{"id":31844,"date":"2026-11-02T23:03:46","date_gmt":"2026-11-02T22:03:46","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/heureka-repricing-woocommerce\/"},"modified":"2026-11-02T23:06:00","modified_gmt":"2026-11-02T22:06:00","slug":"heureka-repricing-woocommerce","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/cs\/produkt\/heureka-repricing-woocommerce\/","title":{"rendered":"Heureka repricing pro WooCommerce: automatick\u00e1 cena podle konkurence"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>wooacademy Heureka Pricing je plugin pro WooCommerce, kter\u00fd sleduje ceny konkurence na Heureka.cz a Heureka.sk a podle va\u0161ich pravidel automaticky uprav\u00ed cenu produktu: podst\u0159el\u00ed nejlevn\u011bj\u0161\u00edho, dr\u017e\u00ed zvolenou pozici nebo se zarovn\u00e1 s medi\u00e1nem trhu. Nikdy nejde pod minim\u00e1ln\u00ed mar\u017ei, kterou si nastav\u00edte. Stoj\u00ed 99 \u20ac ro\u010dn\u011b za jednu dom\u00e9nu.<\/strong> Je pro e-shopy na WooCommerce, kter\u00e9 prod\u00e1vaj\u00ed p\u0159es Heureku a ceny dnes kontroluj\u00ed ru\u010dn\u011b, nebo v\u016fbec. Za pluginem stoj\u00ed wooacademy.sk, Milan Fra\u0148o z Bratislavy.<\/p>\n<ul class=\"wa-facts\">\n<li><strong>Zdroj cen:<\/strong> Sortiment report Heureky (zdarma) nebo Heureka Bidding Data API (placen\u00e1 slu\u017eba Heureky)<\/li>\n<li><strong>Strategie:<\/strong> podst\u0159elit nejlevn\u011bj\u0161\u00edho, zarovnat s nejni\u017e\u0161\u00ed cenou, c\u00edlov\u00e1 pozice 1. a\u017e 10. m\u00edsto, medi\u00e1n trhu \u00b1 %, jen sledovat<\/li>\n<li><strong>Ochrana mar\u017ee:<\/strong> minim\u00e1ln\u00ed p\u0159ir\u00e1\u017eka k n\u00e1kupn\u00ed cen\u011b, pevn\u00e9 minimum a maximum, max. zm\u011bna za jeden b\u011bh<\/li>\n<li><strong>Re\u017eimy:<\/strong> automaticky, ke schv\u00e1len\u00ed nebo zku\u0161ebn\u011b (jen z\u00e1pis do historie)<\/li>\n<li><strong>Cena:<\/strong> 99 \u20ac \/ rok za 1 dom\u00e9nu, 249 \u20ac \/ rok za 5 dom\u00e9n<\/li>\n<li><strong>Po\u017eadavky:<\/strong> WordPress 6.2+, WooCommerce 7.0+, PHP 7.4+<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"#wa-cennik\">Vybrat licenci<\/a><a class=\"wa-btn o\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">M\u00e1m dotaz k cenotvorb\u011b<\/a><\/div>\n<h2>Co je repricing a pro\u010d ho e-shop na Heurece pot\u0159ebuje<em>?<\/em><\/h2>\n<p>Repricing (dynamick\u00e1 cenotvorba podle konkurence) znamen\u00e1, \u017ee se cena produktu pr\u016fb\u011b\u017en\u011b p\u0159izp\u016fsobuje cen\u00e1m ostatn\u00edch obchod\u016f. Na Heurece porovn\u00e1v\u00e1 z\u00e1kazn\u00edk des\u00edtky nab\u00eddek t\u00e9ho\u017e produktu na jedn\u00e9 str\u00e1nce a cena je spolu s dostupnost\u00ed a hodnocen\u00edm obchodu to, podle \u010deho se rozhoduje. Ceny konkurence se p\u0159itom m\u011bn\u00ed i n\u011bkolikr\u00e1t denn\u011b.