{"id":31822,"date":"2026-11-02T22:41:23","date_gmt":"2026-11-02T21:41:23","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/produktovy-feed-woocommerce\/"},"modified":"2026-11-11T14:15:12","modified_gmt":"2026-11-11T13:15:12","slug":"produktovy-feed-woocommerce","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/cs\/produkt\/produktovy-feed-woocommerce\/","title":{"rendered":"Produktov\u00fd feed pro WooCommerce: Facebook katalog, Google Merchant a Heureka"},"content":{"rendered":"<div class=\"wa-seo\">\n\n<p class=\"wa-lead\"><strong>Wooacademy catalog feed je WordPress plugin, kter\u00fd z e-shopu na WooCommerce vytvo\u0159\u00ed produktov\u00fd feed pro Facebook katalog (Meta), Google Merchant Center a Heureku CZ\/SK, se spr\u00e1vn\u011b zpracovan\u00fdmi variantami a s ID produkt\u016f shodn\u00fdmi s Meta Pixelem. Stoj\u00ed 39 \u20ac ro\u010dn\u011b za jednu dom\u00e9nu.<\/strong> Je pro majitele e-shop\u016f, PPC a social specialisty a agentury, kte\u0159\u00ed cht\u011bj\u00ed dynamick\u00e9 reklamy na Facebooku a Instagramu, Google n\u00e1kupy nebo Heureku bez ru\u010dn\u00edho exportu a bez m\u011bs\u00ed\u010dn\u00edho poplatku za extern\u00ed feedov\u00fd n\u00e1stroj. Za pluginem stoj\u00ed wooacademy.sk, Milan Fra\u0148o z Bratislavy, a b\u011b\u017e\u00ed na re\u00e1ln\u00fdch e-shopech se stovkami variant.<\/p>\n\n<ul class=\"wa-facts\">\n<li><strong>Kan\u00e1ly:<\/strong> Meta (Facebook a Instagram katalog), Google Merchant Center, Heureka CZ a SK<\/li>\n<li><strong>Form\u00e1ty:<\/strong> XML a CSV s URL, kterou si platforma sama na\u010d\u00edt\u00e1<\/li>\n<li><strong>Varianty:<\/strong> seskupen\u00ed podle barvy, jen rodi\u010d nebo v\u0161echny varianty<\/li>\n<li><strong>Aktualizace:<\/strong> automaticky ka\u017ed\u00fdch 6 hodin a 10 minut po zm\u011bn\u011b produktu<\/li>\n<li><strong>Cena:<\/strong> 39 \u20ac \/ rok za 1 dom\u00e9nu, 99 \u20ac \/ rok za 5 dom\u00e9n<\/li>\n<li><strong>Po\u017eadavky:<\/strong> WordPress 5.8+, WooCommerce 8.0+, PHP 8.1+<\/li>\n<\/ul>\n\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"#wa-cennik\">Vybrat licenci<\/a><a class=\"wa-btn o\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">M\u00e1m dotaz k feedu<\/a><\/div>\n\n<h2>Co je produktov\u00fd feed a k \u010demu ho e-shop pot\u0159ebuje<em>?<\/em><\/h2>\n<p>Produktov\u00fd feed je soubor (nej\u010dast\u011bji XML), ve kter\u00e9m je ka\u017ed\u00fd produkt e-shopu s n\u00e1zvem, cenou, dostupnost\u00ed, obr\u00e1zkem, kategori\u00ed a identifik\u00e1tory. Reklamn\u00ed a srovn\u00e1vac\u00ed platformy si ho pravideln\u011b stahuj\u00ed a podle n\u011bj zobrazuj\u00ed va\u0161e produkty:<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><h3>Facebook katalog<\/h3><p>Meta z feedu vytvo\u0159\u00ed katalog produkt\u016f. Na n\u011bm stoj\u00ed Advantage+ katalogov\u00e9 reklamy (dynamick\u00e9 reklamy), remarketing zobrazen\u00fdch produkt\u016f i n\u00e1kupy na Instagramu.