{"id":30430,"date":"2020-02-16T21:20:48","date_gmt":"2020-02-16T20:20:48","guid":{"rendered":"https:\/\/wooacademy.sk\/analyza-klucovych-slov-ako-na-to-a-kde-zacat\/"},"modified":"2026-10-07T21:43:00","modified_gmt":"2026-10-07T19:43:00","slug":"analyza-klicovych-slov-jak-na-to-a-kde-zacit","status":"publish","type":"post","link":"https:\/\/wooacademy.sk\/cs\/analyza-klicovych-slov-jak-na-to-a-kde-zacit\/","title":{"rendered":"Anal\u00fdza kl\u00ed\u010dov\u00fdch slov \u2013 jak na to a kde za\u010d\u00edt"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-30430\" data-postid=\"30430\" class=\"themify_builder_content themify_builder_content-30430 themify_builder tf_clear\">\n                    <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_xvv3776 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_wn4t776 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_9kw8841  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: center;\"><span style=\"text-align: left;\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je prvn\u00edm a z\u00e1kladn\u00edm krokem optimalizace pro vyhled\u00e1va\u010de (SEO). Bez anal\u00fdzy se SEO d\u011bl\u00e1 a cokoli optimalizuje jen velmi t\u011b\u017eko. Je to optimalizace naslepo.<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_lfkh71  repeat \" data-lazy=\"1\" id=\"zapnutie-3\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Co je anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2>\n<p>Je to dokument v Excelu, kter\u00fd obsahuje vy\u010derp\u00e1vaj\u00edc\u00ed seznam kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed, podle kter\u00fdch lid\u00e9 hledaj\u00ed va\u0161e produkty nebo slu\u017eby.<\/p>\n<p>Na z\u00e1klad\u011b \u00fadaj\u016f obsa\u017een\u00fdch v anal\u00fdze kl\u00ed\u010dov\u00fdch slov, jako jsou:<\/p>\n<ul>\n<li>m\u011bs\u00ed\u010dn\u00ed i pr\u016fm\u011brn\u00e9 objemy hledanosti kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed<\/li>\n<li>konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov<\/li>\n<li>vstupn\u00ed str\u00e1nky<\/li>\n<li>ceny za proklik (CPC)<\/li>\n<li>za\u0159azen\u00ed kl\u00ed\u010dov\u00fdch slov do logick\u00fdch kategori\u00ed<\/li>\n<\/ul>\n<p>je mo\u017en\u00e9 d\u011blat strategick\u00e1 rozhodnut\u00ed v r\u00e1mci SEO a marketingov\u00e9 strategie, kter\u00e1 do velk\u00e9 m\u00edry m\u016f\u017eou pomoct zv\u00fd\u0161it n\u00e1vratnost investic do marketingu.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_eazh451  repeat \" data-lazy=\"1\" id=\"zapnutie-2-3\">\n        <div  class=\"tb_text_wrap\">\n        <h3 class=\"LC20lb DKV0Md\" style=\"text-align: center;\"><strong>TIP: co s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov ned\u011blat<\/strong><\/h3>\n<p>Nejhor\u0161\u00ed mo\u017en\u00e1 varianta u anal\u00fdzy kl\u00ed\u010dov\u00fdch slov je, \u017ee si ji zaplat\u00edte (proto\u017ee firmy u\u017e v\u011bd\u00ed, \u017ee tenhle dokument pro online marketing a zvl\u00e1\u0161\u0165 pro SEO a PPC pot\u0159ebuj\u00ed), <a href=\"https:\/\/wooacademy.sk\/lektori\/seo-specialista-milan-frano\/\">SEO specialista<\/a> v\u00e1m ji dod\u00e1, ale <strong>s anal\u00fdzou se nic ned\u011bl\u00e1 a p\u016fl roku se \u010dek\u00e1<\/strong>, ne\u017e ji ve firm\u011b v\u016fbec otev\u0159ou a za\u010dnou se rozhl\u00ed\u017eet, co s n\u00ed.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_drno109  repeat \" data-lazy=\"1\" id=\"zapnutie\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Jak dlouho trv\u00e1 vytvo\u0159it anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2>\n<p>V\u0161echno z\u00e1vis\u00ed na:<\/p>\n<ul>\n<li><strong>kvalit\u011b anal\u00fdzy<\/strong> (vid\u011bl jsem r\u016fzn\u00e9 v\u00fdstupy, kter\u00e9 m\u011bly nulovou vypov\u00eddac\u00ed hodnotu a jejich autor jen st\u00e1hl v\u00fdstup z pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov pro p\u00e1r dotaz\u016f)<\/li>\n<li><strong>segmentu, pro kter\u00fd se anal\u00fdza d\u011bl\u00e1<\/strong> (nen\u00ed jedno, jestli d\u011bl\u00e1m anal\u00fdzu pro e-shop se stovkami kategori\u00ed, nebo pro web s p\u011bti slu\u017ebami)<\/li>\n<li><strong>\u201epoctivosti\u201c SEO specialisty<\/strong> (jestli si pr\u00e1ci p\u0159i \u010di\u0161t\u011bn\u00ed dat a kategorizaci\/klasifikaci dat zjednodu\u0161\u00ed t\u00edm, \u017ee v\u0161echno ud\u011bl\u00e1 automaticky, ani\u017e by si prohl\u00e9dl hledanosti a logiku jednotliv\u00fdch cluster\u016f)<\/li>\n<\/ul>\n<p style=\"text-align: center;\">Obecn\u011b trv\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov <strong>10 a\u017e 40 hodin.<\/strong><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mcef256  repeat \" data-lazy=\"1\" id=\"zapnutie-6\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Cena anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2>\n<p>Cena z\u00e1vis\u00ed na SEO specialistovi a pohybuje se (jen p\u0159ibli\u017en\u011b) v rozmez\u00ed:<\/p>\n<ul>\n<li><strong>50\u2013200 \u20ac<\/strong> (nap\u0159. na jasprav\u00edm.sk jsou r\u016fzn\u00ed \u201especialist\u00e9\u201c, kte\u0159\u00ed jen st\u00e1hnou n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov z Pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov a maj\u00ed hotovo)<\/li>\n<li><strong>200\u2013500 \u20ac <\/strong> (za tuhle \u010d\u00e1stku u\u017e freelance\u0159i um\u011bj\u00ed vytvo\u0159it docela dobr\u00e9 anal\u00fdzy kl\u00ed\u010dov\u00fdch slov nebo content gap anal\u00fdzu)<\/li>\n<li><strong>500\u20135 000 \u20ac<\/strong> (podle agentury\/specialisty, rozsahu a jazyk\u016f anal\u00fdzy)<\/li>\n<\/ul>\n<p> <\/p>\n<p style=\"text-align: center;\">Cena anal\u00fdzy do velk\u00e9 m\u00edry odr\u00e1\u017e\u00ed i \u010das str\u00e1ven\u00fd nad anal\u00fdzou a \u201etechnologie\u201c, kter\u00e9 se na anal\u00fdzu vyu\u017e\u00edvaj\u00ed (stejn\u011b jako firmu, kter\u00e1 anal\u00fdzu d\u011bl\u00e1, p\u0159i\u010dem\u017e neplat\u00ed v\u017edy, \u017ee \u010d\u00edm dra\u017e\u0161\u00ed, t\u00edm lep\u0161\u00ed \u2013 hlavn\u011b v online marketingu). Pokud v\u00e1s zaj\u00edmaj\u00ed na\u0161e ceny, najdete je ve <strong><a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/#seo\">slu\u017eb\u00e1ch wooacademy<\/a>.