{"id":31349,"date":"2026-10-26T14:40:31","date_gmt":"2026-10-26T13:40:31","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/externi-head-of-seo\/"},"modified":"2026-10-26T19:09:48","modified_gmt":"2026-10-26T18:09:48","slug":"externi-head-of-seo","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/cs\/produkt\/externi-head-of-seo\/","title":{"rendered":"Extern\u00ed Head of SEO (SEO mana\u017eer na \u010d\u00e1ste\u010dn\u00fd \u00favazek)"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>Extern\u00ed Head of SEO je seniorn\u00ed SEO mana\u017eer, kter\u00fd vede SEO va\u0161\u00ed firmy 2, 4 nebo 8 dn\u00ed m\u011bs\u00ed\u010dn\u011b, ani\u017e byste ho museli zam\u011bstnat.<\/strong> Postav\u00edm SEO strategii, ur\u010d\u00edm priority, nap\u00ed\u0161u zad\u00e1n\u00ed pro va\u0161e v\u00fdvoj\u00e1\u0159e, copywritery a agenturu, zkontroluji, jestli se ud\u011blala dob\u0159e, a veden\u00ed jednou m\u011bs\u00ed\u010dn\u011b uk\u00e1\u017eu, co to p\u0159ineslo v popt\u00e1vk\u00e1ch a tr\u017eb\u00e1ch, ne v pozic\u00edch. Od 1 200 \u20ac m\u011bs\u00ed\u010dn\u011b. V Bratislav\u011b a okol\u00ed jezd\u00edm osobn\u011b p\u0159\u00edmo do va\u0161\u00ed firmy, mimo Bratislavu, tedy i po cel\u00e9m \u010cesku, pracujeme online.<\/p>\n<ul class=\"wa-facts\">\n<li>Light: 2 dny m\u011bs\u00ed\u010dn\u011b, od 1 200 \u20ac<\/li>\n<li>Standard: 4 dny m\u011bs\u00ed\u010dn\u011b, od 2 200 \u20ac<\/li>\n<li>Intenziv: 8 dn\u00ed m\u011bs\u00ed\u010dn\u011b, od 4 000 \u20ac<\/li>\n<li>Osobn\u011b v Bratislav\u011b a okol\u00ed<\/li>\n<li>Online cel\u00e9 \u010cesko a Slovensko<\/li>\n<li>Min. 3 m\u011bs\u00edce, potom m\u011bs\u00ed\u010dn\u00ed v\u00fdpov\u011b\u010f<\/li>\n<li>Pevn\u00e1 cena na 12 m\u011bs\u00edc\u016f<\/li>\n<li>\u00davodn\u00ed hovor zdarma se 3 zji\u0161t\u011bn\u00edmi z va\u0161eho webu<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">\u00davodn\u00ed hovor zdarma + 3 zji\u0161t\u011bn\u00ed<\/a><a class=\"wa-btn o\" href=\"tel:+421940634491\">+421 940 634 491<\/a><\/div>\n<h2>Co je extern\u00ed Head of SEO a co nen\u00ed<em>?<\/em><\/h2>\n<p><strong>Head of SEO ned\u011bl\u00e1 v\u0161echno s\u00e1m. Rozhoduje, co se bude d\u011blat, v jak\u00e9m po\u0159ad\u00ed a kdo to ud\u011bl\u00e1, a pak to hl\u00edd\u00e1.<\/strong> V anglicky mluv\u00edc\u00edm sv\u011bt\u011b se tomu \u0159\u00edk\u00e1 fractional Head of SEO nebo SEO mana\u017eer na \u010d\u00e1ste\u010dn\u00fd \u00favazek: firma dostane \u010dlov\u011bka, kter\u00fd m\u00e1 za sebou des\u00edtky web\u016f a e-shop\u016f, ale plat\u00ed jen dny, kter\u00e9 opravdu pot\u0159ebuje. Vy m\u00e1te lidi, kte\u0159\u00ed um\u00ed ps\u00e1t, programovat nebo kampan\u011b. Chyb\u00ed v\u00e1m ten, kdo jim \u0159ekne, co z toho m\u00e1 pro SEO smysl, a kdo za v\u00fdsledek ru\u010d\u00ed.<\/p>\n<p>Prakticky to znamen\u00e1, \u017ee jsem sou\u010d\u00e1st\u00ed va\u0161eho t\u00fdmu: m\u00e1m p\u0159\u00edstup do Search Console, GA4, administrace webu a do va\u0161eho Slacku nebo Teams, chod\u00edm na porady marketingu, p\u00ed\u0161u \u00fakoly do va\u0161eho backlogu a podepisuji se pod SEO v\u00fdsledky. Rozd\u00edl oproti zam\u011bstnanci je v tom, \u017ee m\u011b neplat\u00edte za 22 dn\u00ed v m\u011bs\u00edci, kdy\u017e SEO pot\u0159ebuje 4.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Co extern\u00ed Head of SEO nen\u00ed<\/strong>Nen\u00ed to <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO agentura<\/a>, kter\u00e1 v\u0161echno ud\u011bl\u00e1 za v\u00e1s (ta se vyplat\u00ed men\u0161\u00edm web\u016fm bez vlastn\u00edho t\u00fdmu). Nen\u00ed to <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a>, kde dostanete radu a zbytek je na v\u00e1s. A nen\u00ed to copywriter ani program\u00e1tor: texty, v\u00fdvoj a n\u00e1kup odkaz\u016f jdou p\u0159es va\u0161e lidi, va\u0161i agenturu nebo jako samostatn\u00e1 slu\u017eba. Moje pr\u00e1ce je, aby tito lid\u00e9 d\u011blali spr\u00e1vn\u00e9 v\u011bci ve spr\u00e1vn\u00e9m po\u0159ad\u00ed a aby to bylo vid\u011bt v \u010d\u00edslech.<\/div>\n<h2>Komu se extern\u00ed Head of SEO vyplat\u00ed<\/h2>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\">\n<h3>E-shop\u016fm s vlastn\u00edm t\u00fdmem<\/h3>\n<p>M\u00e1te e-commerce mana\u017eera, PPC specialistu a v\u00fdvoj\u00e1\u0159e, ale nikdo z nich nem\u00e1 SEO jako hlavn\u00ed pr\u00e1ci. Organika je druh\u00fd nejv\u011bt\u0161\u00ed zdroj tr\u017eeb a nikdo ji nevede. Kategorie, filtry, str\u00e1nkov\u00e1n\u00ed, vyprodan\u00e9 produkty a texty od dodavatele.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/strankovanie-eshopu-seo\/\">Typick\u00e1 chyba e-shop\u016f: str\u00e1nkov\u00e1n\u00ed \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Firm\u00e1m, kter\u00e9 plat\u00ed SEO agenturu<\/h3>\n<p>Ka\u017ed\u00fd m\u011bs\u00edc odejde faktura a p\u0159ijde report s pozicemi. Nikdo ve firm\u011b neum\u00ed posoudit, jestli je pr\u00e1ce dobr\u00e1, jestli odkazy nejsou z PBN s\u00edt\u011b a jestli by se za ty pen\u00edze nedalo ud\u011blat v\u00edc. J\u00e1 to posoudit um\u00edm a agentu\u0159e nap\u00ed\u0161u, co chcete p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/seo-specialista-seo-konzultant-a-moje-napln-prace\/\">7 SEO fail\u016f, kter\u00e9 jsem vid\u011bl u klient\u016f \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Firm\u00e1m p\u0159ed redesignem nebo migrac\u00ed<\/h3>\n<p>Nov\u00fd web, nov\u00e1 platforma, nov\u00e1 dom\u00e9na, p\u0159eklad do sloven\u0161tiny, ma\u010far\u0161tiny nebo angli\u010dtiny. Bez SEO dohledu p\u0159i migraci firmy b\u011b\u017en\u011b p\u0159ich\u00e1zej\u00ed o t\u0159etinu a\u017e polovinu organick\u00e9 n\u00e1v\u0161t\u011bvnosti a zjist\u00ed to, a\u017e kdy\u017e je pozd\u011b. P\u0159esm\u011brov\u00e1n\u00ed, canonical, indexace, kontrola p\u0159ed spu\u0161t\u011bn\u00edm.