Jak p\u0159idat Analytics do WordPressu, ukazuji ve <a href=\"https:\/\/www.youtube.com\/watch?v=bpcWHRPHKO8\" target=\"_blank\" rel=\"noopener\">videu<\/a>.<\/li> <li><strong>Zkontroluji zp\u011btn\u00e9 odkazy<\/strong> \u2013 kolik jich je, odkud jsou a jestli mezi nimi nen\u00ed n\u011bco, co webu \u0161kod\u00ed.<\/li> <li><strong>Navrhnu strategii a taktiku<\/strong> \u2013 kter\u00e1 slova, kter\u00e9 str\u00e1nky, v jak\u00e9m po\u0159ad\u00ed a za kolik hodin m\u011bs\u00ed\u010dn\u011b. Orienta\u010dn\u00ed cen\u00edk najdete na str\u00e1nce <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/seo-optimalizacia-pre-vyhladavace\/\">SEO slu\u017eby<\/a>.<\/li> <\/ol> <p> <\/p> <iframe title=\"Jak\u00fd je prvn\u00ed krok optimalizace webu pro vyhled\u00e1va\u010de\" src=\"https:\/\/www.youtube.com\/embed\/CWYjhwTYtg4\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe> T\u011bchto p\u011bt krok\u016f dnes d\u011bl\u00e1m jako <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">SEO audit webu<\/a> za 480 \u20ac (10 hodin pr\u00e1ce), s dokumentem, kde jsou chyby se\u0159azen\u00e9 podle toho, co p\u0159inese nejv\u00edc. P\u0159ibyly t\u0159i kontroly, kter\u00e9 v roce 2020 nebyly: <a href=\"https:\/\/wooacademy.sk\/core-web-vitals-google-search-console\/\">Core Web Vitals v Search Console<\/a> na re\u00e1ln\u00fdch u\u017eivatel\u00edch, ne v laboratorn\u00edm testu; <a href=\"https:\/\/wooacademy.sk\/skripty-tretich-stran-rychlost-webu\/\">skripty t\u0159et\u00edch stran<\/a>, kter\u00e9 zpomaluj\u00ed web v\u00edc ne\u017e samotn\u00e1 \u0161ablona; a <a href=\"https:\/\/wooacademy.sk\/technicke-seo-pre-ai\/\">technick\u00e9 SEO pro AI<\/a>, tedy jestli robots.txt pou\u0161t\u00ed Googlebota a z\u00e1rove\u0148 neblokuje GPTBot a ClaudeBot a jestli se obsah vykresl\u00ed bez JavaScriptu. <h3> <\/h3> <h3>Co obsahuje SEO a kolik stoj\u00ed?<\/h3> <p>N\u011bkter\u00e9 pr\u00e1ce b\u011b\u017e\u00ed soub\u011b\u017en\u011b, na n\u011bkter\u00e9 kroky mus\u00edm \u010dekat. Pod\u00edvejte se, co v r\u00e1mci SEO d\u011bl\u00e1m na WordPress projektech.<\/p> <ul> <li><strong>Tvorba obsahu:<\/strong> na z\u00e1klad\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov se vyberou slova pro tvorbu obsahu. Zad\u00e1n\u00ed se bu\u010f p\u0159ed\u00e1 copywriter\u016fm, nebo si klient \u010dl\u00e1nky nap\u00ed\u0161e s\u00e1m. \u010cl\u00e1nky od klienta i od copywritera upravuji a dola\u010fuji pro SEO. Na za\u010d\u00e1tek je dobr\u00e9 pokr\u00fdt obsahem co nejv\u00edc relevantn\u00edch kl\u00ed\u010dov\u00fdch slov. Proto je dobr\u00e9 za\u010d\u00edt s 5 a\u017e 15 \u010dl\u00e1nky (pokud web nem\u00e1 \u017e\u00e1dn\u00fd obsah; pokud m\u00e1, n\u011bkdy sta\u010d\u00ed p\u0159epracovat spoustu star\u00e9ho obsahu). Potom publikovat pravideln\u011b na vybran\u00e1 slova a t\u00e9mata. Cena za SEO \u010dl\u00e1nek (rozsah 4 a\u017e 6 stran) se v roce 2020 pohybovala kolem 150 \u20ac.<\/li> <li><strong>\u00daprava vizu\u00e1lu str\u00e1nky (UX faktory)<\/strong> \u2013 pokud je pot\u0159eba, cena se \u00fa\u010dtuje podle rozsahu prac\u00ed. Z\u00e1kladn\u00ed v\u011bci je mo\u017en\u00e9 upravit do 5 hodin pr\u00e1ce, v roce 2020 to bylo 145 \u20ac.<\/li> <li><strong>Technick\u00e1 \u00faprava webu<\/strong> \u2013 web zrychl\u00edm, uprav\u00edm sitemap, robots.txt, optimalizace plugin\u016f, optimalizace strukturovan\u00fdch dat: 4 a\u017e 6 hodin.