<\/strong><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_28gs414  repeat \" data-lazy=\"1\" id=\"zapnutie-5\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Kdo \u201epot\u0159ebuje\u201c anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2>\n<p>Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov \u201epot\u0159ebuj\u00ed\u201c online projekty, kter\u00e9 pl\u00e1nuj\u00ed:<\/p>\n<ul>\n<li>optimalizovat web pro vyhled\u00e1va\u010de (<a href=\"https:\/\/wooacademy.sk\/cs\/co-je-seo\/\">SEO<\/a>)<\/li>\n<li>d\u011blat PPC kampan\u011b<\/li>\n<li>upravovat web nebo e-shop, p\u0159id\u00e1vat nov\u00e9 filtry a kategorie a celkov\u011b m\u011bnit strukturu webu<\/li>\n<li>tvo\u0159it obsah (blog, magaz\u00edn, novinky a podobn\u011b)<\/li>\n<li>definovat persony a publika<\/li>\n<li>nastavit budgety pro marketing a zjistit potenci\u00e1l trhu (nap\u0159. i p\u0159i expanzi do zahrani\u010d\u00ed lze zjistit potenci\u00e1l trhu na z\u00e1klad\u011b hledanosti a konkurence)<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_3bed607  repeat \" data-lazy=\"1\" id=\"zapnutie-5-3\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Kdo se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov vyzn\u00e1<\/strong><\/h2>\n<p>V\u011bt\u0161ina klient\u016f, pokud p\u0159\u00edmo ned\u011bl\u00e1 v online marketingu, se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov tolik neorientuje. Kdy\u017e se ale tenhle v\u00fdstup dostane do rukou lidem z marketingov\u00e9ho odd\u011blen\u00ed nebo extern\u00edm dodavatel\u016fm, m\u011bli by se v n\u011bm vyznat a v\u011bd\u011bt, co s n\u00edm. Pat\u0159\u00ed mezi n\u011b:<\/p>\n<ul>\n<li><strong>PPC specialist\u00e9<\/strong> \u2013 pro n\u011b je to absolutn\u011b nezbytn\u00fd dokument a orientuj\u00ed se v n\u011bm bez probl\u00e9m\u016f<\/li>\n<li><strong>SEO specialist\u00e9<\/strong> \u2013 bez anal\u00fdzy kl\u00ed\u010dov\u00fdch slov se optimalizace d\u011bl\u00e1 jen velmi t\u011b\u017eko<\/li>\n<li><strong>copywrite\u0159i<\/strong> \u2013 tady osobn\u011b \u010dasto bojuji s copywritery a nerad spolupracuji s t\u011bmi, kte\u0159\u00ed nep\u00ed\u0161ou \u010dl\u00e1nky pro SEO (kdy\u017e maj\u00ed takov\u00e9 zad\u00e1n\u00ed), ale jen aby byla 1 normostrana. Copywrite\u0159i by m\u011bli um\u011bt s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov pracovat a dokonce si ji i sami vytvo\u0159it (pokud ji vytv\u00e1\u0159et neum\u011bj\u00ed, r\u00e1di <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">je to <strong>nau\u010d\u00edme<\/strong><\/a> ?)<\/li>\n<li>mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale moje osobn\u00ed zku\u0161enost je, \u017ee <strong>produktov\u00ed mana\u017ee\u0159i<\/strong> a podnikatel\u00e9, kte\u0159\u00ed \u0159e\u0161\u00ed expanzi do zahrani\u010d\u00ed, se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov vyznaj\u00ed velmi dob\u0159e<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_zyk4309  repeat \" data-lazy=\"1\" id=\"zapnutie-5-2-2\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Co budete na tvorbu anal\u00fdzy kl\u00ed\u010dov\u00fdch slov pot\u0159ebovat<\/strong><\/h2>\n<p> <\/p>\n<ul>\n<li><strong>Excel <\/strong> (to je asi jasn\u00e9, data mus\u00edte do n\u011b\u010deho zapisovat a Excel je na to ide\u00e1ln\u00ed, proto\u017ee m\u00e1 funkce, d\u00edky kter\u00fdm um\u00edte s daty d\u00e1l pracovat a vyhodnocovat je)<\/li>\n<li><a href=\"https:\/\/openrefine.org\/download.html\" target=\"_blank\" rel=\"noopener\"><strong>OpenRefine <\/strong><\/a>(free n\u00e1stroj na pr\u00e1ci s daty, jejich \u010di\u0161t\u011bn\u00ed, klasifikaci a podobn\u011b; tady vyu\u017eijete hlavn\u011b funkci cluster and edit, kter\u00e1 um\u00ed slou\u010dit podobn\u00e9 v\u00fdrazy)<\/li>\n<li><a href=\"https:\/\/www.marketingminer.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Marketing Miner<\/strong> <\/a>(placen\u00fd n\u00e1stroj, ale stoj\u00ed za ka\u017ed\u00e9 euro a p\u0159i anal\u00fdze kl\u00ed\u010dov\u00fdch slov je absolutn\u011b nepostradateln\u00fd; zhruba v polovin\u011b tohohle \u010dl\u00e1nku na v\u00e1s \u010dek\u00e1 kupon na 40% slevu \u2013 v\u0159ele doporu\u010duji, pracuji s n\u00edm denn\u011b)<\/li>\n<li>osobn\u011b b\u011b\u017en\u011b vyu\u017e\u00edv\u00e1m i n\u011bkter\u00e9 free online n\u00e1stroje na sb\u011br dat (<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\">Ubersuggest<\/a>, Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov od Googlu, ob\u010das <a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\">Keywordtool<\/a> a to je asi v\u0161echno)<\/li>\n<\/ul>\n<p> <\/p>\n<p>Zapomn\u011bl jsem je\u0161t\u011b zm\u00ednit, \u017ee budete pot\u0159ebovat <strong>\u010das<\/strong>, nejen na samotnou anal\u00fdzu, ale i na pochopen\u00ed klienta a jeho produkt\u016f. Prvn\u00edm krokem anal\u00fdzy je pochopit zbo\u017e\u00ed nebo slu\u017eby, pro kter\u00e9 anal\u00fdzu vytv\u00e1\u0159\u00edte.<\/p>\n<p>Kdy\u017e d\u011bl\u00e1m anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro klienta, d\u016fkladn\u011b proch\u00e1z\u00edm i jeho web a soub\u011b\u017en\u011b sb\u00edr\u00e1m data, kategorii po kategorii, produkt po produktu. D\u011bl\u00e1m to proto, abych zaru\u010dil, \u017ee pokryji v\u0161echna relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 m\u016f\u017eou b\u00fdt t\u0159eba ukryt\u00e1 ve slo\u017een\u00ed produktu a m\u016f\u017eou tvo\u0159it v\u00fdznamnou kategorii kl\u00ed\u010dov\u00fdch slov.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_9847872  repeat \" data-lazy=\"1\" id=\"zapnutie-4-2\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Jak se d\u011bl\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2>\n<p>Obecn\u011b se d\u011bl\u00ed do 5 a\u017e 8 hlavn\u00edch krok\u016f:<\/p>\n<ul>\n<li><strong>d\u016fkladn\u00e9 pochopen\u00ed portfolia klienta<\/strong><\/li>\n<li><strong>sb\u011br dat<\/strong><\/li>\n<li><strong>data mining<\/strong><\/li>\n<li><strong>\u010di\u0161t\u011bn\u00ed dat<\/strong><\/li>\n<li><strong>klasifikace \/ kategorizace dat<\/strong><\/li>\n<li><strong>tvorba v\u00fdstupu<\/strong><\/li>\n<li><strong>seps\u00e1n\u00ed reportu s doporu\u010den\u00edmi k zapracov\u00e1n\u00ed<\/strong><\/li>\n<li><strong>a samoz\u0159ejm\u011b vyu\u017eit\u00ed anal\u00fdzy ve strategii a taktice<\/strong><\/li>\n<\/ul>\n<p> <\/p>\n<p>Poj\u010fme se bl\u00ed\u017e pod\u00edvat, co jednotliv\u00e9 kroky obsahuj\u00ed:<\/p>\n<h3> <\/h3>\n<h3><strong>Pochopen\u00ed portfolia klienta<\/strong><\/h3>\n<p>Je to logick\u00e9, proto\u017ee m\u00e1lokter\u00fd SEO specialista (lep\u0161\u00ed by asi bylo \u0159\u00edct \u017e\u00e1dn\u00fd) zn\u00e1 do detailu v\u0161echny segmenty (od auto-moto p\u0159es fashion a elektroniku a\u017e po v\u00fd\u017eivov\u00e9 dopl\u0148ky) a v\u00ed, jak\u00e1 slova pou\u017eije pro sb\u011br dat.