{"id":31364,"date":"2026-10-26T18:54:29","date_gmt":"2026-10-26T17:54:29","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/propad-navstevnosti-google\/"},"modified":"2026-10-26T19:22:14","modified_gmt":"2026-10-26T18:22:14","slug":"propad-navstevnosti-google","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/cs\/produkt\/propad-navstevnosti-google\/","title":{"rendered":"Diagnostika propadu n\u00e1v\u0161t\u011bvnosti z Googlu"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>Diagnostika propadu n\u00e1v\u0161t\u011bvnosti z Googlu znamen\u00e1, \u017ee do 5 pracovn\u00edch dn\u00ed zjist\u00edm, pro\u010d v\u00e1m klesly prokliky z Googlu, a dostanete pl\u00e1n oprav se\u0159azen\u00fd podle toho, co vr\u00e1t\u00ed nejv\u00edc.<\/strong> Ne odhad typu \u201easi update\u201c, ale d\u016fkaz ze Search Console, access logu a dat: kter\u00e9 str\u00e1nky, kter\u00e9 dotazy, odkdy a pro\u010d. Firemn\u00ed web 590 \u20ac, e-shop 990 \u20ac. Core update, migrace, technick\u00e1 chyba, kanibalizace, AI Overviews, konkurence nebo jen sez\u00f3na.<\/p>\n<ul class=\"wa-facts\">\n<li>Firemn\u00ed web: 590 \u20ac<\/li>\n<li>E-shop: 990 \u20ac<\/li>\n<li>V\u00fdsledek do 5 pracovn\u00edch dn\u00ed<\/li>\n<li>Pl\u00e1n oprav podle dopadu<\/li>\n<li>Opravy na hodiny nebo va\u0161\u00edm t\u00fdmem<\/li>\n<li>Online po cel\u00e9m \u010cesku i osobn\u011b v Bratislav\u011b<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Poslat graf ze Search Console<\/a><a class=\"wa-btn o\" href=\"tel:+421940634491\">+421 940 634 491<\/a><\/div>\n<h2>Pro\u010d klesla n\u00e1v\u0161t\u011bvnost z Googlu<em>?<\/em><\/h2>\n<p><strong>Pokles m\u00e1 skoro v\u017edy jednu z osmi p\u0159\u00ed\u010din a ka\u017ed\u00e1 m\u00e1 v datech jin\u00fd otisk.<\/strong> Cel\u00fd web najednou za jeden den je n\u011bco jin\u00e9ho ne\u017e pomal\u00fd pokles jedn\u00e9 kategorie b\u011bhem t\u0159\u00ed m\u011bs\u00edc\u016f. Proto neza\u010d\u00edn\u00e1m domn\u011bnkami, ale t\u00edm, kdy, kde a na \u010dem p\u0159esn\u011b klesly prokliky.<\/p>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Core update<\/h3>\n<p>Pokles v term\u00ednu aktualizace Googlu, obvykle nap\u0159\u00ed\u010d cel\u00fdm t\u00e9matem. \u0158e\u0161\u00ed se obsahem a d\u016fv\u011bryhodnost\u00ed, ne technikou.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Migrace nebo redesign<\/h3>\n<p>Pokles od data spu\u0161t\u011bn\u00ed nov\u00e9ho webu. Chyb\u011bj\u00edc\u00ed p\u0159esm\u011brov\u00e1n\u00ed, noindex, ztracen\u00e9 texty. Nejl\u00e9pe opraviteln\u00fd typ.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Technick\u00e1 chyba<\/h3>\n<p>Plugin p\u0159idal noindex, robots.txt zablokoval sekci, canonical m\u00ed\u0159\u00ed jinam, server vrac\u00ed Googlebotu 5xx. \u010casto se d\u00e1 opravit za hodinu.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Kanibalizace<\/h3>\n<p>Nov\u00fd \u010dl\u00e1nek nebo kategorie za\u010dala soupe\u0159it se starou str\u00e1nkou a ob\u011b spadly. Je to vid\u011bt na dotazech, u kter\u00fdch se st\u0159\u00eddaj\u00ed URL.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/kanibalizacia-klucovych-slov\/\">Kanibalizace kl\u00ed\u010dov\u00fdch slov (slovensky) \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>AI Overviews<\/h3>\n<p>Pozice z\u016fstaly, prokliky klesly. Google odpov\u00edd\u00e1 p\u0159\u00edmo ve v\u00fdsledc\u00edch a na v\u00e1s u\u017e tolik lid\u00ed neklikne. \u0158e\u0161\u00ed se jinak ne\u017e pokles pozic.