{"id":30426,"date":"2019-10-31T20:27:48","date_gmt":"2019-10-31T19:27:48","guid":{"rendered":"https:\/\/wooacademy.sk\/ako-vyzera-fakt-dobry-seo-clanok\/"},"modified":"2026-10-07T21:42:33","modified_gmt":"2026-10-07T19:42:33","slug":"jak-vypada-opravdu-dobry-seo-clanek","status":"publish","type":"post","link":"https:\/\/wooacademy.sk\/cs\/jak-vypada-opravdu-dobry-seo-clanek\/","title":{"rendered":"Jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-30426\" data-postid=\"30426\" class=\"themify_builder_content themify_builder_content-30426 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_2o7e753 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_boux753 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_cf38f8b  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1><strong>Jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek?<\/strong><\/h1>\n<p> <\/p>\n<p><em>\u201e\u010cl\u00e1nek na webu z pohledu SEO specialisty se v\u011bt\u0161inou hodn\u011b li\u0161\u00ed od p\u0159edstavy copywritera o dobr\u00e9m SEO \u010dl\u00e1nku,\u201c<\/em><\/p>\n<p>RNDr. Milan Fra\u0148o, PhD. \u2013 <a href=\"https:\/\/wooacademy.sk\/lektori\/seo-specialista-milan-frano\/\">SEO specialista<\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_wzw6753\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_dgit754 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_6fun754   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong> <\/strong><strong>Co je SEO \u010dl\u00e1nek? (dopln\u011bn\u00ed pro slov\u00ed\u010dka\u0159e)<\/strong><\/h2>\n<p>SEO \u010dl\u00e1nek je samoz\u0159ejm\u011b nekorektn\u00ed n\u00e1zev, podobn\u011b jako SEO optimalizace a SEO e-shop.<\/p>\n<p> <\/p>\n<p><strong>Co je tedy SEO \u010dl\u00e1nek:<\/strong><\/p>\n<p>Je to \u010dl\u00e1nek optimalizovan\u00fd pro vyhled\u00e1va\u010de (proto\u017ee <strong><a href=\"https:\/\/wooacademy.sk\/cs\/co-je-seo\/\">SEO<\/a><\/strong> znamen\u00e1 optimalizace pro vyhled\u00e1va\u010de). Tedy \u010dl\u00e1nek, kter\u00fd se zam\u011b\u0159uje na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo skupinu kl\u00ed\u010dov\u00fdch slov s c\u00edlem zobrazovat se na n\u011b co nejv\u00fd\u0161 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP). Nejl\u00e9pe na 1. stran\u011b na 1. nebo nult\u00e9 pozici.<\/p>\n<p>M\u011b osobn\u011b v\u00fdraz SEO \u010dl\u00e1nek nijak nepohor\u0161uje, stejn\u011b jako m\u011b nepohor\u0161uje v\u00fdraz SEO optimalizace. Samoz\u0159ejm\u011b v\u00edm, \u017ee jsou tyhle v\u00fdrazy nep\u0159esn\u00e9 a v p\u0159ekladu by znamenaly \u201eoptimalizace pro vyhled\u00e1va\u010de optimalizace\u201c a \u201eoptimalizace pro vyhled\u00e1va\u010de \u010dl\u00e1nek\u201c.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n        <!-- module text -->\n<div  class=\"module module-text tb_x0vy683  repeat \" data-lazy=\"1\" id=\"jedinecny-obsah\">\n        <div  class=\"tb_text_wrap\">\n        <h2 data-is-set=\"true\" id=\"tb-1-p\u00ed\u0161te-jedine\u010dn\u00fd-obsah-2\" class=\"tb_toc_el\"><strong>1. Pi\u0161te jedine\u010dn\u00fd obsah<\/strong><\/h2>\n<p>Jedine\u010dn\u00fd a origin\u00e1ln\u00ed obsah nemus\u00ed nutn\u011b znamenat, \u017ee navrhnete, \u0159eknete nebo vymysl\u00edte n\u011bco \u00fapln\u011b nov\u00e9ho a origin\u00e1ln\u00edho, co nikdo nikdy ne\u0159ekl.<\/p>\n<p>Znamen\u00e1 to, \u017ee v\u00e1\u0161 text nebude p\u0159esnou kopi\u00ed jin\u00fdch webov\u00fdch \u010dl\u00e1nk\u016f, str\u00e1nek nebo online zdroj\u016f.<\/p>\n<p>Google nen\u00ed hloup\u00fd a velmi snadno a spolehliv\u011b odhal\u00ed duplicitn\u00ed obsah. Nen\u00ed d\u016fvod, aby str\u00e1nku s duplicitn\u00edm obsahem hodnotil pozitivn\u011b. Problematika duplicitn\u00edho obsahu je trochu slo\u017eit\u011bj\u0161\u00ed a budu se j\u00ed v\u011bnovat v samostatn\u00e9m \u010dl\u00e1nku (hlavn\u011b u des\u00edtek e-shop\u016f s do punt\u00edku stejn\u00fdmi produktov\u00fdmi feedy, texty a obr\u00e1zky).<\/p>\n<p>U\u017eivatel\u00e9 webu i Google jsou spokojen\u00ed, kdy\u017e obsah na webu odpov\u00edd\u00e1 jejich dotaz\u016fm (kl\u00ed\u010dov\u00fdm slov\u016fm). \u010c\u00edm v\u00edc jedine\u010dn\u00e9ho obsahu, kter\u00fd odpov\u00edd\u00e1 na hledan\u00e9 dotazy, t\u00edm v\u00edc spokojen\u00fdch u\u017eivatel\u016f a vy\u0161\u0161\u00ed pozice v Googlu.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_1 tb_qbar801\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col-full tb_i04t804 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_nfz1804   \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p><strong> Pozor<\/strong><\/p>\n<p>p\u0159id\u00e1n\u00ed odkazu na zdroj, tedy na p\u016fvodn\u00ed vykraden\u00fd \u010dl\u00e1nek nebo web, neznamen\u00e1, \u017ee jde o unik\u00e1tn\u00ed a jedine\u010dn\u00fd \u010dl\u00e1nek. Zdroje jsou super v\u011bc i pro SEO, ale obsah by se m\u011bl sp\u00ed\u0161 parafr\u00e1zovat z v\u00edce zdroj\u016f ne\u017e jen strojov\u011b p\u0159elo\u017eit p\u0159es Google Translator.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n        <!-- module text -->\n<div  class=\"module module-text tb_jxff860  repeat \" data-lazy=\"1\" id=\"nazov-clanku\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>2. Zamyslete se nad n\u00e1zvem \u010dl\u00e1nku<\/strong><\/h2>\n<p>N\u00e1zev \u010dl\u00e1nku (title) je pro SEO d\u016fle\u017eit\u00fd a pom\u00e1h\u00e1 \u010dten\u00e1\u0159i i Googlu pochopit, o \u010dem \u010dl\u00e1nek je. Ve WordPressu se n\u00e1zev \u010dl\u00e1nku nebo str\u00e1nky automaticky ozna\u010d\u00ed jako H1. Na ka\u017ed\u00e9 str\u00e1nce by m\u011bl b\u00fdt jen jeden H1 (u <a href=\"https:\/\/www.facebook.com\/WooAcademyOriginal\/photos\/a.2361561323869537\/3486858714673120\/?type=3&amp;theater\" target=\"_blank\" rel=\"noopener\">one page web\u016f<\/a> je to trochu jinak) a m\u011bl by obsahovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se vyhled\u00e1vaj\u00ed a souvisej\u00ed s obsahem textu.<\/p>\n<p>K n\u00e1zvu \u010dl\u00e1nku p\u0159istupujte velmi zodpov\u011bdn\u011b. Pokud nem\u00e1te <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a> a nev\u00edte, co lid\u00e9 vyhled\u00e1vaj\u00ed, m\u016f\u017eete nap\u0159\u00edklad:<\/p>\n<ul>\n<li>sledovat konkurenci a ps\u00e1t o t\u00e9matech, o kter\u00fdch p\u00ed\u0161e i konkurence (nejl\u00e9pe si vyberte konkurenci, o kter\u00e9 v\u00edte, \u017ee d\u011bl\u00e1 SEO nebo se na zaj\u00edmav\u00e1 slova zobrazuje na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch v Googlu)<\/li>\n<li>pou\u017e\u00edt bezplatn\u00fd n\u00e1stroj od Googlu, Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov. I kdy\u017e nem\u00e1te spu\u0161t\u011bn\u00e9 PPC kampan\u011b v Google Ads, m\u016f\u017eete ho pou\u017e\u00edvat zdarma a prozrad\u00ed v\u00e1m hledanost kl\u00ed\u010dov\u00fdch slov i n\u00e1vrhy souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov. Pokud jste nikdy ned\u011blali placenou reklamu, uvid\u00edte jen rozsahy hledanosti, co\u017e na za\u010d\u00e1tek tolik nevad\u00ed.