{"id":17511,"date":"2022-03-03T18:03:11","date_gmt":"2022-03-03T17:03:11","guid":{"rendered":"https:\/\/wooacademy.sk\/ako-nastavit-facebook-pixel-a-konverzie-navod\/"},"modified":"2022-05-03T13:31:05","modified_gmt":"2022-05-03T11:31:05","slug":"setting-up-facebook-pixel-tutorial","status":"publish","type":"post","link":"https:\/\/wooacademy.sk\/en\/setting-up-facebook-pixel-tutorial\/","title":{"rendered":"Setting up Facebook PIXEL (TUTORIAL)"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-17511\" data-postid=\"17511\" class=\"themify_builder_content themify_builder_content-17511 themify_builder tf_clear\">\n                    <div  data-css_id=\"d106d84\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_d106d84 tb_first tf_w\">\n                        <div class=\"row_inner gutter-none col_align_top tb_col_count_3 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_93d571f first\">\n                            <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-2 tb_2o7i782 row3\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_fqtz76 image-center   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel.webp\" class=\"wp-post-image wp-image-16477\" title=\"facebook pixel\" alt=\"Facebook pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel.webp 960w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel-600x375.webp 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_9kw8841  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1 style=\"text-align: center;\">Setting up Facebook PIXEL (tutorial) &#8211; Wooacademy solution plugin<\/h1>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ik3u99  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>This tutorial guides you through setting up a Facebook pixel and Facebook events using the <a href=\"https:\/\/wooacademy.sk\/en\/gdpr-capi-plugin-wordpress\/\">plugin from the Wooacademy<\/a> workshop. You will also find a procedure on how to create a Facebook pixel if you have never worked with it before. Finally, you will also find the procedure for testing your Facebook pixel and events.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_fso2883  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/wooacademy.sk\/gdpr-capi-plugin-wordpress\/\">Nov\u00fd GDPR 2022 + FB CAPI WordPress Plugin = 211,90 \u20ac\u00a0<\/a><\/strong><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_l5d9375  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Obsah:<\/strong><\/h2>\n<p><a href=\"#pixel\">What are Facebook pixel and Facebook events good for? (Why should you use Facebook pixel and Facebook events?)<\/a><\/p>\n<p><a href=\"#events\">How to set up the Facebook pixel and Facebook events?<\/a><\/p>\n<p><a href=\"#vytvorit-pixel\">How to create a Facebook pixel?<\/a><\/p>\n<p><a href=\"#pixel-plugin\">Set up the Facebook pixel and Facebook events using the plugin<\/a><\/p>\n<p>Installation of the Wooacademy solution plugin<\/p>\n<p><a href=\"#pixel-id\">Insert Facebook pixel ID into the plugin<\/a><\/p>\n<p><a href=\"#testovanie\">Facebook pixel and Facebook events testing<\/a><\/p>\n<p><a href=\"#komplikacie\">Possible complications<\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_2 tb_xx4a388\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-2 tb_at3y389 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_901m390  repeat \" data-lazy=\"1\" id=\"uvod-2-2-2-2\">\n        <div  class=\"tb_text_wrap\">\n        <p><strong>autor \u010dl\u00e1nku:<\/strong> RNDr. <b>Michaela Gallee<\/b>\u00a0&#8211; <b>Facebook Marketing Partner &amp;<\/b> co-founderof the top-rated educational academy \u2b50\u2b50\u2b50\u2b50\u2b50 wooacademy<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_8lv5390 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_v4f1539 image-center circle  tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-100x100.webp\" width=\"100\" height=\"100\" class=\"wp-post-image wp-image-15232\" title=\"facebook partner\" alt=\"facebook partner\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-100x100.webp 100w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-300x300.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-600x600.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-1024x1024.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-150x150.webp 150w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-768x768.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner.webp 1080w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module social share -->\n<div  class=\"module module-social-share tb_3s9q391  tb_ss_size_normal tb_ss_shape_none\" data-lazy=\"1\" data-title=\"\" data-url=\"\">\n        <div class=\"module-social-share-wrapper\">\n                                            <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"facebook\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Facebook\" class=\"tf_fa tf-ti-facebook\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-facebook\" xlink:href=\"#tf-ti-facebook\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"twitter\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Twitter\" class=\"tf_fa tf-fab-x-twitter\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-fab-x-twitter\" xlink:href=\"#tf-fab-x-twitter\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"pinterest\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Pinterest\" class=\"tf_fa tf-ti-pinterest\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-pinterest\" xlink:href=\"#tf-ti-pinterest\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                                    <div class=\"ss_anchor_wrap tf_inline_b\">\n                        <a href=\"#\" data-type=\"email\">\n                            <em class=\"tb_social_share_icon\"><svg  aria-label=\"Email\" class=\"tf_fa tf-ti-email\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-email\" xlink:href=\"#tf-ti-email\"><\/use><\/svg><\/em>\n                                                    <\/a>\n                    <\/div>\n                            <\/div>\n<\/div>\n<!