<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Ru\u010dn\u011b to nest\u00edh\u00e1te<\/h3>\n<p>U 300 produkt\u016f a t\u0159\u00ed kontrol t\u00fddn\u011b jde o stovky porovn\u00e1n\u00ed. V\u011bt\u0161ina e-shop\u016f proto ceny kontroluje jednou za \u010das a mezit\u00edm plat\u00ed za prokliky z Heureky, kter\u00e9 nekonvertuj\u00ed, proto\u017ee konkurent je o 10 K\u010d levn\u011bj\u0161\u00ed.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Zbyte\u010dn\u011b levn\u011b<\/h3>\n<p>Opa\u010dn\u00fd probl\u00e9m: jste nejlevn\u011bj\u0161\u00ed o 100 K\u010d. Z\u00e1kazn\u00edk by koupil i za cenu o 95 K\u010d vy\u0161\u0161\u00ed, rozd\u00edl je \u010dist\u00e1 mar\u017ee, kterou nech\u00e1v\u00e1te na stole. Plugin um\u00ed cenu zvednout t\u011bsn\u011b pod dal\u0161\u00edho konkurenta.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Cenov\u00e1 v\u00e1lka bez brzdy<\/h3>\n<p>Levn\u00e9 n\u00e1stroje sni\u017euj\u00ed cenu, dokud je co sni\u017eovat. Tento plugin bez nastaven\u00e9ho minima cenu nesn\u00ed\u017e\u00ed v\u016fbec a nikdy nejde pod minim\u00e1ln\u00ed p\u0159ir\u00e1\u017eku k n\u00e1kupn\u00ed cen\u011b.<\/p>\n<\/div>\n<\/div>\n<h2>Jak plugin funguje<em>?<\/em><\/h2>\n<div class=\"wa-4 wa-steps\">\n<div class=\"wa-card\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Na\u010dte ceny konkurence<\/h3>\n<p>Ze Sortiment reportu, kter\u00fd si st\u00e1hnete v administraci Heureky a nahrajete do pluginu, nebo automaticky p\u0159es Heureka Bidding Data API.<\/p>\n<\/div>\n<div class=\"wa-card\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Sp\u00e1ruje produkty<\/h3>\n<p>Podle ITEM_ID z va\u0161eho Heureka feedu: ID produktu nebo varianty, SKU nebo vlastn\u00ed pole. Funguje s libovoln\u00fdm feed pluginem.<\/p>\n<\/div>\n<div class=\"wa-card\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Vypo\u010d\u00edt\u00e1 cenu<\/h3>\n<p>Podle pravidla pro produkt, kategorii nebo cel\u00fd obchod, s minimem, maximem, limitem zm\u011bny a zaokrouhlen\u00edm na koncovku ,90 nebo cel\u00e9 koruny.<\/p>\n<\/div>\n<div class=\"wa-card\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Zm\u011bn\u00ed nebo navrhne<\/h3>\n<p>Automaticky, ke schv\u00e1len\u00ed jedn\u00edm klikem, nebo jen zku\u0161ebn\u011b do historie. Ka\u017edou zm\u011bnu lze vr\u00e1tit.<\/p>\n<\/div>\n<\/div>\n<h2>Funkce pluginu<em>?<\/em><\/h2>\n<h3>Dva zdroje cen konkurence<\/h3>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Zdroj<\/th>\n<th>Co obsahuje<\/th>\n<th>Cena<\/th>\n<th>Automatizace<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td><a href=\"https:\/\/sluzby.heureka.cz\/napoveda\/sortiment-report\/\" target=\"_blank\" rel=\"noopener\">Sortiment report<\/a><\/td>\n<td>Va\u0161e cena a pozice, po\u010det obchod\u016f, nejlevn\u011bj\u0161\u00ed ceny na produktov\u00e9 kart\u011b, bez jmen obchod\u016f<\/td>\n<td>zdarma pro obchody v PPC re\u017eimu<\/td>\n<td>Heureka ho umo\u017e\u0148uje st\u00e1hnout jen ru\u010dn\u011b (CSV nebo