<\/p>\n<p>Tenhle krok spojuji se sb\u011brem dat a soust\u0159ed\u011bn\u011b proch\u00e1z\u00edm portfolio klienta, kategorii po kategorii, produkt po produktu, a hled\u00e1m kl\u00ed\u010dov\u00e1 slova, kter\u00e1 pou\u017eiji p\u0159i sb\u011bru dat.<\/p>\n<p>Nej\u010dast\u011bj\u0161\u00ed omyl, se kter\u00fdm se setk\u00e1v\u00e1m p\u0159i v\u00fdb\u011bru nejen SEO specialisty, je: \u201e(KLIENT) Pot\u0159ebuji \u010dlov\u011bka, kter\u00fd dokonale zn\u00e1 na\u0161e produkty a d\u011blal pro podobn\u00e9ho klienta aspo\u0148 3 roky.\u201c<\/p>\n<p>Pokud je specialista (mysl\u00edm skute\u010dn\u00e9 specialisty) dobr\u00fd, nez\u00e1le\u017e\u00ed na tom, \u017ee pro podobn\u00e9ho klienta nikdy ned\u011blal. Dok\u00e1\u017ee ud\u011blat tot\u00e9\u017e a ve stejn\u00e9 kvalit\u011b jako specialista, kter\u00fd u\u017e v dan\u00e9m segmentu pracoval.<\/p>\n<h3> <\/h3>\n<h3><strong>Sb\u011br dat<\/strong><\/h3>\n<p>Sb\u011br dat (tvorba \u00favodn\u00edho data setu) znamen\u00e1 posb\u00edrat v\u0161echna kl\u00ed\u010dov\u00e1 slova a fr\u00e1ze, kter\u00e1 souvisej\u00ed se segmentem, pro kter\u00fd anal\u00fdzu d\u011bl\u00e1te, a kter\u00e1 lid\u00e9 vyhled\u00e1vaj\u00ed.<\/p>\n<h4> <\/h4>\n<h4><strong>Kde z\u00edsk\u00e1m vstupn\u00ed data?<\/strong><\/h4>\n<ul>\n<li>Google Analytics<\/li>\n<li>Google Ads<\/li>\n<li>Google Search Console<\/li>\n<li>web klienta<\/li>\n<li>weby konkurence<\/li>\n<li>f\u00f3ra<\/li>\n<li>Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov<\/li>\n<li>Ubersuggest<\/li>\n<li>a samoz\u0159ejm\u011b m\u016fj obl\u00edben\u00fd a nejpou\u017e\u00edvan\u011bj\u0161\u00ed <strong><a href=\"https:\/\/www.marketingminer.com\/en\/pricing\" target=\"_blank\" rel=\"noopener\">Marketing Miner <\/a><\/strong><\/li>\n<\/ul>\n<p> <\/p>\n<p>Takhle z\u00edsk\u00e1te des\u00edtky tis\u00edc slov (surov\u00e1 data), kter\u00e1 pou\u017eijete v dal\u0161\u00edch kroc\u00edch p\u0159i \u010di\u0161t\u011bn\u00ed a miningu dat. V\u0161echna slova ze v\u0161ech z\u00e1lo\u017eek v Excelu si samoz\u0159ejm\u011b mus\u00edte d\u00e1t hezky pod sebe.<\/p>\n<p> <\/p>\n<h3><strong>Data mining<\/strong><\/h3>\n<p>Data mining je z\u00edsk\u00e1n\u00ed dat (vyt\u011b\u017een\u00ed dat) o hledanosti, konkurenci, CPC apod. ke slov\u016fm, kter\u00e1 m\u00e1me v data setu.<\/p>\n<p>Data set m\u00e1me hezky napln\u011bn\u00fd. Co d\u00e1l?<\/p>\n<ul>\n<li>odstra\u0148te duplicity (tohle je krok \u010d\u00edslo jedna, data p\u0159ece nepot\u0159ebujete sb\u00edrat dvakr\u00e1t. J\u00e1 si v Excelu vytvo\u0159\u00edm sloupec s kl\u00ed\u010dov\u00fdmi slovy bez interpunkce a potom odstran\u00edm duplicity)<\/li>\n<li>te\u010f p\u0159ich\u00e1z\u00ed na \u0159adu <strong>Marketing Miner<\/strong>, kter\u00fd je p\u0159i miningu dat nenahraditeln\u00fdm pomocn\u00edkem. Data vkl\u00e1d\u00e1m do Marketing Mineru.<\/li>\n<\/ul>\n<p><strong>Dopln\u011bn\u00ed:<\/strong> Pokud d\u011bl\u00e1te anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro segment, kde je v data setu des\u00edtky tis\u00edc slov a v\u00edc, n\u011bkdy v\u00e1m nebude sta\u010dit tarif v Marketing Mineru, a pak m\u00e1te 2 mo\u017enosti: <strong>a) bu\u010f si tarif nav\u00fd\u0161\u00edte (doporu\u010duji)<\/strong>, nebo <strong>b) data je\u0161t\u011b p\u0159ed vlo\u017een\u00edm do Mineru pro\u010dist\u00edte<\/strong> a vyhod\u00edte skupiny slov, kter\u00e9 se segmentem anal\u00fdzy v\u016fbec nesouvisej\u00ed. M\u016f\u017eete ud\u011blat i clusterov\u00e1n\u00ed v r\u00e1mci \u010di\u0161t\u011bn\u00ed v OpenRefine, i kdy\u017e osobn\u011b bych to nedoporu\u010doval, proto\u017ee m\u016f\u017eete p\u0159ij\u00edt o objemy vyhled\u00e1v\u00e1n\u00ed u n\u011bkter\u00fdch zaj\u00edmav\u00fdch slov, kter\u00e1 jste si \u201eslou\u010dili\u201c.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_4m62538  repeat \" data-lazy=\"1\" id=\"zapnutie-4\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>\u010ci\u0161t\u011bn\u00ed dat<\/strong><\/h3>\n<p>Z\u00edskan\u00e1 kl\u00ed\u010dov\u00e1 slova obsahuj\u00ed i spoustu slov, kter\u00e1 do c\u00edlov\u00e9ho segmentu nezapadaj\u00ed a je pot\u0159eba se jich zbavit, aby \u201enep\u0159ek\u00e1\u017eela\u201c. Mezi slova, kter\u00fdch je pot\u0159eba se zbavit, pat\u0159\u00ed i ta, kter\u00e1 maj\u00ed stejn\u00fd v\u00fdznam, ale jin\u00fd tvar kv\u016fli sklo\u0148ov\u00e1n\u00ed nebo zkomolen\u00ed.<\/p>\n<p> <\/p>\n<p>\u010ci\u0161t\u011bn\u00ed dat m\u016f\u017eete ud\u011blat v <strong>OpenRefine<\/strong> a\/nebo v <strong>Excelu<\/strong>.<\/p>\n<p>P\u0159edstavte si n\u00e1sleduj\u00edc\u00ed situaci: zjist\u00edm, \u017ee kl\u00ed\u010dov\u00e1 slova obsahuj\u00ed vzory, kter\u00e9 do anal\u00fdzy nepat\u0159\u00ed. \u0158ekn\u011bme, \u017ee klient nab\u00edz\u00ed sv\u00e9 produkty jen \u017een\u00e1m, tak\u017ee najdu z\u00e1klad slova mu\u017e, mu\u017esk\u00fd, chlapec, d\u00edt\u011b, p\u00e1n a v\u0161echny tyhle v\u00fdrazy vyhod\u00edm. J\u00e1 na to pou\u017e\u00edv\u00e1m OpenRefine, ale tenhle krok m\u016f\u017eete ud\u011blat i v Excelu.<\/p>\n<p>Jsou v\u00fdrazy, o kter\u00fdch v prvn\u00ed chv\u00edli nev\u00edm, jestli je m\u016f\u017eu odstranit. Kdybyste t\u0159eba d\u011blali anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro klienta, kter\u00fd m\u00e1 i televizn\u00ed a rozhlasovou reklamu (banky, poji\u0161\u0165ovny a podobn\u011b), a v anal\u00fdze se \u010dasto objevuje ur\u010dit\u00e9 jm\u00e9no (pro m\u011b nezn\u00e1m\u00e9 a nesouvisej\u00edc\u00ed s kl\u00ed\u010dov\u00fdmi slovy), toto jm\u00e9no\/jm\u00e9na neodstran\u00edm, ale za\u0159ad\u00edm do n\u011bjak\u00e9 logick\u00e9 kategorie. Pokud jde t\u0159eba o osobu, mohla se objevit v n\u011bjak\u00e9 reklam\u011b nebo jde o mikroinfluencera, a takov\u00e9 slovo se tedy m\u016f\u017ee hodit i u dal\u0161\u00edch kampan\u00ed nebo spolupr\u00e1ce.