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/ctr-search-console\/\">CTR v Search Console (slovensky) \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>Konkurence<\/h3>\n<p>N\u011bkdo vydal lep\u0161\u00ed str\u00e1nku, z\u00edskal odkazy nebo se na va\u0161e t\u00e9ma vrhl velk\u00fd port\u00e1l. Je to vid\u011bt na tom, kdo v\u00e1s p\u0159edb\u011bhl.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>Spam a hack<\/h3>\n<p>Na webu se objevily ciz\u00ed str\u00e1nky s farmaceutick\u00fdm \u010di japonsk\u00fdm spamem nebo Google na\u0161el nekvalitn\u00ed odkazy. Pokles b\u00fdv\u00e1 n\u00e1hl\u00fd.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/hacknuty-wordpress-vycisteni\/\">Vy\u010di\u0161t\u011bn\u00ed hacknut\u00e9ho webu \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>Sez\u00f3na a m\u011b\u0159en\u00ed<\/h3>\n<p>Ne ka\u017ed\u00fd pokles je probl\u00e9m. Srovn\u00e1n\u00ed s minul\u00fdm rokem, zm\u011bna v Analytics nebo vypnut\u00fd souhlas s cookies um\u00ed vyrobit pokles, kter\u00fd v Search Console v\u016fbec nen\u00ed.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\">Co d\u011blaj\u00ed jin\u00ed \u0161patn\u011b: po poklesu se nej\u010dast\u011bji za\u010dne narychlo \u201en\u011bco d\u011blat\u201c. Koup\u00ed se odkazy, p\u0159ep\u00ed\u0161ou se v\u0161echny titulky, zm\u011bn\u00ed se \u0161ablona. Pokud byla p\u0159\u00ed\u010dina technick\u00e1 nebo v kanibalizaci, ka\u017ed\u00fd z t\u011bchto krok\u016f p\u0159id\u00e1 nov\u00fd probl\u00e9m a ten p\u016fvodn\u00ed z\u016fstane. Nejd\u0159\u00edv diagn\u00f3za, potom l\u00e9\u010dba.<\/p>\n<h2>Co p\u0159i diagnostice propadu d\u011bl\u00e1m<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>\u010casov\u00e1 osa<\/h3>\n<p>Kdy p\u0159esn\u011b pokles za\u010dal a jestli sed\u00ed s core updatem, spu\u0161t\u011bn\u00edm webu, zm\u011bnou pluginu nebo sez\u00f3nou. Srovn\u00e1n\u00ed rok k roku.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Str\u00e1nky a dotazy<\/h3>\n<p>Kter\u00e9 URL a kter\u00e9 dotazy ztratily nejv\u00edc proklik\u016f. Jestli klesly pozice, zobrazen\u00ed nebo jen CTR. Ka\u017ed\u00e1 kombinace znamen\u00e1 jinou p\u0159\u00ed\u010dinu.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Technika a indexace<\/h3>\n<p>Indexace, noindex, canonical, robots.txt, p\u0159esm\u011brov\u00e1n\u00ed, 404, rychlost, vykreslen\u00ed bez JavaScriptu. Crawl webu a srovn\u00e1n\u00ed s indexem.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Access log<\/h3>\n<p>Jestli Googlebot na web chod\u00ed, co mu server vrac\u00ed a kde tr\u00e1v\u00ed \u010das. \u00dadaje, kter\u00e9 Search Console neuk\u00e1\u017ee.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/access-log-subor-ktory-mate-zadarmo-a-nikdy-ste-ho-neotvorili\/\">Co je access log (slovensky) \u2192<\/a><\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>Obsah a kanibalizace<\/h3>\n<p>Kter\u00e9 str\u00e1nky si konkuruj\u00ed, kter\u00e9 jsou slab\u0161\u00ed ne\u017e v\u00fdsledky na prvn\u00ed stran\u011b a co jim chyb\u00ed oproti tomu, kdo v\u00e1s p\u0159edb\u011bhl.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>Odkazy a spam<\/h3>\n<p>N\u00e1hl\u00e9 zm\u011bny ve zp\u011btn\u00fdch odkazech, toxick\u00e9 odkazy, ciz\u00ed str\u00e1nky v indexu, ru\u010dn\u00ed opat\u0159en\u00ed v Search Console.