XML), nahr\u00e1n\u00ed do pluginu je p\u00e1r klik\u016f<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/sluzby.heureka.sk\/napoveda\/bidding-data-api\/\" target=\"_blank\" rel=\"noopener\">Heureka Bidding Data API<\/a><\/td>\n<td>V\u0161echny nab\u00eddky na kart\u011b v\u010detn\u011b jmen obchod\u016f, dostupnosti, ceny dopravy a hodnocen\u00ed<\/td>\n<td>placen\u00e1 slu\u017eba Heureky, cenu ur\u010duje Heureka podle po\u010dtu vol\u00e1n\u00ed<\/td>\n<td>Plugin si ceny stahuje s\u00e1m p\u0159i ka\u017ed\u00e9m b\u011bhu (ka\u017edou hodinu a\u017e jednou denn\u011b)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>P\u011bt strategi\u00ed cenotvorby<\/h3>\n<ul>\n<li><strong>Podst\u0159elit nejlevn\u011bj\u0161\u00edho<\/strong> o pevnou \u010d\u00e1stku (nap\u0159\u00edklad 1 K\u010d nebo 0,10 \u20ac) nebo o procento. Kdy\u017e u\u017e jste nejlevn\u011bj\u0161\u00ed, cena se zvedne t\u011bsn\u011b pod dal\u0161\u00edho konkurenta.<\/li>\n<li><strong>Zarovnat s nejni\u017e\u0161\u00ed cenou<\/strong>, pokud nechcete j\u00edt pod konkurenci, ale nechcete b\u00fdt ani dra\u017e\u0161\u00ed.<\/li>\n<li><strong>C\u00edlov\u00e1 pozice<\/strong> od 1. do 10. m\u00edsta podle ceny. Vhodn\u00e9, kdy\u017e v\u00e1m sta\u010d\u00ed b\u00fdt mezi t\u0159emi nejlevn\u011bj\u0161\u00edmi a vyhr\u00e1v\u00e1te dopravou nebo hodnocen\u00edm obchodu.<\/li>\n<li><strong>Medi\u00e1n trhu \u00b1 %<\/strong> pro produkty, kde cena nen\u00ed hlavn\u00ed argument.<\/li>\n<li><strong>Jen sledovat<\/strong>: plugin ukazuje, kde jste dra\u017e\u0161\u00ed nebo levn\u011bj\u0161\u00ed, ale cenu nem\u011bn\u00ed.<\/li>\n<\/ul>\n<p>Pravidla nastav\u00edte glob\u00e1ln\u011b, pro kategorie nebo pro jednotliv\u00e9 produkty. Plat\u00ed to nejkonkr\u00e9tn\u011bj\u0161\u00ed. U nab\u00eddek konkurence m\u016f\u017eete ignorovat vybran\u00e9 obchody, obchody s ni\u017e\u0161\u00edm hodnocen\u00edm, nedostupn\u00e9 zbo\u017e\u00ed nebo obchody bez certifik\u00e1tu Ov\u011b\u0159eno z\u00e1kazn\u00edky (u Bidding Data API) a voliteln\u011b porovn\u00e1vat cenu v\u010detn\u011b dopravy.<\/p>\n<h3>Ochrana mar\u017ee<\/h3>\n<p>Minim\u00e1ln\u00ed cenu plugin po\u010d\u00edt\u00e1 z n\u00e1kupn\u00ed ceny a minim\u00e1ln\u00ed p\u0159ir\u00e1\u017eky (nap\u0159\u00edklad n\u00e1kup 1 000 K\u010d bez DPH, p\u0159ir\u00e1\u017eka 15 %, DPH 21 % = minimum 1 391,50 K\u010d). N\u00e1kupn\u00ed cenu bere z vlastn\u00edho pole u produktu nebo z pole, kter\u00e9 u\u017e pou\u017e\u00edv\u00e1te (nap\u0159\u00edklad z pluginu Cost of Goods). P\u0159idat m\u016f\u017eete i pevn\u00e9 minimum a maximum pro pravidlo nebo pro konkr\u00e9tn\u00ed produkt a limit, o kolik procent se cena m\u016f\u017ee zm\u011bnit za jeden b\u011bh. Zaokrouhlen\u00ed nikdy nejde pod minimum.