<\/p>\n<p> <\/p>\n<p>Tady je je\u0161t\u011b pot\u0159eba zm\u00ednit velmi d\u016fle\u017eit\u00fd krok v OpenRefine, a to funkci <strong>Cluster and Edit<\/strong>, kter\u00e1 um\u00ed d\u00e1t dohromady slova vysklo\u0148ovan\u00e1, zkomolen\u00e1 nebo s p\u0159eh\u00e1zen\u00fdm slovosledem, a vy je m\u016f\u017eete slou\u010dit. Bez <strong>Marketing Mineru<\/strong> a <strong>funkce cluster and edit<\/strong> v OpenRefine si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov neum\u00edm p\u0159edstavit (samoz\u0159ejm\u011b to jde i jinak, ale v\u00fdstup nemus\u00ed b\u00fdt relevantn\u00ed).<\/p>\n<p>Po cluster and edit v\u00e1m vzniknou duplicity, kter\u00e9 mus\u00edte odstranit, ale nesm\u00edte zapomenout se\u010d\u00edst objemy vyhled\u00e1v\u00e1n\u00ed jednotliv\u00fdch v\u00fdraz\u016f.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module video -->\n<div  class=\"module module-video tb_m7mi447 video-top  \" data-lazy=\"1\">\n                    <div class=\"video-wrap-outer\">\n            <div class=\"video-wrap tf_rel tf_overflow\">\n                                    <noscript><iframe data-no-script src=\"https:\/\/www.youtube.com\/embed\/fJ5Q5hJMX70?pip=1&#038;playsinline=1&#038;mute=1\" allow=\"accelerometer;encrypted-media;gyroscope;picture-in-picture;fullscreen\" class=\"tf_abs tf_w tf_h\"><\/iframe><\/noscript>\n                                <\/div>\n            <!-- \/video-wrap -->\n        <\/div>\n        <!-- \/video-wrap-outer -->\n            <\/div>\n<!-- module text -->\n<div  class=\"module module-text tb_ytv0189  repeat \" data-lazy=\"1\" id=\"zapnutie-4-3-2\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Klasifikace a kategorizace dat<\/strong><\/h3>\n<p>Z\u00edskali jste pro\u010di\u0161t\u011bn\u00fd dataset (excelovou tabulku s kl\u00ed\u010dov\u00fdmi slovy), kter\u00fd s\u00e1m o sob\u011b klientovi, jen\u017e si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov objednal, prozrad\u00ed velmi m\u00e1lo.<\/p>\n<p>Slova je pot\u0159eba rozd\u011blit do kategori\u00ed, podkategori\u00ed a dal\u0161\u00edch logick\u00fdch celk\u016f na z\u00e1klad\u011b vzor\u016f, kter\u00e9 se v nich objevuj\u00ed.<\/p>\n<p>Zjist\u00edte t\u0159eba, \u017ee se \u010dasto opakuj\u00ed slova souvisej\u00edc\u00ed s cenou. Ta si vyfiltrujete v OpenRefine a za\u0159ad\u00edte je do ur\u010dit\u00e9 kategorie (levn\u00e9, luxusn\u00ed, drah\u00e9, v\u00fdprodej, bazar, akce, sleva atd.).<\/p>\n<p>Sna\u017e\u00edm se naj\u00edt co nejv\u00edc podobn\u00fdch kategori\u00ed, jako je lokalita, atributy, ot\u00e1zky, ur\u010den\u00ed (na jakou ud\u00e1lost nebo p\u0159\u00edle\u017eitost), zna\u010dka (brand) a podobn\u011b.<\/p>\n<p>Kategorizaci d\u011bl\u00e1 i Marketing Miner p\u0159i data miningu. Je to velmi dobr\u00e1 pom\u016fcka, ale nespol\u00e9h\u00e1m se jen na toto roz\u010dlen\u011bn\u00ed a hled\u00e1m co nejv\u00edc logick\u00fdch celk\u016f, do kter\u00fdch kl\u00ed\u010dov\u00e1 slova za\u0159ad\u00edm.<\/p>\n<p>Data um\u00edte finalizovat a vyhodnotit (velmi jednodu\u0161e t\u0159eba p\u0159es kontingen\u010dn\u00ed tabulky) jen tehdy, kdy\u017e m\u00e1te slova za\u0159azen\u00e1 (kategorizovan\u00e1).<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module video -->\n<div  class=\"module module-video tb_ue2h627 video-top  \" data-lazy=\"1\">\n                    <div class=\"video-wrap-outer\">\n            <div class=\"video-wrap tf_rel tf_overflow\">\n                                    <noscript><iframe data-no-script src=\"https:\/\/www.youtube.com\/embed\/CYWiOIp4iKo?pip=1&#038;playsinline=1&#038;mute=1\" allow=\"accelerometer;encrypted-media;gyroscope;picture-in-picture;fullscreen\" class=\"tf_abs tf_w tf_h\"><\/iframe><\/noscript>\n                                <\/div>\n            <!-- \/video-wrap -->\n        <\/div>\n        <!-- \/video-wrap-outer -->\n            <\/div>\n<!-- module text -->\n<div  class=\"module module-text tb_2pvy459  repeat \" data-lazy=\"1\" id=\"zapnutie-4-3-3\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Finalizace a tvorba fin\u00e1ln\u00edho v\u00fdstupu anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/strong><\/h3>\n<p>Existuj\u00ed ur\u010dit\u00e9 standardy, jak by anal\u00fdza kl\u00ed\u010dov\u00fdch slov m\u011bla vypadat. Ka\u017ed\u00fd specialista ale m\u00e1 svou \u0161ablonu, kterou pou\u017e\u00edv\u00e1.<\/p>\n<p>Anal\u00fdza by m\u011bla b\u00fdt zpracovan\u00e1 tak, aby se v n\u00ed podle n\u00e1vodu zorientoval i laik a um\u011bl data z anal\u00fdzy vyu\u017e\u00edt t\u0159eba pro SEO taktiku \u00faprav webu nebo e-shopu a tvorbu obsahu.<\/p>\n<p style=\"text-align: center;\">Konkr\u00e9tn\u00ed anal\u00fdzy sd\u00edlet nebudu, ale na <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">\u0161kolen\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/a> v\u00e1s to nau\u010d\u00edm.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_bdyq795  repeat \" data-lazy=\"1\" id=\"zapnutie-4-3\">\n        <div  class=\"tb_text_wrap\">\n        <h3>Doporu\u010den\u00ed k anal\u00fdze kl\u00ed\u010dov\u00fdch slov<\/h3>\n<p>K anal\u00fdze kl\u00ed\u010dov\u00fdch slov p\u0159ed\u00e1v\u00e1m klient\u016fm i doporu\u010den\u00ed a slovn\u00ed zhodnocen\u00ed v\u00fdstupu. V\u011bt\u0161inou jde o zhodnocen\u00ed v\u00fdstup\u016f z kontingen\u010dn\u00edch tabulek a obsahu Excelu.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_qfuh570  repeat \" data-lazy=\"1\" id=\"zapnutie-4-3-4\">\n        <div  class=\"tb_text_wrap\">\n        <h3>Vyu\u017eit\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov a zaveden\u00ed do praxe<\/h3>\n<p>Co s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov d\u00e1l, z\u00e1le\u017e\u00ed u\u017e na klientovi. Jednozna\u010dn\u011b ale doporu\u010duji:<\/p>\n<ul>\n<li>tvo\u0159te obsah na webu nebo e-shopu, zkuste se pod\u00edvat i na slova s vysok\u00fdm objemem vyhled\u00e1v\u00e1n\u00ed, n\u00edzkou a\u017e st\u0159edn\u00ed konkurenc\u00ed a vysok\u00fdm CPC<\/li>\n<li>pou\u017eijte anal\u00fdzu p\u0159i tvorb\u011b reklam v Googlu (PPC)<\/li>\n<li>pod\u00edvejte se na strukturu webu a na z\u00e1klad\u011b vzor\u016f vyhled\u00e1v\u00e1n\u00ed upravte kategorie, filtry, strukturu webu a navigaci<\/li>\n<li>vyu\u017eijte anal\u00fdzu pro SEO on-page i off-page<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_wln2847  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Z\u00e1v\u011br<\/strong><\/h2>\n<ul>\n<li>Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov v\u00e1m v\u0159ele doporu\u010duji, pokud to se SEO mysl\u00edte v\u00e1\u017en\u011b.