-- \/module social share -->\n        <\/div>\n                    <\/div>\n        <!-- module text -->\n<div  class=\"module module-text tb_wa25636  repeat \" data-lazy=\"1\" id=\"pixel\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Why should you use Facebook pixel and Facebook events?<\/strong><\/h2>\n<p>Facebook pixel is almost like an obligation for anyone who creates and manages paid campaigns on Facebook or Instagram. Thanks to the Facebook pixel, you can set your campaigns to remarketing, which means to re-reach, for example, those who have already visited your website.<\/p>\n<p>However, to reach an audience that, like someone who has left full shopping carts without completing purchases, you still need to set up Facebook events. With Facebook events you can prepare the entire list of conversions that take place on your site, such as: viewing a product, adding a product to your cart, going to the checkout, or making a purchase.<\/p>\n<p>Thanks to Facebook events you can measure the success of your campaigns, that means whether your campaigns brought you purchases, how many there were, and in what value. At the same time, thanks to Facebook events, you can set up conversion campaigns. You can simply tell Facebook the goal of the campaign: purchases, additions to the cart, or any other conversion that you have marked and that you want to achieve.<\/p>\n<p>Even if it might seem like that, the usage of Facebook events is not limited only to e-shops. If you are a charity, you can mark the event as \u201cdonate\u201d (when someone contributes to the organization). If you provide services, your conversion may be, for example, a lead who submits a contact form. If you have a website just with the blog, your conversion may be that someone contacted you.<\/p>\n<p>However, our Wooacademy solution plugin is focused on e-shops, which means that you can automatically set up conversions for the e-shop as:<\/p>\n<ul>\n<li>AddToCart &#8211; add to cart<\/li>\n<li>AddToWishlist &#8211; add to the wish list<\/li>\n<li>InitiateCheckout &#8211; go to the cash register<\/li>\n<li>Purchase &#8211; shopping<\/li>\n<li>Search &#8211; search<\/li>\n<li>ViewCategory &#8211; open the product category<\/li>\n<li>ViewContent &#8211; product detail<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_g97m927  repeat \" data-lazy=\"1\" id=\"events\">\n        <div  class=\"tb_text_wrap\">\n        <h2>How to set up the Facebook pixel and Facebook events?<\/h2>\n<p>A Facebook pixel is a code that needs to be pasted into your website. You can paste it either directly into the page code, using the Tag Manager, or using various plugins that have been developed for this purpose.<\/p>\n<p>However, its setup can be accompanied by many technical and unexpected problems. From the fact that the pixel is not active, to the crash of the web page if it is inserted into the web page incorrectly. Plugins that are incompatible with the webpage may also crash the page.<\/p>\n<p>That&#8217;s why we&#8217;ve created a plugin for you to simplify the whole process. By entering the ID number of your pixel, you will easily set not only a Facebook pixel but also Facebook events (conversion events) for the e-shop.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_wi3g288  repeat \" data-lazy=\"1\" id=\"vytvorit-pixel\">\n        <div  class=\"tb_text_wrap\">\n        <h2>How to create a Facebook pixel<\/h2>\n<p>Visit Business Manager, Business Settings (<a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">https:\/\/business.facebook.com\/settings<\/a>) \u2192 Data Sources \u2192 Pixels. Click the blue Add button.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_z87y445 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel.webp\" class=\"wp-post-image wp-image-15945\" title=\"ako-nastavit-facebook-pixel\" alt=\"In\u0161tal\u00e1cia pixelu na web\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel.webp 960w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel-600x375.webp 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            In\u0161tal\u00e1cia pixelu na web        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_50h2224  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>In the pop-up window, name your pixel and enter the website address in the second field. Click <strong>Continue<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_8pvr515 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"643\" height=\"668\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel.webp\" class=\"wp-post-image wp-image-15948\" title=\"connect-website-pixel\" alt=\"connect website FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel.webp 643w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel-600x623.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel-289x300.webp 289w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            connect website FB pixel        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_j1kq332  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Select Facebook pixel and <strong>click connect<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_v26k684 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1364\" height=\"828\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web.webp\" class=\"wp-post-image wp-image-15951\" title=\"instalovat-pixel-na-web\" alt=\"In\u0161tal\u00e1cia pixelu na web\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web.webp 1364w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-600x364.