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 Pojistka proti chybn\u00fdm dat\u016fm<\/strong> Pokud pravidlo nem\u00e1 \u017e\u00e1dn\u00e9 minimum, plugin cenu nesn\u00ed\u017e\u00ed, ani kdy\u017e konkurent na Heurece ukazuje nesmysln\u011b n\u00edzkou cenu. Nikdy nenastav\u00ed nulovou ani z\u00e1pornou cenu a data star\u0161\u00ed ne\u017e nastaven\u00fd limit (v\u00fdchoz\u00ed 48 hodin) nepou\u017eije.<\/div>\n<h3>Schvalov\u00e1n\u00ed, historie a vr\u00e1cen\u00ed zm\u011bn<\/h3>\n<p>V re\u017eimu <strong>Ke schv\u00e1len\u00ed<\/strong> vid\u00edte seznam n\u00e1vrh\u016f s p\u016fvodn\u00ed a novou cenou, nejni\u017e\u0161\u00ed cenou konkurence a d\u016fvodem zm\u011bny a schv\u00e1l\u00edte je hromadn\u011b. Pokud se cena mezit\u00edm zm\u011bnila, n\u00e1vrh se nepou\u017eije. Ka\u017ed\u00e1 zm\u011bna je v historii s mo\u017enost\u00ed vr\u00e1tit p\u016fvodn\u00ed cenu. Po automatick\u00e9m b\u011bhu p\u0159ijde e-mail se souhrnem.<\/p>\n<h3>Rychleji na Heurece<\/h3>\n<p>Plugin m\u011bn\u00ed b\u011b\u017enou cenu ve WooCommerce, tak\u017ee ji p\u0159i dal\u0161\u00edm generov\u00e1n\u00ed p\u0159evezme ka\u017ed\u00fd feed plugin. Voliteln\u011b um\u00ed novou cenu poslat na Heureku hned p\u0159es API, bez \u010dek\u00e1n\u00ed na sta\u017een\u00ed XML feedu. K tomu pot\u0159ebujete API kl\u00ed\u010d z administrace Heureky.<\/p>\n<h3>Akce a Omnibus<\/h3>\n<p>Plugin m\u011bn\u00ed jen b\u011b\u017enou cenu, ak\u010dn\u00ed cenu nech\u00e1 b\u00fdt a produkty v akci ve v\u00fdchoz\u00edm nastaven\u00ed p\u0159eskakuje. Historii sv\u00fdch zm\u011bn ukl\u00e1d\u00e1 u produktu, tak\u017ee um\u00edte dolo\u017eit nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u00ed, kdy\u017e pozd\u011bji budete komunikovat slevu.<\/p>\n<h2>Kolik to m\u016f\u017ee p\u0159in\u00e9st na objedn\u00e1vk\u00e1ch<em>?<\/em><\/h2>\n<p>V\u00fdsledek z\u00e1vis\u00ed na tom, jak citliv\u011b va\u0161i z\u00e1kazn\u00edci reaguj\u00ed na cenu, tak\u017ee zde nen\u00ed slib, ale p\u0159epo\u010det, kter\u00fd si ov\u011b\u0159\u00edte na vlastn\u00edch \u010d\u00edslech. P\u0159\u00edklad pro men\u0161\u00ed e-shop:<\/p>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Ukazatel<\/th>\n<th>Bez \u00fapravy cen<\/th>\n<th>S pluginem (p\u0159edpoklad)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prokliky z Heureky za m\u011bs\u00edc<\/td>\n<td>2 000<\/td>\n<td>2 000<\/td>\n<\/tr>\n<tr>\n<td>N\u00e1klady na prokliky (CPC 3,70 K\u010d)<\/td>\n<td>7 400 K\u010d<\/td>\n<td>7 400 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Konverzn\u00ed pom\u011br<\/td>\n<td>2,0 %<\/td>\n<td>2,3 % (+15 %)<\/td>\n<\/tr>\n<tr>\n<td>Objedn\u00e1vky<\/td>\n<td>40<\/td>\n<td>46<\/td>\n<\/tr>\n<tr>\n<td>Pr\u016fm\u011brn\u00e1 objedn\u00e1vka s DPH<\/td>\n<td>1 250 K\u010d<\/td>\n<td>1 237 K\u010d (ceny v pr\u016fm\u011bru \u22121 %)<\/td>\n<\/tr>\n<tr>\n<td>Hrub\u00e1 mar\u017ee na objedn\u00e1vku (20 % z ceny bez DPH)<\/td>\n<td>207 K\u010d<\/td>\n<td>197 K\u010d<\/td>\n<\/tr>\n<tr>\n<td>Nav\u00edc tam, kde jste byli zbyte\u010dn\u011b levn\u00ed (\u010dtvrtina objedn\u00e1vek, +2 %)<\/td>\n<td>\u2013<\/td>\n<td>+240 K\u010d<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td><strong>Mar\u017ee z Heureky za m\u011bs\u00edc<\/strong><\/td>\n<td><strong>8 280 K\u010d<\/strong><\/td>\n<td><strong>9 300 K\u010d<\/strong><\/td>\n<\/tr>\n<tr class=\"hl\">\n<td><strong>Rozd\u00edl za rok<\/strong><\/td>\n<td colspan=\"2\"><strong>p\u0159ibli\u017en\u011b +12 000 K\u010d p\u0159i licenci za 99 \u20ac (asi 2 500 K\u010d)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Kdy se plugin zaplat\u00ed:<\/strong> licence vych\u00e1z\u00ed asi na 210 K\u010d m\u011bs\u00ed\u010dn\u011b. P\u0159i mar\u017ei kolem 200 K\u010d na objedn\u00e1vku sta\u010d\u00ed jedna objedn\u00e1vka z Heureky m\u011bs\u00ed\u010dn\u011b nav\u00edc. Prokliky plat\u00edte tak jako tak, plugin rozhoduje o tom, kolik z nich skon\u010d\u00ed n\u00e1kupem.<\/p>\n<p><strong>Kdy to vyd\u011bl\u00e1 m\u00e9n\u011b:<\/strong> pokud podst\u0159elen\u00ed nep\u0159inese vy\u0161\u0161\u00ed konverzi, jen sn\u00ed\u017e\u00edte mar\u017ei. Proto doporu\u010duji za\u010d\u00edt v re\u017eimu Zku\u0161ebn\u011b nebo Ke schv\u00e1len\u00ed, u produkt\u016f, kde jste dnes nejlevn\u011bj\u0161\u00ed, zapnout jen zvy\u0161ov\u00e1n\u00ed ceny a po dvou a\u017e \u010dty\u0159ech t\u00fddnech porovnat konverzn\u00ed pom\u011br z Heureky v GA4 nebo ve statistik\u00e1ch Heureky.<\/p>\n<h2 id=\"wa-cennik\">Cena a licence<em>?<\/em><\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Licence<\/th>\n<th>Pro koho<\/th>\n<th>Co obsahuje<\/th>\n<th>Cena<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td>1 dom\u00e9na<\/td>\n<td>Jeden e-shop<\/td>\n<td>V\u0161echny strategie, oba zdroje cen, schvalov\u00e1n\u00ed, historie, aktualizace a e-mailov\u00e1 podpora 12 m\u011bs\u00edc\u016f<\/td>\n<td>99 \u20ac \/ rok<\/td>\n<\/tr>\n<tr>\n<td>5 dom\u00e9n<\/td>\n<td>Agentury a freelance\u0159i<\/td>\n<td>Tot\u00e9\u017e pro 5 e-shop\u016f va\u0161ich klient\u016f<\/td>\n<td>249 \u20ac \/ rok<\/td>\n<\/tr>\n<tr>\n<td>1 dom\u00e9na + nastaven\u00ed na kl\u00ed\u010d<\/td>\n<td>Kdo nechce nic nastavovat<\/td>\n<td>Licence, instalace, sp\u00e1rov\u00e1n\u00ed ITEM_ID s feedem, n\u00e1kupn\u00ed ceny, pravidla pro kategorie, prvn\u00ed import a kontrola n\u00e1vrh\u016f ve zku\u0161ebn\u00edm re\u017eimu<\/td>\n<td>249 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Plugin funguje i po skon\u010den\u00ed licence, bez n\u00ed jen nedost\u00e1v\u00e1te nov\u00e9 verze a podporu. P\u0159\u00edpadn\u00e9 poplatky Heurece za Bidding Data API nejsou v cen\u011b licence. Podrobnosti jsou v <a href=\"https:\/\/wooacademy.sk\/licencne-podmienky\/\">licen\u010dn\u00edch podm\u00ednk\u00e1ch<\/a>.<\/p>\n<h2>Srovn\u00e1n\u00ed s jin\u00fdmi n\u00e1stroji na monitoring cen konkurence<em>?<\/em><\/h2>\n<p>\u00dadaje vych\u00e1zej\u00ed z ve\u0159ejn\u00fdch cen\u00edk\u016f a popis\u016f k 2. 11. 