<\/li>\n<li>Pokud byste pot\u0159ebovali pomoct s vytvo\u0159en\u00edm anal\u00fdzy kl\u00ed\u010dov\u00fdch slov, nev\u00e1hejte n\u00e1s kontaktovat na <a href=\"tel:+421940634491\">+421 940 634 491<\/a> nebo <a href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/li>\n<li>Pokud se v\u00e1m \u010dl\u00e1nek l\u00edbil a byl pro v\u00e1s u\u017eite\u010dn\u00fd, nev\u00e1hejte ho sd\u00edlet na Facebooku nebo o n\u011bm \u0159\u00edct zn\u00e1m\u00fdm.<\/li>\n<li>Pokud se chcete o online marketingu dozv\u011bd\u011bt v\u00edc, vyberte si n\u011bkter\u00fd z na\u0161ich <a href=\"https:\/\/wooacademy.sk\/kurzy-a-skolenia\/\">kurz\u016f a workshop\u016f v Bratislav\u011b.<\/a><\/li>\n<li>M\u016f\u017eete si tak\u00e9 objednat na\u0161e <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/\">slu\u017eby v online marketingu<\/a>.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>T\u011b\u0161\u00edme se na v\u00e1s na kurzech nebo konzultac\u00edch.<\/strong><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je prvn\u00edm a z\u00e1kladn\u00edm krokem optimalizace pro vyhled\u00e1va\u010de (SEO). Bez anal\u00fdzy se SEO d\u011bl\u00e1 a cokoli optimalizuje jen velmi t\u011b\u017eko. Je to optimalizace naslepo.<\/p>\n","protected":false},"author":2,"featured_media":30433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[818],"tags":[772,902,903],"class_list":["post-30430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-doktor-cs","tag-web","tag-wordpress","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<p style=\"text-align: center;\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je prvn\u00edm a z\u00e1kladn\u00edm krokem optimalizace pro vyhled\u00e1va\u010de (SEO). Bez anal\u00fdzy se SEO d\u011bl\u00e1 a cokoli optimalizuje jen velmi t\u011b\u017eko. Je to optimalizace naslepo.<\/p>\n<p><strong> Ve zkratce a zjednodu\u0161en\u011b: Impressions, clicks, position<\/strong><\/p> <ul> <li><strong>Impressions (zobrazen\u00ed): <\/strong>kdy\u017e n\u011bkdo vid\u011bl odkaz na va\u0161i dom\u00e9nu (nebo se mu zobrazil \u2013 nemusel ho re\u00e1ln\u011b vid\u011bt).<\/li> <li><strong>Clicks (kliknut\u00ed): <\/strong>ka\u017ed\u00e9 jednotliv\u00e9 kliknut\u00ed, kter\u00e9 vede na va\u0161i dom\u00e9nu.<\/li> <li><strong>Position (pozice): <\/strong>na jak\u00e9 pozici byla va\u0161e dom\u00e9na vid\u011bt (zobrazila se) \u2013 samoz\u0159ejm\u011b jde o pr\u016fm\u011brnou pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li> <\/ul>\n<h2><strong>Co je anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2> <p>Je to dokument v Excelu, kter\u00fd obsahuje vy\u010derp\u00e1vaj\u00edc\u00ed seznam kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed, podle kter\u00fdch lid\u00e9 hledaj\u00ed va\u0161e produkty nebo slu\u017eby.<\/p> <p>Na z\u00e1klad\u011b \u00fadaj\u016f obsa\u017een\u00fdch v anal\u00fdze kl\u00ed\u010dov\u00fdch slov, jako jsou:<\/p> <ul> <li>m\u011bs\u00ed\u010dn\u00ed i pr\u016fm\u011brn\u00e9 objemy hledanosti kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed<\/li> <li>konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov<\/li> <li>vstupn\u00ed str\u00e1nky<\/li> <li>ceny za proklik (CPC)<\/li> <li>za\u0159azen\u00ed kl\u00ed\u010dov\u00fdch slov do logick\u00fdch kategori\u00ed<\/li> <\/ul> <p>je mo\u017en\u00e9 d\u011blat strategick\u00e1 rozhodnut\u00ed v r\u00e1mci SEO a marketingov\u00e9 strategie, kter\u00e1 do velk\u00e9 m\u00edry m\u016f\u017eou pomoct zv\u00fd\u0161it n\u00e1vratnost investic do marketingu.<\/p>\n<h3 style=\"text-align: center;\"><strong>TIP: co s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov ned\u011blat<\/strong><\/h3> <p>Nejhor\u0161\u00ed mo\u017en\u00e1 varianta u anal\u00fdzy kl\u00ed\u010dov\u00fdch slov je, \u017ee si ji zaplat\u00edte (proto\u017ee firmy u\u017e v\u011bd\u00ed, \u017ee tenhle dokument pro online marketing a zvl\u00e1\u0161\u0165 pro SEO a PPC pot\u0159ebuj\u00ed), <a href=\"https:\/\/wooacademy.sk\/lektori\/seo-specialista-milan-frano\/\">SEO specialista<\/a> v\u00e1m ji dod\u00e1, ale <strong>s anal\u00fdzou se nic ned\u011bl\u00e1 a p\u016fl roku se \u010dek\u00e1<\/strong>, ne\u017e ji ve firm\u011b v\u016fbec otev\u0159ou a za\u010dnou se rozhl\u00ed\u017eet, co s n\u00ed.<\/p>\n<h2><strong>Jak dlouho trv\u00e1 vytvo\u0159it anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2> <p>V\u0161echno z\u00e1vis\u00ed na:<\/p> <ul> <li><strong>kvalit\u011b anal\u00fdzy<\/strong> (vid\u011bl jsem r\u016fzn\u00e9 v\u00fdstupy, kter\u00e9 m\u011bly nulovou vypov\u00eddac\u00ed hodnotu a jejich autor jen st\u00e1hl v\u00fdstup z pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov pro p\u00e1r dotaz\u016f)<\/li> <li><strong>segmentu, pro kter\u00fd se anal\u00fdza d\u011bl\u00e1<\/strong> (nen\u00ed jedno, jestli d\u011bl\u00e1m anal\u00fdzu pro e-shop se stovkami kategori\u00ed, nebo pro web s p\u011bti slu\u017ebami)<\/li> <li><strong>\u201epoctivosti\u201c SEO specialisty<\/strong> (jestli si pr\u00e1ci p\u0159i \u010di\u0161t\u011bn\u00ed dat a kategorizaci\/klasifikaci dat zjednodu\u0161\u00ed t\u00edm, \u017ee v\u0161echno ud\u011bl\u00e1 automaticky, ani\u017e by si prohl\u00e9dl hledanosti a logiku jednotliv\u00fdch cluster\u016f)<\/li> <\/ul> <p style=\"text-align: center;\">Obecn\u011b trv\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov <strong>10 a\u017e 40 hodin.