{"id":31360,"date":"2026-10-26T18:54:08","date_gmt":"2026-10-26T17:54:08","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/seo-migrace-webu\/"},"modified":"2026-10-26T19:21:30","modified_gmt":"2026-10-26T18:21:30","slug":"seo-migrace-webu","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/cs\/produkt\/seo-migrace-webu\/","title":{"rendered":"SEO migrace webu (redesign, zm\u011bna platformy nebo dom\u00e9ny bez ztr\u00e1ty pozic)"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>SEO migrace webu je dohled nad p\u0159esunem nebo redesignem webu tak, abyste po spu\u0161t\u011bn\u00ed nep\u0159i\u0161li o pozice v Googlu ani o objedn\u00e1vky.<\/strong> Sep\u00ed\u0161u v\u0161echny URL, kter\u00e9 dnes nesou n\u00e1v\u0161t\u011bvnost, p\u0159iprav\u00edm mapu p\u0159esm\u011brov\u00e1n\u00ed, zkontroluji nov\u00fd web je\u0161t\u011b p\u0159ed spu\u0161t\u011bn\u00edm, v den spu\u0161t\u011bn\u00ed ho odsouhlas\u00edm a potom 90 dn\u00ed sleduji Search Console. Firemn\u00ed web od 690 \u20ac, e-shop od 1 490 \u20ac, pevn\u00e1 cena. Nov\u00fd web, zm\u011bna platformy (Shoptet \u2194 WooCommerce), nov\u00e1 dom\u00e9na nebo p\u0159eklad do dal\u0161\u00edho jazyka.<\/p>\n<ul class=\"wa-facts\">\n<li>Firemn\u00ed web: 690 \u20ac<\/li>\n<li>E-shop: 1 490 \u20ac<\/li>\n<li>Velk\u00fd e-shop \/ v\u00edce jazyk\u016f: od 2 900 \u20ac<\/li>\n<li>Monitoring 90 dn\u00ed po spu\u0161t\u011bn\u00ed v cen\u011b<\/li>\n<li>Shoptet, WooCommerce, WordPress, web na m\u00edru<\/li>\n<li>Pevn\u00e1 cena, bez hodinov\u00e9ho po\u010d\u00edtadla<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napsat, co budete m\u011bnit<\/a><a class=\"wa-btn o\" href=\"tel:+421940634491\">+421 940 634 491<\/a><\/div>\n<h2>Pro\u010d po migraci pad\u00e1 n\u00e1v\u0161t\u011bvnost<em>?<\/em><\/h2>\n<p><strong>Ne proto, \u017ee by Google nem\u011bl r\u00e1d nov\u00e9 weby. Pad\u00e1 proto, \u017ee se p\u0159i p\u0159esunu ztrat\u00ed to, co star\u00e9 URL za roky nasb\u00edraly: odkazy, pozice a d\u016fv\u011bru.<\/strong> V\u00fdvoj\u00e1\u0159 \u0159e\u0161\u00ed, aby nov\u00fd web fungoval a vypadal dob\u0159e. \u017de star\u00e1 kategorie <code>\/kategorie\/stoly\/<\/code> m\u011bla 400 proklik\u016f m\u011bs\u00ed\u010dn\u011b a te\u010f vrac\u00ed 404, zjist\u00ed n\u011bkdo a\u017e za dva m\u011bs\u00edce, kdy\u017e se majitel zept\u00e1, pro\u010d p\u0159estaly chodit objedn\u00e1vky. Tohle jsou chyby, kter\u00e9 p\u0159i migrac\u00edch vid\u00edm nej\u010dast\u011bji:<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card\">\n<h3>Chyb\u00ed p\u0159esm\u011brov\u00e1n\u00ed<\/h3>\n<p>Nov\u00e9 URL, star\u00e9 nikam nevedou. Google je \u010dasem vyhod\u00ed z indexu a s nimi i v\u0161echny odkazy z jin\u00fdch web\u016f. Nejdra\u017e\u0161\u00ed a nej\u010dast\u011bj\u0161\u00ed chyba.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Noindex z\u016fstal ze stagingu<\/h3>\n<p>Testovac\u00ed verze m\u011bla z\u00e1kaz indexov\u00e1n\u00ed a nikdo ho po spu\u0161t\u011bn\u00ed nevypnul. Web je kr\u00e1sn\u00fd, rychl\u00fd a pro Google neviditeln\u00fd.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Staging je v indexu<\/h3>\n<p>Opa\u010dn\u00fd probl\u00e9m: testovac\u00ed dom\u00e9na se zaindexovala a te\u010f konkuruje ostr\u00e9mu webu vlastn\u00edm obsahem. Duplicita, kterou jste si ud\u011blali sami.