<\/li>\n<li>sledovat f\u00f3ra a skupiny na Facebooku a v\u0161\u00edmat si, co lidi nej\u010dast\u011bji tr\u00e1p\u00ed a o \u010dem diskutuj\u00ed. Nap\u0159\u00edklad ve skupin\u00e1ch v\u011bnovan\u00fdch e-commerce se \u010dasto \u0159e\u0161\u00ed nastaven\u00ed dopravy a platebn\u00ed br\u00e1ny, a kdy\u017e o t\u00e9hle problematice nap\u00ed\u0161u v\u00fd\u017eivn\u00fd a obs\u00e1hl\u00fd \u010dl\u00e1nek, ur\u010dit\u011b ne\u0161l\u00e1pnu vedle.<\/li>\n<li>vlastn\u00ed hlava je skv\u011bl\u00fd zdroj kl\u00ed\u010dov\u00fdch slov a t\u00e9mat, o kter\u00fdch m\u016f\u017eete ps\u00e1t, jen\u017ee bohu\u017eel ne v\u017edycky p\u0159esn\u011b tref\u00edme, jak lid\u00e9 ur\u010dit\u00fd produkt nebo slu\u017ebu vyhled\u00e1vaj\u00ed<\/li>\n<li>nejlep\u0161\u00ed \u0159e\u0161en\u00ed (pokud nem\u00e1te k dispozici anal\u00fdzu kl\u00ed\u010dov\u00fdch slov) je pou\u017e\u00edt placen\u00e9 profi slu\u017eby na zji\u0161t\u011bn\u00ed hledanosti kl\u00ed\u010dov\u00fdch slov. Dlouho jsem fungoval na free n\u00e1stroj\u00edch nebo trial verz\u00edch placen\u00fdch slu\u017eeb, ale zjistil jsem, \u017ee pokud to se SEO mysl\u00edte v\u00e1\u017en\u011b, vyplat\u00ed se n\u011bkterou platit (investice se v\u00e1m vr\u00e1t\u00ed v konverz\u00edch z organick\u00e9 n\u00e1v\u0161t\u011bvnosti). M\u016fj obl\u00edben\u00fd n\u00e1stroj je <strong><a href=\"https:\/\/www.marketingminer.com\/sk\" target=\"_blank\" rel=\"noopener\">Marketing Miner<\/a><\/strong>, ke kter\u00e9mu v\u00e1m m\u016f\u017eeme d\u00e1t i slevu 40 % na prvn\u00ed m\u011bs\u00edc s k\u00f3dem <strong>MM_WOOACADEMY.<\/strong><\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_g9ii735  repeat \" data-lazy=\"1\" id=\"seo-uvod\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>3. V\u011bnujte pozornost \u00favodu<\/strong><\/h2>\n<p>P\u0159i indexov\u00e1n\u00ed str\u00e1nek se roboti Googlu sna\u017e\u00ed co nejrychleji pochopit, o \u010dem dan\u00e1 str\u00e1nka je (kontext), a rozhodnout, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se bude zobrazovat a jestli v\u016fbec.<\/p>\n<p>Va\u0161\u00edm \u00fakolem je robot\u016fm pomoct zjistit, o \u010dem str\u00e1nka je, vhodn\u00fdm pou\u017eit\u00edm kl\u00ed\u010dov\u00fdch slov, obsahem, strukturou a podobn\u011b.<\/p>\n<p>Obecn\u00e9 doporu\u010den\u00ed pro \u010dl\u00e1nky je pou\u017e\u00edt kl\u00ed\u010dov\u00e9 slovo nebo slova v prvn\u00edm odstavci \u010dl\u00e1nku (textu). Rozhodn\u011b nedoporu\u010duji nep\u0159irozen\u00e9, n\u00e1siln\u00e9 cpan\u00ed kl\u00ed\u010dov\u00fdch slov. T\u011b\u017eko se mi ur\u010duje n\u011bjak\u00e9 univerz\u00e1ln\u00ed pravidlo, kter\u00fdm by se dal definovat p\u0159esn\u00fd po\u010det a rozlo\u017een\u00ed kl\u00ed\u010dov\u00fdch slov v prvn\u00edch \u010d\u00e1stech \u010dl\u00e1nku. Text se mus\u00ed dob\u0159e \u010d\u00edst a b\u00fdt p\u0159irozen\u00fd.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_lepg425  repeat \" data-lazy=\"1\" id=\"kw-v-texte\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>4. Kl\u00ed\u010dov\u00e1 slova v textu<\/strong><\/h2>\n<p>Pokud p\u00ed\u0161ete \u010dl\u00e1nek kv\u016fli SEO, pravd\u011bpodobn\u011b se sna\u017e\u00edte nacpat kl\u00ed\u010dov\u00e9 slovo skoro do ka\u017ed\u00e9 v\u011bty. To nen\u00ed \u00fapln\u011b vhodn\u00e1 taktika, v samotn\u00e9m obsahu bych se sp\u00ed\u0161 zam\u011b\u0159il na dobr\u00e9 \u010dlen\u011bn\u00ed.<\/p>\n<p><strong>Prvn\u00ed krok<\/strong>, kdy\u017e p\u00ed\u0161u \u010dl\u00e1nek: nap\u00ed\u0161u nadpis (H1) a potom 4 a\u017e 10 podnadpis\u016f (H2), kter\u00e9 mi text p\u011bkn\u011b a logicky rozd\u011bl\u00ed na men\u0161\u00ed logick\u00e9 \u010d\u00e1sti. Podobn\u011b jako kdy\u017e jste psali bakal\u00e1\u0159ku nebo diplomku.<\/p>\n<p>Zna\u010dky H1 a H2 jsou pro SEO a Google velmi d\u016fle\u017eit\u00e9, stejn\u011b jako pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov v nich. Pom\u00e1haj\u00ed Googlu l\u00e9pe pochopit, o \u010dem text je. P\u0159\u00edkladem rozd\u011blen\u00ed \u010dl\u00e1nku na H1 a H2 je tenhle \u010dl\u00e1nek.<\/p>\n<p>Je\u0161t\u011b jeden argument, pro\u010d pou\u017e\u00edvat H2: \u201eKdy\u017e se pt\u00e1te, jak se dostat do boxu s odpov\u011b\u010fmi v SERP v r\u00e1mci featured snippetu, moje odpov\u011b\u010f zn\u00ed: v\u0161imn\u011bte si, kter\u00e9 zna\u010dky Google do t\u011bchhle rychl\u00fdch odpov\u011bd\u00ed bere.\u201c<\/p>\n<p>Pokud jste se te\u010f pod\u00edvali na n\u011bjak\u00fd answer box v angli\u010dtin\u011b, nejsp\u00ed\u0161 jste si v\u0161imli, \u017ee Google tam umis\u0165uje nap\u0159\u00edklad obsah pr\u00e1v\u011b z H1 a H2.<\/p>\n<p><strong>Druh\u00fd krok<\/strong> je samotn\u00e9 napln\u011bn\u00ed obsahem:<\/p>\n<ul>\n<li>nedoporu\u010duji kombinovat r\u016fzn\u00e9 jazyky<\/li>\n<li>ka\u017ed\u00fd podnadpis (H2) napl\u0148te obsahem, kter\u00fd dan\u00e9 t\u00e9ma nebo podt\u00e9ma pop\u00ed\u0161e podrobn\u011b<\/li>\n<li>jedna normostrana v\u00e1m v SEO moc nepom\u016f\u017ee, obsah by m\u011bl m\u00edt 1 000 a\u017e 2 000 slov. Ano, slov, ne znak\u016f.<\/li>\n<li>tu\u010dn\u00e9 p\u00edsmo &lt;<strong>strong<\/strong>&gt; byste m\u011bli pou\u017e\u00edvat s rozumem. I kdy\u017e n\u011bkte\u0159\u00ed SEO \u0161arlat\u00e1ni tvrd\u00ed, \u017ee je to top SEO taktika, skute\u010dnost je takov\u00e1, \u017ee p\u0159esto\u017ee Google slova s tu\u010dn\u00fdm (strong) p\u00edsmem rozli\u0161uje, \u017e\u00e1dn\u00fd velk\u00fd z\u00e1zrak v posunu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed jen d\u00edky p\u0159id\u00e1n\u00ed t\u00e9hle zna\u010dky ne\u010dekejte. Zna\u010dka strong se pou\u017e\u00edv\u00e1 k p\u0159id\u00e1n\u00ed s\u00e9mantick\u00e9ho d\u016frazu. Podrobn\u011b o tomhle t\u00e9matu v dal\u0161\u00edm \u010dl\u00e1nku, ale ve zkratce by takhle m\u011blo b\u00fdt ozna\u010den\u00e9 slovo, kter\u00e9 je z n\u011bjak\u00e9ho d\u016fvodu d\u016fle\u017eit\u00e9. <strong>Matt Cutts<\/strong> se k tomuto t\u00e9matu vyjad\u0159oval v letech 2006 a 2013 (tady je odkaz na <a href=\"https:\/\/www.youtube.com\/watch?v=awto_wCeOJ4\" target=\"_blank\" rel=\"noopener\">video s Cuttsem<\/a>) a velkou d\u016fle\u017eitost tomuto faktoru nep\u0159ikl\u00e1dal.<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_w8k4175 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-550x402.png\" width=\"550\" height=\"402\" class=\"wp-post-image wp-image-7271\" title=\"odkial-google-berie-answer-box-features-snippet\" alt=\"answer box features snippet v google\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-550x402.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-600x439.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-300x219.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-768x561.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-1024x748.png 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet.png 1245w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_aped598  repeat \" data-lazy=\"1\" id=\"backlinky\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>5. Prolinkov\u00e1n\u00ed je pro SEO dobr\u00e9<\/strong><\/h2>\n<p>Ve str\u00e1nk\u00e1ch i \u010dl\u00e1nc\u00edch v\u017edy pou\u017e\u00edvejte prolinkov\u00e1n\u00ed.<\/p>\n<ul>\n<li><strong>Intern\u00ed odkazy<\/strong> na vlastn\u00ed dom\u00e9nu, kde odkazujete na dal\u0161\u00ed \u010dl\u00e1nek, slu\u017ebu nebo produkt.