<\/p><\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><h3>Google Merchant Center<\/h3><p>Google z feedu zobrazuje produkty v bezplatn\u00fdch z\u00e1znamech, v Google n\u00e1kupech a v kampan\u00edch Performance Max.<\/p><p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/schema-pro-google-nakupy\/\">Schema pro Google n\u00e1kupy \u2192<\/a><\/p><\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><h3>Heureka<\/h3><p>Srovn\u00e1va\u010d cen Heureka.cz a Heureka.sk pot\u0159ebuje vlastn\u00ed XML form\u00e1t s cenou s DPH, kategori\u00ed Heureky a dodac\u00ed lh\u016ftou.<\/p><p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/heureka-xml-feed-woocommerce\/\">Heureka XML feed \u2192<\/a><\/p><\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><h3>ChatGPT<\/h3><p>N\u00e1kupy v ChatGPT a ChatGPT Ads zobrazuj\u00ed produkty s cenou a odkazem z produktov\u00e9ho feedu ve form\u00e1tu OpenAI. Plugin ho od verze 1.5.0 generuje tak\u00e9.<\/p><\/div>\n<\/div>\n<p class=\"wa-mt\">Bez feedu tyto kan\u00e1ly nefunguj\u00ed nebo funguj\u00ed \u0161patn\u011b: produkty maj\u00ed star\u00e9 ceny, vyprodan\u00e9 zbo\u017e\u00ed se d\u00e1l propaguje a dynamick\u00e9 reklamy ukazuj\u00ed jinou velikost \u010di barvu, ne\u017e si z\u00e1kazn\u00edk prohl\u00ed\u017eel.<\/p>\n\n<h2>Pro\u010d b\u011b\u017en\u00e9 feedy z WooCommerce d\u011blaj\u00ed v katalogu chaos<em>?<\/em><\/h2>\n<p>Nej\u010dast\u011bj\u0161\u00ed probl\u00e9my, kter\u00e9 na e-shopech vid\u00edm p\u0159i auditech m\u011b\u0159en\u00ed a kampan\u00ed:<\/p>\n<table class=\"wa-tbl\">\n<thead><tr><th>Probl\u00e9m<\/th><th>Co zp\u016fsob\u00ed<\/th><th>Jak to \u0159e\u0161\u00ed plugin<\/th><\/tr><\/thead>\n<tbody>\n<tr class=\"hl\"><td>Ka\u017ed\u00e1 varianta je v katalogu jako samostatn\u00fd produkt<\/td><td>Tri\u010dko ve 3 barv\u00e1ch a 5 velikostech je 15 skoro stejn\u00fdch reklam, katalog je p\u0159epln\u011bn\u00fd a reklama uk\u00e1\u017ee n\u00e1hodnou velikost<\/td><td>Ve v\u00fdchoz\u00edm nastaven\u00ed seskup\u00ed varianty podle barvy: jedna polo\u017eka na barvu, velikosti se spoj\u00ed<\/td><\/tr>\n<tr class=\"hl\"><td>Content ID v pixelu nesed\u00ed s ID v katalogu<\/td><td>Events Manager hl\u00e1s\u00ed neshodu a dynamick\u00fd remarketing nev\u00ed, kter\u00fd produkt si z\u00e1kazn\u00edk prohl\u00ed\u017eel<\/td><td>ID jsou shodn\u00e1 s ud\u00e1lostmi z pluginu wooacademy solutions, i pro seskupen\u00e9 varianty<\/td><\/tr>\n<tr><td>Neplatn\u00fd EAN nebo SKU v poli GTIN<\/td><td>Google nab\u00eddku zam\u00edtne nebo ji zobraz\u00ed h\u016f\u0159e<\/td><td>Kontrola kontroln\u00ed \u010d\u00edslice EAN\/GTIN, neplatn\u00e9 hodnoty se nepos\u00edlaj\u00ed<\/td><\/tr>\n<tr><td>Feed se aktualizuje jednou denn\u011b nebo ru\u010dn\u011b<\/td><td>Reklama ukazuje starou cenu nebo vyprodan\u00e9 zbo\u017e\u00ed<\/td><td>Generov\u00e1n\u00ed na pozad\u00ed ka\u017ed\u00fdch 6 hodin a po zm\u011bn\u011b produktu<\/td><\/tr>\n<tr><td>Chyb\u00ed zna\u010dka, kategorie nebo cena za jednotku<\/td><td>Hor\u0161\u00ed relevance a omezen\u00e9 zobrazov\u00e1n\u00ed<\/td><td>Zna\u010dka z atributu nebo ze seznamu zna\u010dek, mapov\u00e1n\u00ed kategori\u00ed, cena za litr \u010di kilogram z n\u00e1zvu<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n<h2>Funkce pluginu<em>?