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-migrace-webu\/\">SEO migrace webu bez ztr\u00e1ty pozic \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>B2B a slu\u017eb\u00e1m s dlouh\u00fdm n\u00e1kupem<\/h3>\n<p>V\u00fdrobn\u00ed firmy, IT, poradenstv\u00ed, stavebnictv\u00ed, zdravotnictv\u00ed. Popt\u00e1vka p\u0159ijde jednou za m\u011bs\u00edc, ale m\u00e1 hodnotu 20 000 \u20ac. Tady nejde o n\u00e1v\u0161t\u011bvnost, jde o to, aby v\u00e1s na\u0161el ten jeden spr\u00e1vn\u00fd n\u00e1kup\u010d\u00ed a aby v\u00e1s doporu\u010dil i ChatGPT.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/geo-optimalizacia-ai-vyhladavanie\/\">GEO: viditelnost v odpov\u011bd\u00edch AI \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Rostouc\u00edm firm\u00e1m p\u0159ed n\u00e1borem<\/h3>\n<p>Chcete jednou m\u00edt vlastn\u00edho SEO specialistu, ale zat\u00edm nev\u00edte, koho hledat, kolik mu d\u00e1t a co m\u00e1 d\u011blat. Rok se mnou v\u00e1m d\u00e1 nastaven\u00e9 procesy, data a jasnou n\u00e1pl\u0148 pr\u00e1ce pro \u010dlov\u011bka, kter\u00e9ho pak pom\u016f\u017eu vybrat a zau\u010dit.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/kolko-zaraba-seo-specialista\/\">Kolik vyd\u011bl\u00e1v\u00e1 SEO specialista \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Marketingov\u00fdm t\u00fdm\u016fm bez seniora<\/h3>\n<p>M\u00e1te juniora nebo market\u00e9ra, kter\u00fd d\u011bl\u00e1 SEO vedle soci\u00e1ln\u00edch s\u00edt\u00ed. Je \u0161ikovn\u00fd, ale nem\u00e1 komu polo\u017eit ot\u00e1zku. J\u00e1 jsem ten \u010dlov\u011bk: d\u00e1v\u00e1m sm\u011br, kontroluji v\u00fdstupy a juniora p\u0159itom u\u010d\u00edm p\u0159\u00edmo na va\u0161em webu.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/produkt\/seo-najlepsie-firemne-skolenie\/\">Firemn\u00ed SEO \u0161kolen\u00ed pro cel\u00fd t\u00fdm \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\"><strong>Komu se to nevyplat\u00ed:<\/strong> men\u0161\u00edmu webu se slu\u017ebami nebo e-shopu, kde nen\u00ed nikdo, kdo by \u00fakoly realizoval. Head of SEO bez t\u00fdmu je gener\u00e1l bez arm\u00e1dy. Tam d\u00e1v\u00e1 v\u011bt\u0161\u00ed smysl <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba od 480 \u20ac m\u011bs\u00ed\u010dn\u011b<\/a>, kde pr\u00e1ci d\u011bl\u00e1m p\u0159\u00edmo j\u00e1, nebo jedna <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a> a <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-on-page-sluzby\/\">on-page \u00fapravy na hodiny<\/a>.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2705 Samotest: pot\u0159ebujete extern\u00edho Head of SEO?<\/strong>Odpov\u011bzte si up\u0159\u00edmn\u011b ano, nebo ne:<\/p>\n<ol>\n<li>Organick\u00e1 n\u00e1v\u0161t\u011bvnost z Googlu v\u00e1m p\u0159in\u00e1\u0161\u00ed objedn\u00e1vky nebo popt\u00e1vky, ale nikdo ve firm\u011b nem\u00e1 SEO jako hlavn\u00ed pr\u00e1ci.<\/li>\n<li>Plat\u00edte SEO agenturu nebo freelancera a nikdo ve firm\u011b neum\u00ed posoudit, jestli je jejich pr\u00e1ce dobr\u00e1.<\/li>\n<li>M\u00e1te v\u00fdvoj\u00e1\u0159e, copywritera nebo market\u00e9ra, ale SEO \u00fakoly jim ka\u017ed\u00fd zad\u00e1v\u00e1 trochu jinak, nebo nikdo.<\/li>\n<li>V nejbli\u017e\u0161\u00edm roce v\u00e1s \u010dek\u00e1 redesign, nov\u00e1 platforma, nov\u00e1 dom\u00e9na nebo nov\u00fd trh.<\/li>\n<li>N\u00e1v\u0161t\u011bvnost z Googlu za posledn\u00ed rok stagnuje nebo kles\u00e1 a nev\u00edte p\u0159esn\u011b pro\u010d.<\/li>\n<li>Veden\u00ed se pt\u00e1, co SEO p\u0159in\u00e1\u0161\u00ed, a odpov\u011bd\u00ed jsou pozice, ne tr\u017eby.<\/li>\n<li>Uva\u017eujete o zam\u011bstn\u00e1n\u00ed SEO specialisty, ale nev\u00edte, koho hledat a co by m\u011bl d\u011blat.<\/li>\n<\/ol>\n<p><strong>0 a\u017e 2\u00d7 ano:<\/strong> sta\u010d\u00ed v\u00e1m <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">konzultace<\/a> nebo <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">audit<\/a>. <strong>3 a\u017e 4\u00d7 ano:<\/strong> bal\u00ed\u010dek Light. <strong>5 a v\u00edc:<\/strong> Standard nebo Intenziv, a \u010d\u00edm d\u0159\u00edv, t\u00edm levn\u011bji. P\u0159i ka\u017ed\u00e9m \u201eano\u201c odch\u00e1zej\u00ed pen\u00edze ke konkurenci.<\/div>\n<h2>Probl\u00e9my, kter\u00e9 extern\u00ed Head of SEO \u0159e\u0161\u00ed<\/h2>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card\">\n<h3>\u201ePlat\u00edme agenturu, ale nev\u00edme za co.\u201c<\/h3>\n<p>Report m\u00e1 30 stran a nikdo ho ne\u010dte. Projdu, co agentura opravdu ud\u011blala, porovn\u00e1m to s fakturou a nastav\u00edm, co se m\u00e1 m\u011b\u0159it. \u010casto sta\u010d\u00ed agentu\u0159e zadat spr\u00e1vn\u00e9 \u00fakoly a za\u010dne to fungovat.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>\u201eSEO ud\u011bl\u00e1me po redesignu.