<\/li>\n<li><strong>Extern\u00ed odkazy<\/strong>, kter\u00fdmi odkazujete mimo svou dom\u00e9nu a m\u016f\u017eete \u010dl\u00e1nek prolinkovat s referencemi, zdroji nebo kvalitn\u00edm obsahem, kter\u00fd stoj\u00ed za p\u0159e\u010dten\u00ed (mimo va\u0161i dom\u00e9nu).<\/li>\n<\/ul>\n<p>Google nechce, aby odkazov\u00e1n\u00ed vypadalo p\u0159irozen\u011b, ale aby p\u0159irozen\u00e9 bylo. V praxi je jen velmi m\u00e1lo web\u016f, kter\u00e9 samy od sebe a zadarmo daj\u00ed zp\u011btn\u00fd odkaz jin\u00e9 dom\u00e9n\u011b.<\/p>\n<p>Pokud nem\u00e1te kam intern\u00ed odkaz nasm\u011brovat, doporu\u010duji vytvo\u0159it novou str\u00e1nku nebo \u010dl\u00e1nek, kam bude odkaz v\u00e9st.<\/p>\n<p>Odkazov\u00e1n\u00ed je dobr\u00e9 pro \u010dten\u00e1\u0159e i pro Google. Nejen\u017ee Googlu pom\u00e1h\u00e1te pochopit, o \u010dem je obsah a kontext \u010dl\u00e1nku, ale \u010dten\u00e1\u0159e dok\u00e1\u017eete udr\u017eet na webu a nav\u00e9st ho ke konverzi.<\/p>\n<p>\u201eSvat\u00fd gr\u00e1l\u201c je zp\u011btn\u00fd odkaz na v\u00e1\u0161 web, tedy hypertextov\u00fd odkaz, kter\u00fd n\u011bkdo um\u00edst\u00ed na sv\u00e9 dom\u00e9n\u011b a kter\u00fd vede na v\u00e1\u0161 web nebo \u010dl\u00e1nek. Je to jeden ze t\u0159\u00ed top SEO faktor\u016f (1. zp\u011btn\u00e9 odkazy, 2. RankBrain a 3. obsah).<\/p>\n<h3><strong>Kolik zp\u011btn\u00fdch odkaz\u016f pot\u0159ebujete, aby to m\u011blo pro SEO smysl?<\/strong><\/h3>\n<p>Dobr\u00e1 zpr\u00e1va je, \u017ee kdy\u017e se pod\u00edv\u00e1te na linkbuildingov\u00fd profil \u010dl\u00e1nk\u016f va\u0161\u00ed konkurence, budete asi hodn\u011b p\u0159ekvapen\u00ed. Zjist\u00edte, \u017ee i \u010dl\u00e1nky a str\u00e1nky na prvn\u00edch pozic\u00edch v Googlu maj\u00ed n\u011bkde mezi 0 a 1 zp\u011btn\u00fdm odkazem.<\/p>\n<p>Proto kdy\u017e na sv\u016fj \u010dl\u00e1nek z\u00edsk\u00e1te 1 a\u017e 2 zp\u011btn\u00e9 odkazy, m\u016f\u017eete s n\u00edm na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo velmi rychle obsadit prvn\u00ed m\u00edsta prvn\u00ed strany v SERP.<\/p>\n<p>U konkuren\u010dn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov bude mo\u017en\u00e1 pot\u0159eba 5 a\u017e 10 zp\u011btn\u00fdch odkaz\u016f.<\/p>\n<p>Nebudu te\u010f rozeb\u00edrat, jak vypad\u00e1 optim\u00e1ln\u00ed linkbuildingov\u00fd profil, to se dozv\u00edte na m\u00e9m <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/kurz-seo-individualni\/\"><strong>kurzu SEO v Bratislav\u011b<\/strong><\/a>, jen zm\u00edn\u00edm, \u017ee <strong>anchor text<\/strong> m\u00e1 v prolinkov\u00e1n\u00ed rozhodn\u011b smysl. Nejlep\u0161\u00ed by bylo, kdyby odkaz nebyl um\u00edst\u011bn\u00fd t\u0159eba na slovech \u201eklikni sem \/ v\u00edc info\u201c, ale na kl\u00ed\u010dov\u00e9m slov\u011b, kter\u00e9 souvis\u00ed s obsahem, na kter\u00fd odkaz vede.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_tdm251  repeat \" data-lazy=\"1\" id=\"rank-brain\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>6. Zkr\u00e1\u0161lete text (UX faktory a RankBrain)<\/strong><\/h2>\n<p>O v\u00fdznamu <strong>algoritmu RankBrain<\/strong> a jeho d\u016fle\u017eitosti pro SEO (je to jeden z top 3 SEO faktor\u016f) budu podrobn\u011b ps\u00e1t v jin\u00e9m \u010dl\u00e1nku, nebo p\u0159ij\u010fte na n\u00e1\u0161 kurz SEO, kde to vysv\u011btluji do hloubky.<\/p>\n<p>Jen ve zkratce: \u201eGoogle vid\u00ed, co lid\u00e9 na va\u0161em webu d\u011blaj\u00ed. V\u00ed, \u017ee kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk p\u0159ijde na str\u00e1nku a hned odejde, asi nena\u0161el, co hledal. Pokud se to stane v\u00edckr\u00e1t, Google usoud\u00ed, \u017ee pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo asi v\u00e1\u0161 obsah nen\u00ed a\u017e tak relevantn\u00ed, a posune v\u00e1s ve vyhled\u00e1v\u00e1n\u00ed n\u00ed\u017e (velmi zjednodu\u0161en\u011b a ve zkratce).\u201c<\/p>\n<p>Je to trochu slo\u017eit\u011bj\u0161\u00ed, jen si je pot\u0159eba uv\u011bdomit, \u017ee Google v\u00ed i to, \u017ee u\u017eivatel na va\u0161\u00ed str\u00e1nce nena\u0161el odpov\u011b\u010f na sv\u016fj dotaz a \u0161el na str\u00e1nku pod v\u00e1mi (v SERP), kde se zdr\u017eel d\u00e9le, proto\u017ee odpov\u011b\u010f na\u0161el. Proto posune v\u00e1s n\u00ed\u017e a v\u00fdsledek pod v\u00e1mi v\u00fd\u0161 (pogo sticking).<\/p>\n<p> <\/p>\n<h3><strong>Co d\u011blat, aby byl text pro u\u017eivatele hez\u010d\u00ed a neodch\u00e1zel z m\u00e9 str\u00e1nky?<\/strong><\/h3>\n<ul>\n<li>rozd\u011blte text do logick\u00fdch celk\u016f, kter\u00e9 se dob\u0159e \u010dtou (struktura H1\u2013H3)<\/li>\n<li>pi\u0161te pro lidi, ne pro Google, dejte \u010dl\u00e1nek p\u0159e\u010d\u00edst n\u011bkomu nezaujat\u00e9mu a ujist\u011bte se, \u017ee se mu dob\u0159e \u010dte a je srozumiteln\u00fd<\/li>\n<li>vyu\u017e\u00edvejte mezery, obr\u00e1zky, odr\u00e1\u017eky a cokoli, co v\u00e1m pom\u016f\u017ee ud\u011blat text p\u0159ehledn\u011bj\u0161\u00ed<\/li>\n<li>nepi\u0161te jeden souvisl\u00fd blok textu<\/li>\n<li>dejte si z\u00e1le\u017eet i na grafick\u00e9m rozlo\u017een\u00ed textu, nap\u0159\u00edklad tenhle \u010dl\u00e1nek je napsan\u00fd na st\u0159ed, ne od kraje ke kraji, d\u00edky \u010demu\u017e se l\u00e9pe \u010dte<\/li>\n<li><a href=\"https:\/\/wooacademy.sk\/ako-vybrat-font-na-web\/\">pou\u017eijte dob\u0159e \u010diteln\u00fd font,<\/a> velikost a barvu<\/li>\n<\/ul>\n<p> <\/p>\n<p style=\"text-align: center;\">Doporu\u010den\u00ed: \u201eVe WordPressu si vytvo\u0159te \u0161ablonu pro \u010dl\u00e1nky a tu jen kop\u00edrujte a m\u011b\u0148te texty a obr\u00e1zky.\u201c<\/p>\n<p> <\/p>\n<p>Rozlo\u017een\u00ed prvk\u016f ve WordPressu si uk\u00e1\u017eeme i na workshopu <a href=\"https:\/\/wooacademy.sk\/kurz\/workshop-wordpress-pre-zaciatocnikov-november-2019\/\">Jak vytvo\u0159it web bez programov\u00e1n\u00ed<\/a>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_hka289 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <a href=\"https:\/\/wooacademy.sk\/kurz\/workshop-wordpress-pre-zaciatocnikov\/\" rel=\"noopener\" target=\"_blank\">\n                                   <span class=\"zoom\">\n                <svg  aria-label=\"Open\" class=\"tf_fa tf-ti-new-window\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-new-window\" xlink:href=\"#tf-ti-new-window\"><\/use><\/svg>            <\/span>\n                    <img decoding=\"async\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-550x309.png\" width=\"550\" height=\"309\" class=\"wp-post-image wp-image-6240\" title=\"workshop-wordpress-zaciatocnik\" alt=\"workshop wordpress zaciatocnik bratislava\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-550x309.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-600x338.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-300x169.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-768x432.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik.png 960w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>        <\/a>\n    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_v7l2479  repeat \" data-lazy=\"1\" id=\"eat-2\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>7. Jm\u00e9no autora je d\u016fle\u017eit\u00e9 (E-A-T)<\/strong><\/h2>\n<p>Je dobr\u00e9 ps\u00e1t \u010dl\u00e1nky pod jm\u00e9nem autora, a\u0165 u\u017e skute\u010dn\u00fdm, nebo pod pseudonymem.