<\/em><\/h2>\n\n<h3>Facebook katalog (Meta) a Advantage+ katalogov\u00e9 reklamy<\/h3>\n<p>Plugin generuje Meta feed ve form\u00e1tu XML (RSS 2.0) i CSV podle <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/catalog\/reference\/\" target=\"_blank\" rel=\"noopener\">specifikace katalogu Meta<\/a>. Krom\u011b povinn\u00fdch pol\u00ed pos\u00edl\u00e1 i rich_text_description, a\u017e 20 dal\u0161\u00edch obr\u00e1zk\u016f, video, google_product_category a fb_product_category, barvu, velikost, materi\u00e1l, vzor, pohlav\u00ed, v\u011bkovou skupinu, EAN, MPN, dopravu, hmotnost, cenu za jednotku a data slevy. URL feedu vlo\u017e\u00edte v Commerce Manageru jako pl\u00e1novan\u00fd zdroj dat a Meta si ho bude sama stahovat.<\/p>\n<p>Varianty m\u00e1te ve t\u0159ech re\u017eimech: <strong>seskupit podle jednoho atributu<\/strong> (v\u00fdchoz\u00ed barva, jedna polo\u017eka na barvu se seznamem velikost\u00ed), <strong>jen rodi\u010dovsk\u00fd produkt<\/strong> nebo <strong>v\u0161echny varianty<\/strong>. Vyprodan\u00e9 varianty m\u016f\u017eete vynechat.<\/p>\n\n<h3>Propojen\u00ed s Meta Pixelem a Conversions API<\/h3>\n<p>Dynamick\u00e9 reklamy funguj\u00ed jen tehdy, kdy\u017e content_ids v ud\u00e1lostech ViewContent, AddToCart a Purchase odpov\u00eddaj\u00ed ID polo\u017eek v katalogu. S pluginem <a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/meta-pixel-capi-cookie-lista-wordpress\/\">wooacademy solutions<\/a> (verze 2.0.1 a nov\u011bj\u0161\u00ed) feed p\u0159ed\u00e1 pixelu i Conversions API p\u0159esn\u00e1 ID z posledn\u00edho zve\u0159ejn\u011bn\u00e9ho feedu. Kdy\u017e z\u00e1kazn\u00edk p\u0159id\u00e1 do ko\u0161\u00edku konkr\u00e9tn\u00ed velikost, ud\u00e1lost dostane ID polo\u017eky, kter\u00e1 ji v katalogu zastupuje. Feed funguje i samostatn\u011b s jin\u00fdm pixel pluginem, shodu ID si v\u0161ak pak mus\u00edte ov\u011b\u0159it sami.<\/p>\n\n<h3>Google Merchant Center<\/h3>\n<p>Google feed se zap\u00edn\u00e1 samostatn\u011b a ve v\u00fdchoz\u00edm nastaven\u00ed pos\u00edl\u00e1 v\u0161echny varianty s item_group_id, jak to vy\u017eaduje <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" target=\"_blank\" rel=\"noopener\">specifikace produktov\u00fdch \u00fadaj\u016f Google<\/a>. \u00dadaj identifier_exists=no se uv\u00e1d\u00ed jen u produkt\u016f, kter\u00e9 v\u00fdslovn\u011b ozna\u010d\u00edte, \u017ee jim v\u00fdrobce EAN nep\u0159id\u011blil, abyste Googlu neposlali nepravdiv\u00fd \u00fadaj. ID m\u016f\u017eete p\u0159epnout na form\u00e1t SKU \/ ID shodn\u00fd s GA4 e-commerce ud\u00e1lostmi.