\u201c<\/h3>\n<p>Nejdra\u017e\u0161\u00ed v\u011bta v SEO. V\u00fdvoj\u00e1\u0159 pot\u0159ebuje SEO zad\u00e1n\u00ed p\u0159ed prvn\u00edm \u0159\u00e1dkem k\u00f3du, ne po spu\u0161t\u011bn\u00ed. Nap\u00ed\u0161u ho, zkontroluji staging a p\u0159ed spu\u0161t\u011bn\u00edm odsouhlas\u00edm p\u0159esm\u011brov\u00e1n\u00ed.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>\u201eP\u00ed\u0161eme \u010dl\u00e1nky a nikdo je ne\u010dte.\u201c<\/h3>\n<p>T\u00e9mata vznikla na porad\u011b, ne z dat. Ud\u011bl\u00e1m <a href=\"https:\/\/wooacademy.sk\/content-gap-analyza\/\">content gap anal\u00fdzu<\/a>, vyhod\u00edm \u010dl\u00e1nky, kter\u00e9 si navz\u00e1jem kradou pozice (<a href=\"https:\/\/wooacademy.sk\/kanibalizacia-klucovych-slov\/\">kanibalizace<\/a>), a copywriter dostane zad\u00e1n\u00ed na slova, kter\u00e1 lid\u00e9 hledaj\u00ed a kter\u00e1 vedou k objedn\u00e1vce.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>\u201eN\u00e1v\u0161t\u011bvnost spadla a nikdo nev\u00ed pro\u010d.\u201c<\/h3>\n<p>Core update, migrace, plugin, kter\u00fd p\u0159idal noindex, nebo AI Overview, kter\u00fd vzal prokliky. P\u0159\u00ed\u010dinu najdu v Search Console a access logu, ne odhadem, a nap\u00ed\u0161u, co s t\u00edm. Pokud pot\u0159ebujete jen tohle, je na to samostatn\u00e1 <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/propad-navstevnosti-google\/\">diagnostika propadu n\u00e1v\u0161t\u011bvnosti<\/a>.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>\u201eVeden\u00ed chce \u010d\u00edsla, marketing m\u00e1 pozice.\u201c<\/h3>\n<p>Pozice 3 na slovo, kter\u00e9 nikdo nehled\u00e1, nezaplat\u00ed v\u00fdplaty. Nastav\u00edm m\u011b\u0159en\u00ed tak, aby byly vid\u011bt popt\u00e1vky a tr\u017eby z organiky po kategori\u00edch, a jednou m\u011bs\u00ed\u010dn\u011b to veden\u00ed vysv\u011btl\u00edm na jedn\u00e9 str\u00e1nce.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>\u201eKonkurenci doporu\u010duje ChatGPT, n\u00e1s ne.\u201c<\/h3>\n<p>AI vyhled\u00e1v\u00e1n\u00ed \u010dte stejn\u00e9 sign\u00e1ly jako Google plus zm\u00ednky o zna\u010dce na jin\u00fdch webech. Zkontroluji, jestli v\u00e1s AI crawlery v\u016fbec vid\u00ed, a p\u0159id\u00e1m to do pl\u00e1nu jako sou\u010d\u00e1st SEO, ne jako dal\u0161\u00ed agenturu.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g3XOyK9epGw\" title=\"Jednor\u00e1zov\u00e9 nastaven\u00ed SEO - red flag\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZFAFNTYXUpo\" title=\"Fale\u0161n\u00e9 SEO reference a fale\u0161n\u00e9 v\u00fdsledky\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" title=\"1. m\u00edsto v Googlu a \u017e\u00e1dn\u00e9 prokliky ani objedn\u00e1vky\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bhmVWiqSuxQ\" title=\"P\u0159edb\u011bhl jsem v\u00e1s v Googlu i v AI? D\u016fkaz, \u017ee va\u0161e SEO a GEO nefunguje\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">Videa jsou ve sloven\u0161tin\u011b, \u010desky mluv\u00edc\u00edm div\u00e1k\u016fm ned\u011blaj\u00ed probl\u00e9m.<\/p>\n<h2>Pro\u010d je extern\u00ed Head of SEO v\u00fdhodn\u011bj\u0161\u00ed ne\u017e zam\u011bstnanec<em>?<\/em><\/h2>\n<p><strong>Seniorn\u00ed SEO mana\u017eer za 3 000 \u20ac hrub\u00e9ho stoj\u00ed firmu na Slovensku s odvody zam\u011bstnavatele (36,2 % v roce 2026) 4 086 \u20ac m\u011bs\u00ed\u010dn\u011b, tedy t\u00e9m\u011b\u0159 49 000 \u20ac ro\u010dn\u011b, a to je\u0161t\u011b bez n\u00e1stroj\u016f, n\u00e1boru a zau\u010den\u00ed.<\/strong> V \u010cesku jsou odvody zam\u011bstnavatele podobn\u00e9 (33,8 %), tak\u017ee v\u00fdpo\u010det vych\u00e1z\u00ed skoro stejn\u011b. Takov\u00e9ho \u010dlov\u011bka nav\u00edc skoro nejde naj\u00edt: \u010dist\u011b SEO pozice se skoro neinzeruj\u00ed a kdo je opravdu dobr\u00fd, m\u00e1 vlastn\u00ed klienty. V\u011bt\u0161ina firem p\u0159itom 22 dn\u00ed SEO m\u011bs\u00ed\u010dn\u011b nepot\u0159ebuje. Pot\u0159ebuje 4 dny seniora a lidi, kte\u0159\u00ed jeho zad\u00e1n\u00ed zrealizuj\u00ed.<\/p>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>&nbsp;<\/th>\n<th>Senior SEO mana\u017eer jako zam\u011bstnanec<\/th>\n<th>Extern\u00ed Head of SEO (Standard)<\/th>\n<th>SEO agentura bez dohledu<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"\">M\u011bs\u00ed\u010dn\u00ed n\u00e1klad<\/td>\n<td data-label=\"Zam\u011bstnanec\">cca 4 086 \u20ac (3 000 \u20ac hrub\u00e9ho + odvody) + n\u00e1stroje<\/td>\n<td data-label=\"Extern\u00ed Head of SEO\">od 2 200 \u20ac, n\u00e1stroje v cen\u011b<\/td>\n<td data-label=\"Agentura\">480 a\u017e 2 000 \u20ac + \u010das va\u0161eho \u010dlov\u011bka na kontrolu<\/td>\n<\/tr>\n<tr>\n<td data-label=\"\">Kdy za\u010dne<\/td>\n<td data-label=\"Zam\u011bstnanec\">n\u00e1bor 2 a\u017e 4 m\u011bs\u00edce, v\u00fdpov\u011bdn\u00ed lh\u016fta, zau\u010den\u00ed<\/td>\n<td data-label=\"Extern\u00ed Head of SEO\">do dvou t\u00fddn\u016f od dohody<\/td>\n<td data-label=\"Agentura\">hned, ale bez znalosti va\u0161\u00ed firmy<\/td>\n<\/tr>\n<tr>\n<td data-label=\"\">Zku\u0161enosti<\/td>\n<td data-label=\"Zam\u011bstnanec\">podle toho, koho najdete<\/td>\n<td data-label=\"Extern\u00ed Head of SEO\">des\u00edtky web\u016f a e-shop\u016f, migrace, AI vyhled\u00e1v\u00e1n\u00ed<\/td>\n<td data-label=\"Agentura\">\u010dasto junior s 10 a\u017e 15 klienty<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"\">Kdo za SEO odpov\u00edd\u00e1<\/td>\n<td data-label=\"Zam\u011bstnanec\">zam\u011bstnanec<\/td>\n<td data-label=\"Extern\u00ed Head of SEO\">Head