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Canonical m\u00ed\u0159\u00ed na \u0161patnou dom\u00e9nu<\/h3>\n<p>\u0160ablona generuje <a href=\"https:\/\/wooacademy.sk\/canonical-tag\/\">canonical<\/a> na testovac\u00ed adresu nebo na stranu 1 kategorie. Google dostane jasn\u00fd sign\u00e1l, \u017ee ostr\u00fd web nen\u00ed ten prav\u00fd.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Zmizely texty kategori\u00ed<\/h3>\n<p>Nov\u00e1 \u0161ablona nem\u00e1 m\u00edsto na popis kategorie, tak se vynechal. Kategorie, kter\u00e1 byla na 3. m\u00edst\u011b, m\u00e1 najednou jen m\u0159\u00ed\u017eku produkt\u016f a pad\u00e1 na 2. stranu.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>P\u0159esm\u011brov\u00e1n\u00ed v\u0161eho na homepage<\/h3>\n<p>\u201eUd\u011blali jsme p\u0159esm\u011brov\u00e1n\u00ed.\u201c Ano, 2 000 star\u00fdch URL na \u00favodn\u00ed str\u00e1nku. Google to bere jako soft 404, tak\u017ee je to skoro tot\u00e9\u017e, jako kdybyste neud\u011blali nic.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\">Nic z toho nen\u00ed zl\u00fd \u00famysl. V\u00fdvoj\u00e1\u0159 nen\u00ed SEO specialista a SEO specialista se k projektu obvykle dostane, a\u017e kdy\u017e je pozd\u011b. Proto m\u00e1 smysl, aby u migrace od za\u010d\u00e1tku byl n\u011bkdo, kdo \u0159e\u0161\u00ed jen SEO.<\/p>\n<h2>Kdy SEO dohled p\u0159i migraci pot\u0159ebujete<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\">\n<h3>Nov\u00fd web nebo redesign<\/h3>\n<p>M\u011bn\u00ed se \u0161ablona, struktura menu, URL adresy nebo texty. I kdy\u017e dom\u00e9na z\u016fst\u00e1v\u00e1 stejn\u00e1.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Zm\u011bna platformy<\/h3>\n<p>Shoptet na WooCommerce, WooCommerce na Shoptet, Shopify, Upgates nebo web na m\u00edru. M\u011bn\u00ed se skoro ka\u017ed\u00e1 URL.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/seo-pre-eshop-seo-pre-shoptet-co-je-ine-ako-pri-seo-sluzbe-pre-sluzby-a-magaziny\/\">SEO pro e-shop a Shoptet (slovensky) \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Nov\u00e1 dom\u00e9na<\/h3>\n<p>Rebranding, slou\u010den\u00ed dvou web\u016f, p\u0159echod z .eu na .cz nebo z www na bez www. Pot\u0159ebujete i zm\u011bnu adresy v Search Console.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Nov\u00fd jazyk nebo trh<\/h3>\n<p>P\u0159eklad do sloven\u0161tiny, n\u011bm\u010diny \u010di angli\u010dtiny, podadres\u00e1\u0159e nebo samostatn\u00e9 dom\u00e9ny, hreflang a to, aby si jazyky nekonkurovaly.<\/p>\n<\/div>\n<\/div>\n<h2>Co p\u0159i SEO migraci d\u011bl\u00e1m<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Inventura URL<\/h3>\n<p>V\u0161echny URL ze Search Console, Analytics, sitemapy a crawlu. U ka\u017ed\u00e9 v\u00edm, kolik m\u00e1 proklik\u016f, zobrazen\u00ed a odkaz\u016f, tak\u017ee v\u00edm, kter\u00e9 se nesm\u00ed ztratit.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Mapa p\u0159esm\u011brov\u00e1n\u00ed<\/h3>\n<p>Ka\u017ed\u00e1 star\u00e1 URL dostane nejbli\u017e\u0161\u00ed novou, ne homepage. Tabulka pro v\u00fdvoj\u00e1\u0159e nebo import rovnou do Rank Math, Shoptetu \u010di .htaccess.