<\/p>\n<p>Je to d\u016fle\u017eit\u00e9 kv\u016fli autorit\u011b \u010dl\u00e1nku i webu. Zkratka E-A-T znamen\u00e1 odbornost, autorita, d\u016fv\u011bryhodnost (Expertise, Authoritativeness and Trustworthiness). Je sou\u010d\u00e1st\u00ed algoritmu zam\u011b\u0159en\u00e9ho na obsah v Googlu, kter\u00fd by mohl m\u00edt vliv na zdrav\u00ed \u010dten\u00e1\u0159e nebo ho ovlivnit v z\u00e1sadn\u00edm rozhodov\u00e1n\u00ed o \u017eivotn\u00ed situaci. Jeho \u00fa\u010delem bylo zabr\u00e1nit tomu, aby t\u0159eba v\u00fd\u017eivov\u00ed poradci, kte\u0159\u00ed sotva dokon\u010dili z\u00e1kladn\u00ed \u0161kolu a o lidsk\u00e9m zdrav\u00ed nemaj\u00ed ani tu\u0161en\u00ed, psali o tom, jak <a href=\"https:\/\/avemar.sk\/vitamin-c-ako-doplnok-avemaru-ano-alebo-nie\/\" target=\"_blank\" rel=\"noopener\">vitam\u00edn C l\u00e9\u010d\u00ed rakovinu<\/a>, a podobn\u00e9 nesmysly, kter\u00e9 maj\u00ed daleko od pravdy. Jako v\u011bdec jsem Googlu za tuhle aktualizaci algoritm\u016f nesm\u00edrn\u011b vd\u011b\u010dn\u00fd.<\/p>\n<p> <\/p>\n<h3><strong>Jak pracovat s E-A-T v SEO \u010dl\u00e1nc\u00edch?<\/strong><\/h3>\n<p>Jen ve zkratce p\u00e1r doporu\u010den\u00ed (v\u00edc na kurzech a workshopech):<\/p>\n<ul>\n<li>pou\u017e\u00edvejte relevantn\u00ed zdroje nejen z pohledu Domain Authority, ale i z pohledu odbornosti<\/li>\n<li>pi\u0161te \u010dl\u00e1nky pod jm\u00e9nem autora a p\u0159idejte i jeho stru\u010dn\u00fd \u017eivotopis, budujete tak odbornost a autoritu webu (d\u016fle\u017eit\u00e9 hlavn\u011b pro weby o zdrav\u00ed a financ\u00edch)<\/li>\n<li>m\u011bjte na webu snadno dostupn\u00e9 kontaktn\u00ed \u00fadaje a z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (GDPR)<\/li>\n<\/ul>\n<p>V\u00edc o E-A-T a p\u0159esn\u00fd postup, jak s n\u00edm na webu pracovat, se dozv\u00edte na na\u0161ich kurzech a workshopech v Bratislav\u011b.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_95el8  repeat \" data-lazy=\"1\" id=\"image-seo\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>8. Pou\u017e\u00edvejte obr\u00e1zky a optimalizujte je<\/strong><\/h2>\n<p>Optimalizace obr\u00e1zk\u016f pro vyhled\u00e1va\u010de je regul\u00e9rn\u00ed sou\u010d\u00e1st SEO technik, kterou na\u0161t\u011bst\u00ed spousta web\u016f \u00fapln\u011b zanedb\u00e1v\u00e1, a proto jsme na hodn\u011b relevantn\u00edch kl\u00ed\u010dov\u00fdch slov na prvn\u00edch pozic\u00edch ve vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f.<\/p>\n<p>Optimalizaci obr\u00e1zk\u016f by nem\u011bly podce\u0148ovat hlavn\u011b str\u00e1nky, kter\u00e9 nab\u00edzej\u00ed vizu\u00e1ln\u011b zaj\u00edmav\u00e9 slu\u017eby a produkty. Nap\u0159\u00edklad oble\u010den\u00ed, rostliny, auta a spousta dal\u0161\u00edch produkt\u016f se vyhled\u00e1v\u00e1 prim\u00e1rn\u011b p\u0159es obr\u00e1zky.<\/p>\n<p>V\u00edc o SEO obr\u00e1zk\u016f na Googlu si p\u0159e\u010dtete v \u010dl\u00e1nku Google obr\u00e1zky \u2013 <a href=\"https:\/\/wooacademy.sk\/google-obrazky-image-seo\/\">Image SEO<\/a> (z\u00e1klady).<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_mveu261 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-550x309.png\" width=\"550\" height=\"309\" class=\"wp-post-image wp-image-5931\" title=\"seo obrazkov\" alt=\"seo obrazkov wooacademy milan frano\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-550x309.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-600x338.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-300x169.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-768x432.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-500x281.png 500w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov.png 960w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_09by785  repeat \" data-lazy=\"1\" id=\"korekcia\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>9. P\u0159e\u010dt\u011bte si \u010dl\u00e1nek po sob\u011b<\/strong><\/h2>\n<p>Pokud pat\u0159\u00edte mezi ty nadan\u00e9, kte\u0159\u00ed dok\u00e1\u017eou napsat \u010dl\u00e1nek napoprv\u00e9 bez chyby a s jasnou koncepc\u00ed, gratuluji v\u00e1m. Ostatn\u00edm doporu\u010duji p\u0159e\u010d\u00edst si \u010dl\u00e1nek po sob\u011b n\u011bkolikr\u00e1t a vychytat gramatick\u00e9 chyby, nejasn\u00e9 a nesrozumiteln\u00e9 v\u011bty a souv\u011bt\u00ed.<\/p>\n<p>Kdy\u017e publikujete \u010dl\u00e1nek, kter\u00fd nen\u00ed napsan\u00fd na 100 %, riskujete, \u017ee si v\u00e1s v n\u011bkter\u00fdch skupin\u00e1ch t\u0159eba na Facebooku podaj\u00ed a zasypou v\u00e1s spr\u0161kou hejtu jen kv\u016fli n\u011bjak\u00e9 prkotin\u011b.<\/p>\n<p>Z\u00e1rove\u0148 t\u00edm sni\u017eujete d\u016fv\u011bryhodnost sv\u00e9 dom\u00e9ny a zna\u010dky.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_e2l0417  repeat \" data-lazy=\"1\" id=\"top-obsah\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>10. Je v\u00e1\u0161 obsah lep\u0161\u00ed ne\u017e obsah konkurence?<\/strong><\/h2>\n<p>Nem\u00e1 moc smysl ps\u00e1t stejn\u00e9 \u010dl\u00e1nky, jak\u00e9 m\u00e1 va\u0161e konkurence. Obsah by m\u011bl b\u00fdt lep\u0161\u00ed, m\u011bl by dan\u00e9 t\u00e9ma popsat mnohem l\u00e9pe, m\u011bl by b\u00fdt \u010dtiv\u011bj\u0161\u00ed a i obs\u00e1hlej\u0161\u00ed. Kdy\u017e va\u0161e konkurence nap\u00ed\u0161e \u010dl\u00e1nek o d\u00e9lce 1 000 slov, vy napi\u0161te 1 500 a\u017e 2 000 slov.<\/p>\n<p>M\u00e1 konkurence hezk\u00e9 obr\u00e1zky? Ud\u011blejte je hez\u010d\u00ed nebo vytvo\u0159te jednoduchou infografiku, p\u0159\u00edpadn\u011b nato\u010dte video nebo podcast.<\/p>\n<p>Jednodu\u0161e \u0159e\u010deno: \u201ePokud se budete po\u0159\u00e1d vymlouvat a ukazovat, \u017ee konkurence to m\u00e1 stejn\u011b a funguje j\u00ed to, v SEO v\u00e1m moc nepom\u016f\u017eu. Proto\u017ee jedna v\u011bc je navrhnout promy\u0161lenou SEO strategii a taktiku a druh\u00e1 v\u011bc je zav\u00e9st ji do praxe.\u201c<\/p>\n<p> <\/p>\n<h3><strong>Jak dlouho trv\u00e1 vytvo\u0159it super \u010dl\u00e1nek pro SEO?<\/strong><\/h3>\n<p>Super \u010dl\u00e1nek pro SEO zabere n\u011bkdy 5, n\u011bkdy 8 hodin pr\u00e1ce i s nahr\u00e1n\u00edm a form\u00e1tov\u00e1n\u00edm na web.<\/p>\n<p>Klienti se \u010dasto spokoj\u00ed s jednou normostranou a maj\u00ed pocit, \u017ee maj\u00ed SEO vy\u0159\u00edzen\u00e9 a z\u00edtra budou na 1. m\u00edst\u011b na v\u0161echna kl\u00ed\u010dov\u00e1 slova, kter\u00e1 je jen napadnou.<\/p>\n<p style=\"text-align: center;\">Pro\u010d to d\u011blaj\u00ed?<\/p>\n<p>Jednoduch\u00e1 odpov\u011b\u010f: \u201eZa v\u0161\u00edm hledejte pen\u00edze. Jedna normostrana (p\u0159ibli\u017en\u011b 250 slov) stoj\u00ed 15 a\u017e 35 \u20ac. Dobr\u00fd SEO \u010dl\u00e1nek m\u00e1 1 500 a\u017e 2 000 slov, tak\u017ee kdy\u017e po\u010d\u00edt\u00e1me 29 \u20ac za normostranu, je to 232 \u20ac za \u010dl\u00e1nek.\u201c<\/p>\n<p style=\"text-align: center;\">F\u00ed\u00ed\u00ed\u00ed\u00ed\u00ed, to je stra\u0161n\u011b moc!!!<\/p>\n<p>Opravdu? Kdy\u017e v\u00e1m \u0159eknu, \u017ee s dobr\u00fdm \u010dl\u00e1nkem budete na prvn\u00edch pozic\u00edch v Googlu a d\u00edky tomu prod\u00e1te sv\u00e9 produkty nebo slu\u017eby, je to i tak moc?