of SEO, va\u0161i lid\u00e9 realizuj\u00ed<\/td>\n<td data-label=\"Agentura\">nikdo ve va\u0161\u00ed firm\u011b<\/td>\n<\/tr>\n<tr>\n<td data-label=\"\">Kdy\u017e to nefunguje<\/td>\n<td data-label=\"Zam\u011bstnanec\">v\u00fdpov\u011b\u010f, odstupn\u00e9, nov\u00fd n\u00e1bor<\/td>\n<td data-label=\"Extern\u00ed Head of SEO\">po 3 m\u011bs\u00edc\u00edch m\u011bs\u00ed\u010dn\u00ed v\u00fdpov\u011b\u010f<\/td>\n<td data-label=\"Agentura\">zm\u011bna agentury a za\u010d\u00edn\u00e1 se od nuly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">P\u0159epo\u010det na hodinu: u bal\u00ed\u010dku Standard vych\u00e1z\u00ed hodina seniora na 69 a\u017e 94 \u20ac, u bal\u00ed\u010dku Intenziv na 63 a\u017e 86 \u20ac. Pro srovn\u00e1n\u00ed, jedna hodina samostatn\u00e9 <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a> stoj\u00ed 350 \u20ac. Rozd\u00edl je v tom, \u017ee p\u0159i m\u011bs\u00ed\u010dn\u00ed spolupr\u00e1ci v\u00e1\u0161 web a t\u00fdm zn\u00e1m a nemus\u00edm ka\u017ed\u00fd m\u011bs\u00edc za\u010d\u00ednat od nuly. Mzdy SEO specialist\u016f podle zku\u0161enost\u00ed a dat Platy.sk jsem rozepsal v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/kolko-zaraba-seo-specialista\/\">kolik vyd\u011bl\u00e1v\u00e1 SEO specialista<\/a> (slovensky).<\/p>\n<h2>Co jako v\u00e1\u0161 Head of SEO d\u011bl\u00e1m<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>SEO strategie a roadmapa<\/h3>\n<p>Pl\u00e1n na kvart\u00e1l: kter\u00e9 str\u00e1nky, kter\u00e1 slova, v jak\u00e9m po\u0159ad\u00ed a kdo co ud\u011bl\u00e1. Ka\u017ed\u00fd \u00fakol m\u00e1 prioritu podle toho, co p\u0159inese, ne podle toho, co je snadn\u00e9.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Technick\u00e9 SEO a dohled nad v\u00fdvojem<\/h3>\n<p>Zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, kontrola p\u0159ed ka\u017ed\u00fdm v\u011bt\u0161\u00edm releasem, indexace, rychlost, sch\u00e9mata, migrace a redesigny. V\u00fdvoj\u00e1\u0159 dostane p\u0159esn\u011b to, co m\u00e1 ud\u011blat, ne PDF s 200 body.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Obsahov\u00e1 strategie<\/h3>\n<p>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov, content gap, mapa slov ke str\u00e1nk\u00e1m, zad\u00e1n\u00ed pro copywritery a kontrola text\u016f p\u0159ed publikov\u00e1n\u00edm. I co smazat a co slou\u010dit.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Dohled nad agenturou a dodavateli<\/h3>\n<p>Zad\u00e1n\u00ed pro SEO agenturu, linkbuildera i copywritery, kontrola kvality odkaz\u016f a obsahu, porovn\u00e1n\u00ed pr\u00e1ce s fakturou. Agentura d\u011bl\u00e1, j\u00e1 kontroluji.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>M\u011b\u0159en\u00ed a report pro veden\u00ed<\/h3>\n<p>Search Console, GA4 a dashboard v Looker Studiu. Popt\u00e1vky a tr\u017eby z organiky po kategori\u00edch, <a href=\"https:\/\/wooacademy.sk\/ctr-search-console\/\">CTR str\u00e1nek<\/a>, kter\u00e9 jsou vysoko a nikdo na n\u011b neklikne. Jedna str\u00e1nka, kter\u00e9 veden\u00ed rozum\u00ed.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>AI vyhled\u00e1v\u00e1n\u00ed (GEO)<\/h3>\n<p>Viditelnost v ChatGPT, Perplexity a Google AI Overviews: dostupnost pro AI crawlery, obsah, kter\u00fd jde citovat, zm\u00ednky o zna\u010dce. Jako sou\u010d\u00e1st SEO, ne jako dal\u0161\u00ed projekt.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>Pr\u016fb\u011b\u017en\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed t\u00fdmu<\/h3>\n<p>Copywriter, market\u00e9r i v\u00fdvoj\u00e1\u0159 se SEO u\u010d\u00ed na vlastn\u00edch \u00fakolech. Po roce um\u00ed v\u00e1\u0161 t\u00fdm ud\u011blat polovinu v\u011bc\u00ed beze m\u011b a to je spr\u00e1vn\u011b.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>N\u00e1bor a p\u0159ed\u00e1n\u00ed<\/h3>\n<p>Kdy\u017e p\u0159ijde \u010das na vlastn\u00edho SEO specialistu, nap\u00ed\u0161u inzer\u00e1t, pom\u016f\u017eu s pohovory, zau\u010d\u00edm ho a p\u0159ed\u00e1m mu dokumentaci. Pl\u00e1n odchodu je sou\u010d\u00e1st\u00ed spolupr\u00e1ce od za\u010d\u00e1tku.<\/p>\n<\/div>\n<\/div>\n<h2>Bal\u00ed\u010dky a ceny extern\u00edho Head of SEO<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Bal\u00ed\u010dek<\/th>\n<th>\u010cas m\u011bs\u00ed\u010dn\u011b<\/th>\n<th>Pro koho<\/th>\n<th>Cena m\u011bs\u00ed\u010dn\u011b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Light<\/strong><\/td>\n<td data-label=\"\u010cas m\u011bs\u00ed\u010dn\u011b\">2 dny (16 hodin)<\/td>\n<td data-label=\"Pro koho\">Firemn\u00ed web nebo men\u0161\u00ed e-shop s jedn\u00edm market\u00e9rem. Strategie, priority, kontrola agentury, m\u011bs\u00ed\u010dn\u00ed report.<\/td>\n<td data-label=\"Cena m\u011bs\u00ed\u010dn\u011b\">1 200 a\u017e 1 600 \u20ac<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Standard<\/strong><\/td>\n<td data-label=\"\u010cas m\u011bs\u00ed\u010dn\u011b\">4 dny (32 hodin)<\/td>\n<td data-label=\"Pro koho\">E-shop nebo firma s t\u00fdmem (marketing, v\u00fdvoj\u00e1\u0159, copywriter). V\u0161e z Light plus zad\u00e1n\u00ed pro t\u00fdm, kontrola v\u00fdstup\u016f, t\u00fddenn\u00ed call. Nej\u010dast\u011bj\u0161\u00ed volba.