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>SEO zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e<\/h3>\n<p>Struktura URL, title a meta, nadpisy, texty kategori\u00ed, sch\u00e9mata, str\u00e1nkov\u00e1n\u00ed a filtry, hreflang. P\u0159ed prvn\u00edm \u0159\u00e1dkem k\u00f3du, ne po spu\u0161t\u011bn\u00ed.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Kontrola stagingu<\/h3>\n<p>Projdu testovac\u00ed verzi: noindex, canonical, intern\u00ed odkazy, rychlost, mobil, sch\u00e9mata, jestli se obsah vykresl\u00ed bez JavaScriptu. Seznam chyb s prioritou.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>Den D<\/h3>\n<p>V den spu\u0161t\u011bn\u00ed otestuji p\u0159esm\u011brov\u00e1n\u00ed na vzorku URL, robots.txt, sitemapu, noindex, canonical a m\u011b\u0159en\u00ed. Teprve potom je web opravdu spu\u0161t\u011bn\u00fd.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>Search Console a sitemapa<\/h3>\n<p>Nov\u00e1 sitemapa, p\u0159i zm\u011bn\u011b dom\u00e9ny n\u00e1stroj Zm\u011bna adresy, kontrola indexace hlavn\u00edch str\u00e1nek a \u017e\u00e1dosti o indexov\u00e1n\u00ed t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>Monitoring 90 dn\u00ed<\/h3>\n<p>Ka\u017ed\u00fd t\u00fdden 404, p\u0159esm\u011brov\u00e1n\u00ed v \u0159et\u011bzci, pokles proklik\u016f po str\u00e1nk\u00e1ch a indexace. Co se pokaz\u00ed, oprav\u00edm nebo nap\u00ed\u0161u v\u00fdvoj\u00e1\u0159i p\u0159esn\u011b co.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>Report p\u0159ed a po<\/h3>\n<p>Porovn\u00e1n\u00ed proklik\u016f, zobrazen\u00ed a pozic p\u0159ed migrac\u00ed a 30, 60 a 90 dn\u00ed po n\u00ed. \u010cern\u00e9 na b\u00edl\u00e9m, jestli migrace dopadla dob\u0159e.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YBS-TqkM62I\" title=\"SEO CMS - kter\u00e9 CMS je nejlep\u0161\u00ed pro SEO? (Pro\u010d vyhr\u00e1v\u00e1 WordPress)\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iHMCSKgXenw\" title=\"Rychlost webu jako SEO faktor - jak l\u017eou\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" title=\"Jak zjistit pozice ve vyhled\u00e1va\u010di zdarma\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" title=\"1. m\u00edsto v Googlu a \u017e\u00e1dn\u00e9 prokliky ani objedn\u00e1vky\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">Videa jsou ve sloven\u0161tin\u011b.<\/p>\n<h2>Bal\u00ed\u010dky a ceny SEO migrace<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Bal\u00ed\u010dek<\/th>\n<th>Pro koho<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Firemn\u00ed web<\/strong><\/td>\n<td data-label=\"Pro koho\">Web se slu\u017ebami nebo blog do cca 300 URL, jeden jazyk. Cel\u00fd postup 1 a\u017e 8 v\u010detn\u011b 90denn\u00edho monitoringu.<\/td>\n<td data-label=\"Cena\">690 \u20ac<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"Bal\u00ed\u010dek\"><strong>E-shop<\/strong><\/td>\n<td data-label=\"Pro koho\">E-shop do cca 5 000 URL (produkty, kategorie, filtry), zm\u011bna platformy nebo redesign, jeden jazyk. Nej\u010dast\u011bj\u0161\u00ed volba.<\/td>\n<td data-label=\"Cena\">1 490 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Velk\u00fd e-shop \/ v\u00edce jazyk\u016f<\/strong><\/td>\n<td data-label=\"Pro koho\">Des\u00edtky tis\u00edc URL, v\u00edce dom\u00e9n nebo jazyk\u016f, hreflang, slou\u010den\u00ed web\u016f. Cenu \u0159eknu po inventu\u0159e URL.