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>AI vyhled\u00e1v\u00e1n\u00ed<\/h3>\n<p>U kter\u00fdch dotaz\u016f je AI Overview a jestli v\u00e1s AI v\u016fbec cituje. Kde m\u00e1 smysl bojovat o proklik a kde o zm\u00ednku.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>Pl\u00e1n oprav<\/h3>\n<p>Seznam krok\u016f se\u0159azen\u00fd podle toho, co vr\u00e1t\u00ed nejv\u00edc proklik\u016f za nejm\u00e9n\u011b pr\u00e1ce. Ka\u017ed\u00fd krok s p\u0159esn\u00fdm zad\u00e1n\u00edm, kdo ho m\u00e1 ud\u011blat.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" title=\"Jak zjistit pozice ve vyhled\u00e1va\u010di zdarma\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" title=\"1. m\u00edsto v Googlu a \u017e\u00e1dn\u00e9 prokliky ani objedn\u00e1vky\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bhmVWiqSuxQ\" title=\"P\u0159edb\u011bhl jsem v\u00e1s v Googlu i v AI? D\u016fkaz, \u017ee va\u0161e SEO a GEO nefunguje\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZFAFNTYXUpo\" title=\"Fale\u0161n\u00e9 SEO reference a fale\u0161n\u00e9 v\u00fdsledky\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">Videa jsou ve sloven\u0161tin\u011b.<\/p>\n<h2>Cena diagnostiky propadu n\u00e1v\u0161t\u011bvnosti<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Bal\u00ed\u010dek<\/th>\n<th>Pro koho<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Bal\u00ed\u010dek\"><strong>Firemn\u00ed web<\/strong><\/td>\n<td data-label=\"Pro koho\">Web se slu\u017ebami, blog nebo magaz\u00edn do cca 1 000 URL. Diagnostika, pl\u00e1n oprav a 60minutov\u00fd hovor nad v\u00fdsledky.<\/td>\n<td data-label=\"Cena\">590 \u20ac<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"Bal\u00ed\u010dek\"><strong>E-shop<\/strong><\/td>\n<td data-label=\"Pro koho\">E-shop nebo v\u011bt\u0161\u00ed web, kategorie, filtry, str\u00e1nkov\u00e1n\u00ed, produkty. Diagnostika, pl\u00e1n oprav a 60minutov\u00fd hovor. Nej\u010dast\u011bj\u0161\u00ed volba.<\/td>\n<td data-label=\"Cena\">990 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Ceny jsou kone\u010dn\u00e9 v eurech, nejsme pl\u00e1tci DPH. V\u00fdsledek do 5 pracovn\u00edch dn\u00ed od z\u00edsk\u00e1n\u00ed p\u0159\u00edstup\u016f. Opravy jsou zvl\u00e1\u0161\u0165: \u010d\u00e1st zvl\u00e1dne v\u00e1\u0161 t\u00fdm podle zad\u00e1n\u00ed, zbytek ud\u011bl\u00e1m na hodiny jako <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-on-page-sluzby\/\">on-page SEO slu\u017eby<\/a> za 48 \u20ac nebo v r\u00e1mci <a href=\"https:\/\/wooacademy.sk\/cs\/seo-agentura-milan-frano\/\">SEO slu\u017eby<\/a>. Pokud se uk\u00e1\u017ee, \u017ee p\u0159\u00ed\u010dina je v jednom nastaven\u00ed a oprav\u00edm ho b\u011bhem diagnostiky, nic nav\u00edc neplat\u00edte.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Kdy diagnostiku nekupovat<\/strong>Pokud n\u00e1v\u0161t\u011bvnost klesla jen v Google Analytics, ale v Search Console jsou prokliky stejn\u00e9, nejde o SEO, ale o m\u011b\u0159en\u00ed (cookie li\u0161ta, zm\u011bna GA4). Na to sta\u010d\u00ed <a href=\"https:\/\/wooacademy.sk\/produkt\/audit-ga-a-gtm\/\">audit GA a GTM<\/a>. A pokud pokles p\u0159i\u0161el v den spu\u0161t\u011bn\u00ed nov\u00e9ho webu, napi\u0161te hned, proto\u017ee ka\u017ed\u00fd t\u00fdden bez p\u0159esm\u011brov\u00e1n\u00ed stoj\u00ed pozice.<\/div>\n<div class=\"wa-split wa-mt\">\n<div>\n<h2 class=\"wa-h2top\">Jak diagnostika prob\u00edh\u00e1<\/h2>\n<p><strong>Po\u0161lete mi screenshot grafu ze Search Console a do 24 hodin v pracovn\u00ed den v\u00e1m zdarma nap\u00ed\u0161u, jak\u00fd typ poklesu to podle tvaru k\u0159ivky vypad\u00e1.