<\/li> <li><strong>Prolinkov\u00e1n\u00ed sou\u010dasn\u00e9ho obsahu webu a \u00faprava architektury str\u00e1nky<\/strong> (kategori\u00ed, podkategori\u00ed, produkt\u016f i \u010dl\u00e1nk\u016f): 3 a\u017e 5 hodin.<\/li> <li><strong>Propojen\u00ed webu s Google Analytics, Google Search Console, Tag Managerem, nastaven\u00ed m\u011b\u0159en\u00ed konverz\u00ed<\/strong> atd.: maxim\u00e1ln\u011b 2 a\u017e 3 hodiny.<\/li> <li><strong>Optimalizace local SEO p\u0159es firemn\u00ed profil Google<\/strong> (tehdy Google My Business): 3 a\u017e 5 hodin.<\/li> <li><strong>Dal\u0161\u00ed slu\u017eby a kroky<\/strong> podle pot\u0159eby a zvolen\u00e9 strategie.<\/li> <\/ul> <p> <\/p> <p><strong>80 % SEO = dobr\u00fd obsah.<\/strong> Jak takov\u00fd obsah vypad\u00e1, najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/jak-vypada-opravdu-dobry-seo-clanek\/\">jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek<\/a>. Zbyl\u00fdch 20 % tvo\u0159\u00ed technika a odkazy, a pr\u00e1v\u011b t\u011bch 20 % rozhoduje, kdy\u017e m\u00e1 konkurence stejn\u011b dobr\u00fd obsah jako vy.<\/p> Hodiny z\u016fstaly stejn\u00e9, sazba se zm\u011bnila na 48 \u20ac za hodinu <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-on-page-sluzby\/\">on-page SEO prac\u00ed<\/a> (bal\u00ed\u010dek 10 hodin 480 \u20ac). <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-clanky-copywriting\/\">SEO \u010dl\u00e1nek<\/a> stoj\u00ed 30 \u20ac za normostranu, \u010dl\u00e1nek o \u0161esti normostran\u00e1ch 155 \u20ac, publikov\u00e1n\u00ed ve WordPressu 16 a\u017e 48 \u20ac podle n\u00e1ro\u010dnosti. P\u0159ehled, jak se ceny za \u0161est let posunuly: <table> <thead> <tr> <th>Polo\u017eka<\/th> <th>Rozsah<\/th> <th>Cena 2020<\/th> <th>Cena 2026<\/th> <\/tr> <\/thead> <tbody> <tr> <td data-label=\"Polo\u017eka\">SEO \u010dl\u00e1nek<\/td> <td data-label=\"Rozsah\">4 a\u017e 6 normostran<\/td> <td data-label=\"Cena 2020\">kolem 150 \u20ac<\/td> <td data-label=\"Cena 2026\">30 \u20ac \/ NS, 6 NS 155 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">UX \u00fapravy webu<\/td> <td data-label=\"Rozsah\">do 5 hodin<\/td> <td data-label=\"Cena 2020\">145 \u20ac<\/td> <td data-label=\"Cena 2026\">240 \u20ac (5 \u00d7 48 \u20ac)<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Technick\u00e1 \u00faprava webu<\/td> <td data-label=\"Rozsah\">4 a\u017e 6 hodin<\/td> <td data-label=\"Cena 2020\">podle hodin<\/td> <td data-label=\"Cena 2026\">192 a\u017e 288 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Prolinkov\u00e1n\u00ed a architektura<\/td> <td data-label=\"Rozsah\">3 a\u017e 5 hodin<\/td> <td data-label=\"Cena 2020\">podle hodin<\/td> <td data-label=\"Cena 2026\">144 a\u017e 240 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Analytics, Search Console, m\u011b\u0159en\u00ed<\/td> <td data-label=\"Rozsah\">2 a\u017e 3 hodiny<\/td> <td data-label=\"Cena 2020\">podle hodin<\/td> <td data-label=\"Cena 2026\">96 a\u017e 144 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Lok\u00e1ln\u00ed SEO (firemn\u00ed profil)<\/td> <td data-label=\"Rozsah\">3 a\u017e 5 hodin<\/td> <td data-label=\"Cena 2020\">podle hodin<\/td> <td data-label=\"Cena 2026\">144 a\u017e 240 \u20ac, <a href=\"https:\/\/wooacademy.sk\/produkt\/local-seo-pre-ai-chatgpt-url-local-seo-landing-page\/\">lok\u00e1ln\u00ed