<\/p>\n\n<h3>Heureka CZ a SK<\/h3>\n<p>Voliteln\u00fd samostatn\u00fd feed ve form\u00e1tu SHOP \/ SHOPITEM: ka\u017ed\u00e1 varianta jako samostatn\u00e1 nab\u00eddka s cenou s DPH, platn\u00fd EAN-13, CATEGORYTEXT podle mapov\u00e1n\u00ed kategori\u00ed, DELIVERY_DATE, voliteln\u011b doprava a HEUREKA_CPC. Podrobnosti najdete na str\u00e1nce <a href=\"https:\/\/wooacademy.sk\/cs\/?attachment_id=31811\">Heureka XML feed pro WooCommerce<\/a>.<\/p>\n\n<h3>ChatGPT (OpenAI product feed)<\/h3>\n<p>Od verze 1.5.0 plugin generuje i <strong>produktov\u00fd feed pro ChatGPT<\/strong> ve form\u00e1tu OpenAI (JSON Lines). Obsahuje v\u0161ech 9 povinn\u00fdch pol\u00ed (item_id, title, description, url, brand, seller_name, image_url, availability, price) a voliteln\u00e1 pole jen tehdy, kdy\u017e je e-shop opravdu m\u00e1: ak\u010dn\u00ed cenu, EAN, kategorii, barvu, velikost, materi\u00e1l, hmotnost, dal\u0161\u00ed obr\u00e1zky, hodnocen\u00ed a lh\u016ftu pro vr\u00e1cen\u00ed zbo\u017e\u00ed. Ka\u017ed\u00e1 varianta jde jako samostatn\u00e1 polo\u017eka se spole\u010dn\u00fdm group_id, tak\u017ee m\u00e1 v n\u00e1kupn\u00edm karuselu ChatGPT vlastn\u00ed \u0161anci.<\/p>\n<p>Kr\u00e1tk\u00fd popis produktu d\u00e1v\u00e1 plugin na za\u010d\u00e1tek, proto\u017ee ChatGPT p\u0159i v\u00fdb\u011bru produkt\u016f \u010dte jen zhruba prvn\u00edch 40 slov popisu. Produkty, kter\u00e9 do ChatGPT nesm\u00ed (alkohol, nikotin, l\u00e9ky na p\u0159edpis), vylou\u010d\u00edte jedn\u00edm za\u0161krtnut\u00edm u produktu.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Na rovinu: co to dnes p\u0159inese<\/strong> V EU ChatGPT k listopadu 2026 p\u0159eb\u00edr\u00e1 produktov\u00e9 v\u00fdsledky z Google Shopping, tak\u017ee z\u00e1kladem z\u016fst\u00e1v\u00e1 Google feed. ChatGPT feed vyu\u017eijete v ChatGPT Ads, kter\u00e9 v Evrop\u011b b\u011b\u017e\u00ed od srpna 2026, a jste p\u0159ipraveni, a\u017e OpenAI spust\u00ed vlastn\u00ed feedy i v Evrop\u011b (v USA u\u017e to ud\u011blal).<\/div>\n\n<h3>\u0160t\u00edtky pro kampan\u011b (custom_label_0 a\u017e 4)<\/h3>\n<p>Do p\u011bti vlastn\u00edch \u0161t\u00edtk\u016f plugin um\u00ed doplnit slevu, prodejnost (bestseller), novinku, cenov\u00e9 p\u00e1smo, mar\u017ei, kategorii, sklad nebo vlastn\u00ed kampa\u0148ov\u00fd \u0161t\u00edtek z produktu. V kampan\u00edch si pak odd\u011bl\u00edte bestsellery, produkty s dobrou mar\u017e\u00ed nebo sez\u00f3nn\u00ed zbo\u017e\u00ed a rozpo\u010det p\u0159esunete tam, kde vyd\u011bl\u00e1v\u00e1. N\u00e1kupn\u00ed cena se do feedu nepos\u00edl\u00e1, jen v\u00fdsledn\u00fd segment mar\u017ee.<\/p>\n\n<h3>Kvalita feedu pod kontrolou<\/h3>\n<p>Po ka\u017ed\u00e9m generov\u00e1n\u00ed vid\u00edte po\u010dty polo\u017eek, report kvality (chyb\u011bj\u00edc\u00ed obr\u00e1zek, zna\u010dka, EAN, kategorie, duplicitn\u00ed nebo p\u0159\u00edli\u0161 dlouh\u00e9 ID) a n\u00e1hled polo\u017eek podle kan\u00e1lu. Feed se zve\u0159ejn\u00ed a\u017e po \u00fasp\u011b\u0161n\u00e9m vygenerov\u00e1n\u00ed v\u0161ech form\u00e1t\u016f. Kdy\u017e se n\u011bco pokaz\u00ed, platformy d\u00e1l stahuj\u00ed posledn\u00ed funk\u010dn\u00ed feed.