<\/strong><\/p>\n<h2><strong>Cena anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2> <p>Cena z\u00e1vis\u00ed na SEO specialistovi a pohybuje se (jen p\u0159ibli\u017en\u011b) v rozmez\u00ed:<\/p> <ul> <li><strong>50\u2013200 \u20ac<\/strong> (nap\u0159. na jasprav\u00edm.sk jsou r\u016fzn\u00ed \u201especialist\u00e9\u201c, kte\u0159\u00ed jen st\u00e1hnou n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov z Pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov a maj\u00ed hotovo)<\/li> <li><strong>200\u2013500 \u20ac <\/strong> (za tuhle \u010d\u00e1stku u\u017e freelance\u0159i um\u011bj\u00ed vytvo\u0159it docela dobr\u00e9 anal\u00fdzy kl\u00ed\u010dov\u00fdch slov nebo content gap anal\u00fdzu)<\/li> <li><strong>500\u20135 000 \u20ac<\/strong> (podle agentury\/specialisty, rozsahu a jazyk\u016f anal\u00fdzy)<\/li> <\/ul> <p> <\/p> <p style=\"text-align: center;\">Cena anal\u00fdzy do velk\u00e9 m\u00edry odr\u00e1\u017e\u00ed i \u010das str\u00e1ven\u00fd nad anal\u00fdzou a \u201etechnologie\u201c, kter\u00e9 se na anal\u00fdzu vyu\u017e\u00edvaj\u00ed (stejn\u011b jako firmu, kter\u00e1 anal\u00fdzu d\u011bl\u00e1, p\u0159i\u010dem\u017e neplat\u00ed v\u017edy, \u017ee \u010d\u00edm dra\u017e\u0161\u00ed, t\u00edm lep\u0161\u00ed \u2013 hlavn\u011b v online marketingu). Pokud v\u00e1s zaj\u00edmaj\u00ed na\u0161e ceny, najdete je ve <strong><a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/#seo\">slu\u017eb\u00e1ch wooacademy<\/a>.<\/strong><\/p>\n<h2><strong>Kdo \u201epot\u0159ebuje\u201c anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2> <p>Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov \u201epot\u0159ebuj\u00ed\u201c online projekty, kter\u00e9 pl\u00e1nuj\u00ed:<\/p> <ul> <li>optimalizovat web pro vyhled\u00e1va\u010de (<a href=\"https:\/\/wooacademy.sk\/cs\/co-je-seo\/\">SEO<\/a>)<\/li> <li>d\u011blat PPC kampan\u011b<\/li> <li>upravovat web nebo e-shop, p\u0159id\u00e1vat nov\u00e9 filtry a kategorie a celkov\u011b m\u011bnit strukturu webu<\/li> <li>tvo\u0159it obsah (blog, magaz\u00edn, novinky a podobn\u011b)<\/li> <li>definovat persony a publika<\/li> <li>nastavit budgety pro marketing a zjistit potenci\u00e1l trhu (nap\u0159. i p\u0159i expanzi do zahrani\u010d\u00ed lze zjistit potenci\u00e1l trhu na z\u00e1klad\u011b hledanosti a konkurence)<\/li> <\/ul>\n<h2><strong>Kdo se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov vyzn\u00e1<\/strong><\/h2> <p>V\u011bt\u0161ina klient\u016f, pokud p\u0159\u00edmo ned\u011bl\u00e1 v online marketingu, se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov tolik neorientuje. Kdy\u017e se ale tenhle v\u00fdstup dostane do rukou lidem z marketingov\u00e9ho odd\u011blen\u00ed nebo extern\u00edm dodavatel\u016fm, m\u011bli by se v n\u011bm vyznat a v\u011bd\u011bt, co s n\u00edm. Pat\u0159\u00ed mezi n\u011b:<\/p> <ul> <li><strong>PPC specialist\u00e9<\/strong> \u2013 pro n\u011b je to absolutn\u011b nezbytn\u00fd dokument a orientuj\u00ed se v n\u011bm bez probl\u00e9m\u016f<\/li> <li><strong>SEO specialist\u00e9<\/strong> \u2013 bez anal\u00fdzy kl\u00ed\u010dov\u00fdch slov se optimalizace d\u011bl\u00e1 jen velmi t\u011b\u017eko<\/li> <li><strong>copywrite\u0159i<\/strong> \u2013 tady osobn\u011b \u010dasto bojuji s copywritery a nerad spolupracuji s t\u011bmi, kte\u0159\u00ed nep\u00ed\u0161ou \u010dl\u00e1nky pro SEO (kdy\u017e maj\u00ed takov\u00e9 zad\u00e1n\u00ed), ale jen aby byla 1 normostrana. Copywrite\u0159i by m\u011bli um\u011bt s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov pracovat a dokonce si ji i sami vytvo\u0159it (pokud ji vytv\u00e1\u0159et neum\u011bj\u00ed, r\u00e1di <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">je to <strong>nau\u010d\u00edme<\/strong><\/a> ?)<\/li> <li>mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale moje osobn\u00ed zku\u0161enost je, \u017ee <strong>produktov\u00ed mana\u017ee\u0159i<\/strong> a podnikatel\u00e9, kte\u0159\u00ed \u0159e\u0161\u00ed expanzi do zahrani\u010d\u00ed, se v anal\u00fdze kl\u00ed\u010dov\u00fdch slov vyznaj\u00ed velmi dob\u0159e<\/li> <\/ul>\n<h2><strong>Co budete na tvorbu anal\u00fdzy kl\u00ed\u010dov\u00fdch slov pot\u0159ebovat<\/strong><\/h2> <p> <\/p> <ul> <li><strong>Excel <\/strong> (to je asi jasn\u00e9, data mus\u00edte do n\u011b\u010deho zapisovat a Excel je na to ide\u00e1ln\u00ed, proto\u017ee m\u00e1 funkce, d\u00edky kter\u00fdm um\u00edte s daty d\u00e1l pracovat a vyhodnocovat je)<\/li> <li><a href=\"https:\/\/openrefine.org\/download.html\"><strong>OpenRefine <\/strong><\/a>(free n\u00e1stroj na pr\u00e1ci s daty, jejich \u010di\u0161t\u011bn\u00ed, klasifikaci a podobn\u011b; tady vyu\u017eijete hlavn\u011b funkci cluster and edit, kter\u00e1 um\u00ed slou\u010dit podobn\u00e9 v\u00fdrazy)<\/li> <li><a href=\"https:\/\/www.marketingminer.com\/\"><strong>Marketing Miner<\/strong> <\/a>(placen\u00fd n\u00e1stroj, ale stoj\u00ed za ka\u017ed\u00e9 euro a p\u0159i anal\u00fdze kl\u00ed\u010dov\u00fdch slov je absolutn\u011b nepostradateln\u00fd; zhruba v polovin\u011b tohohle \u010dl\u00e1nku na v\u00e1s \u010dek\u00e1 kupon na 40% slevu \u2013 v\u0159ele doporu\u010duji, pracuji s n\u00edm denn\u011b)<\/li> <li>osobn\u011b b\u011b\u017en\u011b vyu\u017e\u00edv\u00e1m i n\u011bkter\u00e9 free online n\u00e1stroje na sb\u011br dat (<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a>, Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov od Googlu, ob\u010das <a href=\"https:\/\/keywordtool.io\/\">Keywordtool<\/a> a to je asi v\u0161echno)<\/li> <\/ul> <p> <\/p> <p>Zapomn\u011bl jsem je\u0161t\u011b zm\u00ednit, \u017ee budete pot\u0159ebovat <strong>\u010das<\/strong>, nejen na samotnou anal\u00fdzu, ale i na pochopen\u00ed klienta a jeho produkt\u016f. Prvn\u00edm krokem anal\u00fdzy je pochopit zbo\u017e\u00ed nebo slu\u017eby, pro kter\u00e9 anal\u00fdzu vytv\u00e1\u0159\u00edte.<\/p> <p>Kdy\u017e d\u011bl\u00e1m anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro klienta, d\u016fkladn\u011b proch\u00e1z\u00edm i jeho web a soub\u011b\u017en\u011b sb\u00edr\u00e1m data, kategorii po kategorii, produkt po produktu. D\u011bl\u00e1m to proto, abych zaru\u010dil, \u017ee pokryji v\u0161echna relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 m\u016f\u017eou b\u00fdt t\u0159eba ukryt\u00e1 ve slo\u017een\u00ed produktu a m\u016f\u017eou tvo\u0159it v\u00fdznamnou kategorii kl\u00ed\u010dov\u00fdch slov.