2026, ceny jsou m\u011bs\u00ed\u010dn\u00ed bez DPH a mohou se m\u011bnit. Ka\u017ed\u00fd n\u00e1stroj m\u00e1 sv\u00e9 siln\u00e9 str\u00e1nky.<\/p>\n<div style=\"overflow-x:auto;\">\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>\u0158e\u0161en\u00ed<\/th>\n<th>Platformy<\/th>\n<th>Cena<\/th>\n<th>Kdy je lep\u0161\u00ed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td>wooacademy Heureka Pricing<\/td>\n<td>WooCommerce, Heureka CZ\/SK<\/td>\n<td>99 \u20ac \/ rok (asi 210 K\u010d m\u011bs\u00ed\u010dn\u011b)<\/td>\n<td>Chcete cenotvorbu podle Heureky p\u0159\u00edmo ve WordPressu, s ochranou mar\u017ee a schvalov\u00e1n\u00edm, bez m\u011bs\u00ed\u010dn\u00edho p\u0159edplatn\u00e9ho<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.cenovyautomat.cz\/\" target=\"_blank\" rel=\"noopener\">Cenov\u00fd automat<\/a><\/td>\n<td>Shoptet, UPgates, WooCommerce, PrestaShop, jin\u00e9 p\u0159es feed<\/td>\n<td>od 990 K\u010d m\u011bs\u00ed\u010dn\u011b<\/td>\n<td>Pot\u0159ebujete i Zbo\u017e\u00ed.cz, dal\u0161\u00ed srovn\u00e1va\u010de, p\u0159\u00edznaky a slevy podle pravidel<\/td>\n<\/tr>\n<tr>\n<td>Conviu<\/td>\n<td>p\u0159es datov\u00fd feed<\/td>\n<td>monitoring od 999 K\u010d, automatick\u00e9 ceny od 1 999 K\u010d m\u011bs\u00ed\u010dn\u011b + editor feedu od 249 K\u010d<\/td>\n<td>Chcete extern\u00ed slu\u017ebu s Heurekou i Zbo\u017e\u00ed.cz<\/td>\n<\/tr>\n<tr>\n<td>Prisync<\/td>\n<td>v\u00edce platforem<\/td>\n<td>od 99 $ m\u011bs\u00ed\u010dn\u011b (100 produkt\u016f)<\/td>\n<td>Sledujete konkurenci p\u0159\u00edmo na jejich webech, nejen na Heurece<\/td>\n<\/tr>\n<tr>\n<td>Disivo<\/td>\n<td>v\u00edce platforem<\/td>\n<td>monitoring od 199 \u20ac m\u011bs\u00ed\u010dn\u011b<\/td>\n<td>V\u011bt\u0161\u00ed e-shop, kter\u00fd chce cenovou strategii s analytikou<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Tento plugin nesleduje Zbo\u017e\u00ed.cz, Google Shopping ani weby konkurent\u016f mimo Heureku a nenastavuje CPC (bidding) na Heurece. Pokud to pot\u0159ebujete, je pro v\u00e1s lep\u0161\u00ed n\u011bkter\u00e1 z extern\u00edch slu\u017eeb.<\/p>\n<h2>Pro koho plugin je a pro koho ne<em>?<\/em><\/h2>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card c\">\n<h3>Je pro v\u00e1s, pokud<\/h3>\n<p>m\u00e1te e-shop na WooCommerce s produkty sp\u00e1rovan\u00fdmi na Heurece, zn\u00e1te n\u00e1kupn\u00ed ceny a chcete b\u00fdt konkurenceschopn\u00ed, ani\u017e byste prod\u00e1vali pod mar\u017e\u00ed.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Nen\u00ed pro v\u00e1s, pokud<\/h3>\n<p>prod\u00e1v\u00e1te vlastn\u00ed nebo exkluzivn\u00ed produkty bez konkurence na t\u00e9\u017ee kart\u011b, m\u00e1te e-shop na Shoptetu \u010di Shopify, nebo pot\u0159ebujete Zbo\u017e\u00ed.cz a Google Shopping.<\/p>\n<\/div>\n<div class=\"wa-card c\">\n<h3>Nejd\u0159\u00edv feed<\/h3>\n<p>Bez spr\u00e1vn\u00e9ho Heureka feedu nen\u00ed co p\u00e1rovat. Feed s variantami, EAN a kategoriemi vytvo\u0159\u00ed n\u00e1\u0161 plugin za 39 \u20ac ro\u010dn\u011b.