<\/td>\n<td data-label=\"Cena\">od 2 900 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Ceny jsou kone\u010dn\u00e9 v eurech, nejsme pl\u00e1tci DPH. Plat\u00ed se 50 % p\u0159i objedn\u00e1vce a 50 % v den spu\u0161t\u011bn\u00ed. Pokud se spu\u0161t\u011bn\u00ed posune, monitoring za\u010d\u00edn\u00e1 a\u017e od skute\u010dn\u00e9ho spu\u0161t\u011bn\u00ed, ne od objedn\u00e1vky. Pokud migrace u\u017e prob\u011bhla a n\u00e1v\u0161t\u011bvnost pad\u00e1, nekupujte tento bal\u00ed\u010dek, ale <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/propad-navstevnosti-google\/\">diagnostiku propadu n\u00e1v\u0161t\u011bvnosti<\/a>.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Co nen\u00ed v cen\u011b<\/strong>Programov\u00e1n\u00ed nov\u00e9ho webu, p\u0159enos produkt\u016f a obsahu ani psan\u00ed nov\u00fdch text\u016f. To d\u011bl\u00e1 v\u00e1\u0161 v\u00fdvoj\u00e1\u0159 nebo agentura podle m\u00e9ho zad\u00e1n\u00ed. Pokud nov\u00fd web teprve pl\u00e1nujete, m\u016f\u017eeme ho postavit rovnou u n\u00e1s (<a href=\"https:\/\/wooacademy.sk\/marketingove-sluzby\/tvorba-webovej-stranky\/\">tvorba webov\u00fdch str\u00e1nek<\/a>, slovensky), SEO migrace je pak sou\u010d\u00e1st\u00ed projektu. \u00dapravy, kter\u00e9 um\u00edm ud\u011blat s\u00e1m v administraci (p\u0159esm\u011brov\u00e1n\u00ed, title, sch\u00e9mata), jsou v cen\u011b bal\u00ed\u010dku.<\/div>\n<div class=\"wa-split wa-mt\">\n<div>\n<h2 class=\"wa-h2top\">Jak SEO migrace prob\u00edh\u00e1<\/h2>\n<p><strong>Ide\u00e1ln\u011b m\u011b zavol\u00e1te, kdy\u017e se vyb\u00edr\u00e1 dodavatel nov\u00e9ho webu. Nejpozd\u011bji ve chv\u00edli, kdy existuje testovac\u00ed verze.<\/strong> \u010c\u00edm d\u0159\u00edv, t\u00edm levn\u011bji se chyby opravuj\u00ed: na stagingu je to \u0159\u00e1dek v zad\u00e1n\u00ed, po spu\u0161t\u011bn\u00ed t\u00fddny ztr\u00e1t.<\/p>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hEDJ3f4qkS0\" title=\"SEO pro e-shop - SEO pro Shoptet: co je jin\u00e9 ne\u017e u SEO pro slu\u017eby a magaz\u00edny\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-3 wa-steps\">\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<p><strong>P\u0159ed migrac\u00ed (2 a\u017e 6 t\u00fddn\u016f).<\/strong> Inventura URL, SEO zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, mapa p\u0159esm\u011brov\u00e1n\u00ed. P\u0159\u00edstupy: Search Console, Analytics, star\u00fd web, staging.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<p><strong>Spu\u0161t\u011bn\u00ed (1 a\u017e 3 dny).<\/strong> Kontrola stagingu, oprava chyb, den D s testem p\u0159esm\u011brov\u00e1n\u00ed, sitemapy a Search Console. Spou\u0161t\u00edme, kdy\u017e je seznam chyb pr\u00e1zdn\u00fd.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<p><strong>Po migraci (90 dn\u00ed).<\/strong> T\u00fddenn\u00ed monitoring, opravy, report po 30, 60 a 90 dnech. M\u00edrn\u00fd pokles v prvn\u00edch 2 a\u017e 4 t\u00fddnech je norm\u00e1ln\u00ed, trval\u00fd pokles ne.<\/p>\n<\/div>\n<\/div>\n<h2>Co dostanete nav\u00edc<\/h2>\n<div class=\"wa-3\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>3 rizika zdarma<\/h3>\n<p>Pokud u\u017e m\u00e1te testovac\u00ed verzi nov\u00e9ho webu, po\u0161lete mi ji a na \u00favodn\u00ed 30minutov\u00fd hovor p\u0159inesu t\u0159i nejv\u011bt\u0161\u00ed SEO rizika, kter\u00e1 na n\u00ed vid\u00edm. Zdarma a bez z\u00e1vazku.