<\/strong> Pokud d\u00e1v\u00e1 diagnostika smysl, domluv\u00edme p\u0159\u00edstupy a do 5 pracovn\u00edch dn\u00ed m\u00e1te v\u00fdsledek.<\/p>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CWYjhwTYtg4\" title=\"Jak\u00fd je prvn\u00ed krok procesu optimalizace webu pro vyhled\u00e1va\u010de\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-3 wa-steps\">\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<p><strong>Den 0.<\/strong> Screenshot ze Search Console (V\u00fdkon, 16 m\u011bs\u00edc\u016f) a kr\u00e1tk\u00fd popis, co se na webu m\u011bnilo. Odpov\u011b\u010f zdarma do 24 hodin v pracovn\u00ed den.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<p><strong>Den 1 a\u017e 5.<\/strong> P\u0159\u00edstupy pro \u010dten\u00ed do Search Console a Analytics, administrace webu a pokud to jde, access log. Anal\u00fdza podle 8 bod\u016f v\u00fd\u0161e.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<p><strong>V\u00fdsledek.<\/strong> Dokument s p\u0159\u00ed\u010dinou, d\u016fkazy a pl\u00e1nem oprav a 60minutov\u00fd hovor, online nebo osobn\u011b v Bratislav\u011b. Opravy pak d\u011bl\u00e1 v\u00e1\u0161 t\u00fdm nebo j\u00e1.<\/p>\n<\/div>\n<\/div>\n<h2>Co dostanete nav\u00edc<\/h2>\n<div class=\"wa-3\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Rychl\u00fd odhad zdarma<\/h3>\n<p>Podle tvaru k\u0159ivky v Search Console v\u00e1m do 24 hodin v pracovn\u00ed den nap\u00ed\u0161u, jestli to vypad\u00e1 na update, techniku, migraci nebo sez\u00f3nu. I kdy\u017e diagnostiku nakonec nekoup\u00edte.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Rychl\u00e9 opravy v cen\u011b<\/h3>\n<p>Pokud je p\u0159\u00ed\u010dina v jednom nastaven\u00ed (noindex, robots.txt, canonical, p\u0159esm\u011brov\u00e1n\u00ed) a m\u00e1m p\u0159\u00edstup, oprav\u00edm ho hned b\u011bhem diagnostiky.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Kontrola po 30 dnech<\/h3>\n<p>M\u011bs\u00edc po p\u0159ed\u00e1n\u00ed se pod\u00edv\u00e1m, jestli opravy zab\u00edraj\u00ed, a po\u0161lu kr\u00e1tk\u00e9 srovn\u00e1n\u00ed. Bez p\u0159\u00edplatku.<\/p>\n<\/div>\n<\/div>\n<h2>Souvisej\u00edc\u00ed slu\u017eby<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Slu\u017eba<\/th>\n<th>Kdy se hod\u00ed<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Slu\u017eba\"><strong>Diagnostika propadu n\u00e1v\u0161t\u011bvnosti<\/strong><\/td>\n<td data-label=\"Kdy se hod\u00ed\">N\u00e1v\u0161t\u011bvnost z Googlu klesla a nev\u00edte pro\u010d<\/td>\n<td data-label=\"Cena\">od 590 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-audit-webu\/\">SEO audit webu<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Nic nekleslo, chcete v\u011bd\u011bt, co zlep\u0161it<\/td>\n<td data-label=\"Cena\">od 480 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-migrace-webu\/\">SEO migrace webu<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Nov\u00fd web teprve chyst\u00e1te<\/td>\n<td data-label=\"Cena\">od 690 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/hacknuty-wordpress-vycisteni\/\">Vy\u010di\u0161t\u011bn\u00ed hacknut\u00e9ho WordPressu<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">V Googlu se objevily ciz\u00ed str\u00e1nky nebo varov\u00e1n\u00ed<\/td>\n<td data-label=\"Cena\">od 290 \u20ac<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Slu\u017eba\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/seo-konzultace-online\/\">SEO konzultace<\/a><\/td>\n<td data-label=\"Kdy se hod\u00ed\">Chcete jen poradit nad daty, kter\u00e1 m\u00e1te<\/td>\n<td data-label=\"Cena\">350 \u20ac \/ hodina<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Kdo diagnostiku d\u011bl\u00e1<\/h2>\n<p><a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">RNDr. Milan Fra\u0148o, PhD.