<\/p>\n<p class=\"wa-more\"><a href=\"https:\/\/wooacademy.sk\/cs\/produkt\/heureka-xml-feed-woocommerce\/\">Heureka XML feed pro WooCommerce \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<h2>\u010cast\u00e9 dotazy k cen\u00e1m podle konkurence na Heurece<\/h2>\n<details>\n<summary>Jak zjist\u00edm ceny konkurence na Heurece?<\/summary>\n<p>Zdarma ze Sortiment reportu v administraci Heureky (Statistiky a reporty), pokud jste v PPC re\u017eimu a m\u00e1te alespo\u0148 jeden sp\u00e1rovan\u00fd produkt. Report obsahuje va\u0161i pozici a nejlevn\u011bj\u0161\u00ed ceny na kart\u011b, ne jm\u00e9na obchod\u016f. \u00dapln\u00e9 nab\u00eddky v\u010detn\u011b jmen obchod\u016f d\u00e1v\u00e1 placen\u00e9 Heureka Bidding Data API.<\/p>\n<\/details>\n<details>\n<summary>Mus\u00ed Sortiment report stahovat \u010dlov\u011bk?<\/summary>\n<p>Ano, Heureka ho zat\u00edm umo\u017e\u0148uje generovat a stahovat jen ru\u010dn\u011b, nejv\u00fd\u0161e jednou za hodinu. V pluginu ho nahrajete jako CSV nebo XML. Pokud chcete \u00faplnou automatizaci, pou\u017eijte Bidding Data API, plugin si pak ceny stahuje s\u00e1m.<\/p>\n<\/details>\n<details>\n<summary>M\u016f\u017ee plugin prodat zbo\u017e\u00ed pod n\u00e1kupn\u00ed cenou?<\/summary>\n<p>Ne, pokud nastav\u00edte minim\u00e1ln\u00ed p\u0159ir\u00e1\u017eku nebo minim\u00e1ln\u00ed cenu. Bez \u017e\u00e1dn\u00e9ho minima plugin cenu nesni\u017euje v\u016fbec. Zaokrouhlen\u00ed ani limit zm\u011bny nikdy nejdou pod minimum.<\/p>\n<\/details>\n<details>\n<summary>Mus\u00edm m\u00edt n\u00e1kupn\u00ed ceny ve WooCommerce?<\/summary>\n<p>Pro minim\u00e1ln\u00ed p\u0159ir\u00e1\u017eku ano. Plugin p\u0159id\u00e1 k produktu a variant\u011b pole N\u00e1kupn\u00ed cena, nebo pou\u017eije pole, kter\u00e9 u\u017e m\u00e1te (nap\u0159\u00edklad z pluginu Cost of Goods). Bez n\u00e1kupn\u00ed ceny m\u016f\u017eete pou\u017e\u00edt pevn\u00e9 minimum u pravidla nebo produktu.<\/p>\n<\/details>\n<details>\n<summary>Funguje to s m\u00fdm Heureka feed pluginem?<\/summary>\n<p>Ano. Plugin m\u011bn\u00ed b\u011b\u017enou cenu ve WooCommerce, kterou feed p\u0159evezme p\u0159i dal\u0161\u00edm generov\u00e1n\u00ed. Sta\u010d\u00ed nastavit, co v\u00e1\u0161 feed pos\u00edl\u00e1 jako ITEM_ID: ID produktu nebo varianty, SKU nebo vlastn\u00ed pole.<\/p>\n<\/details>\n<details>\n<summary>Jak \u010dasto plugin m\u011bn\u00ed ceny?<\/summary>\n<p>Automatick\u00e9 spou\u0161t\u011bn\u00ed nastav\u00edte ka\u017edou hodinu, ka\u017ed\u00e9 4 hodiny, dvakr\u00e1t denn\u011b nebo jednou denn\u011b. Drobn\u00e9 zm\u011bny pod nastaven\u00fd pr\u00e1h ignoruje, aby ceny zbyte\u010dn\u011b nesk\u00e1kaly.<\/p>\n<\/details>\n<details>\n<summary>Ovlivn\u00ed cena moje m\u00edsto mezi doporu\u010den\u00fdmi nab\u00eddkami?