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Mapa p\u0159esm\u011brov\u00e1n\u00ed z\u016fst\u00e1v\u00e1 va\u0161e<\/h3>\n<p>Tabulku star\u00fdch a nov\u00fdch URL dostanete i s daty o n\u00e1v\u0161t\u011bvnosti. Hod\u00ed se p\u0159i dal\u0161\u00edm redesignu a v\u00fdvoj\u00e1\u0159 ji um\u00ed naimportovat jedn\u00edm klikem.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Monitoring se posouv\u00e1 s v\u00e1mi<\/h3>\n<p>Pokud se spu\u0161t\u011bn\u00ed odlo\u017e\u00ed o m\u011bs\u00edc, 90 dn\u00ed monitoringu se po\u010d\u00edt\u00e1 a\u017e od skute\u010dn\u00e9ho spu\u0161t\u011bn\u00ed. Neplat\u00edte za \u010dek\u00e1n\u00ed na v\u00fdvoj\u00e1\u0159e.<\/p>\n<\/div>\n<\/div>\n<h2>SEO migrace, audit, nebo Head of SEO<em>?<\/em><\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Slu\u017eba<\/th>\n<th>Kdy se hod\u00ed<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Slu\u017eba\"><strong>SEO migrace webu<\/strong><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Budete m\u011bnit web, platformu, dom\u00e9nu nebo jazyky<\/td>\n<td data-label=\"Cena\">od 690 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/propad-navstevnosti-google\/\">Diagnostika propadu n\u00e1v\u0161t\u011bvnosti<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Migrace u\u017e prob\u011bhla a n\u00e1v\u0161t\u011bvnost pad\u00e1<\/td>\n<td data-label=\"Cena\">od 590 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">SEO audit webu<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Nic nem\u011bn\u00edte, chcete v\u011bd\u011bt, co je na webu \u0161patn\u011b<\/td>\n<td data-label=\"Cena\">od 480 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/externi-head-of-seo\/\">Extern\u00ed Head of SEO<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Migrace je sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00ed zm\u011bny a pot\u0159ebujete SEO veden\u00ed na m\u011bs\u00edce<\/td>\n<td data-label=\"Cena\">od 1 200 \u20ac \/ m\u011bs\u00edc<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/produkt\/zrychlenie-webu-uprava-rychlosti-webu-pre-ai-seo\/\">Zrychlen\u00ed webu<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Nov\u00fd web je pomalej\u0161\u00ed ne\u017e star\u00fd<\/td>\n<td data-label=\"Cena\">1 200 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Kdo migraci hl\u00edd\u00e1<\/h2>\n<p><a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">RNDr. Milan Fra\u0148o, PhD.<\/a>, HEAD of SEO a spoluzakladatel WooAcademy. Weby a e-shopy na WordPressu a WooCommerce stav\u00edm i migruji, se Shoptetem pracuji u SEO klient\u016f denn\u011b. Tak\u017ee v\u00edm, co v\u00fdvoj\u00e1\u0159 zvl\u00e1dne v administraci a co pot\u0159ebuje zad\u00e1n\u00ed s p\u0159\u00edkladem. Pro\u010d spoustu v\u011bc\u00ed \u0159e\u0161\u00edm p\u0159es <a href=\"https:\/\/wooacademy.sk\/crawl-budget\/\">crawl budget<\/a> a <a href=\"https:\/\/wooacademy.sk\/access-log-subor-ktory-mate-zadarmo-a-nikdy-ste-ho-neotvorili\/\">access log<\/a>, a ne jen p\u0159es PageSpeed, je v m\u00fdch \u010dl\u00e1nc\u00edch (slovensky). V\u00fdsledky klient\u016f jsou v <a href=\"https:\/\/wooacademy.sk\/seo-agentura-milan-frano\/seo-referencie\/\">SEO referenc\u00edch<\/a>.