<\/a>, HEAD of SEO WooAcademy. Z v\u011bdeck\u00e9 pr\u00e1ce mi z\u016fstal postup, kter\u00fdm d\u011bl\u00e1m i diagnostiku: hypot\u00e9za, data, d\u016fkaz. Jak \u010dtu Search Console, ukazuji v \u010dl\u00e1nc\u00edch o <a href=\"https:\/\/wooacademy.sk\/ctr-search-console\/\">CTR<\/a>, <a href=\"https:\/\/wooacademy.sk\/kanibalizacia-klucovych-slov\/\">kanibalizaci<\/a> a <a href=\"https:\/\/wooacademy.sk\/google-search-console\/\">Search Console<\/a> (slovensky). V\u00fdsledky klient\u016f jsou v <a href=\"https:\/\/wooacademy.sk\/seo-agentura-milan-frano\/seo-referencie\/\">SEO referenc\u00edch<\/a>.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Rychl\u00fd odhad zdarma do 24 h<\/a><a class=\"wa-btn o\" href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/div>\n<h2>Dal\u0161\u00ed videa<\/h2>\n<div class=\"wa-3 wa-swipe wa-swipe-v\">\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gACg0OhSAjg\" title=\"Co je GEO a pro\u010d \u0159e\u0161it i SEO - Milan Fra\u0148o\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ENL1ycd5bA8\" title=\"SEO slu\u017eby - jak funguje SEO slu\u017eba ve WooAcademy\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pk3EHmoiK2k\" title=\"Jak prob\u00edh\u00e1 SEO konzultace s Milanem Fra\u0148em\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h2>\u010cast\u00e9 ot\u00e1zky o propadu n\u00e1v\u0161t\u011bvnosti z Googlu<\/h2>\n<details>\n<summary>Pro\u010d mi klesla n\u00e1v\u0161t\u011bvnost z Googlu?<\/summary>\n<p>Nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010diny jsou core update, migrace nebo redesign webu, technick\u00e1 chyba (noindex, robots.txt, canonical), kanibalizace, AI Overviews, siln\u011bj\u0161\u00ed konkurence, hack nebo spam, p\u0159\u00edpadn\u011b jen sez\u00f3na \u010di chyba m\u011b\u0159en\u00ed. Ka\u017ed\u00e1 m\u00e1 v Search Console jin\u00fd pr\u016fb\u011bh, proto se daj\u00ed rozli\u0161it.<\/p>\n<\/details>\n<details>\n<summary>Kolik stoj\u00ed diagnostika poklesu n\u00e1v\u0161t\u011bvnosti?<\/summary>\n<p>Firemn\u00ed web 590 \u20ac, e-shop 990 \u20ac. V cen\u011b je anal\u00fdza, pl\u00e1n oprav, 60minutov\u00fd hovor, rychl\u00e1 oprava jednoho nastaven\u00ed a kontrola po 30 dnech. Ceny jsou kone\u010dn\u00e9, nejsme pl\u00e1tci DPH.<\/p>\n<\/details>\n<details>\n<summary>Jak rychle dostanu v\u00fdsledek?<\/summary>\n<p>Rychl\u00fd odhad podle grafu do 24 hodin v pracovn\u00ed den zdarma. Celou diagnostiku do 5 pracovn\u00edch dn\u00ed od z\u00edsk\u00e1n\u00ed p\u0159\u00edstup\u016f.<\/p>\n<\/details>\n<details>\n<summary>Jak zjist\u00edm, jestli m\u011b zas\u00e1hl Google update?<\/summary>\n<p>Porovnejte za\u010d\u00e1tek poklesu s daty core updat\u016f v Google Search Status Dashboard. Pokud pokles za\u010dal b\u011bhem updatu a t\u00fdk\u00e1 se cel\u00e9ho t\u00e9matu, je to pravd\u011bpodobn\u011b update. Pokud za\u010dal v jin\u00fd den nebo jen na p\u00e1r URL, p\u0159\u00ed\u010dina je sp\u00ed\u0161 na webu.<\/p>\n<\/details>\n<details>\n<summary>D\u00e1 se po core update n\u00e1v\u0161t\u011bvnost vr\u00e1tit?