<\/td>\n<td data-label=\"Cena m\u011bs\u00ed\u010dn\u011b\">2 200 a\u017e 3 000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Intenziv<\/strong><\/td>\n<td data-label=\"\u010cas m\u011bs\u00ed\u010dn\u011b\">8 dn\u00ed (64 hodin)<\/td>\n<td data-label=\"Pro koho\">Migrace, redesign, expanze na nov\u00fd trh nebo e-shop s tis\u00edci produkty. Osobn\u00ed p\u0159\u00edtomnost ve firm\u011b podle pot\u0159eby, rychl\u00e1 reakce.<\/td>\n<td data-label=\"Cena m\u011bs\u00ed\u010dn\u011b\">4 000 a\u017e 5 500 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Ceny jsou kone\u010dn\u00e9 v eurech, nejsme pl\u00e1tci DPH. Kde v rozp\u011bt\u00ed cena bude, z\u00e1vis\u00ed na velikosti webu, po\u010dtu trh\u016f a lid\u00ed, se kter\u00fdmi pracuji; p\u0159esnou \u010d\u00e1stku \u0159eknu po \u00favodn\u00edm hovoru, je\u0161t\u011b p\u0159ed podpisem. Prvn\u00ed m\u011bs\u00edc je v bal\u00ed\u010dku vstupn\u00ed audit a pl\u00e1n na 90 dn\u00ed, nic neplat\u00edte nav\u00edc. Pokud chcete nejd\u0159\u00edv jen vstupn\u00ed audit bez dal\u0161\u00ed spolupr\u00e1ce, stoj\u00ed 900 a\u017e 1 500 \u20ac podle rozsahu webu. Minim\u00e1ln\u00ed spolupr\u00e1ce jsou 3 m\u011bs\u00edce, potom m\u011bs\u00ed\u010dn\u00ed v\u00fdpov\u011b\u010f. Bal\u00ed\u010dek lze m\u011bnit z m\u011bs\u00edce na m\u011bs\u00edc, nap\u0159\u00edklad Intenziv b\u011bhem migrace a potom Standard.<\/p>\n<h2>Co dostanete nav\u00edc<\/h2>\n<div class=\"wa-3\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>3 zji\u0161t\u011bn\u00ed je\u0161t\u011b p\u0159ed podpisem<\/h3>\n<p>Na \u00favodn\u00ed 30minutov\u00fd hovor nep\u0159ijdu s pr\u00e1zdn\u00fdma rukama. P\u0159edem si projdu v\u00e1\u0161 web zvenku, bez p\u0159\u00edstup\u016f, a p\u0159inesu t\u0159i konkr\u00e9tn\u00ed probl\u00e9my, kter\u00e9 v\u00e1m dnes berou n\u00e1v\u0161t\u011bvnost nebo objedn\u00e1vky. Zdarma a bez z\u00e1vazku, a\u0165 v\u00edte, s k\u00fdm m\u00e1te tu \u010dest.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>P\u016fldenn\u00ed SEO \u0161kolen\u00ed t\u00fdmu v cen\u011b<\/h3>\n<p>U bal\u00ed\u010dku Standard a Intenziv ud\u011bl\u00e1m v prvn\u00edch t\u0159ech m\u011bs\u00edc\u00edch 4hodinov\u00e9 SEO \u0161kolen\u00ed pro v\u00e1\u0161 t\u00fdm na va\u0161em webu, osobn\u011b v Bratislav\u011b nebo online. Market\u00e9r, copywriter i v\u00fdvoj\u00e1\u0159 pak rozum\u011bj\u00ed, pro\u010d zad\u00e1n\u00ed vypadaj\u00ed tak, jak vypadaj\u00ed. Samostatn\u011b stoj\u00ed <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-najlepsie-firemne-skolenie\/\">firemn\u00ed SEO \u0161kolen\u00ed<\/a> od 448 \u20ac.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Pevn\u00e1 cena na 12 m\u011bs\u00edc\u016f<\/h3>\n<p>Cena, kterou dohodneme p\u0159i podpisu, plat\u00ed cel\u00fd rok. \u017d\u00e1dn\u00e9 zdra\u017eov\u00e1n\u00ed po t\u0159ech m\u011bs\u00edc\u00edch, kdy\u017e u\u017e jste si zvykli. Rozpo\u010det na SEO si napl\u00e1nujete jednou a nemus\u00edte ho ka\u017ed\u00fd kvart\u00e1l obhajovat znovu.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Co nen\u00ed v cen\u011b<\/strong>Psan\u00ed text\u016f, programov\u00e1n\u00ed a n\u00e1kup zp\u011btn\u00fdch odkaz\u016f. Tyto v\u011bci realizuj\u00ed va\u0161i lid\u00e9 nebo va\u0161e agentura podle m\u00fdch zad\u00e1n\u00ed. Pokud je nem\u00e1te, lze je doplnit samostatn\u011b: <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-clanky-copywriting\/\">SEO \u010dl\u00e1nky<\/a> od 30 \u20ac za normostranu, <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-on-page-sluzby\/\">on-page \u00fapravy<\/a> 48 \u20ac za hodinu, <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/nakup-zpetnych-odkazu-cena\/\">zp\u011btn\u00e9 odkazy<\/a> od 250 \u20ac. N\u00e1stroje (Ahrefs nebo Semrush, Screaming Frog, Marketing Miner) pou\u017e\u00edv\u00e1m vlastn\u00ed a jsou v cen\u011b.<\/div>\n<h2>Jak to p\u0159esn\u011b vypad\u00e1: osobn\u011b v Bratislav\u011b, online kdekoli<\/h2>\n<div class=\"wa-2\">\n<div class=\"wa-card c\">\n<h3>Bratislava a okol\u00ed: osobn\u011b ve va\u0161\u00ed firm\u011b<\/h3>\n<ul>\n<li>Bratislava, Senec, Pezinok, Stupava, Malacky, \u0160amor\u00edn a okol\u00ed do cca 40 km.<\/li>\n<li>\u00davodn\u00ed workshop s marketingem, v\u00fdvoj\u00e1\u0159em a veden\u00edm p\u0159\u00edmo u v\u00e1s.<\/li>\n<li>Pevn\u00e9 dny ve va\u0161\u00ed kancel\u00e1\u0159i, nap\u0159\u00edklad ka\u017ed\u00e9 druh\u00e9 \u00fater\u00fd (Standard) nebo ka\u017ed\u00fd t\u00fdden (Intenziv).<\/li>\n<li>Kvart\u00e1ln\u00ed sch\u016fzka s veden\u00edm nad v\u00fdsledky a pl\u00e1nem.<\/li>\n<li>Doprava v Bratislav\u011b a okol\u00ed je v cen\u011b.<\/li>\n<\/ul>\n<\/div>\n<div class=\"wa-card c\">\n<h3>\u010cesko a zbytek Slovenska: online<\/h3>\n<ul>\n<li>Praha, Brno, Ostrava i cel\u00e9 Slovensko p\u0159es Google Meet, Teams nebo Zoom.<\/li>\n<li>P\u0159ipoj\u00edm se do va\u0161eho Slacku nebo Teams a pracuji ve va\u0161em backlogu (Jira, Asana, Trello, ClickUp).<\/li>\n<li>T\u00fddenn\u00ed 30minutov\u00fd call s marketingem, m\u011bs\u00ed\u010dn\u00ed s veden\u00edm, nahr\u00e1vky a z\u00e1pisy.<\/li>\n<li>\u00davodn\u00ed workshop um\u00edme ud\u011blat osobn\u011b i mimo Bratislavu, dopravu domluv\u00edme p\u0159edem.<\/li>\n<li>Online spolupr\u00e1ce nen\u00ed hor\u0161\u00ed, jen se vypije m\u00e9n\u011b k\u00e1vy.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wa-split wa-mt\">\n<div>\n<h2 class=\"wa-h2top\">Prvn\u00edch 90 dn\u00ed<\/h2>\n<p><strong>Prvn\u00ed m\u011bs\u00edc poslouch\u00e1m a m\u011b\u0159\u00edm, druh\u00fd m\u011bs\u00edc se d\u011bl\u00e1, t\u0159et\u00ed m\u011bs\u00edc se vyhodnocuje.