<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_lw2q879  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>11. BONUS: Nezapome\u0148te na nahr\u00e1n\u00ed \u010dl\u00e1nku a dal\u0161\u00ed SEO nastaven\u00ed<\/strong><\/h2>\n<p>Co je\u0161t\u011b pot\u0159ebujete ud\u011blat a na co nezapomenout p\u0159i nahr\u00e1v\u00e1n\u00ed a publikov\u00e1n\u00ed \u010dl\u00e1nku ve WordPressu?<\/p>\n<ul>\n<li>nastavit n\u00e1hledov\u00fd obr\u00e1zek \u010dl\u00e1nku (nejl\u00e9pe v rozm\u011brech 1200 \u00d7 630 px, aby se hezky sd\u00edlel na Facebooku a nebyl o\u0159\u00edznut\u00fd)<\/li>\n<li>vyplnit <strong>meta description<\/strong> (120 a\u017e 160 znak\u016f) a <strong>title tag<\/strong> (50 a\u017e 60 znak\u016f) a neb\u00e1t se pou\u017e\u00edvat emoji, kl\u00ed\u010dov\u00e1 slova a z\u00e1vorky. Nejsou to p\u0159\u00edm\u00e9 SEO faktory, ale zvy\u0161uj\u00ed CTR, a to u\u017e SEO faktor je<\/li>\n<li>pokud to d\u00e1v\u00e1 smysl, p\u0159idejte strukturovan\u00e1 data pro rich snippety. Pokud pou\u017e\u00edv\u00e1te <a href=\"https:\/\/wooacademy.sk\/wordpress-seo-plugin-rank-math-yoast-killer\/\">SEO plugin Rank Math,<\/a> zvl\u00e1dnete to bez probl\u00e9m\u016f i bez pou\u017eit\u00ed t\u0159eba Google Search Console.<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek? \u201e\u010cl\u00e1nek na webu z pohledu SEO specialisty se v\u011bt\u0161inou hodn\u011b li\u0161\u00ed od p\u0159edstavy copywritera o dobr\u00e9m SEO \u010dl\u00e1nku,\u201c RNDr. Milan Fra\u0148o, PhD. \u2013 SEO specialista<\/p>\n","protected":false},"author":2,"featured_media":30428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[899,818,900],"tags":[772],"class_list":["post-30426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo","category-web","tag-seo-doktor-cs","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<h1><strong>Jak vypad\u00e1 opravdu dobr\u00fd SEO \u010dl\u00e1nek?<\/strong><\/h1> <p> <\/p> <p><em>\u201e\u010cl\u00e1nek na webu z pohledu SEO specialisty se v\u011bt\u0161inou hodn\u011b li\u0161\u00ed od p\u0159edstavy copywritera o dobr\u00e9m SEO \u010dl\u00e1nku,\u201c<\/em><\/p> <p>RNDr. Milan Fra\u0148o, PhD. \u2013 <a href=\"https:\/\/wooacademy.sk\/lektori\/seo-specialista-milan-frano\/\">SEO specialista<\/a><\/p>\n<h2><strong> <\/strong><strong>Co je SEO \u010dl\u00e1nek? (dopln\u011bn\u00ed pro slov\u00ed\u010dka\u0159e)<\/strong><\/h2> <p>SEO \u010dl\u00e1nek je samoz\u0159ejm\u011b nekorektn\u00ed n\u00e1zev, podobn\u011b jako SEO optimalizace a SEO e-shop.<\/p> <p> <\/p> <p><strong>Co je tedy SEO \u010dl\u00e1nek:<\/strong><\/p> <p>Je to \u010dl\u00e1nek optimalizovan\u00fd pro vyhled\u00e1va\u010de (proto\u017ee <strong><a href=\"https:\/\/wooacademy.sk\/cs\/co-je-seo\/\">SEO<\/a><\/strong> znamen\u00e1 optimalizace pro vyhled\u00e1va\u010de). Tedy \u010dl\u00e1nek, kter\u00fd se zam\u011b\u0159uje na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo skupinu kl\u00ed\u010dov\u00fdch slov s c\u00edlem zobrazovat se na n\u011b co nejv\u00fd\u0161 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP). Nejl\u00e9pe na 1. stran\u011b na 1. nebo nult\u00e9 pozici.<\/p> <p>M\u011b osobn\u011b v\u00fdraz SEO \u010dl\u00e1nek nijak nepohor\u0161uje, stejn\u011b jako m\u011b nepohor\u0161uje v\u00fdraz SEO optimalizace. Samoz\u0159ejm\u011b v\u00edm, \u017ee jsou tyhle v\u00fdrazy nep\u0159esn\u00e9 a v p\u0159ekladu by znamenaly \u201eoptimalizace pro vyhled\u00e1va\u010de optimalizace\u201c a \u201eoptimalizace pro vyhled\u00e1va\u010de \u010dl\u00e1nek\u201c.<\/p>\n<h2 data-is-set=\"true\" id=\"tb-1-p\u00ed\u0161te-jedine\u010dn\u00fd-obsah-2\"><strong>1. Pi\u0161te jedine\u010dn\u00fd obsah<\/strong><\/h2> <p>Jedine\u010dn\u00fd a origin\u00e1ln\u00ed obsah nemus\u00ed nutn\u011b znamenat, \u017ee navrhnete, \u0159eknete nebo vymysl\u00edte n\u011bco \u00fapln\u011b nov\u00e9ho a origin\u00e1ln\u00edho, co nikdo nikdy ne\u0159ekl.<\/p> <p>Znamen\u00e1 to, \u017ee v\u00e1\u0161 text nebude p\u0159esnou kopi\u00ed jin\u00fdch webov\u00fdch \u010dl\u00e1nk\u016f, str\u00e1nek nebo online zdroj\u016f.<\/p> <p>Google nen\u00ed hloup\u00fd a velmi snadno a spolehliv\u011b odhal\u00ed duplicitn\u00ed obsah. Nen\u00ed d\u016fvod, aby str\u00e1nku s duplicitn\u00edm obsahem hodnotil pozitivn\u011b. Problematika duplicitn\u00edho obsahu je trochu slo\u017eit\u011bj\u0161\u00ed a budu se j\u00ed v\u011bnovat v samostatn\u00e9m \u010dl\u00e1nku (hlavn\u011b u des\u00edtek e-shop\u016f s do punt\u00edku stejn\u00fdmi produktov\u00fdmi feedy, texty a obr\u00e1zky).<\/p> <p>U\u017eivatel\u00e9 webu i Google jsou spokojen\u00ed, kdy\u017e obsah na webu odpov\u00edd\u00e1 jejich dotaz\u016fm (kl\u00ed\u010dov\u00fdm slov\u016fm). \u010c\u00edm v\u00edc jedine\u010dn\u00e9ho obsahu, kter\u00fd odpov\u00edd\u00e1 na hledan\u00e9 dotazy, t\u00edm v\u00edc spokojen\u00fdch u\u017eivatel\u016f a vy\u0161\u0161\u00ed pozice v Googlu.<\/p>\n<p><strong> Pozor<\/strong><\/p> <p>p\u0159id\u00e1n\u00ed odkazu na zdroj, tedy na p\u016fvodn\u00ed vykraden\u00fd \u010dl\u00e1nek nebo web, neznamen\u00e1, \u017ee jde o unik\u00e1tn\u00ed a jedine\u010dn\u00fd \u010dl\u00e1nek. Zdroje jsou super v\u011bc i pro SEO, ale obsah by se m\u011bl sp\u00ed\u0161 parafr\u00e1zovat z v\u00edce zdroj\u016f ne\u017e jen strojov\u011b p\u0159elo\u017eit p\u0159es Google Translator.<\/p>\n<h2><strong>2. Zamyslete se nad n\u00e1zvem \u010dl\u00e1nku<\/strong><\/h2> <p>N\u00e1zev \u010dl\u00e1nku (title) je pro SEO d\u016fle\u017eit\u00fd a pom\u00e1h\u00e1 \u010dten\u00e1\u0159i i Googlu pochopit, o \u010dem \u010dl\u00e1nek je. Ve WordPressu se n\u00e1zev \u010dl\u00e1nku nebo str\u00e1nky automaticky ozna\u010d\u00ed jako H1. Na ka\u017ed\u00e9 str\u00e1nce by m\u011bl b\u00fdt jen jeden H1 (u <a href=\"https:\/\/www.facebook.com\/WooAcademyOriginal\/photos\/a.2361561323869537\/3486858714673120\/?type=3&amp;theater\">one page web\u016f<\/a> je to trochu jinak) a m\u011bl by obsahovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se vyhled\u00e1vaj\u00ed a souvisej\u00ed s obsahem textu.<\/p> <p>K n\u00e1zvu \u010dl\u00e1nku p\u0159istupujte velmi zodpov\u011bdn\u011b. Pokud nem\u00e1te <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a> a nev\u00edte, co lid\u00e9 vyhled\u00e1vaj\u00ed, m\u016f\u017eete nap\u0159\u00edklad:<\/p> <ul> <li>sledovat konkurenci a ps\u00e1t o t\u00e9matech, o kter\u00fdch p\u00ed\u0161e i konkurence (nejl\u00e9pe si vyberte konkurenci, o kter\u00e9 v\u00edte, \u017ee d\u011bl\u00e1 SEO nebo se na zaj\u00edmav\u00e1 slova zobrazuje na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch v Googlu)<\/li> <li>pou\u017e\u00edt bezplatn\u00fd n\u00e1stroj od Googlu, Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov. I kdy\u017e nem\u00e1te spu\u0161t\u011bn\u00e9 PPC kampan\u011b v Google Ads, m\u016f\u017eete ho pou\u017e\u00edvat zdarma a prozrad\u00ed v\u00e1m hledanost kl\u00ed\u010dov\u00fdch slov i n\u00e1vrhy souvisej\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov. Pokud jste nikdy ned\u011blali placenou reklamu, uvid\u00edte jen rozsahy hledanosti, co\u017e na za\u010d\u00e1tek tolik nevad\u00ed.