<\/p>\n\n<h3>V\u00fdkon, cache a v\u00edce jazyk\u016f<\/h3>\n<p>Generov\u00e1n\u00ed b\u011b\u017e\u00ed na pozad\u00ed p\u0159es Action Scheduler z WooCommerce po d\u00e1vk\u00e1ch, tak\u017ee nezpomaluje web. Feed je na URL s n\u00e1hodn\u00fdm tokenem a je vylou\u010den\u00fd z page cache. S WPML a WooCommerce Multilingual vznikne samostatn\u00fd feed pro ka\u017ed\u00fd jazyk s cenami v m\u011bn\u011b jazyka. Pro v\u00fdvoj\u00e1\u0159e jsou k dispozici filtry a p\u0159\u00edkazy WP-CLI.<\/p>\n\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Co plugin ned\u011bl\u00e1<\/strong> Feed p\u0159ipravuje \u00fadaje pro katalogy. S\u00e1m nespou\u0161t\u00ed kampan\u011b, nenastavuje rozpo\u010dty a nedopln\u00ed \u00fadaje, kter\u00e9 v e-shopu chyb\u00ed (nap\u0159\u00edklad EAN nebo zna\u010dku). Pixel a Conversions API \u0159e\u0161\u00ed samostatn\u00fd plugin wooacademy solutions.<\/div>\n\n<h2>Jak prob\u00edh\u00e1 nastaven\u00ed<em>?<\/em><\/h2>\n<div class=\"wa-3 wa-steps\">\n<div class=\"wa-card\"><span class=\"wa-n\">1<\/span><h3>Instalace<\/h3><p>Po n\u00e1kupu si ZIP st\u00e1hnete v sekci M\u016fj \u00fa\u010det a nahrajete ho ve WordPressu p\u0159es Pluginy, P\u0159idat nov\u00fd, Nahr\u00e1t plugin.<\/p><\/div>\n<div class=\"wa-card\"><span class=\"wa-n\">2<\/span><h3>Nastaven\u00ed<\/h3><p>Ve WooCommerce, Katalogov\u00fd feed zapnete kan\u00e1ly, vyberete re\u017eim variant, mapov\u00e1n\u00ed atribut\u016f, zna\u010dky a kategorie a kliknete na Generovat nyn\u00ed.<\/p><\/div>\n<div class=\"wa-card\"><span class=\"wa-n\">3<\/span><h3>P\u0159ipojen\u00ed<\/h3><p>URL feedu vlo\u017e\u00edte do Commerce Manageru, Merchant Center nebo administrace Heureky a po prvn\u00edm na\u010dten\u00ed zkontrolujete diagnostiku katalogu.<\/p><\/div>\n<\/div>\n\n<h2 id=\"wa-cennik\">Cena a licence<em>?<\/em><\/h2>\n<table class=\"wa-tbl\">\n<thead><tr><th>Licence<\/th><th>Pro koho<\/th><th>Co obsahuje<\/th><th>Cena<\/th><\/tr><\/thead>\n<tbody>\n<tr class=\"hl\"><td>1 dom\u00e9na<\/td><td>Jeden e-shop<\/td><td>V\u0161echny kan\u00e1ly (Meta, Google, Heureka), aktualizace a e-mailov\u00e1 podpora 12 m\u011bs\u00edc\u016f<\/td><td>39 \u20ac \/ rok<\/td><\/tr>\n<tr><td>5 dom\u00e9n<\/td><td>Agentury a freelance\u0159i<\/td><td>Tot\u00e9\u017e pro 5 e-shop\u016f va\u0161ich klient\u016f<\/td><td>99 \u20ac \/ rok<\/td><\/tr>\n<tr><td>1 dom\u00e9na + nastaven\u00ed na kl\u00ed\u010d<\/td><td>Kdo nechce nic nastavovat<\/td><td>Licence, instalace, nastaven\u00ed variant, zna\u010dek a kategori\u00ed, p\u0159ipojen\u00ed do Commerce Manageru, Merchant Center nebo Heureky a kontrola diagnostiky<\/td><td>149 \u20ac<\/td><\/tr>\n<\/tbody>\n<\/table>\n<p>Plugin funguje i po skon\u010den\u00ed licence, bez n\u00ed jen nedost\u00e1v\u00e1te nov\u00e9 verze a podporu. Licence plat\u00ed pro dom\u00e9nu uvedenou v objedn\u00e1vce, podrobnosti jsou v <a href=\"https:\/\/wooacademy.sk\/licencne-podmienky\/\">licen\u010dn\u00edch podm\u00ednk\u00e1ch<\/a>.