str\u00e1nka pro AI<\/a> 420 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">SEO audit webu<\/td> <td data-label=\"Rozsah\">10 hodin<\/td> <td data-label=\"Cena 2020\">v cen\u011b spolupr\u00e1ce<\/td> <td data-label=\"Cena 2026\">480 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/td> <td data-label=\"Rozsah\">800 a\u017e 8 000 slov<\/td> <td data-label=\"Cena 2020\">550 a\u017e 1 000 \u20ac<\/td> <td data-label=\"Cena 2026\">936 \u20ac<\/td> <\/tr> <tr> <td data-label=\"Polo\u017eka\">Komplexn\u00ed SEO slu\u017eba<\/td> <td data-label=\"Rozsah\">m\u011bs\u00ed\u010dn\u011b, min. 3 m\u011bs\u00edce<\/td> <td data-label=\"Cena 2020\">od 200 \u20ac<\/td> <td data-label=\"Cena 2026\">od 480 \u20ac<\/td> <\/tr> <\/tbody> <\/table> <p>Ceny jsou kone\u010dn\u00e9, WooAcademy nen\u00ed pl\u00e1tcem DPH. Pokud chcete v\u011bd\u011bt, jak cel\u00e1 slu\u017eba funguje a co dostanete v reportu, najdete to ve videu n\u00ed\u017ee.<\/p> <p> <\/p> <iframe title=\"SEO slu\u017eby \u2013 jak funguje SEO slu\u017eba ve WooAcademy\" src=\"https:\/\/www.youtube.com\/embed\/ENL1ycd5bA8\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe> <h3> <\/h3> <h3>Na co si d\u00e1t u ceny SEO pozor<\/h3> <p><strong>\u010cty\u0159i v\u011bci, u kter\u00fdch se vyplat\u00ed zeptat se je\u0161t\u011b jednou, ne\u017e zaplat\u00edte.<\/strong> Ka\u017edou z nich jsem vid\u011bl u klient\u016f, kte\u0159\u00ed p\u0159i\u0161li po \u0161patn\u00e9 zku\u0161enosti, a ka\u017edou jsem shrnul do kr\u00e1tk\u00e9ho videa.<\/p>\n<iframe title=\"Jednor\u00e1zov\u00e9 nastaven\u00ed SEO \u2013 red flag\" src=\"https:\/\/www.youtube.com\/embed\/g3XOyK9epGw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"SEO optimalizace zdarma \u2013 jde to?\" src=\"https:\/\/www.youtube.com\/embed\/UmxCNJraGmc\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"Fale\u0161n\u00e9 SEO reference a fale\u0161n\u00e9 v\u00fdsledky\" src=\"https:\/\/www.youtube.com\/embed\/ZFAFNTYXUpo\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"1. m\u00edsto v Googlu a \u017e\u00e1dn\u00e1 prokliknut\u00ed ani objedn\u00e1vky\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<p> <\/p> <p>Jednor\u00e1zov\u00e9 nastaven\u00ed SEO za pevnou \u010d\u00e1stku bez dal\u0161\u00ed pr\u00e1ce, SEO zdarma k webu, reference bez ov\u011b\u0159iteln\u00fdch \u010d\u00edsel a prvn\u00ed m\u00edsto na slovo, kter\u00e9 nikdo nehled\u00e1. Dal\u0161\u00ed p\u0159\u00edpady z praxe najdete v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/seo-specialista-seo-konzultant-a-moje-napln-prace\/\">SEO specialista a moje n\u00e1pl\u0148 pr\u00e1ce<\/a>, kde je sedm SEO fail\u016f i s p\u0159\u00edb\u011bhy.<\/p> <h2> <\/h2> <h2>Linkbuilding<\/h2> <p><strong>Linkbuilding je o z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f na v\u00e1\u0161 web.<\/strong> \u010c\u00edm v\u00edc relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f, t\u00edm v\u011bt\u0161\u00ed \u0161ance na vy\u0161\u0161\u00ed pozice pro URL, na kterou odkazy sm\u011b\u0159uj\u00ed, i pro celou dom\u00e9nu. Co p\u0159esn\u011b je <a href=\"https:\/\/wooacademy.sk\/spatny-odkaz-backlink\/\">zp\u011btn\u00fd odkaz<\/a> a jak ho Google hodnot\u00ed, m\u00e1m v samostatn\u00e9m \u010dl\u00e1nku.<\/p> <p>Jednoduch\u00e9, \u017ee?<\/p> <h3> <\/h3> <h3>Co obn\u00e1\u0161\u00ed linkbuilding?