<\/li> <li>sledovat f\u00f3ra a skupiny na Facebooku a v\u0161\u00edmat si, co lidi nej\u010dast\u011bji tr\u00e1p\u00ed a o \u010dem diskutuj\u00ed. Nap\u0159\u00edklad ve skupin\u00e1ch v\u011bnovan\u00fdch e-commerce se \u010dasto \u0159e\u0161\u00ed nastaven\u00ed dopravy a platebn\u00ed br\u00e1ny, a kdy\u017e o t\u00e9hle problematice nap\u00ed\u0161u v\u00fd\u017eivn\u00fd a obs\u00e1hl\u00fd \u010dl\u00e1nek, ur\u010dit\u011b ne\u0161l\u00e1pnu vedle.<\/li> <li>vlastn\u00ed hlava je skv\u011bl\u00fd zdroj kl\u00ed\u010dov\u00fdch slov a t\u00e9mat, o kter\u00fdch m\u016f\u017eete ps\u00e1t, jen\u017ee bohu\u017eel ne v\u017edycky p\u0159esn\u011b tref\u00edme, jak lid\u00e9 ur\u010dit\u00fd produkt nebo slu\u017ebu vyhled\u00e1vaj\u00ed<\/li> <li>nejlep\u0161\u00ed \u0159e\u0161en\u00ed (pokud nem\u00e1te k dispozici anal\u00fdzu kl\u00ed\u010dov\u00fdch slov) je pou\u017e\u00edt placen\u00e9 profi slu\u017eby na zji\u0161t\u011bn\u00ed hledanosti kl\u00ed\u010dov\u00fdch slov. Dlouho jsem fungoval na free n\u00e1stroj\u00edch nebo trial verz\u00edch placen\u00fdch slu\u017eeb, ale zjistil jsem, \u017ee pokud to se SEO mysl\u00edte v\u00e1\u017en\u011b, vyplat\u00ed se n\u011bkterou platit (investice se v\u00e1m vr\u00e1t\u00ed v konverz\u00edch z organick\u00e9 n\u00e1v\u0161t\u011bvnosti). M\u016fj obl\u00edben\u00fd n\u00e1stroj je <strong><a href=\"https:\/\/www.marketingminer.com\/sk\">Marketing Miner<\/a><\/strong>, ke kter\u00e9mu v\u00e1m m\u016f\u017eeme d\u00e1t i slevu 40 % na prvn\u00ed m\u011bs\u00edc s k\u00f3dem <strong>MM_WOOACADEMY.<\/strong><\/li> <\/ul>\n<h2><strong>3. V\u011bnujte pozornost \u00favodu<\/strong><\/h2> <p>P\u0159i indexov\u00e1n\u00ed str\u00e1nek se roboti Googlu sna\u017e\u00ed co nejrychleji pochopit, o \u010dem dan\u00e1 str\u00e1nka je (kontext), a rozhodnout, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se bude zobrazovat a jestli v\u016fbec.<\/p> <p>Va\u0161\u00edm \u00fakolem je robot\u016fm pomoct zjistit, o \u010dem str\u00e1nka je, vhodn\u00fdm pou\u017eit\u00edm kl\u00ed\u010dov\u00fdch slov, obsahem, strukturou a podobn\u011b.<\/p> <p>Obecn\u00e9 doporu\u010den\u00ed pro \u010dl\u00e1nky je pou\u017e\u00edt kl\u00ed\u010dov\u00e9 slovo nebo slova v prvn\u00edm odstavci \u010dl\u00e1nku (textu). Rozhodn\u011b nedoporu\u010duji nep\u0159irozen\u00e9, n\u00e1siln\u00e9 cpan\u00ed kl\u00ed\u010dov\u00fdch slov. T\u011b\u017eko se mi ur\u010duje n\u011bjak\u00e9 univerz\u00e1ln\u00ed pravidlo, kter\u00fdm by se dal definovat p\u0159esn\u00fd po\u010det a rozlo\u017een\u00ed kl\u00ed\u010dov\u00fdch slov v prvn\u00edch \u010d\u00e1stech \u010dl\u00e1nku. Text se mus\u00ed dob\u0159e \u010d\u00edst a b\u00fdt p\u0159irozen\u00fd.<\/p>\n<h2><strong>4. Kl\u00ed\u010dov\u00e1 slova v textu<\/strong><\/h2> <p>Pokud p\u00ed\u0161ete \u010dl\u00e1nek kv\u016fli SEO, pravd\u011bpodobn\u011b se sna\u017e\u00edte nacpat kl\u00ed\u010dov\u00e9 slovo skoro do ka\u017ed\u00e9 v\u011bty. To nen\u00ed \u00fapln\u011b vhodn\u00e1 taktika, v samotn\u00e9m obsahu bych se sp\u00ed\u0161 zam\u011b\u0159il na dobr\u00e9 \u010dlen\u011bn\u00ed.<\/p> <p><strong>Prvn\u00ed krok<\/strong>, kdy\u017e p\u00ed\u0161u \u010dl\u00e1nek: nap\u00ed\u0161u nadpis (H1) a potom 4 a\u017e 10 podnadpis\u016f (H2), kter\u00e9 mi text p\u011bkn\u011b a logicky rozd\u011bl\u00ed na men\u0161\u00ed logick\u00e9 \u010d\u00e1sti. Podobn\u011b jako kdy\u017e jste psali bakal\u00e1\u0159ku nebo diplomku.<\/p> <p>Zna\u010dky H1 a H2 jsou pro SEO a Google velmi d\u016fle\u017eit\u00e9, stejn\u011b jako pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov v nich. Pom\u00e1haj\u00ed Googlu l\u00e9pe pochopit, o \u010dem text je. P\u0159\u00edkladem rozd\u011blen\u00ed \u010dl\u00e1nku na H1 a H2 je tenhle \u010dl\u00e1nek.<\/p> <p>Je\u0161t\u011b jeden argument, pro\u010d pou\u017e\u00edvat H2: \u201eKdy\u017e se pt\u00e1te, jak se dostat do boxu s odpov\u011b\u010fmi v SERP v r\u00e1mci featured snippetu, moje odpov\u011b\u010f zn\u00ed: v\u0161imn\u011bte si, kter\u00e9 zna\u010dky Google do t\u011bchhle rychl\u00fdch odpov\u011bd\u00ed bere.\u201c<\/p> <p>Pokud jste se te\u010f pod\u00edvali na n\u011bjak\u00fd answer box v angli\u010dtin\u011b, nejsp\u00ed\u0161 jste si v\u0161imli, \u017ee Google tam umis\u0165uje nap\u0159\u00edklad obsah pr\u00e1v\u011b z H1 a H2.<\/p> <p><strong>Druh\u00fd krok<\/strong> je samotn\u00e9 napln\u011bn\u00ed obsahem:<\/p> <ul> <li>nedoporu\u010duji kombinovat r\u016fzn\u00e9 jazyky<\/li> <li>ka\u017ed\u00fd podnadpis (H2) napl\u0148te obsahem, kter\u00fd dan\u00e9 t\u00e9ma nebo podt\u00e9ma pop\u00ed\u0161e podrobn\u011b<\/li> <li>jedna normostrana v\u00e1m v SEO moc nepom\u016f\u017ee, obsah by m\u011bl m\u00edt 1 000 a\u017e 2 000 slov. Ano, slov, ne znak\u016f.<\/li> <li>tu\u010dn\u00e9 p\u00edsmo &lt;<strong>strong<\/strong>&gt; byste m\u011bli pou\u017e\u00edvat s rozumem. I kdy\u017e n\u011bkte\u0159\u00ed SEO \u0161arlat\u00e1ni tvrd\u00ed, \u017ee je to top SEO taktika, skute\u010dnost je takov\u00e1, \u017ee p\u0159esto\u017ee Google slova s tu\u010dn\u00fdm (strong) p\u00edsmem rozli\u0161uje, \u017e\u00e1dn\u00fd velk\u00fd z\u00e1zrak v posunu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed jen d\u00edky p\u0159id\u00e1n\u00ed t\u00e9hle zna\u010dky ne\u010dekejte. Zna\u010dka strong se pou\u017e\u00edv\u00e1 k p\u0159id\u00e1n\u00ed s\u00e9mantick\u00e9ho d\u016frazu. Podrobn\u011b o tomhle t\u00e9matu v dal\u0161\u00edm \u010dl\u00e1nku, ale ve zkratce by takhle m\u011blo b\u00fdt ozna\u010den\u00e9 slovo, kter\u00e9 je z n\u011bjak\u00e9ho d\u016fvodu d\u016fle\u017eit\u00e9. <strong>Matt Cutts<\/strong> se k tomuto t\u00e9matu vyjad\u0159oval v letech 2006 a 2013 (tady je odkaz na <a href=\"https:\/\/www.youtube.com\/watch?v=awto_wCeOJ4\">video s Cuttsem<\/a>) a velkou d\u016fle\u017eitost tomuto faktoru nep\u0159ikl\u00e1dal.<\/li> <\/ul>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-550x402.png\" width=\"550\" height=\"402\" title=\"odkial-google-berie-answer-box-features-snippet\" alt=\"answer box features snippet v google\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-550x402.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-600x439.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-300x219.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-768x561.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet-1024x748.png 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/11\/odkial-google-berie-answer-box-features-snippet.png 1245w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\n<h2><strong>5. Prolinkov\u00e1n\u00ed je pro SEO dobr\u00e9<\/strong><\/h2> <p>Ve str\u00e1nk\u00e1ch i \u010dl\u00e1nc\u00edch v\u017edy pou\u017e\u00edvejte prolinkov\u00e1n\u00ed.<\/p> <ul> <li><strong>Intern\u00ed odkazy<\/strong> na vlastn\u00ed dom\u00e9nu, kde odkazujete na dal\u0161\u00ed \u010dl\u00e1nek, slu\u017ebu nebo produkt.<\/li> <li><strong>Extern\u00ed odkazy<\/strong>, kter\u00fdmi odkazujete mimo svou dom\u00e9nu a m\u016f\u017eete \u010dl\u00e1nek prolinkovat s referencemi, zdroji nebo kvalitn\u00edm obsahem, kter\u00fd stoj\u00ed za p\u0159e\u010dten\u00ed (mimo va\u0161i dom\u00e9nu).<\/li> <\/ul> <p>Google nechce, aby odkazov\u00e1n\u00ed vypadalo p\u0159irozen\u011b, ale aby p\u0159irozen\u00e9 bylo. V praxi je jen velmi m\u00e1lo web\u016f, kter\u00e9 samy od sebe a zadarmo daj\u00ed zp\u011btn\u00fd odkaz jin\u00e9 dom\u00e9n\u011b.