<\/strong> Neza\u010d\u00edn\u00e1m t\u00edm, \u017ee p\u0159ed\u011bl\u00e1me cel\u00fd web. Za\u010d\u00edn\u00e1m t\u00edm, co v\u00e1m dnes bere nejv\u00edc pen\u011bz, a to je skoro v\u017edy n\u011bco, co se d\u00e1 opravit za t\u00fdden.<\/p>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/luP5zCF-Ijk\" title=\"Jak prob\u00edh\u00e1 SEO spolupr\u00e1ce ve WooAcademy - postup krok za krokem\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-4 wa-steps\">\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<p><strong>T\u00fdden 1 a\u017e 2.<\/strong> P\u0159\u00edstupy (Search Console, GA4, web, backlog), NDA pokud je pot\u0159eba, \u00favodn\u00ed workshop s t\u00fdmem. Pozn\u00e1m firmu, produkty, mar\u017ee a to, co se u\u017e zkou\u0161elo.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<p><strong>1. m\u011bs\u00edc.<\/strong> Vstupn\u00ed audit: technika, obsah, kanibalizace, odkazy, AI viditelnost, m\u011b\u0159en\u00ed. V\u00fdstupem je pl\u00e1n na 90 dn\u00ed s \u00fakoly pro konkr\u00e9tn\u00ed lidi.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<p><strong>2. m\u011bs\u00edc.<\/strong> Realizace p\u0159es v\u00e1\u0161 t\u00fdm: zad\u00e1n\u00ed, kontrola, opravy. Prvn\u00ed rychl\u00e9 v\u00fdhry (indexace, titulky, p\u0159esm\u011brov\u00e1n\u00ed) se v Search Console uk\u00e1\u017eou do 4 a\u017e 8 t\u00fddn\u016f.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">4<\/span><\/p>\n<p><strong>3. m\u011bs\u00edc.<\/strong> Vyhodnocen\u00ed s veden\u00edm: co se ud\u011blalo, co to p\u0159ineslo, co ne a pro\u010d. Pl\u00e1n na dal\u0161\u00ed kvart\u00e1l a rozhodnut\u00ed, jestli pokra\u010dujeme a v jak\u00e9m bal\u00ed\u010dku.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\">Prokliky a objedn\u00e1vky z organiky rostou zpravidla od t\u0159et\u00edho do \u0161est\u00e9ho m\u011bs\u00edce; Google s\u00e1m mluv\u00ed o \u010dty\u0159ech m\u011bs\u00edc\u00edch a\u017e roce. Jak to vypad\u00e1 m\u011bs\u00edc po m\u011bs\u00edci i s cenami jednotliv\u00fdch prac\u00ed, je v \u010dl\u00e1nku <a href=\"https:\/\/wooacademy.sk\/cs\/jak-vypada-seo-spoluprace-a-kolik-stoji\/\">jak vypad\u00e1 SEO spolupr\u00e1ce a kolik stoj\u00ed<\/a>.<\/p>\n<h2>Co budete m\u00edt v ruce<\/h2>\n<div class=\"wa-split\">\n<div>\n<ul>\n<li><strong>SEO roadmapu<\/strong> na kvart\u00e1l s prioritami a odhadem p\u0159\u00ednosu.<\/li>\n<li><strong>Backlog \u00fakol\u016f<\/strong> ve va\u0161em n\u00e1stroji, ka\u017ed\u00fd s jasn\u00fdm zad\u00e1n\u00edm a vlastn\u00edkem.<\/li>\n<li><strong>Mapu kl\u00ed\u010dov\u00fdch slov<\/strong>: kter\u00e9 slovo pat\u0159\u00ed kter\u00e9 str\u00e1nce, aby si nekonkurovaly.<\/li>\n<li><strong>Dashboard<\/strong> v Looker Studiu a m\u011bs\u00ed\u010dn\u00ed report na jednu str\u00e1nku pro veden\u00ed.<\/li>\n<li><strong>SEO pravidla pro t\u00fdm<\/strong>: jak ps\u00e1t titulky, jak pojmenovat URL, co zkontrolovat p\u0159ed publikov\u00e1n\u00edm.<\/li>\n<li><strong>Z\u00e1pisy z ka\u017ed\u00e9ho callu<\/strong>, aby nikdo nemusel vzpom\u00ednat, co jsme si domluvili.<\/li>\n<li><strong>P\u0159ed\u00e1vac\u00ed dokument<\/strong> p\u0159i ukon\u010den\u00ed: v\u0161e, co pot\u0159ebuje v\u00e1\u0161 dal\u0161\u00ed SEO \u010dlov\u011bk.<\/li>\n<\/ul>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ENL1ycd5bA8\" title=\"SEO slu\u017eby - jak funguje SEO slu\u017eba ve WooAcademy\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h2>Extern\u00ed Head of SEO, SEO agentura, konzultace, nebo coaching<em>?<\/em><\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Slu\u017eba<\/th>\n<th>Kdo d\u011bl\u00e1 pr\u00e1ci<\/th>\n<th>Kdy se hod\u00ed<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Slu\u017eba\"><strong>Extern\u00ed Head of SEO<\/strong><\/td>\n<td data-label=\"Kdo d\u011bl\u00e1 pr\u00e1ci\">J\u00e1 vedu, v\u00e1\u0161 t\u00fdm a dodavatel\u00e9 realizuj\u00ed<\/td>\n<td data-label=\"Kdy se hod\u00ed\">Firma s t\u00fdmem nebo agenturou, kter\u00e9 chyb\u00ed seniorn\u00ed SEO \u010dlov\u011bk<\/td>\n<td data-label=\"Cena\">od 1 200 \u20ac \/ m\u011bs\u00edc<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eba<\/a><\/td>\n<td data-label=\"Kdo d\u011bl\u00e1 pr\u00e1ci\">J\u00e1 d\u011bl\u00e1m pr\u00e1ci p\u0159\u00edmo na webu<\/td>\n<td data-label=\"Kdy se hod\u00ed\">Men\u0161\u00ed web nebo e-shop bez vlastn\u00edch lid\u00ed na SEO<\/td>\n<td data-label=\"Cena\">od 480 \u20ac \/ m\u011bs\u00edc<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a><\/td>\n<td data-label=\"Kdo d\u011bl\u00e1 pr\u00e1ci\">Vy, podle m\u00e9 rady<\/td>\n<td data-label=\"Kdy se hod\u00ed\">Jedna konkr\u00e9tn\u00ed ot\u00e1zka nebo probl\u00e9m<\/td>\n<td data-label=\"Cena\">350 \u20ac \/ hodina<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/produkt\/seo-coaching\/\">SEO coaching<\/a><\/td>\n<td data-label=\"Kdo d\u011bl\u00e1 pr\u00e1ci\">Vy, nau\u010d\u00edte se to<\/td>\n<td data-label=\"Kdy se hod\u00ed\">Chcete SEO d\u011blat sami nebo ho prod\u00e1vat<\/td>\n<td data-label=\"Cena\">1 499 \u20ac (26 hodin)<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">SEO audit webu<\/a><\/td>\n<td data-label=\"Kdo d\u011bl\u00e1 pr\u00e1ci\">J\u00e1 najdu chyby, opravy jsou na v\u00e1s<\/td>\n<td data-label=\"Kdy se hod\u00ed\">Pot\u0159ebujete seznam probl\u00e9m\u016f, ne pr\u016fb\u011b\u017en\u00e9 veden\u00ed<\/td>\n<td data-label=\"Cena\">od 480 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">V\u0161echny SEO slu\u017eby s cenami jsou v kategorii <a href=\"https:\/\/wooacademy.sk\/cs\/kategoria\/seo-sluzby\/\">SEO slu\u017eby<\/a>.