<\/p>\n<h2><strong>Jak se d\u011bl\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/strong><\/h2> <p>Obecn\u011b se d\u011bl\u00ed do 5 a\u017e 8 hlavn\u00edch krok\u016f:<\/p> <ul> <li><strong>d\u016fkladn\u00e9 pochopen\u00ed portfolia klienta<\/strong><\/li> <li><strong>sb\u011br dat<\/strong><\/li> <li><strong>data mining<\/strong><\/li> <li><strong>\u010di\u0161t\u011bn\u00ed dat<\/strong><\/li> <li><strong>klasifikace \/ kategorizace dat<\/strong><\/li> <li><strong>tvorba v\u00fdstupu<\/strong><\/li> <li><strong>seps\u00e1n\u00ed reportu s doporu\u010den\u00edmi k zapracov\u00e1n\u00ed<\/strong><\/li> <li><strong>a samoz\u0159ejm\u011b vyu\u017eit\u00ed anal\u00fdzy ve strategii a taktice<\/strong><\/li> <\/ul> <p> <\/p> <p>Poj\u010fme se bl\u00ed\u017e pod\u00edvat, co jednotliv\u00e9 kroky obsahuj\u00ed:<\/p> <h3> <\/h3> <h3><strong>Pochopen\u00ed portfolia klienta<\/strong><\/h3> <p>Je to logick\u00e9, proto\u017ee m\u00e1lokter\u00fd SEO specialista (lep\u0161\u00ed by asi bylo \u0159\u00edct \u017e\u00e1dn\u00fd) zn\u00e1 do detailu v\u0161echny segmenty (od auto-moto p\u0159es fashion a elektroniku a\u017e po v\u00fd\u017eivov\u00e9 dopl\u0148ky) a v\u00ed, jak\u00e1 slova pou\u017eije pro sb\u011br dat.<\/p> <p>Tenhle krok spojuji se sb\u011brem dat a soust\u0159ed\u011bn\u011b proch\u00e1z\u00edm portfolio klienta, kategorii po kategorii, produkt po produktu, a hled\u00e1m kl\u00ed\u010dov\u00e1 slova, kter\u00e1 pou\u017eiji p\u0159i sb\u011bru dat.<\/p> <p>Nej\u010dast\u011bj\u0161\u00ed omyl, se kter\u00fdm se setk\u00e1v\u00e1m p\u0159i v\u00fdb\u011bru nejen SEO specialisty, je: \u201e(KLIENT) Pot\u0159ebuji \u010dlov\u011bka, kter\u00fd dokonale zn\u00e1 na\u0161e produkty a d\u011blal pro podobn\u00e9ho klienta aspo\u0148 3 roky.\u201c<\/p> <p>Pokud je specialista (mysl\u00edm skute\u010dn\u00e9 specialisty) dobr\u00fd, nez\u00e1le\u017e\u00ed na tom, \u017ee pro podobn\u00e9ho klienta nikdy ned\u011blal. Dok\u00e1\u017ee ud\u011blat tot\u00e9\u017e a ve stejn\u00e9 kvalit\u011b jako specialista, kter\u00fd u\u017e v dan\u00e9m segmentu pracoval.<\/p> <h3> <\/h3> <h3><strong>Sb\u011br dat<\/strong><\/h3> <p>Sb\u011br dat (tvorba \u00favodn\u00edho data setu) znamen\u00e1 posb\u00edrat v\u0161echna kl\u00ed\u010dov\u00e1 slova a fr\u00e1ze, kter\u00e1 souvisej\u00ed se segmentem, pro kter\u00fd anal\u00fdzu d\u011bl\u00e1te, a kter\u00e1 lid\u00e9 vyhled\u00e1vaj\u00ed.<\/p> <h4> <\/h4> <h4><strong>Kde z\u00edsk\u00e1m vstupn\u00ed data?<\/strong><\/h4> <ul> <li>Google Analytics<\/li> <li>Google Ads<\/li> <li>Google Search Console<\/li> <li>web klienta<\/li> <li>weby konkurence<\/li> <li>f\u00f3ra<\/li> <li>Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov<\/li> <li>Ubersuggest<\/li> <li>a samoz\u0159ejm\u011b m\u016fj obl\u00edben\u00fd a nejpou\u017e\u00edvan\u011bj\u0161\u00ed <strong><a href=\"https:\/\/www.marketingminer.com\/en\/pricing\">Marketing Miner <\/a><\/strong><\/li> <\/ul> <p> <\/p> <p>Takhle z\u00edsk\u00e1te des\u00edtky tis\u00edc slov (surov\u00e1 data), kter\u00e1 pou\u017eijete v dal\u0161\u00edch kroc\u00edch p\u0159i \u010di\u0161t\u011bn\u00ed a miningu dat. V\u0161echna slova ze v\u0161ech z\u00e1lo\u017eek v Excelu si samoz\u0159ejm\u011b mus\u00edte d\u00e1t hezky pod sebe.<\/p> <p> <\/p> <h3><strong>Data mining<\/strong><\/h3> <p>Data mining je z\u00edsk\u00e1n\u00ed dat (vyt\u011b\u017een\u00ed dat) o hledanosti, konkurenci, CPC apod. ke slov\u016fm, kter\u00e1 m\u00e1me v data setu.<\/p> <p>Data set m\u00e1me hezky napln\u011bn\u00fd. Co d\u00e1l?<\/p> <ul> <li>odstra\u0148te duplicity (tohle je krok \u010d\u00edslo jedna, data p\u0159ece nepot\u0159ebujete sb\u00edrat dvakr\u00e1t. J\u00e1 si v Excelu vytvo\u0159\u00edm sloupec s kl\u00ed\u010dov\u00fdmi slovy bez interpunkce a potom odstran\u00edm duplicity)<\/li> <li>te\u010f p\u0159ich\u00e1z\u00ed na \u0159adu <strong>Marketing Miner<\/strong>, kter\u00fd je p\u0159i miningu dat nenahraditeln\u00fdm pomocn\u00edkem. Data vkl\u00e1d\u00e1m do Marketing Mineru.<\/li> <\/ul> <p><strong>Dopln\u011bn\u00ed:<\/strong> Pokud d\u011bl\u00e1te anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro segment, kde je v data setu des\u00edtky tis\u00edc slov a v\u00edc, n\u011bkdy v\u00e1m nebude sta\u010dit tarif v Marketing Mineru, a pak m\u00e1te 2 mo\u017enosti: <strong>a) bu\u010f si tarif nav\u00fd\u0161\u00edte (doporu\u010duji)<\/strong>, nebo <strong>b) data je\u0161t\u011b p\u0159ed vlo\u017een\u00edm do Mineru pro\u010dist\u00edte<\/strong> a vyhod\u00edte skupiny slov, kter\u00e9 se segmentem anal\u00fdzy v\u016fbec nesouvisej\u00ed. M\u016f\u017eete ud\u011blat i clusterov\u00e1n\u00ed v r\u00e1mci \u010di\u0161t\u011bn\u00ed v OpenRefine, i kdy\u017e osobn\u011b bych to nedoporu\u010doval, proto\u017ee m\u016f\u017eete p\u0159ij\u00edt o objemy vyhled\u00e1v\u00e1n\u00ed u n\u011bkter\u00fdch zaj\u00edmav\u00fdch slov, kter\u00e1 jste si \u201eslou\u010dili\u201c.<\/p>\n<h3><strong>\u010ci\u0161t\u011bn\u00ed dat<\/strong><\/h3> <p>Z\u00edskan\u00e1 kl\u00ed\u010dov\u00e1 slova obsahuj\u00ed i spoustu slov, kter\u00e1 do c\u00edlov\u00e9ho segmentu nezapadaj\u00ed a je pot\u0159eba se jich zbavit, aby \u201enep\u0159ek\u00e1\u017eela\u201c. Mezi slova, kter\u00fdch je pot\u0159eba se zbavit, pat\u0159\u00ed i ta, kter\u00e1 maj\u00ed stejn\u00fd v\u00fdznam, ale jin\u00fd tvar kv\u016fli sklo\u0148ov\u00e1n\u00ed nebo zkomolen\u00ed.<\/p> <p> <\/p> <p>\u010ci\u0161t\u011bn\u00ed dat m\u016f\u017eete ud\u011blat v <strong>OpenRefine<\/strong> a\/nebo v <strong>Excelu<\/strong>.<\/p> <p>P\u0159edstavte si n\u00e1sleduj\u00edc\u00ed situaci: zjist\u00edm, \u017ee kl\u00ed\u010dov\u00e1 slova obsahuj\u00ed vzory, kter\u00e9 do anal\u00fdzy nepat\u0159\u00ed. \u0158ekn\u011bme, \u017ee klient nab\u00edz\u00ed sv\u00e9 produkty jen \u017een\u00e1m, tak\u017ee najdu z\u00e1klad slova mu\u017e, mu\u017esk\u00fd, chlapec, d\u00edt\u011b, p\u00e1n a v\u0161echny tyhle v\u00fdrazy vyhod\u00edm. J\u00e1 na to pou\u017e\u00edv\u00e1m OpenRefine, ale tenhle krok m\u016f\u017eete ud\u011blat i v Excelu.<\/p> <p>Jsou v\u00fdrazy, o kter\u00fdch v prvn\u00ed chv\u00edli nev\u00edm, jestli je m\u016f\u017eu odstranit. Kdybyste t\u0159eba d\u011blali anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pro klienta, kter\u00fd m\u00e1 i televizn\u00ed a rozhlasovou reklamu (banky, poji\u0161\u0165ovny a podobn\u011b), a v anal\u00fdze se \u010dasto objevuje ur\u010dit\u00e9 jm\u00e9no (pro m\u011b nezn\u00e1m\u00e9 a nesouvisej\u00edc\u00ed s kl\u00ed\u010dov\u00fdmi slovy), toto jm\u00e9no\/jm\u00e9na neodstran\u00edm, ale za\u0159ad\u00edm do n\u011bjak\u00e9 logick\u00e9 kategorie. Pokud jde t\u0159eba o osobu, mohla se objevit v n\u011bjak\u00e9 reklam\u011b nebo jde o mikroinfluencera, a takov\u00e9 slovo se tedy m\u016f\u017ee hodit i u dal\u0161\u00edch kampan\u00ed nebo spolupr\u00e1ce.