<\/p> <p>Pokud nem\u00e1te kam intern\u00ed odkaz nasm\u011brovat, doporu\u010duji vytvo\u0159it novou str\u00e1nku nebo \u010dl\u00e1nek, kam bude odkaz v\u00e9st.<\/p> <p>Odkazov\u00e1n\u00ed je dobr\u00e9 pro \u010dten\u00e1\u0159e i pro Google. Nejen\u017ee Googlu pom\u00e1h\u00e1te pochopit, o \u010dem je obsah a kontext \u010dl\u00e1nku, ale \u010dten\u00e1\u0159e dok\u00e1\u017eete udr\u017eet na webu a nav\u00e9st ho ke konverzi.<\/p> <p>\u201eSvat\u00fd gr\u00e1l\u201c je zp\u011btn\u00fd odkaz na v\u00e1\u0161 web, tedy hypertextov\u00fd odkaz, kter\u00fd n\u011bkdo um\u00edst\u00ed na sv\u00e9 dom\u00e9n\u011b a kter\u00fd vede na v\u00e1\u0161 web nebo \u010dl\u00e1nek. Je to jeden ze t\u0159\u00ed top SEO faktor\u016f (1. zp\u011btn\u00e9 odkazy, 2. RankBrain a 3. obsah).<\/p> <h3><strong>Kolik zp\u011btn\u00fdch odkaz\u016f pot\u0159ebujete, aby to m\u011blo pro SEO smysl?<\/strong><\/h3> <p>Dobr\u00e1 zpr\u00e1va je, \u017ee kdy\u017e se pod\u00edv\u00e1te na linkbuildingov\u00fd profil \u010dl\u00e1nk\u016f va\u0161\u00ed konkurence, budete asi hodn\u011b p\u0159ekvapen\u00ed. Zjist\u00edte, \u017ee i \u010dl\u00e1nky a str\u00e1nky na prvn\u00edch pozic\u00edch v Googlu maj\u00ed n\u011bkde mezi 0 a 1 zp\u011btn\u00fdm odkazem.<\/p> <p>Proto kdy\u017e na sv\u016fj \u010dl\u00e1nek z\u00edsk\u00e1te 1 a\u017e 2 zp\u011btn\u00e9 odkazy, m\u016f\u017eete s n\u00edm na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo velmi rychle obsadit prvn\u00ed m\u00edsta prvn\u00ed strany v SERP.<\/p> <p>U konkuren\u010dn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov bude mo\u017en\u00e1 pot\u0159eba 5 a\u017e 10 zp\u011btn\u00fdch odkaz\u016f.<\/p> <p>Nebudu te\u010f rozeb\u00edrat, jak vypad\u00e1 optim\u00e1ln\u00ed linkbuildingov\u00fd profil, to se dozv\u00edte na m\u00e9m <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/kurz-seo-individualni\/\"><strong>kurzu SEO v Bratislav\u011b<\/strong><\/a>, jen zm\u00edn\u00edm, \u017ee <strong>anchor text<\/strong> m\u00e1 v prolinkov\u00e1n\u00ed rozhodn\u011b smysl. Nejlep\u0161\u00ed by bylo, kdyby odkaz nebyl um\u00edst\u011bn\u00fd t\u0159eba na slovech \u201eklikni sem \/ v\u00edc info\u201c, ale na kl\u00ed\u010dov\u00e9m slov\u011b, kter\u00e9 souvis\u00ed s obsahem, na kter\u00fd odkaz vede.<\/p>\n<h2><strong>6. Zkr\u00e1\u0161lete text (UX faktory a RankBrain)<\/strong><\/h2> <p>O v\u00fdznamu <strong>algoritmu RankBrain<\/strong> a jeho d\u016fle\u017eitosti pro SEO (je to jeden z top 3 SEO faktor\u016f) budu podrobn\u011b ps\u00e1t v jin\u00e9m \u010dl\u00e1nku, nebo p\u0159ij\u010fte na n\u00e1\u0161 kurz SEO, kde to vysv\u011btluji do hloubky.<\/p> <p>Jen ve zkratce: \u201eGoogle vid\u00ed, co lid\u00e9 na va\u0161em webu d\u011blaj\u00ed. V\u00ed, \u017ee kdy\u017e n\u00e1v\u0161t\u011bvn\u00edk p\u0159ijde na str\u00e1nku a hned odejde, asi nena\u0161el, co hledal. Pokud se to stane v\u00edckr\u00e1t, Google usoud\u00ed, \u017ee pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo asi v\u00e1\u0161 obsah nen\u00ed a\u017e tak relevantn\u00ed, a posune v\u00e1s ve vyhled\u00e1v\u00e1n\u00ed n\u00ed\u017e (velmi zjednodu\u0161en\u011b a ve zkratce).\u201c<\/p> <p>Je to trochu slo\u017eit\u011bj\u0161\u00ed, jen si je pot\u0159eba uv\u011bdomit, \u017ee Google v\u00ed i to, \u017ee u\u017eivatel na va\u0161\u00ed str\u00e1nce nena\u0161el odpov\u011b\u010f na sv\u016fj dotaz a \u0161el na str\u00e1nku pod v\u00e1mi (v SERP), kde se zdr\u017eel d\u00e9le, proto\u017ee odpov\u011b\u010f na\u0161el. Proto posune v\u00e1s n\u00ed\u017e a v\u00fdsledek pod v\u00e1mi v\u00fd\u0161 (pogo sticking).<\/p> <p> <\/p> <h3><strong>Co d\u011blat, aby byl text pro u\u017eivatele hez\u010d\u00ed a neodch\u00e1zel z m\u00e9 str\u00e1nky?<\/strong><\/h3> <ul> <li>rozd\u011blte text do logick\u00fdch celk\u016f, kter\u00e9 se dob\u0159e \u010dtou (struktura H1\u2013H3)<\/li> <li>pi\u0161te pro lidi, ne pro Google, dejte \u010dl\u00e1nek p\u0159e\u010d\u00edst n\u011bkomu nezaujat\u00e9mu a ujist\u011bte se, \u017ee se mu dob\u0159e \u010dte a je srozumiteln\u00fd<\/li> <li>vyu\u017e\u00edvejte mezery, obr\u00e1zky, odr\u00e1\u017eky a cokoli, co v\u00e1m pom\u016f\u017ee ud\u011blat text p\u0159ehledn\u011bj\u0161\u00ed<\/li> <li>nepi\u0161te jeden souvisl\u00fd blok textu<\/li> <li>dejte si z\u00e1le\u017eet i na grafick\u00e9m rozlo\u017een\u00ed textu, nap\u0159\u00edklad tenhle \u010dl\u00e1nek je napsan\u00fd na st\u0159ed, ne od kraje ke kraji, d\u00edky \u010demu\u017e se l\u00e9pe \u010dte<\/li> <li><a href=\"https:\/\/wooacademy.sk\/ako-vybrat-font-na-web\/\">pou\u017eijte dob\u0159e \u010diteln\u00fd font,<\/a> velikost a barvu<\/li> <\/ul> <p> <\/p> <p style=\"text-align: center;\">Doporu\u010den\u00ed: \u201eVe WordPressu si vytvo\u0159te \u0161ablonu pro \u010dl\u00e1nky a tu jen kop\u00edrujte a m\u011b\u0148te texty a obr\u00e1zky.\u201c<\/p> <p> <\/p> <p>Rozlo\u017een\u00ed prvk\u016f ve WordPressu si uk\u00e1\u017eeme i na workshopu <a href=\"https:\/\/wooacademy.sk\/kurz\/workshop-wordpress-pre-zaciatocnikov-november-2019\/\">Jak vytvo\u0159it web bez programov\u00e1n\u00ed<\/a>.<\/p>\n<a href=\"https:\/\/wooacademy.sk\/kurz\/workshop-wordpress-pre-zaciatocnikov\/\" rel=\"noopener\" target=\"_blank\"> <svg aria-label=\"Open\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-new-window\" xlink:href=\"#tf-ti-new-window\"><\/use><\/svg> <img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-550x309.png\" width=\"550\" height=\"309\" title=\"workshop-wordpress-zaciatocnik\" alt=\"workshop wordpress zaciatocnik bratislava\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-550x309.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-600x338.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-300x169.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik-768x432.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/04\/workshop-wordpress-zaciatocnik.png 960w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/> <\/a>\n<h2><strong>7. Jm\u00e9no autora je d\u016fle\u017eit\u00e9 (E-A-T)<\/strong><\/h2> <p>Je dobr\u00e9 ps\u00e1t \u010dl\u00e1nky pod jm\u00e9nem autora, a\u0165 u\u017e skute\u010dn\u00fdm, nebo pod pseudonymem.<\/p> <p>Je to d\u016fle\u017eit\u00e9 kv\u016fli autorit\u011b \u010dl\u00e1nku i webu. Zkratka E-A-T znamen\u00e1 odbornost, autorita, d\u016fv\u011bryhodnost (Expertise, Authoritativeness and Trustworthiness). Je sou\u010d\u00e1st\u00ed algoritmu zam\u011b\u0159en\u00e9ho na obsah v Googlu, kter\u00fd by mohl m\u00edt vliv na zdrav\u00ed \u010dten\u00e1\u0159e nebo ho ovlivnit v z\u00e1sadn\u00edm rozhodov\u00e1n\u00ed o \u017eivotn\u00ed situaci. Jeho \u00fa\u010delem bylo zabr\u00e1nit tomu, aby t\u0159eba v\u00fd\u017eivov\u00ed poradci, kte\u0159\u00ed sotva dokon\u010dili z\u00e1kladn\u00ed \u0161kolu a o lidsk\u00e9m zdrav\u00ed nemaj\u00ed ani tu\u0161en\u00ed, psali o tom, jak <a href=\"https:\/\/avemar.sk\/vitamin-c-ako-doplnok-avemaru-ano-alebo-nie\/\">vitam\u00edn C l\u00e9\u010d\u00ed rakovinu<\/a>, a podobn\u00e9 nesmysly, kter\u00e9 maj\u00ed daleko od pravdy. Jako v\u011bdec jsem Googlu za tuhle aktualizaci algoritm\u016f nesm\u00edrn\u011b vd\u011b\u010dn\u00fd.