<\/p>\n<h2>Kdo bude va\u0161\u00edm Head of SEO<\/h2>\n<p><a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">RNDr. Milan Fra\u0148o, PhD.<\/a>, HEAD of SEO a spoluzakladatel WooAcademy, d\u0159\u00edve Account &amp; Sales Director v Google Partner agentu\u0159e, lektor akreditovan\u00fdch SEO \u0161kolen\u00ed. Na t\u00e9to pozici jsem u\u017e sed\u011bl na obou stran\u00e1ch: jako ten, kdo agenturu \u0159\u00edd\u00ed a prod\u00e1v\u00e1, i jako ten, kdo ji za klienta kontroluje. Proto v\u00edm, co agentura v reportu uk\u00e1\u017ee a co ne. Weby a e-shopy z\u00e1rove\u0148 stav\u00edm, tak\u017ee v\u00fdvoj\u00e1\u0159i nenap\u00ed\u0161u zad\u00e1n\u00ed, kter\u00e9 se ve WordPressu, WooCommerce nebo Shoptetu ned\u00e1 ud\u011blat.<\/p>\n<p>Pr\u00e1ci nedeleguji na juniora: na porady chod\u00edm j\u00e1, zad\u00e1n\u00ed p\u00ed\u0161u j\u00e1 a report podepisuji j\u00e1. Proto beru najednou jen omezen\u00fd po\u010det firem, proto\u017ee \u010dty\u0159i dny v m\u011bs\u00edci se nafouknout nedaj\u00ed. Co jsem komu ud\u011blal a s jak\u00fdm v\u00fdsledkem, je v <a href=\"https:\/\/wooacademy.sk\/seo-agentura-milan-frano\/seo-referencie\/\">SEO referenc\u00edch<\/a>.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">\u00davodn\u00ed hovor (30 min, zdarma) se 3 zji\u0161t\u011bn\u00edmi<\/a><a class=\"wa-btn o\" href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/div>\n<h2>Dal\u0161\u00ed videa k SEO ve firm\u011b<\/h2>\n<div class=\"wa-3 wa-swipe wa-swipe-v\">\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CWYjhwTYtg4\" title=\"Jak\u00fd je prvn\u00ed krok procesu optimalizace webu pro vyhled\u00e1va\u010de\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gACg0OhSAjg\" title=\"Co je GEO a pro\u010d \u0159e\u0161it i SEO - Milan Fra\u0148o\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pk3EHmoiK2k\" title=\"Jak prob\u00edh\u00e1 SEO konzultace s Milanem Fra\u0148em\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UmxCNJraGmc\" title=\"SEO optimalizace zdarma - jde to?\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mhxgiRqXw5g\" title=\"Co jsou zp\u011btn\u00e9 odkazy a po\u0159\u00e1d funguj\u00ed?\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iHMCSKgXenw\" title=\"Rychlost webu jako SEO faktor - jak l\u017eou\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" title=\"Jak zjistit pozice ve vyhled\u00e1va\u010di zdarma\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">Dal\u0161\u00ed kr\u00e1tk\u00e1 videa o SEO a GEO jsou na <a href=\"https:\/\/www.youtube.com\/@wooacademy8573\" target=\"_blank\" rel=\"noopener\">YouTube kan\u00e1lu WooAcademy<\/a>.<\/p>\n<h2>\u010cast\u00e9 ot\u00e1zky o extern\u00edm Head of SEO<\/h2>\n<details>\n<summary>Co d\u011bl\u00e1 Head of SEO?<\/summary>\n<p>Vede SEO firmy: ur\u010duje strategii a priority, p\u00ed\u0161e zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, copywritery a agenturu, kontroluje jejich pr\u00e1ci, m\u011b\u0159\u00ed v\u00fdsledky a reportuje veden\u00ed. S\u00e1m ned\u011bl\u00e1 v\u0161echno, ale odpov\u00edd\u00e1 za to, aby se d\u011blaly spr\u00e1vn\u00e9 v\u011bci ve spr\u00e1vn\u00e9m po\u0159ad\u00ed.<\/p>\n<\/details>\n<details>\n<summary>Kolik stoj\u00ed extern\u00ed Head of SEO?<\/summary>\n<p>Light (2 dny m\u011bs\u00ed\u010dn\u011b) 1 200 a\u017e 1 600 \u20ac, Standard (4 dny) 2 200 a\u017e 3 000 \u20ac, Intenziv (8 dn\u00ed) 4 000 a\u017e 5 500 \u20ac m\u011bs\u00ed\u010dn\u011b. Ceny jsou kone\u010dn\u00e9, nejsme pl\u00e1tci DPH. Vstupn\u00ed audit a pl\u00e1n na 90 dn\u00ed je v prvn\u00edm m\u011bs\u00edci v cen\u011b a dohodnut\u00e1 cena plat\u00ed 12 m\u011bs\u00edc\u016f. Minim\u00e1ln\u011b 3 m\u011bs\u00edce, potom m\u011bs\u00ed\u010dn\u00ed v\u00fdpov\u011b\u010f.<\/p>\n<\/details>\n<details>\n<summary>Co dostanu je\u0161t\u011b p\u0159ed podpisem?<\/summary>\n<p>\u00davodn\u00ed 30minutov\u00fd hovor zdarma, na kter\u00fd p\u0159inesu t\u0159i konkr\u00e9tn\u00ed probl\u00e9my z va\u0161eho webu, kter\u00e9 jsem p\u0159edem na\u0161el bez p\u0159\u00edstup\u016f. Pokud se rozhodnete pro spolupr\u00e1ci, dostanete pevnou cenu na 12 m\u011bs\u00edc\u016f a u bal\u00ed\u010dku Standard nebo Intenziv i 4hodinov\u00e9 SEO \u0161kolen\u00ed pro v\u00e1\u0161 t\u00fdm v cen\u011b.<\/p>\n<\/details>\n<details>\n<summary>Kolik by st\u00e1l Head of SEO jako zam\u011bstnanec?<\/summary>\n<p>Seniorn\u00ed SEO mana\u017eer za 3 000 \u20ac hrub\u00e9ho stoj\u00ed firmu na Slovensku s odvody zam\u011bstnavatele (36,2 %) p\u0159ibli\u017en\u011b 4 086 \u20ac m\u011bs\u00ed\u010dn\u011b, v \u010cesku s odvody 33,8 % podobn\u011b, a to bez n\u00e1stroj\u016f, n\u00e1boru a zau\u010den\u00ed. Extern\u00ed Head of SEO v bal\u00ed\u010dku Standard stoj\u00ed od 2 200 \u20ac a za\u010dne do dvou t\u00fddn\u016f.<\/p>\n<\/details>\n<details>\n<summary>Jak\u00fd je rozd\u00edl mezi extern\u00edm Head of SEO a SEO agenturou?<\/summary>\n<p>Agentura d\u011bl\u00e1 pr\u00e1ci, Head of SEO ji vede. Agentura se hod\u00ed men\u0161\u00edm web\u016fm bez vlastn\u00edho t\u00fdmu. Head of SEO se hod\u00ed firm\u011b, kter\u00e1 m\u00e1 lidi nebo agenturu na realizaci, ale chyb\u00ed j\u00ed seniorn\u00ed \u010dlov\u011bk, kter\u00fd rozhoduje, zad\u00e1v\u00e1 a kontroluje.