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-300x182.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-1024x622.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-768x466.webp 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            In\u0161tal\u00e1cia pixelu na web        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_nido887  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Select<strong> Install code manually<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_jzt1852 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1364\" height=\"828\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne.webp\" class=\"wp-post-image wp-image-15957\" title=\"vlozit-pixel-manualne\" alt=\"Vlo\u017ei\u0165 pixel manu\u00e1lne\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne.webp 1364w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-600x364.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-300x182.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-1024x622.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-768x466.webp 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Vlo\u017ei\u0165 pixel manu\u00e1lne        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_bjy2801  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Click the blue-button <strong>Continue<\/strong>, when the window <strong>Set Up Events<\/strong> shows click <strong>Cancel<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_1msj618 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"604\" height=\"460\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel.webp\" class=\"wp-post-image wp-image-15961\" title=\"nastavenie eventov FB pixel\" alt=\"nastavenie eventov FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel.webp 604w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel-600x457.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel-300x228.webp 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            nastavenie eventov FB pixel        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_rmiq984  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Return to corporate settings (<strong><a href=\"https:\/\/business.facebook.com\/settings\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.facebook.com\/settings\/<\/a><\/strong>). Your new pixel will appear in the settings. Copy the ID number of your new pixel.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_lkpo98 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1528\" height=\"850\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID.webp\" class=\"wp-post-image wp-image-15964\" title=\"facebook ID\" alt=\"Facebook Pixel ID\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID.webp 1528w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-600x334.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-300x167.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-1024x570.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-768x427.webp 768w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Facebook Pixel ID        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_klic66  repeat \" data-lazy=\"1\" id=\"pixel-plugin\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Set up the Facebook pixel and Facebook events using the plugin<\/strong><\/h2>\n<p>You can set the Facebook pixel and conversion events for your e-shop by simply entering the ID number of the Facebook pixel into the Wooacademy solution plugin in the Facebook tracking section. The plugin was developed only for WordPress sites. If you have another solution and have problems with settings, do not hesitate to contact us.<\/p>\n<h3>\u00a0<\/h3>\n<h3><strong>Installation of the Wooacademy solution plugin<\/strong><\/h3>\n<p>If you haven&#8217;t downloaded the plugin yet, you can find it at this link: <a href=\"https:\/\/wooacademy.sk\/en\/produkt\/facebook-pixel-free-plugin-wooacademy\/\">https:\/\/wooacademy.sk\/en\/produkt\/facebook-pixel-free-plugin-wooacademy\/<\/a><\/p>\n<p>\u00a0<\/p>\n<p>If you are only interested in setting your Facebook pixel and Facebook events, you do not need to select any extensions for the plugin. If you also want to verify the domain using the plugin, set up the Facebook conversion API, and set the GDPR, don&#8217;t forget to check the other components of the plugin as well.<\/p>\n<p>\u00a0<\/p>\n<p>Be sure to insert your domain when purchasing the plugin. After purchasing the wanted type of plugin you can download it directly on the thank you page or by clicking on the link you will receive in the e-mail.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Log in to the website (you would need to be able to access it as an admin). Find the <strong>Plugins tab<\/strong> on the left, click <strong>Add New<\/strong>, and then the <strong>Upload Plugin button<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_9v1t919 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1135\" height=\"928\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi.webp\" class=\"wp-post-image wp-image-15677\" title=\"instalacia-pluginu-facebook-capi\" alt=\"In\u0161tal\u00e1cia CAPI pluginu wooacademy\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi.webp 1135w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-600x491.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-300x245.