<\/p> <p> <\/p> <p>Tady je je\u0161t\u011b pot\u0159eba zm\u00ednit velmi d\u016fle\u017eit\u00fd krok v OpenRefine, a to funkci <strong>Cluster and Edit<\/strong>, kter\u00e1 um\u00ed d\u00e1t dohromady slova vysklo\u0148ovan\u00e1, zkomolen\u00e1 nebo s p\u0159eh\u00e1zen\u00fdm slovosledem, a vy je m\u016f\u017eete slou\u010dit. Bez <strong>Marketing Mineru<\/strong> a <strong>funkce cluster and edit<\/strong> v OpenRefine si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov neum\u00edm p\u0159edstavit (samoz\u0159ejm\u011b to jde i jinak, ale v\u00fdstup nemus\u00ed b\u00fdt relevantn\u00ed).<\/p> <p>Po cluster and edit v\u00e1m vzniknou duplicity, kter\u00e9 mus\u00edte odstranit, ale nesm\u00edte zapomenout se\u010d\u00edst objemy vyhled\u00e1v\u00e1n\u00ed jednotliv\u00fdch v\u00fdraz\u016f.<\/p>\n[embed]https:\/\/youtu.be\/fJ5Q5hJMX70[\/embed]\n<h3><strong>Klasifikace a kategorizace dat<\/strong><\/h3> <p>Z\u00edskali jste pro\u010di\u0161t\u011bn\u00fd dataset (excelovou tabulku s kl\u00ed\u010dov\u00fdmi slovy), kter\u00fd s\u00e1m o sob\u011b klientovi, jen\u017e si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov objednal, prozrad\u00ed velmi m\u00e1lo.<\/p> <p>Slova je pot\u0159eba rozd\u011blit do kategori\u00ed, podkategori\u00ed a dal\u0161\u00edch logick\u00fdch celk\u016f na z\u00e1klad\u011b vzor\u016f, kter\u00e9 se v nich objevuj\u00ed.<\/p> <p>Zjist\u00edte t\u0159eba, \u017ee se \u010dasto opakuj\u00ed slova souvisej\u00edc\u00ed s cenou. Ta si vyfiltrujete v OpenRefine a za\u0159ad\u00edte je do ur\u010dit\u00e9 kategorie (levn\u00e9, luxusn\u00ed, drah\u00e9, v\u00fdprodej, bazar, akce, sleva atd.).<\/p> <p>Sna\u017e\u00edm se naj\u00edt co nejv\u00edc podobn\u00fdch kategori\u00ed, jako je lokalita, atributy, ot\u00e1zky, ur\u010den\u00ed (na jakou ud\u00e1lost nebo p\u0159\u00edle\u017eitost), zna\u010dka (brand) a podobn\u011b.<\/p> <p>Kategorizaci d\u011bl\u00e1 i Marketing Miner p\u0159i data miningu. Je to velmi dobr\u00e1 pom\u016fcka, ale nespol\u00e9h\u00e1m se jen na toto roz\u010dlen\u011bn\u00ed a hled\u00e1m co nejv\u00edc logick\u00fdch celk\u016f, do kter\u00fdch kl\u00ed\u010dov\u00e1 slova za\u0159ad\u00edm.<\/p> <p>Data um\u00edte finalizovat a vyhodnotit (velmi jednodu\u0161e t\u0159eba p\u0159es kontingen\u010dn\u00ed tabulky) jen tehdy, kdy\u017e m\u00e1te slova za\u0159azen\u00e1 (kategorizovan\u00e1).<\/p>\n[embed]https:\/\/youtu.be\/CYWiOIp4iKo[\/embed]\n<h3><strong>Finalizace a tvorba fin\u00e1ln\u00edho v\u00fdstupu anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/strong><\/h3> <p>Existuj\u00ed ur\u010dit\u00e9 standardy, jak by anal\u00fdza kl\u00ed\u010dov\u00fdch slov m\u011bla vypadat. Ka\u017ed\u00fd specialista ale m\u00e1 svou \u0161ablonu, kterou pou\u017e\u00edv\u00e1.<\/p> <p>Anal\u00fdza by m\u011bla b\u00fdt zpracovan\u00e1 tak, aby se v n\u00ed podle n\u00e1vodu zorientoval i laik a um\u011bl data z anal\u00fdzy vyu\u017e\u00edt t\u0159eba pro SEO taktiku \u00faprav webu nebo e-shopu a tvorbu obsahu.<\/p> <p style=\"text-align: center;\">Konkr\u00e9tn\u00ed anal\u00fdzy sd\u00edlet nebudu, ale na <a href=\"https:\/\/wooacademy.sk\/kurz\/analyza-klucovych-slov-workshop-bratislava\/\">\u0161kolen\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/a> v\u00e1s to nau\u010d\u00edm.<\/p>\n<h3>Doporu\u010den\u00ed k anal\u00fdze kl\u00ed\u010dov\u00fdch slov<\/h3> <p>K anal\u00fdze kl\u00ed\u010dov\u00fdch slov p\u0159ed\u00e1v\u00e1m klient\u016fm i doporu\u010den\u00ed a slovn\u00ed zhodnocen\u00ed v\u00fdstupu. V\u011bt\u0161inou jde o zhodnocen\u00ed v\u00fdstup\u016f z kontingen\u010dn\u00edch tabulek a obsahu Excelu.<\/p>\n<h3>Vyu\u017eit\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov a zaveden\u00ed do praxe<\/h3> <p>Co s anal\u00fdzou kl\u00ed\u010dov\u00fdch slov d\u00e1l, z\u00e1le\u017e\u00ed u\u017e na klientovi. Jednozna\u010dn\u011b ale doporu\u010duji:<\/p> <ul> <li>tvo\u0159te obsah na webu nebo e-shopu, zkuste se pod\u00edvat i na slova s vysok\u00fdm objemem vyhled\u00e1v\u00e1n\u00ed, n\u00edzkou a\u017e st\u0159edn\u00ed konkurenc\u00ed a vysok\u00fdm CPC<\/li> <li>pou\u017eijte anal\u00fdzu p\u0159i tvorb\u011b reklam v Googlu (PPC)<\/li> <li>pod\u00edvejte se na strukturu webu a na z\u00e1klad\u011b vzor\u016f vyhled\u00e1v\u00e1n\u00ed upravte kategorie, filtry, strukturu webu a navigaci<\/li> <li>vyu\u017eijte anal\u00fdzu pro SEO on-page i off-page<\/li> <\/ul>\n<h2><strong>Z\u00e1v\u011br<\/strong><\/h2> <ul> <li>Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov v\u00e1m v\u0159ele doporu\u010duji, pokud to se SEO mysl\u00edte v\u00e1\u017en\u011b.<\/li> <li>Pokud byste pot\u0159ebovali pomoct s vytvo\u0159en\u00edm anal\u00fdzy kl\u00ed\u010dov\u00fdch slov, nev\u00e1hejte n\u00e1s kontaktovat na <a href=\"tel:+421940634491\">+421 940 634 491<\/a> nebo <a href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/li> <li>Pokud se v\u00e1m \u010dl\u00e1nek l\u00edbil a byl pro v\u00e1s u\u017eite\u010dn\u00fd, nev\u00e1hejte ho sd\u00edlet na Facebooku nebo o n\u011bm \u0159\u00edct zn\u00e1m\u00fdm.<\/li> <li>Pokud se chcete o online marketingu dozv\u011bd\u011bt v\u00edc, vyberte si n\u011bkter\u00fd z na\u0161ich <a href=\"https:\/\/wooacademy.sk\/kurzy-a-skolenia\/\">kurz\u016f a workshop\u016f v Bratislav\u011b.<\/a><\/li> <li>M\u016f\u017eete si tak\u00e9 objednat na\u0161e <a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/\">slu\u017eby v online marketingu<\/a>.<\/li> <\/ul> <p style=\"text-align: center;\"><strong>T\u011b\u0161\u00edme se na v\u00e1s na kurzech nebo konzultac\u00edch.<\/strong><\/p>","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=30430"}],"version-history":[{"count":0,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/posts\/30430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/30433"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=30430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/categories?post=30430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/tags?post=30430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}