<\/h3> <ul> <li>v\u00fdb\u011br str\u00e1nek, port\u00e1l\u016f, magaz\u00edn\u016f, f\u00f3r a blog\u016f, kter\u00e9 se v\u011bnuj\u00ed t\u00e9matu, o kter\u00e9m p\u00ed\u0161ete na sv\u00e9m webu, a kter\u00e9 maj\u00ed slu\u0161nou domain authority<\/li> <li>v\u00fdb\u011br vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov, t\u00e9mat a \u010dl\u00e1nk\u016f, ze kter\u00fdch povedou zp\u011btn\u00e9 odkazy na v\u00e1\u0161 web<\/li> <li>domluva ceny nebo barteru za n\u00e1kup zp\u011btn\u00e9ho odkazu nebo za uve\u0159ejn\u011bn\u00ed va\u0161eho \u010dl\u00e1nku se zp\u011btn\u00fdm odkazem<\/li> <li>pokud jde o uve\u0159ejn\u011bn\u00ed zp\u011btn\u00e9ho odkazu i s \u010dl\u00e1nkem, tak naps\u00e1n\u00ed \u010dl\u00e1nku<\/li> <\/ul> <p>Z t\u011bch \u010dty\u0159 bod\u016f zabere nejv\u00edc \u010dasu ten prvn\u00ed. Naj\u00edt 20 web\u016f, kter\u00e9 jsou v t\u00e9matu, maj\u00ed re\u00e1lnou n\u00e1v\u0161t\u011bvnost a nejsou to odkazov\u00e9 farmy, trv\u00e1 d\u00e9le ne\u017e napsat \u010dl\u00e1nek. A pr\u00e1v\u011b tenhle krok levn\u00e9 bal\u00ed\u010dky odkaz\u016f p\u0159eskakuj\u00ed.<\/p> <h3> <\/h3> <h3>Kolik stoj\u00ed linkbuilding?<\/h3> <p>Pokud budete zp\u011btn\u00e9 odkazy nakupovat sami, cena se pohybuje od 25 do 800 \u20ac za zp\u011btn\u00fd odkaz. Naps\u00e1n\u00ed \u010dl\u00e1nku, pokud jde o odkaz s \u010dl\u00e1nkem, je nav\u00edc.<\/p> <p>V r\u00e1mci WooAcademy jsme v roce 2020 um\u011bli zajistit linkbuilding od 350 \u20ac za 5 a\u017e 6 zp\u011btn\u00fdch odkaz\u016f na dom\u00e9n\u00e1ch s dobrou domain authority.<\/p> <p>V\u00fdhodou spolupr\u00e1ce s linkbuilderem je ni\u017e\u0161\u00ed cena za zp\u011btn\u00e9 odkazy, ne\u017e jakou byste z\u00edskali sami. Linkbuilde\u0159i nakupuj\u00ed zp\u011btn\u00e9 odkazy ve velk\u00e9m, proto maj\u00ed ni\u017e\u0161\u00ed ceny.<\/p> Ceny odkaz\u016f na slovensk\u00fdch webech \u0161ly nahoru a hlavn\u011b se rozd\u011blily: odkaz z PBN s\u00edt\u011b nebo z magaz\u00ednu, kter\u00fd publikuje 30 PR \u010dl\u00e1nk\u016f denn\u011b, po\u0159\u00e1d stoj\u00ed 25 a\u017e 60 \u20ac, ale Google ho ignoruje a AI modely takovou str\u00e1nku necituj\u00ed. Odkaz z webu, kter\u00fd m\u00e1 re\u00e1lnou n\u00e1v\u0161t\u011bvnost a je v t\u00e9matu, stoj\u00ed 150 a\u017e 400 \u20ac. Proto dnes <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/nakup-zpetnych-odkazu-cena\/\">n\u00e1kup zp\u011btn\u00fdch odkaz\u016f<\/a> p\u0159es WooAcademy stoj\u00ed od 250 \u20ac za jeden odkaz a 750 \u20ac za t\u0159i, v\u010detn\u011b v\u00fdb\u011bru webu a textu. M\u00e9n\u011b odkaz\u016f, ale z m\u00edst, kter\u00e1 n\u011bco v\u00e1\u017e\u00ed. Pokud si chcete odkazy sh\u00e1n\u011bt sami a u\u0161et\u0159it za agenturu, je na to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/linkbuilding-skoleni\/\">linkbuilding \u0161kolen\u00ed<\/a> za 394 \u20ac. <h3> <\/h3> <h3>Co m\u016f\u017ee linkbuilding p\u0159in\u00e9st?<\/h3> <p>Na n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova maj\u00ed weby na 1. stran\u011b Googlu hodn\u011b zp\u011btn\u00fdch odkaz\u016f, na jin\u00e1 nemus\u00ed m\u00edt weby na 1. stran\u011b \u017e\u00e1dn\u00e9 zp\u011btn\u00e9 odkazy.