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-1024x837.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-768x628.webp 768w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            In\u0161tal\u00e1cia CAPI pluginu wooacademy        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_3cy5795  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Click <strong>Select File<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_23nh407 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1132\" height=\"493\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress.webp\" class=\"wp-post-image wp-image-15679\" title=\"plugin-capi-instalacia-wordpress\" alt=\"Prida\u0165 plugin FB CAPI WordPress\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress.webp 1132w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-600x261.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-300x131.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-1024x446.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-768x334.webp 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Prida\u0165 plugin FB CAPI WordPress        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_tt01651  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Add FB CAPI WordPress plugin<\/p>\n<p>Select the plugin in the zip file you downloaded.\u00a0<\/p>\n<p>Select a plugin from your computer<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_wyko180 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1501\" height=\"925\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca.webp\" class=\"wp-post-image wp-image-15681\" title=\"vyber-pluginu-capi-z-pocitaca\" alt=\"Vyberte plugin z po\u010d\u00edta\u010da\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca.webp 1501w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-600x370.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-300x185.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-1024x631.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-768x473.webp 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Vyberte plugin z po\u010d\u00edta\u010da        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_alf583  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Click the <strong>Install button<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_ujhi522 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"795\" height=\"236\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu.webp\" class=\"wp-post-image wp-image-15683\" title=\"instalacia-FB-capi-pluginu\" alt=\"In\u0161tal\u00e1cia FB CAPI pluginu\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu.webp 795w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-600x178.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-300x89.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-768x228.webp 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            In\u0161tal\u00e1cia FB CAPI pluginu        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_6zmg11  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>The plugin has been successfully installed.<\/p>\n<p>You can find the plugin in the left column under the name <strong>wooacademy solutions<\/strong>.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_wne4351 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1358\" height=\"905\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu.webp\" class=\"wp-post-image wp-image-15685\" title=\"wooacademy solutions vo WordPress menu\" alt=\"wooacademy solutions vo WordPress menu\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu.webp 1358w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-600x400.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-300x200.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-1024x682.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-768x512.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-391x260.webp 391w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            wooacademy solutions vo WordPress menu        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_4hxp493  repeat \" data-lazy=\"1\" id=\"pixel-id\">\n        <div  class=\"tb_text_wrap\">\n        <h3><strong>Inserting Facebook pixel ID into the plugin<\/strong><\/h3>\n<p>Start in the left column under Wooacademy solutions. In the Facebook <strong>Tracking section<\/strong>, enter the <strong>pixel ID<\/strong> in the marked box. Be sure to check the <strong>Enable Browser Tracking box<\/strong>.<\/p>\n<p>If you have only purchased a plugin for setting Facebook pixels and events, you will not see other components of the plugin such as Domain Verification, Cookie consents, GDPR setting, and GDPR requests.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_agx082 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1042\" height=\"465\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin.webp\" class=\"wp-post-image wp-image-15969\" title=\"Facebook tracking ID WP plugin\" alt=\"Facebook tracking ID WP plugin\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin.webp 1042w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-600x268.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-300x134.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-1024x457.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-768x343.webp 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Facebook tracking ID WP plugin        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_564b73  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>You can also set up conversion events for Facebook automatically. If there are events you don\u00b4t want to measure, you can select them by unchecking the box next to that conversion. We recommend you check all events.