<\/p>\n\n<h2>Srovn\u00e1n\u00ed s jin\u00fdmi \u0159e\u0161en\u00edmi<em>?<\/em><\/h2>\n<p>Ka\u017ed\u00fd n\u00e1stroj m\u00e1 sv\u00e9 siln\u00e9 str\u00e1nky. \u00dadaje vych\u00e1zej\u00ed z ve\u0159ejn\u00fdch cen\u00edk\u016f a popis\u016f k 2. 11. 2026 a mohou se m\u011bnit.<\/p>\n<div style=\"overflow-x:auto;\">\n<table class=\"wa-tbl\">\n<thead><tr><th>\u0158e\u0161en\u00ed<\/th><th>Kan\u00e1ly<\/th><th>Cena<\/th><th>Kdy je lep\u0161\u00ed<\/th><\/tr><\/thead>\n<tbody>\n<tr class=\"hl\"><td>Wooacademy catalog feed<\/td><td>Meta, Google, Heureka CZ\/SK<\/td><td>39 \u20ac \/ rok (1 dom\u00e9na)<\/td><td>Chcete jeden plugin na Metu, Google i Heureku, seskupen\u00e9 varianty a ID shodn\u00e1 s pixelem<\/td><\/tr>\n<tr><td>Meta for WooCommerce (ofici\u00e1ln\u00ed)<\/td><td>Meta<\/td><td>zdarma<\/td><td>Sta\u010d\u00ed v\u00e1m synchronizace katalogu p\u0159es API a nepot\u0159ebujete Google ani Heureku<\/td><\/tr>\n<tr><td>Product Catalog Feed (PixelYourSite)<\/td><td>Meta, Google, Pinterest, TikTok, Reddit<\/td><td>od 109 $ \/ rok (2 weby)<\/td><td>Inzerujete i na Pinterestu nebo TikToku<\/td><\/tr>\n<tr><td>CTX Feed Pro<\/td><td>stovky \u0161ablon kan\u00e1l\u016f<\/td><td>od 83 $ \/ rok (1 web, ak\u010dn\u00ed cena)<\/td><td>Pot\u0159ebujete exotick\u00e9 srovn\u00e1va\u010de a vlastn\u00ed \u0161ablony pol\u00ed<\/td><\/tr>\n<tr><td>WPify Woo Feeds<\/td><td>Google, Heureka, Zbo\u017e\u00ed.cz, Alza.cz<\/td><td>1 500 K\u010d<\/td><td>Prod\u00e1v\u00e1te na Zbo\u017e\u00ed.cz nebo Alze<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n<h2>Pro koho plugin je a pro koho ne<em>?<\/em><\/h2>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\"><h3>Je pro v\u00e1s, pokud<\/h3><p>m\u00e1te e-shop na WooCommerce s variantami, spou\u0161t\u00edte nebo pl\u00e1nujete dynamick\u00e9 reklamy na Facebooku a Instagramu, Google n\u00e1kupy \u010di Heureku a chcete feed, kter\u00fd se s\u00e1m aktualizuje a ned\u011bl\u00e1 v katalogu duplicity.<\/p><\/div>\n<div class=\"wa-card c\"><h3>Nen\u00ed pro v\u00e1s, pokud<\/h3><p>pot\u0159ebujete feed pro Zbo\u017e\u00ed.cz, Alzu, Pinterest nebo TikTok, m\u00e1te e-shop na Shoptetu \u010di Shopify, nebo pot\u0159ebujete propojen\u00ed katalogu p\u0159es API v re\u00e1ln\u00e9m \u010dase.<\/p><\/div>\n<div class=\"wa-card c\"><h3>Chcete i kampan\u011b<\/h3><p>Feed je jen z\u00e1klad. Pokud chcete, aby katalogov\u00e9 reklamy prod\u00e1valy, pom\u016f\u017ee konzultace.<\/p><p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/konzultacie\/\">Konzultace \u2192<\/a><\/p><\/div>\n<\/div>\n\n<h2>\u010cast\u00e9 dotazy k produktov\u00e9mu feedu<\/h2>\n<details><summary>Um\u00ed plugin feed pro ChatGPT?