<\/p> <p>Pokud se s dob\u0159e napsan\u00fdm obsahem nedok\u00e1\u017eete dostat na 1. stranu Googlu a va\u0161e konkurence m\u00e1 zp\u011btn\u00e9 odkazy, z\u00edsk\u00e1n\u00ed 1 a\u017e 5 zp\u011btn\u00fdch odkaz\u016f v\u00e1m m\u016f\u017ee pomoct dostat se na 1. stranu a z\u00edsk\u00e1vat n\u00e1v\u0161t\u011bvy webu a potenci\u00e1ln\u00ed klienty.<\/p> <p><strong>Jednoduch\u00fd p\u0159epo\u010det:<\/strong> budete d\u011blat linkbuilding 3 m\u011bs\u00edce, z\u00edsk\u00e1te minim\u00e1ln\u011b 15 zp\u011btn\u00fdch odkaz\u016f a m\u00e1te \u0161anci posunout 3 a\u017e 6 str\u00e1nek (va\u0161ich URL) na 3 a\u017e 6 kl\u00ed\u010dov\u00fdch slov na 1. stranu Googlu.<\/p> <p>Pokud ka\u017ed\u00e9 z t\u011bchto slov m\u011bs\u00ed\u010dn\u011b vyhled\u00e1v\u00e1 1 000 lid\u00ed = 6 000 vyhled\u00e1v\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b. Pokud z\u00edsk\u00e1te m\u00edru prokliku nap\u0159\u00edklad 10 % = 600 n\u00e1v\u0161t\u011bv. Pokud m\u00e1te konverzn\u00ed pom\u011br 1 a\u017e 2 % = 6 a\u017e 12 konverz\u00ed m\u011bs\u00ed\u010dn\u011b ze SEO z t\u011bchto 3 a\u017e 6 slov. Je na v\u00e1s, jestli se v\u00e1m to podle ceny produktu, mar\u017ee atd. vyplat\u00ed.<\/p> <p>Tohle byl \u010dist\u011b orienta\u010dn\u00ed a nep\u0159esn\u00fd p\u0159epo\u010det a nezahrnoval podobn\u00e1 slova a dal\u0161\u00ed faktory.<\/p> P\u0159epo\u010det nech\u00e1v\u00e1m, proto\u017ee princip je stejn\u00fd, jen si dopl\u0148te dv\u011b v\u011bci. Zaprv\u00e9: u dotaz\u016f, kde Google zobrazuje AI Overview, je proklik z prvn\u00ed strany ni\u017e\u0161\u00ed, tak\u017ee 10 % po\u010d\u00edtejte sp\u00ed\u0161 pro dotazy s n\u00e1kupn\u00edm z\u00e1m\u011brem (n\u00e1zev produktu, slu\u017eba + m\u011bsto), ne pro ot\u00e1zky typu co je. Zadruh\u00e9: odkazy dnes d\u011blaj\u00ed je\u0161t\u011b jednu v\u011bc, kterou v roce 2020 ned\u011blaly: ur\u010duj\u00ed, jestli v\u00e1s zm\u00edn\u00ed ChatGPT. AI modely se o zna\u010dce u\u010d\u00ed z toho, kde se o n\u00ed p\u00ed\u0161e, a odkaz z recenze nebo srovn\u00e1n\u00ed na tematick\u00e9m webu je z\u00e1rove\u0148 <a href=\"https:\/\/wooacademy.sk\/zmienky-o-znacke-v-ai-citacie-chatgpt-ai-overviews\/\">zm\u00ednka o zna\u010dce, kterou AI cituje<\/a>. Proto dnes p\u0159i v\u00fdb\u011bru web\u016f pro odkazy sleduji i to, jestli je AI odpov\u011bdi cituj\u00ed. \n<iframe title=\"Co jsou zp\u011btn\u00e9 odkazy a funguj\u00ed je\u0161t\u011b?\" src=\"https:\/\/www.youtube.com\/embed\/mhxgiRqXw5g\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"Co je on-page a off-page SEO\" src=\"https:\/\/www.youtube.com\/embed\/vgbTojeqxek\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"Jak zjistit pozice ve vyhled\u00e1va\u010di zdarma\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe title=\"Rychlost webu jako SEO faktor \u2013 jak l\u017eou\" src=\"https:\/\/www.youtube.com\/embed\/iHMCSKgXenw\" width=\"315\" height=\"560\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<h2> <\/h2> <h2>Jak vypad\u00e1 SEO spolupr\u00e1ce m\u011bs\u00edc po m\u011bs\u00edci<em>?<\/em><\/h2> <p><strong>Prvn\u00ed m\u011bs\u00edc audit a anal\u00fdza, druh\u00fd a t\u0159et\u00ed technika a obsah, od \u010dtvrt\u00e9ho odkazy a vyhodnocov\u00e1n\u00ed.<\/strong> Tahle sekce v p\u016fvodn\u00edm \u010dl\u00e1nku chyb\u011bla, proto\u017ee jsem ji tehdy vysv\u011btloval ka\u017ed\u00e9mu klientovi osobn\u011b. Takhle vypad\u00e1 b\u011b\u017en\u00e1 spolupr\u00e1ce od 480 \u20ac m\u011bs\u00ed\u010dn\u011b na men\u0161\u00edm e-shopu nebo webu se slu\u017ebami.