<\/p> <p> <\/p> <h3><strong>Jak pracovat s E-A-T v SEO \u010dl\u00e1nc\u00edch?<\/strong><\/h3> <p>Jen ve zkratce p\u00e1r doporu\u010den\u00ed (v\u00edc na kurzech a workshopech):<\/p> <ul> <li>pou\u017e\u00edvejte relevantn\u00ed zdroje nejen z pohledu Domain Authority, ale i z pohledu odbornosti<\/li> <li>pi\u0161te \u010dl\u00e1nky pod jm\u00e9nem autora a p\u0159idejte i jeho stru\u010dn\u00fd \u017eivotopis, budujete tak odbornost a autoritu webu (d\u016fle\u017eit\u00e9 hlavn\u011b pro weby o zdrav\u00ed a financ\u00edch)<\/li> <li>m\u011bjte na webu snadno dostupn\u00e9 kontaktn\u00ed \u00fadaje a z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (GDPR)<\/li> <\/ul> <p>V\u00edc o E-A-T a p\u0159esn\u00fd postup, jak s n\u00edm na webu pracovat, se dozv\u00edte na na\u0161ich kurzech a workshopech v Bratislav\u011b.<\/p>\n<h2><strong>8. Pou\u017e\u00edvejte obr\u00e1zky a optimalizujte je<\/strong><\/h2> <p>Optimalizace obr\u00e1zk\u016f pro vyhled\u00e1va\u010de je regul\u00e9rn\u00ed sou\u010d\u00e1st SEO technik, kterou na\u0161t\u011bst\u00ed spousta web\u016f \u00fapln\u011b zanedb\u00e1v\u00e1, a proto jsme na hodn\u011b relevantn\u00edch kl\u00ed\u010dov\u00fdch slov na prvn\u00edch pozic\u00edch ve vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f.<\/p> <p>Optimalizaci obr\u00e1zk\u016f by nem\u011bly podce\u0148ovat hlavn\u011b str\u00e1nky, kter\u00e9 nab\u00edzej\u00ed vizu\u00e1ln\u011b zaj\u00edmav\u00e9 slu\u017eby a produkty. Nap\u0159\u00edklad oble\u010den\u00ed, rostliny, auta a spousta dal\u0161\u00edch produkt\u016f se vyhled\u00e1v\u00e1 prim\u00e1rn\u011b p\u0159es obr\u00e1zky.<\/p> <p>V\u00edc o SEO obr\u00e1zk\u016f na Googlu si p\u0159e\u010dtete v \u010dl\u00e1nku Google obr\u00e1zky \u2013 <a href=\"https:\/\/wooacademy.sk\/google-obrazky-image-seo\/\">Image SEO<\/a> (z\u00e1klady).<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-550x309.png\" width=\"550\" height=\"309\" title=\"seo obrazkov\" alt=\"seo obrazkov wooacademy milan frano\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-550x309.png 550w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-600x338.png 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-300x169.png 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-768x432.png 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov-500x281.png 500w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2019\/03\/ako-na-seo-obrazkov.png 960w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\n<h2><strong>9. P\u0159e\u010dt\u011bte si \u010dl\u00e1nek po sob\u011b<\/strong><\/h2> <p>Pokud pat\u0159\u00edte mezi ty nadan\u00e9, kte\u0159\u00ed dok\u00e1\u017eou napsat \u010dl\u00e1nek napoprv\u00e9 bez chyby a s jasnou koncepc\u00ed, gratuluji v\u00e1m. Ostatn\u00edm doporu\u010duji p\u0159e\u010d\u00edst si \u010dl\u00e1nek po sob\u011b n\u011bkolikr\u00e1t a vychytat gramatick\u00e9 chyby, nejasn\u00e9 a nesrozumiteln\u00e9 v\u011bty a souv\u011bt\u00ed.<\/p> <p>Kdy\u017e publikujete \u010dl\u00e1nek, kter\u00fd nen\u00ed napsan\u00fd na 100 %, riskujete, \u017ee si v\u00e1s v n\u011bkter\u00fdch skupin\u00e1ch t\u0159eba na Facebooku podaj\u00ed a zasypou v\u00e1s spr\u0161kou hejtu jen kv\u016fli n\u011bjak\u00e9 prkotin\u011b.<\/p> <p>Z\u00e1rove\u0148 t\u00edm sni\u017eujete d\u016fv\u011bryhodnost sv\u00e9 dom\u00e9ny a zna\u010dky.<\/p>\n<h2><strong>10. Je v\u00e1\u0161 obsah lep\u0161\u00ed ne\u017e obsah konkurence?<\/strong><\/h2> <p>Nem\u00e1 moc smysl ps\u00e1t stejn\u00e9 \u010dl\u00e1nky, jak\u00e9 m\u00e1 va\u0161e konkurence. Obsah by m\u011bl b\u00fdt lep\u0161\u00ed, m\u011bl by dan\u00e9 t\u00e9ma popsat mnohem l\u00e9pe, m\u011bl by b\u00fdt \u010dtiv\u011bj\u0161\u00ed a i obs\u00e1hlej\u0161\u00ed. Kdy\u017e va\u0161e konkurence nap\u00ed\u0161e \u010dl\u00e1nek o d\u00e9lce 1 000 slov, vy napi\u0161te 1 500 a\u017e 2 000 slov.<\/p> <p>M\u00e1 konkurence hezk\u00e9 obr\u00e1zky? Ud\u011blejte je hez\u010d\u00ed nebo vytvo\u0159te jednoduchou infografiku, p\u0159\u00edpadn\u011b nato\u010dte video nebo podcast.<\/p> <p>Jednodu\u0161e \u0159e\u010deno: \u201ePokud se budete po\u0159\u00e1d vymlouvat a ukazovat, \u017ee konkurence to m\u00e1 stejn\u011b a funguje j\u00ed to, v SEO v\u00e1m moc nepom\u016f\u017eu. Proto\u017ee jedna v\u011bc je navrhnout promy\u0161lenou SEO strategii a taktiku a druh\u00e1 v\u011bc je zav\u00e9st ji do praxe.\u201c<\/p> <p> <\/p> <h3><strong>Jak dlouho trv\u00e1 vytvo\u0159it super \u010dl\u00e1nek pro SEO?<\/strong><\/h3> <p>Super \u010dl\u00e1nek pro SEO zabere n\u011bkdy 5, n\u011bkdy 8 hodin pr\u00e1ce i s nahr\u00e1n\u00edm a form\u00e1tov\u00e1n\u00edm na web.<\/p> <p>Klienti se \u010dasto spokoj\u00ed s jednou normostranou a maj\u00ed pocit, \u017ee maj\u00ed SEO vy\u0159\u00edzen\u00e9 a z\u00edtra budou na 1. m\u00edst\u011b na v\u0161echna kl\u00ed\u010dov\u00e1 slova, kter\u00e1 je jen napadnou.<\/p> <p style=\"text-align: center;\">Pro\u010d to d\u011blaj\u00ed?<\/p> <p>Jednoduch\u00e1 odpov\u011b\u010f: \u201eZa v\u0161\u00edm hledejte pen\u00edze. Jedna normostrana (p\u0159ibli\u017en\u011b 250 slov) stoj\u00ed 15 a\u017e 35 \u20ac. Dobr\u00fd SEO \u010dl\u00e1nek m\u00e1 1 500 a\u017e 2 000 slov, tak\u017ee kdy\u017e po\u010d\u00edt\u00e1me 29 \u20ac za normostranu, je to 232 \u20ac za \u010dl\u00e1nek.\u201c<\/p> <p style=\"text-align: center;\">F\u00ed\u00ed\u00ed\u00ed\u00ed\u00ed, to je stra\u0161n\u011b moc!!!<\/p> <p>Opravdu? Kdy\u017e v\u00e1m \u0159eknu, \u017ee s dobr\u00fdm \u010dl\u00e1nkem budete na prvn\u00edch pozic\u00edch v Googlu a d\u00edky tomu prod\u00e1te sv\u00e9 produkty nebo slu\u017eby, je to i tak moc?<\/p>\n<h2><strong>11. BONUS: Nezapome\u0148te na nahr\u00e1n\u00ed \u010dl\u00e1nku a dal\u0161\u00ed SEO nastaven\u00ed<\/strong><\/h2> <p>Co je\u0161t\u011b pot\u0159ebujete ud\u011blat a na co nezapomenout p\u0159i nahr\u00e1v\u00e1n\u00ed a publikov\u00e1n\u00ed \u010dl\u00e1nku ve WordPressu?<\/p> <ul> <li>nastavit n\u00e1hledov\u00fd obr\u00e1zek \u010dl\u00e1nku (nejl\u00e9pe v rozm\u011brech 1200 \u00d7 630 px, aby se hezky sd\u00edlel na Facebooku a nebyl o\u0159\u00edznut\u00fd)<\/li> <li>vyplnit <strong>meta description<\/strong> (120 a\u017e 160 znak\u016f) a <strong>title tag<\/strong> (50 a\u017e 60 znak\u016f) a neb\u00e1t se pou\u017e\u00edvat emoji, kl\u00ed\u010dov\u00e1 slova a z\u00e1vorky. Nejsou to p\u0159\u00edm\u00e9 SEO faktory, ale zvy\u0161uj\u00ed CTR, a to u\u017e SEO faktor je<\/li> <li>pokud to d\u00e1v\u00e1 smysl, p\u0159idejte strukturovan\u00e1 data pro rich snippety. Pokud pou\u017e\u00edv\u00e1te <a href=\"https:\/\/wooacademy.sk\/wordpress-seo-plugin-rank-math-yoast-killer\/\">SEO plugin Rank Math,<\/a> zvl\u00e1dnete to bez probl\u00e9m\u016f i bez pou\u017eit\u00ed t\u0159eba Google Search Console.<\/li> <\/ul>","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=30426"}],"version-history":[{"count":0,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/30428"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=30426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/categories?post=30426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/tags?post=30426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}