<\/summary><p>Ano, od verze 1.5.0. V nastaven\u00ed zapnete kan\u00e1l ChatGPT a dostanete URL feedu ve form\u00e1tu OpenAI (JSON Lines). V EU ho dnes vyu\u017eijete v ChatGPT Ads; organick\u00e9 n\u00e1kupn\u00ed v\u00fdsledky ChatGPT v Evrop\u011b zat\u00edm p\u0159eb\u00edr\u00e1 z Google Shopping, proto m\u00e1 smysl m\u00edt zapnut\u00fd i Google feed.<\/p><\/details>\n<details><summary>Jak vytvo\u0159it Facebook katalog z WooCommerce?<\/summary><p>Nainstalujte plugin, zapn\u011bte Meta feed, ulo\u017ete nastaven\u00ed a zkop\u00edrujte URL feedu. V Meta Commerce Manageru vytvo\u0159te katalog pro e-commerce, p\u0159idejte zdroj dat typu pl\u00e1novan\u00fd feed a vlo\u017ete URL. Meta si feed bude pravideln\u011b stahovat sama.<\/p><\/details>\n<details><summary>Jak \u010dasto se feed aktualizuje?<\/summary><p>Ve v\u00fdchoz\u00edm nastaven\u00ed ka\u017ed\u00fdch 6 hodin a 10 minut po zm\u011bn\u011b produktu, interval si m\u016f\u017eete zm\u011bnit od 1 do 168 hodin. Skute\u010dn\u00fd \u010das z\u00e1vis\u00ed na funk\u010dn\u00edm pl\u00e1nova\u010di \u00faloh na hostingu a na tom, jak \u010dasto si feed st\u00e1hne platforma.<\/p><\/details>\n<details><summary>Pro\u010d mi Events Manager hl\u00e1s\u00ed, \u017ee content_ids neodpov\u00eddaj\u00ed katalogu?<\/summary><p>Pixel pos\u00edl\u00e1 jin\u00e1 ID, ne\u017e jak\u00e1 jsou v katalogu, nap\u0159\u00edklad ID varianty m\u00edsto ID seskupen\u00e9 polo\u017eky nebo SKU m\u00edsto \u010d\u00edseln\u00e9ho ID. S pluginem wooacademy solutions 2.0.1+ feed p\u0159ed\u00e1 pixelu p\u0159esn\u011b ta ID, kter\u00e1 jsou ve zve\u0159ejn\u011bn\u00e9m feedu.<\/p><\/details>\n<details><summary>Funguje feed i s jin\u00fdm pixel pluginem, nap\u0159\u00edklad PixelYourSite?<\/summary><p>Ano, feed je samostatn\u00fd. Automatick\u00e9 slad\u011bn\u00ed ID v\u0161ak funguje jen s pluginem wooacademy solutions. U jin\u00e9ho pluginu nastavte form\u00e1t ID tak, aby se shodoval, a ov\u011b\u0159te to v diagnostice katalogu.<\/p><\/details>\n<details><summary>Zvl\u00e1dne plugin i velk\u00fd katalog?<\/summary><p>Generuje se na pozad\u00ed po d\u00e1vk\u00e1ch (v\u00fdchoz\u00ed 200 produkt\u016f) a funguje s klasick\u00fdm \u00falo\u017ei\u0161t\u011bm objedn\u00e1vek i s HPOS. U des\u00edtek tis\u00edc produkt\u016f si zm\u011b\u0159te \u010das a pam\u011b\u0165 na vlastn\u00edm hostingu, p\u0159\u00edpadn\u011b zmen\u0161ete velikost d\u00e1vky.<\/p><\/details>\n<details><summary>Pot\u0159ebuji pro Google feed i EAN?<\/summary><p>Pokud ho v\u00fdrobce produktu p\u0159id\u011blil, ano, Google ho vy\u017eaduje. Plugin \u010dte EAN z pole GTIN ve WooCommerce i z b\u011b\u017en\u00fdch EAN plugin\u016f a pos\u00edl\u00e1 jen hodnoty se spr\u00e1vnou kontroln\u00ed \u010d\u00edslic\u00ed. Pokud EAN chyb\u00ed jen v datab\u00e1zi, dopl\u0148te ho. Neozna\u010dujte produkt, \u017ee EAN nem\u00e1.<\/p><\/details>\n<details><summary>Funguje to s WPML a v\u00edce m\u011bnami?