<\/p>\n<p>1<\/p> <h3>1. m\u011bs\u00edc<\/h3> <p>P\u0159\u00edstupy, SEO audit, anal\u00fdza kl\u00ed\u010dov\u00fdch slov, p\u0159i\u0159azen\u00ed slov ke str\u00e1nk\u00e1m, pl\u00e1n na 3 m\u011bs\u00edce. Oprava toho, co blokuje indexaci.<\/p>\n<p>2<\/p> <h3>2. a\u017e 3. m\u011bs\u00edc<\/h3> <p>Technick\u00e9 opravy, rychlost, sch\u00e9ma, kategorie a produkty, prvn\u00ed 2 a\u017e 4 \u010dl\u00e1nky, intern\u00ed prolinkov\u00e1n\u00ed, m\u011b\u0159en\u00ed v GA4 a Search Console.<\/p>\n<p>3<\/p> <h3>4. a\u017e 6. m\u011bs\u00edc<\/h3> <p>Pravideln\u00fd obsah, prvn\u00ed zp\u011btn\u00e9 odkazy, lok\u00e1ln\u00ed SEO, \u00faprava str\u00e1nek podle dat ze Search Console. Prvn\u00ed m\u011b\u0159iteln\u00e9 zm\u011bny v klic\u00edch.<\/p>\n<p>4<\/p> <h3>od 7. m\u011bs\u00edce<\/h3> <p>Roz\u0161i\u0159ov\u00e1n\u00ed obsahu podle toho, co roste, odkazy na str\u00e1nky, kter\u00e9 jsou na 2. stran\u011b, GEO pro AI odpov\u011bdi, m\u011bs\u00ed\u010dn\u00ed report.<\/p>\n<p>Komunikace prob\u00edh\u00e1 e-mailem a jedn\u00edm hovorem m\u011bs\u00ed\u010dn\u011b nad reportem. Nepot\u0159ebuji schvalovat ka\u017ed\u00fd title, pot\u0159ebuji, aby klient um\u011bl odpov\u011bd\u011bt na ot\u00e1zky o sv\u00e9m produktu a aby se texty publikovaly, kdy\u017e jsou hotov\u00e9. Po t\u0159ech m\u011bs\u00edc\u00edch spolupr\u00e1ce b\u011b\u017e\u00ed bez z\u00e1vazku; kdo po p\u016fl roce nevid\u00ed v Search Console zm\u011bnu, m\u00e1 pr\u00e1vo odej\u00edt a j\u00e1 mu v reportu \u0159eknu pro\u010d.<\/p> <h2> <\/h2> <h2>Co SEO spolupr\u00e1ce p\u0159inese a kdy<em>?<\/em><\/h2> <p><strong>Prvn\u00ed zm\u011bny v zobrazen\u00edch jsou v Search Console vid\u011bt po 4 a\u017e 8 t\u00fddnech, kliky a objedn\u00e1vky rostou zpravidla od t\u0159et\u00edho do \u0161est\u00e9ho m\u011bs\u00edce.<\/strong> Google ve videu <a href=\"https:\/\/www.youtube.com\/watch?v=piSvFxV_M04\" target=\"_blank\" rel=\"noopener\">How to hire an SEO<\/a> (Maile Ohye, Google Search Central) mluv\u00ed o \u010dty\u0159ech m\u011bs\u00edc\u00edch a\u017e roce, a to sed\u00ed i s mou zku\u0161enost\u00ed: nov\u00fd web bez odkaz\u016f je bl\u00ed\u017e k roku, zab\u011bhnut\u00fd web s dobr\u00fdm obsahem a \u0161patnou technikou ke \u010dty\u0159em m\u011bs\u00edc\u016fm.<\/p> <p>Co se m\u011b\u0159\u00ed a v jak\u00e9m po\u0159ad\u00ed se to h\u00fdbe:<\/p>\n<h3>Zobrazen\u00ed<\/h3> <p>Prvn\u00ed sign\u00e1l. Web se za\u010dne zobrazovat na v\u00edc dotaz\u016f, nejd\u0159\u00edv na pozic\u00edch 10 a\u017e 30. V Search Console je to vid\u011bt d\u0159\u00edv ne\u017e v tr\u017eb\u00e1ch.<\/p>\n<h3>Kliky a pozice<\/h3> <p>Kdy\u017e se str\u00e1nky posunou na prvn\u00ed stranu, rostou kliky. Sleduji je po str\u00e1nk\u00e1ch a dotazech, ne jen celkov\u00e9 \u010d\u00edslo, proto\u017ee jedna str\u00e1nka dok\u00e1\u017ee zamaskovat pokles deseti.<\/p>\n<h3>Konverze<\/h3> <p>Objedn\u00e1vky, popt\u00e1vky, hovory z organiky v GA4. To je jedin\u00e9 \u010d\u00edslo, kter\u00e9 klienta zaj\u00edm\u00e1, a jedin\u00e9, kter\u00e9 se ned\u00e1 zlep\u0161it bez p\u0159edchoz\u00edch dvou.