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">\u00davodn\u00ed hovor zdarma + 3 rizika<\/a><a class=\"wa-btn o\" href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/div>\n<h2>Videa k SEO a nov\u00e9mu webu<\/h2>\n<div class=\"wa-3 wa-swipe wa-swipe-v\">\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CWYjhwTYtg4\" title=\"Jak\u00fd je prvn\u00ed krok procesu optimalizace webu pro vyhled\u00e1va\u010de\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ENL1ycd5bA8\" title=\"SEO slu\u017eby - jak funguje SEO slu\u017eba ve WooAcademy\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gACg0OhSAjg\" title=\"Co je GEO a pro\u010d \u0159e\u0161it i SEO - Milan Fra\u0148o\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">Dal\u0161\u00ed kr\u00e1tk\u00e1 videa o SEO a GEO jsou na <a href=\"https:\/\/www.youtube.com\/@wooacademy8573\" target=\"_blank\" rel=\"noopener\">YouTube kan\u00e1lu WooAcademy<\/a>.<\/p>\n<h2>\u010cast\u00e9 ot\u00e1zky o SEO migraci webu<\/h2>\n<details>\n<summary>Kolik stoj\u00ed SEO migrace webu?<\/summary>\n<p>Firemn\u00ed web 690 \u20ac, e-shop 1 490 \u20ac, velk\u00fd e-shop nebo v\u00edce jazyk\u016f od 2 900 \u20ac. V cen\u011b je inventura URL, mapa p\u0159esm\u011brov\u00e1n\u00ed, SEO zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, kontrola stagingu, den spu\u0161t\u011bn\u00ed a 90 dn\u00ed monitoringu. Ceny jsou kone\u010dn\u00e9, nejsme pl\u00e1tci DPH.<\/p>\n<\/details>\n<details>\n<summary>P\u0159ijdu s nov\u00fdm webem o pozice v Googlu?<\/summary>\n<p>Kr\u00e1tkodob\u00fd pokles v prvn\u00edch 2 a\u017e 4 t\u00fddnech je b\u011b\u017en\u00fd, ne\u017e Google projde p\u0159esm\u011brov\u00e1n\u00ed. P\u0159i spr\u00e1vn\u011b proveden\u00e9 migraci se pozice do 2 a\u017e 3 m\u011bs\u00edc\u016f vr\u00e1t\u00ed, \u010dasto i v\u00fd\u0161, pokud je nov\u00fd web rychlej\u0161\u00ed a l\u00e9pe strukturovan\u00fd. Trval\u00fd pokles zp\u016fsobuj\u00ed chyb\u011bj\u00edc\u00ed p\u0159esm\u011brov\u00e1n\u00ed, noindex nebo ztracen\u00e9 texty.<\/p>\n<\/details>\n<details>\n<summary>Kdy m\u011b do projektu p\u0159izvat?<\/summary>\n<p>Ide\u00e1ln\u011b p\u0159i v\u00fdb\u011bru dodavatele nebo p\u0159i n\u00e1vrhu struktury, nejpozd\u011bji kdy\u017e existuje testovac\u00ed verze. Po spu\u0161t\u011bn\u00ed se d\u00e1 je\u0161t\u011b hodn\u011b zachr\u00e1nit, ale je to dra\u017e\u0161\u00ed a pomalej\u0161\u00ed.<\/p>\n<\/details>\n<details>\n<summary>D\u011bl\u00e1te i p\u0159echod ze Shoptetu na WooCommerce?<\/summary>\n<p>Ano, ob\u011bma sm\u011bry. Shoptet a WooCommerce maj\u00ed jinou strukturu URL kategori\u00ed a produkt\u016f, tak\u017ee p\u0159esm\u011brov\u00e1n\u00ed je p\u0159i takov\u00e9m p\u0159echodu nutn\u00e9 pro t\u00e9m\u011b\u0159 ka\u017edou str\u00e1nku. P\u0159iprav\u00edm mapu a u WooCommerce ji um\u00edm rovnou naimportovat do Rank Math.<\/p>\n<\/details>\n<details>\n<summary>Co kdy\u017e migrace u\u017e prob\u011bhla a n\u00e1v\u0161t\u011bvnost pad\u00e1?<\/summary>\n<p>Pak je spr\u00e1vnou slu\u017ebou diagnostika propadu n\u00e1v\u0161t\u011bvnosti od 590 \u20ac. Najdu, co se ztratilo, dopln\u00edm chyb\u011bj\u00edc\u00ed p\u0159esm\u011brov\u00e1n\u00ed a nap\u00ed\u0161u, co opravit. \u010c\u00edm d\u0159\u00edv, t\u00edm v\u00edc se d\u00e1 zachr\u00e1nit.