<\/summary><p>Ano, pro ka\u017ed\u00fd jazyk vznikne samostatn\u00fd feed s cenou v m\u011bn\u011b jazyka. Pokud pou\u017e\u00edv\u00e1te jinou m\u011bnu, mus\u00ed b\u00fdt nastaven\u00fd p\u0159evod cen ve WooCommerce Multilingual, jinak plugin feed nevygeneruje, aby neposlal \u0161patnou cenu.<\/p><\/details>\n<details><summary>Co kdy\u017e se generov\u00e1n\u00ed pokaz\u00ed?<\/summary><p>Platformy d\u00e1l dost\u00e1vaj\u00ed posledn\u00ed \u00fasp\u011b\u0161n\u011b vygenerovan\u00fd feed. Nov\u00fd se zve\u0159ejn\u00ed a\u017e tehdy, kdy\u017e jsou hotov\u00e9 v\u0161echny form\u00e1ty, tak\u017ee katalog nikdy nedostane polovi\u010dn\u00ed soubor.<\/p><\/details>\n<details><summary>Mohu plugin vyzkou\u0161et p\u0159ed koup\u00ed?<\/summary><p>Napi\u0161te mi, jak\u00fd m\u00e1te e-shop a varianty. Uk\u00e1\u017eu v\u00e1m n\u00e1hled feedu na podobn\u00e9m obchod\u011b a \u0159eknu, zda v\u00e1m plugin pom\u016f\u017ee, nebo je pro v\u00e1s lep\u0161\u00ed jin\u00e1 cesta.<\/p><\/details>\n\n<p class=\"wa-mt\"><strong>Chcete katalogov\u00e9 reklamy, kter\u00e9 ukazuj\u00ed spr\u00e1vn\u00fd produkt ve spr\u00e1vn\u00e9 variant\u011b?<\/strong> Kupte si licenci a feed m\u00e1te nastaven\u00fd za p\u00e1r minut, nebo zvolte nastaven\u00ed na kl\u00ed\u010d a ud\u011bl\u00e1m to za v\u00e1s.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"#wa-cennik\">Koupit licenci<\/a><a class=\"wa-btn o\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napsat Milanovi<\/a><\/div>\n\n<\/div>\n\n\n<!-- wp:themify-builder\/canvas \/-->","protected":false},"excerpt":{"rendered":"<p><strong>Produktov\u00fd feed z WooCommerce pro Facebook katalog, Google Merchant Center a Heureku CZ\/SK v jednom pluginu.<\/strong><\/p>\n<ul>\n<li>Varianty seskupen\u00e9 podle barvy, \u017e\u00e1dn\u00e9 duplicity v katalogu<\/li>\n<li>ID produkt\u016f shodn\u00e1 s Meta Pixelem a Conversions API<\/li>\n<li>Kontrola EAN, zna\u010dky, kategorie a report kvality feedu<\/li>\n<li>Automatick\u00e1 aktualizace ka\u017ed\u00fdch 6 hodin a po zm\u011bn\u011b produktu<\/li>\n<li>\u0160t\u00edtky pro kampan\u011b: bestseller, mar\u017ee, novinka, sleva<\/li>\n<li>Novinka: feed pro ChatGPT (OpenAI) a ChatGPT Ads<\/li>\n<\/ul>\n<p>39 \u20ac \/ rok za 1 dom\u00e9nu, aktualizace a podpora.<\/p>\n","protected":false},"featured_media":31809,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[906],"product_tag":[],"class_list":["post-31822","product","type-product","status-publish","has-post-thumbnail","product_cat-pluginy-cs","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product\/31822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=31822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/31809"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=31822"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=31822"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=31822"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=31822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}