<\/p>\n<p> <\/p> <p>SEO p\u0159in\u00e1\u0161\u00ed konverze, kter\u00e9 by jinak z\u00edskala konkurence. Ka\u017ed\u00fd dotaz, na kter\u00fd se nezobrazujete vy, se zobraz\u00ed n\u011bkomu jin\u00e9mu, a ten za klik neplat\u00ed. Pokud chcete vid\u011bt \u010d\u00edsla z konkr\u00e9tn\u00edch projekt\u016f, najdete je v <a href=\"https:\/\/wooacademy.sk\/seo-agentura-milan-frano\/seo-referencie\/\">SEO referenc\u00edch<\/a>; pokud chcete nejd\u0159\u00edv jednu hodinu nad vlastn\u00edm webem, je na to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a> za 350 \u20ac.<\/p> Od roku 2024 p\u0159ibylo m\u00edsto, kde se d\u00e1 b\u00fdt viditeln\u00fd, nebo neviditeln\u00fd: odpov\u011bdi ChatGPT, Perplexity, Gemini a Google AI Overviews. Dobr\u00e1 zpr\u00e1va je, \u017ee se tam dost\u00e1vaj\u00ed str\u00e1nky, kter\u00e9 d\u011blaj\u00ed to, co je v tomto \u010dl\u00e1nku: maj\u00ed jasnou strukturu, odpov\u00eddaj\u00ed na ot\u00e1zky, jsou rychl\u00e9 a p\u00ed\u0161e se o nich jinde. Proto GEO ned\u011bl\u00e1m jako samostatnou slu\u017ebu mimo SEO, ale jako jeho sou\u010d\u00e1st: v auditu kontroluji dostupnost pro AI crawlery, v obsahu p\u00ed\u0161u odstavce, kter\u00e9 se daj\u00ed citovat samostatn\u011b, a v reportu sleduji n\u00e1v\u0161t\u011bvnost z ChatGPT a Perplexity v GA4. Pro\u010d \u0159e\u0161it GEO a\u017e po SEO, a ne m\u00edsto n\u011bj, vysv\u011btluji ve videu. <iframe title=\"Co je GEO a pro\u010d \u0159e\u0161it i SEO \u2013 Milan Fra\u0148o\" src=\"https:\/\/www.youtube.com\/embed\/gACg0OhSAjg\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe> <h2> <\/h2> <h2>Z\u00e1v\u011br<\/h2> <p>Pokud byste pot\u0159ebovali pomoct se SEO a online marketingem, nev\u00e1hejte n\u00e1s <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">kontaktovat<\/a>. Pokud se v\u00e1m \u010dl\u00e1nek l\u00edbil a byl pro v\u00e1s u\u017eite\u010dn\u00fd, nev\u00e1hejte ho sd\u00edlet na Facebooku nebo o n\u011bm \u0159\u00edct zn\u00e1m\u00fdm. Pokud se chcete dozv\u011bd\u011bt v\u00edc o online marketingu, vyberte si n\u011bkter\u00fd z na\u0161ich <a href=\"https:\/\/wooacademy.sk\/kurzy-a-skolenia\/\">kurz\u016f a \u0161kolen\u00ed v Bratislav\u011b<\/a>; na SEO je to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/kurz-seo-individualni\/\">individu\u00e1ln\u00ed SEO \u0161kolen\u00ed<\/a>, kde cel\u00fd tento postup projdeme na va\u0161em webu.<\/p> <p>Na\u0161e <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/\">slu\u017eby v online marketingu<\/a>: r\u00e1di v\u00e1m pom\u016f\u017eeme s propagac\u00ed online, nev\u00e1hejte n\u00e1s kontaktovat na +421 940 634 491 nebo info@wooacademy.sk. T\u011b\u0161\u00edm se na v\u00e1s na kurzech nebo konzultac\u00edch.<\/p> <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba od 480 \u20ac \/ m\u011bs\u00edc<\/a><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">Za\u010d\u00edt SEO auditem za 480 \u20ac<\/a> <strong>Bonus: sd\u00edlej a z\u00edskej 10% slevu<\/strong>Pokud podpo\u0159\u00ed\u0161 n\u00e1\u0161 projekt sd\u00edlen\u00edm na Facebooku, <a href=\"https:\/\/www.facebook.com\/WooAcademyOriginal\/\" target=\"_blank\" rel=\"noopener\">napi\u0161 n\u00e1m<\/a> a po\u0161leme ti kupon na 10% slevu na na\u0161e dal\u0161\u00ed kurzy a workshopy (i online). <h2> <\/h2> <h2>\u010cast\u00e9 ot\u00e1zky o cen\u011b SEO a spolupr\u00e1ci<\/h2> <details> <summary>Kolik stoj\u00ed SEO m\u011bs\u00ed\u010dn\u011b?