<\/summary>\n<p>Ano, ale ne rychlou opravou. Je pot\u0159eba zlep\u0161it obsah a d\u016fv\u011bryhodnost str\u00e1nek, kter\u00e9 klesly, a zm\u011bnu Google zpravidla p\u0159ehodnot\u00ed p\u0159i dal\u0161\u00edm updatu. Technick\u00e9 p\u0159\u00ed\u010diny se naopak daj\u00ed vr\u00e1tit za dny a\u017e t\u00fddny.<\/p>\n<\/details>\n<details>\n<summary>Pozice m\u00e1m stejn\u00e9, ale proklik\u016f je m\u00e9n\u011b. Pro\u010d?<\/summary>\n<p>Nej\u010dast\u011bji AI Overviews nebo nov\u00e9 prvky ve v\u00fdsledc\u00edch, kter\u00e9 berou prokliky. Pak se ne\u0159e\u0161\u00ed pozice, ale titulek, popis a to, jestli v\u00e1s AI cituje. K tomu slou\u017e\u00ed \u010d\u00e1st diagnostiky o AI vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<\/details>\n<details>\n<summary>M\u016f\u017eu si p\u0159\u00ed\u010dinu poklesu naj\u00edt s\u00e1m?<\/summary>\n<p>Z\u00e1klad ano: v Search Console porovnejte posledn\u00ed 3 m\u011bs\u00edce se stejn\u00fdm obdob\u00edm loni a pod\u00edvejte se na str\u00e1nky a dotazy s nejv\u011bt\u0161\u00edm rozd\u00edlem. Pokud p\u0159\u00ed\u010dina nen\u00ed z\u0159ejm\u00e1 do hodiny, je efektivn\u011bj\u0161\u00ed d\u00e1t to n\u011bkomu, kdo takov\u00fdch pokles\u016f vid\u011bl des\u00edtky.<\/p>\n<\/details>\n<details>\n<summary>Oprav\u00edte to i, nebo jen \u0159eknete co?<\/summary>\n<p>Oboj\u00ed jde. Diagnostika obsahuje pl\u00e1n s p\u0159esn\u00fdmi zad\u00e1n\u00edmi pro v\u00e1\u0161 t\u00fdm. Opravy um\u00edm ud\u011blat na hodiny za 48 \u20ac nebo jako sou\u010d\u00e1st SEO slu\u017eby. Jednoduchou opravu jednoho nastaven\u00ed ud\u011bl\u00e1m b\u011bhem diagnostiky v cen\u011b.<\/p>\n<\/details>\n<p><em>Diagnostiku propadu n\u00e1v\u0161t\u011bvnosti d\u011bl\u00e1 <a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">Milan Fra\u0148o<\/a>, WooAcademy, Bratislava. Ceny platn\u00e9 od \u0159\u00edjna 2026.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Klesla v\u00e1m n\u00e1v\u0161t\u011bvnost z Googlu? Do 5 pracovn\u00edch dn\u00ed zjist\u00edm pro\u010d a dostanete pl\u00e1n oprav podle dopadu.<\/strong> Core update, migrace, technick\u00e1 chyba, kanibalizace, AI Overviews, konkurence nebo sez\u00f3na.<\/p>\n<ul>\n<li>Firemn\u00ed web: 590 \u20ac<\/li>\n<li>E-shop: 990 \u20ac<\/li>\n<li>V\u00fdsledek do 5 pracovn\u00edch dn\u00ed<\/li>\n<li>Rychl\u00e1 oprava jednoho nastaven\u00ed v cen\u011b<\/li>\n<li>Kontrola po 30 dnech bez p\u0159\u00edplatku<\/li>\n<\/ul>\n<p>Po\u0161lete graf ze Search Console a do 24 hodin v pracovn\u00ed den v\u00e1m zdarma nap\u00ed\u0161u, o jak\u00fd typ poklesu jde. <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napsat<\/a>.<\/p>\n","protected":false},"featured_media":27587,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[856,857],"product_tag":[],"class_list":["post-31364","product","type-product","status-publish","has-post-thumbnail","product_cat-marketingove-sluzby","product_cat-seo-sluzby","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product\/31364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=31364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/27587"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=31364"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=31364"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=31364"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=31364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}