<\/p>\n<\/details>\n<details>\n<summary>M\u016f\u017eete kontrolovat na\u0161i SEO agenturu?<\/summary>\n<p>Ano, je to jeden z nej\u010dast\u011bj\u0161\u00edch \u00fakol\u016f. Projdu, co agentura ud\u011blala, zkontroluji kvalitu odkaz\u016f a obsahu, porovn\u00e1m pr\u00e1ci s fakturou a agentu\u0159e nap\u00ed\u0161u zad\u00e1n\u00ed na dal\u0161\u00ed m\u011bs\u00edc. V\u011bt\u0161inou se nemus\u00ed m\u011bnit agentura, sta\u010d\u00ed j\u00ed d\u00e1t spr\u00e1vn\u00e9 \u00fakoly.<\/p>\n<\/details>\n<details>\n<summary>Pracujete i pro firmy v \u010cesku?<\/summary>\n<p>Ano. V Bratislav\u011b a okol\u00ed jezd\u00edm osobn\u011b do firmy a doprava je v cen\u011b. S firmami v \u010cesku a ve zbytku Slovenska pracujeme online; \u00favodn\u00ed workshop um\u00edme ud\u011blat osobn\u011b i jinde, dopravu domluv\u00edme p\u0159edem. Komunikuji \u010desky i slovensky.<\/p>\n<\/details>\n<details>\n<summary>Za jak dlouho uvid\u00edme v\u00fdsledky?<\/summary>\n<p>Rychl\u00e9 opravy (indexace, titulky, p\u0159esm\u011brov\u00e1n\u00ed) se v Search Console uk\u00e1\u017eou do 4 a\u017e 8 t\u00fddn\u016f. Prokliky a objedn\u00e1vky z organiky rostou zpravidla od 3. do 6. m\u011bs\u00edce. P\u0159i migraci je prvn\u00edm v\u00fdsledkem to, \u017ee n\u00e1v\u0161t\u011bvnost nespadne.<\/p>\n<\/details>\n<details>\n<summary>Je v cen\u011b psan\u00ed text\u016f nebo programov\u00e1n\u00ed?<\/summary>\n<p>Ne. Texty, v\u00fdvoj a n\u00e1kup odkaz\u016f realizuj\u00ed va\u0161i lid\u00e9 nebo va\u0161e agentura podle m\u00fdch zad\u00e1n\u00ed. Pokud je nem\u00e1te, lze je doplnit samostatn\u011b: SEO \u010dl\u00e1nky od 30 \u20ac za normostranu, on-page \u00fapravy 48 \u20ac za hodinu, zp\u011btn\u00e9 odkazy od 250 \u20ac. N\u00e1stroje jsou v cen\u011b.<\/p>\n<\/details>\n<details>\n<summary>Co kdy\u017e si chceme pozd\u011bji zam\u011bstnat vlastn\u00edho SEO specialistu?<\/summary>\n<p>To je dobr\u00fd c\u00edl a po\u010d\u00edt\u00e1m s n\u00edm od za\u010d\u00e1tku. Pom\u016f\u017eu napsat inzer\u00e1t, ud\u011blat pohovory, zau\u010d\u00edm nov\u00e9ho \u010dlov\u011bka a p\u0159ed\u00e1m mu roadmapu, data a dokumentaci. Potom m\u016f\u017eu z\u016fstat v bal\u00ed\u010dku Light jako jeho senior na ot\u00e1zky, nebo odej\u00edt.<\/p>\n<\/details>\n<details>\n<summary>\u0158e\u0161\u00edte i viditelnost v ChatGPT a Google AI Overviews?<\/summary>\n<p>Ano, jako sou\u010d\u00e1st SEO. Kontroluji, jestli AI crawlery vid\u00ed v\u00e1\u0161 web, jestli m\u00e1 obsah odstavce, kter\u00e9 jde citovat, a kde se o zna\u010dce p\u00ed\u0161e na jin\u00fdch webech. V reportu sleduji i n\u00e1v\u0161t\u011bvnost z ChatGPT a Perplexity.<\/p>\n<\/details>\n<details>\n<summary>S jak\u00fdmi platformami pracujete?<\/summary>\n<p>WordPress, WooCommerce, Shoptet i vlastn\u00ed \u0159e\u0161en\u00ed. U vlastn\u00edho \u0159e\u0161en\u00ed p\u00ed\u0161u zad\u00e1n\u00ed pro va\u0161eho v\u00fdvoj\u00e1\u0159e, u WordPressu a WooCommerce um\u00edm drobnosti nastavit i s\u00e1m, kdy\u017e je to rychlej\u0161\u00ed ne\u017e ps\u00e1t zad\u00e1n\u00ed.<\/p>\n<\/details>\n<p><em>Extern\u00edho Head of SEO vede <a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">Milan Fra\u0148o<\/a>, WooAcademy, Bratislava. Ceny platn\u00e9 od \u0159\u00edjna 2026.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Seniorn\u00ed SEO mana\u017eer pro va\u0161i firmu na 2, 4 nebo 8 dn\u00ed m\u011bs\u00ed\u010dn\u011b, bez zam\u011bstn\u00e1n\u00ed.<\/strong> Strategie, priority, zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, copywritery a agenturu, kontrola pr\u00e1ce a report pro veden\u00ed v popt\u00e1vk\u00e1ch a tr\u017eb\u00e1ch.<\/p>\n<ul>\n<li>Light 2 dny: 1 200 a\u017e 1 600 \u20ac \/ m\u011bs\u00edc<\/li>\n<li>Standard 4 dny: 2 200 a\u017e 3 000 \u20ac \/ m\u011bs\u00edc<\/li>\n<li>Intenziv 8 dn\u00ed: 4 000 a\u017e 5 500 \u20ac \/ m\u011bs\u00edc<\/li>\n<li>Online cel\u00e9 \u010cesko a Slovensko, osobn\u011b v Bratislav\u011b<\/li>\n<li>Vstupn\u00ed audit a pl\u00e1n na 90 dn\u00ed v prvn\u00edm m\u011bs\u00edci<\/li>\n<li>Pevn\u00e1 cena na 12 m\u011bs\u00edc\u016f, u Standard a Intenziv SEO \u0161kolen\u00ed t\u00fdmu v cen\u011b<\/li>\n<\/ul>\n<p>Na \u00favodn\u00ed 30minutov\u00fd hovor zdarma p\u0159inesu 3 konkr\u00e9tn\u00ed zji\u0161t\u011bn\u00ed z va\u0161eho webu a \u0159eknu p\u0159esnou cenu. <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napi\u0161te mi<\/a> nebo volejte +421 940 634 491.<\/p>\n","protected":false},"featured_media":27587,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[856,857],"product_tag":[],"class_list":["post-31349","product","type-product","status-publish","has-post-thumbnail","product_cat-marketingove-sluzby","product_cat-seo-sluzby","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product\/31349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=31349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/27587"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=31349"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=31349"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=31349"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=31349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}