<\/p>\n<\/details>\n<details>\n<summary>Jak je to se zm\u011bnou dom\u00e9ny?<\/summary>\n<p>P\u0159i zm\u011bn\u011b dom\u00e9ny jsou nutn\u00e1 p\u0159esm\u011brov\u00e1n\u00ed 301 ka\u017ed\u00e9 URL na novou dom\u00e9nu, n\u00e1stroj Zm\u011bna adresy v Search Console a ponech\u00e1n\u00ed star\u00e9 dom\u00e9ny i s p\u0159esm\u011brov\u00e1n\u00edm minim\u00e1ln\u011b rok. To v\u0161echno je sou\u010d\u00e1st\u00ed postupu.<\/p>\n<\/details>\n<details>\n<summary>Pot\u0159ebujete p\u0159\u00edstup k testovac\u00ed verzi?<\/summary>\n<p>Ano, ke stagingu, ke star\u00e9mu webu (sta\u010d\u00ed role editor nebo spr\u00e1vce obchodu) a pro \u010dten\u00ed do Search Console a Analytics. Pokud je staging chr\u00e1n\u011bn\u00fd heslem, sta\u010d\u00ed mi ho poslat.<\/p>\n<\/details>\n<details>\n<summary>\u0158e\u0161\u00edte i p\u0159eklad webu a hreflang?<\/summary>\n<p>Ano. P\u0159i p\u0159id\u00e1n\u00ed jazyka nastav\u00edm strukturu (podadres\u00e1\u0159e nebo dom\u00e9ny), hreflang, p\u0159eklady URL a title a zkontroluji, aby si jazykov\u00e9 verze nekonkurovaly. U v\u00edce jazyk\u016f je to bal\u00ed\u010dek Velk\u00fd e-shop \/ v\u00edce jazyk\u016f.<\/p>\n<\/details>\n<details>\n<summary>Pracujete i pro firmy v \u010cesku?<\/summary>\n<p>Ano, s firmami v \u010cesku pracujeme online, v\u011bt\u0161ina pr\u00e1ce je stejn\u011b v datech a v administraci. V Bratislav\u011b a okol\u00ed se m\u016f\u017eeme potkat osobn\u011b i s va\u0161\u00edm v\u00fdvoj\u00e1\u0159em.<\/p>\n<\/details>\n<p><em>SEO migraci webu d\u011bl\u00e1 <a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">Milan Fra\u0148o<\/a>, WooAcademy, Bratislava. Ceny platn\u00e9 od \u0159\u00edjna 2026.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Nov\u00fd web, zm\u011bna platformy nebo dom\u00e9ny bez propadu n\u00e1v\u0161t\u011bvnosti z Googlu.<\/strong> Inventura URL, mapa p\u0159esm\u011brov\u00e1n\u00ed, SEO zad\u00e1n\u00ed pro v\u00fdvoj\u00e1\u0159e, kontrola stagingu, den spu\u0161t\u011bn\u00ed a 90 dn\u00ed monitoringu.<\/p>\n<ul>\n<li>Firemn\u00ed web: 690 \u20ac<\/li>\n<li>E-shop: 1 490 \u20ac<\/li>\n<li>Velk\u00fd e-shop \/ v\u00edce jazyk\u016f: od 2 900 \u20ac<\/li>\n<li>Shoptet \u2194 WooCommerce, nov\u00e1 dom\u00e9na, p\u0159eklad<\/li>\n<li>Pevn\u00e1 cena, monitoring 90 dn\u00ed v cen\u011b<\/li>\n<\/ul>\n<p>M\u00e1te testovac\u00ed verzi? Na \u00favodn\u00ed hovor zdarma p\u0159inesu 3 nejv\u011bt\u0161\u00ed rizika. <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napi\u0161te mi<\/a> nebo volejte +421 940 634 491.<\/p>\n","protected":false},"featured_media":27587,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[856,857],"product_tag":[],"class_list":["post-31360","product","type-product","status-publish","has-post-thumbnail","product_cat-marketingove-sluzby","product_cat-seo-sluzby","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product\/31360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=31360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/27587"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=31360"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=31360"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=31360"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=31360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}