<\/summary>\n<p>Doporu\u010den\u00e9 nab\u00eddky na Heurece z\u00e1vis\u00ed na biddingu (cen\u011b za proklik), ne na cen\u011b zbo\u017e\u00ed. Cena rozhoduje o po\u0159ad\u00ed p\u0159i se\u0159azen\u00ed podle ceny a o tom, zda z\u00e1kazn\u00edk po prokliku koup\u00ed. Bidding plugin nenastavuje.<\/p>\n<\/details>\n<details>\n<summary>Je automatick\u00e9 m\u011bn\u011bn\u00ed cen v souladu se z\u00e1konem?<\/summary>\n<p>Ano, cenu si ur\u010duje prod\u00e1vaj\u00edc\u00ed. Pozor je t\u0159eba d\u00e1t u slev: pokud b\u011b\u017enou cenu prezentujete jako slevu, mus\u00edte uv\u00e9st nejni\u017e\u0161\u00ed cenu za posledn\u00edch 30 dn\u00ed. Plugin ak\u010dn\u00ed ceny nem\u011bn\u00ed a historii zm\u011bn ukl\u00e1d\u00e1. Nejde o pr\u00e1vn\u00ed poradenstv\u00ed.<\/p>\n<\/details>\n<details>\n<summary>Mohu plugin vyzkou\u0161et bez rizika?<\/summary>\n<p>Ano, ve Zku\u0161ebn\u00edm re\u017eimu plugin jen zapisuje navrhovan\u00e9 ceny do historie a nic nem\u011bn\u00ed. Po prvn\u00edm importu uvid\u00edte u ka\u017ed\u00e9ho produktu, jakou cenu by navrhl a pro\u010d.<\/p>\n<\/details>\n<p class=\"wa-mt\"><strong>Chcete na Heurece prod\u00e1vat v\u00edc, ani\u017e byste rozd\u00e1vali mar\u017ei?<\/strong> Kupte si licenci za 99 \u20ac ro\u010dn\u011b, nebo zvolte nastaven\u00ed na kl\u00ed\u010d a pravidla v\u00e1m p\u0159iprav\u00edm j\u00e1.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"#wa-cennik\">Koupit licenci<\/a><a class=\"wa-btn o\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Napsat Milanovi<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Automatick\u00e1 cena ve WooCommerce podle konkurence na Heureka.cz a Heureka.sk.<\/strong><\/p>\n<ul>\n<li>Podst\u0159elit nejlevn\u011bj\u0161\u00edho, c\u00edlov\u00e1 pozice nebo medi\u00e1n trhu<\/li>\n<li>Nikdy pod minim\u00e1ln\u00ed mar\u017e\u00ed z n\u00e1kupn\u00ed ceny<\/li>\n<li>Automaticky, ke schv\u00e1len\u00ed nebo zku\u0161ebn\u011b<\/li>\n<li>Historie zm\u011bn s vr\u00e1cen\u00edm p\u016fvodn\u00ed ceny<\/li>\n<li>Sortiment report zdarma nebo Heureka Bidding Data API<\/li>\n<\/ul>\n<p>99 \u20ac \/ rok za 1 dom\u00e9nu, bez m\u011bs\u00ed\u010dn\u00edho p\u0159edplatn\u00e9ho.<\/p>\n","protected":false},"featured_media":31838,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[906],"product_tag":[],"class_list":["post-31844","product","type-product","status-publish","has-post-thumbnail","product_cat-pluginy-cs","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product\/31844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/comments?post=31844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media\/31838"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/media?parent=31844"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_brand?post=31844"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_cat?post=31844"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/cs\/wp-json\/wp\/v2\/product_tag?post=31844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}