<\/summary> <p>Komplexn\u00ed SEO slu\u017eba ve WooAcademy stoj\u00ed od 480 \u20ac m\u011bs\u00ed\u010dn\u011b, minim\u00e1ln\u011b na 3 m\u011bs\u00edce, potom bez z\u00e1vazku. Men\u0161\u00ed z\u00e1sahy se \u00fa\u010dtuj\u00ed hodinov\u011b po 48 \u20ac. Cena nez\u00e1vis\u00ed na velikosti webu, ale na po\u010dtu hodin, kter\u00e9 se m\u011bs\u00ed\u010dn\u011b stihnou.<\/p> <\/details><details> <summary>D\u00e1 se d\u011blat SEO za 200 a\u017e 300 eur m\u011bs\u00ed\u010dn\u011b?<\/summary> <p>Ano, ale jen jedna v\u011bc najednou: 4 a\u017e 6 hodin pr\u00e1ce m\u011bs\u00ed\u010dn\u011b sta\u010d\u00ed na jeden \u010dl\u00e1nek, nebo na technick\u00e9 opravy, ne na oboj\u00ed. V\u00fdsledky p\u0159ijdou pomaleji ne\u017e p\u0159i 480 \u20ac a v\u00edc, princip pr\u00e1ce je stejn\u00fd.<\/p> <\/details><details> <summary>Za jak dlouho p\u0159inese SEO v\u00fdsledky?<\/summary> <p>Zobrazen\u00ed v Search Console se h\u00fdbou po 4 a\u017e 8 t\u00fddnech, kliky a objedn\u00e1vky zpravidla od 3. do 6. m\u011bs\u00edce. Google uv\u00e1d\u00ed 4 m\u011bs\u00edce a\u017e rok. Nov\u00fd web bez odkaz\u016f je bl\u00ed\u017e k roku, zab\u011bhnut\u00fd web se \u0161patnou technikou ke 4 m\u011bs\u00edc\u016fm.<\/p> <\/details><details> <summary>Kolik stoj\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov?<\/summary> <p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov pro slovensk\u00fd trh stoj\u00ed 936 \u20ac a obsahuje 800 a\u017e 8 000 slov v Excelu, rozt\u0159\u00edd\u011bn\u00fdch podle z\u00e1m\u011bru a p\u0159i\u0159azen\u00fdch ke str\u00e1nk\u00e1m. \u0160kolen\u00ed, na kter\u00e9m si ji ud\u011bl\u00e1te sami, stoj\u00ed 680 \u20ac.<\/p> <\/details><details> <summary>Kolik stoj\u00ed zp\u011btn\u00fd odkaz?<\/summary> <p>P\u0159i n\u00e1kupu sv\u00e9pomoc\u00ed 25 a\u017e 800 \u20ac podle webu. P\u0159es WooAcademy od 250 \u20ac za odkaz z tematick\u00e9ho webu s re\u00e1lnou n\u00e1v\u0161t\u011bvnost\u00ed, 3 odkazy za 750 \u20ac, v\u010detn\u011b v\u00fdb\u011bru webu a textu. Levn\u00e9 odkazy z PBN s\u00edt\u00ed Google ignoruje.<\/p> <\/details><details> <summary>Co si m\u016f\u017eu v SEO ud\u011blat s\u00e1m?<\/summary> <p>Propojen\u00ed Search Console a Analytics, Rank Math, z\u00e1kladn\u00ed texty kategori\u00ed a firemn\u00ed profil Google zvl\u00e1dnete podle n\u00e1vod\u016f sami. Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a technick\u00fd audit se vyplat\u00ed bu\u010f koupit, nebo se je nau\u010dit na \u0161kolen\u00ed; od nich se odv\u00edj\u00ed v\u0161echno ostatn\u00ed.<\/p> <\/details><details> <summary>Je jednor\u00e1zov\u00e9 nastaven\u00ed SEO dobr\u00fd n\u00e1pad?<\/summary> <p>Jako za\u010d\u00e1tek ano (audit a oprava chyb), jako cel\u00e9 SEO ne. Google i konkurence se m\u011bn\u00ed ka\u017ed\u00fd m\u011bs\u00edc a obsah bez \u00fadr\u017eby kles\u00e1. Pokud v\u00e1m n\u011bkdo prod\u00e1v\u00e1 SEO jako jednor\u00e1zov\u00e9 nastaven\u00ed s trval\u00fdm v\u00fdsledkem, je to red flag.<\/p> <\/details>","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=30385"}],"version-history":[{"count":0,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/30387"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=30385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/categories?post=30385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/tags?post=30385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}