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_fpva451 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1038\" height=\"596\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook.webp\" class=\"wp-post-image wp-image-15972\" title=\"Konverzn\u00e9 udalosti Facebook\" alt=\"Konverzn\u00e9 udalosti Facebook\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook.webp 1038w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-600x345.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-300x172.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-1024x588.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-768x441.webp 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Konverzn\u00e9 udalosti Facebook         <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_151y266  repeat \" data-lazy=\"1\" id=\"testovanie\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Facebook pixel and Facebook events testing<\/strong><\/h2>\n<p>Open the Event Manager in the Business Manager: <strong>https:\/\/business.facebook.com\/events_manager<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Click on <strong>Test Events<\/strong>, enter the URL of your website in the box under the <strong>Test browser events<\/strong> and click the blue <strong>Open Website button<\/strong>. This will open your website in a new window.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_xhdb756 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1355\" height=\"859\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel.webp\" class=\"wp-post-image wp-image-15975\" title=\"Testovanie FB pixel\" alt=\"Testovanie FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel.webp 1355w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-600x380.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-300x190.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-1024x649.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-768x487.webp 768w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Testovanie FB pixel        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_ukdn763  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Clicking between the Events Manager windows and your website, the test window will show you the events you have set.<\/p>\n<p>You will see PageView first. Purchase on the website and check each step in Events Manager to see if events are being collected correctly. View content to open the product detail, Add To Cart to add to cart, and so on until you complete the purchase.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_fm8b726 image-center   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" width=\"1355\" height=\"848\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel.webp\" class=\"wp-post-image wp-image-15978\" title=\"Funguje Facebook Pixel\" alt=\"Facebook pixel is working properly\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel.webp 1355w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-600x375.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-300x188.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-1024x641.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-768x481.webp 768w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <div class=\"image-content\">\n                        <div class=\"image-caption tb_text_wrap\">\n            Facebook pixel is working properly        <\/div>\n        <!-- \/image-caption -->\n            <\/div>\n    <!-- \/image-content -->\n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_e80u4  repeat \" data-lazy=\"1\" id=\"komplikacie\">\n        <div  class=\"tb_text_wrap\">\n        <h2><strong>Possible complications<\/strong><\/h2>\n<h3><strong>1. There are no events displayed<\/strong><\/h3>\n<p>You may have the ad blocker enabled, or you have not agreed to the collection of cookies on your website, or you do not have the collection of cookies enabled in your browser. Some browsers are not suitable for testing, such as Safari.<\/p>\n<h3><strong>2. Events are collected twice<\/strong><\/h3>\n<p>You may have set both pixel and events in the past, old settings need to be removed.<\/p>\n<h3><strong>3. The plugin does not work<\/strong><\/h3>\n<p>You may have an old version of the WordPress site and the plugin is not compatible with your version. We, therefore, recommend that you update WordPress to the latest version. In addition, some changes may have been made directly to the code within the website. This can lead to conflicts that can affect the functionality of the plugin.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module buttons -->\n<div  class=\"module module-buttons tb_5ivs49 buttons-horizontal solid  large rounded\" data-lazy=\"1\">\n        <div class=\"module-buttons-item tf_in_flx\">\n                        <a href=\"https:\/\/calendly.com\/wooacademy-frano\" class=\"ui builder_button tf_in_flx transparent\" target=\"_blank\" rel=\"noopener\">\n                                                Book a consultation - 75\u20ac                                        <\/a>\n                <\/div>\n            <\/div>\n<!-- \/module buttons -->\n<!-- module text -->\n<div  class=\"module module-text tb_wmem389  repeat \" data-lazy=\"1\" id=\"zapnutie-2-2-2-2-2-2-3-2-2\">\n        <div  class=\"tb_text_wrap\">\n        <h3 style=\"text-align: center;\">Buy wooacademy <span style=\"text-decoration: underline;\"><strong>GDPR &#8211; FB CAPI plugin 2022<\/strong><\/span> \u2b50\u2b50\u2b50\u2b50\u2b50<\/h3>    <\/div>\n<\/div>\n<!-- \/module text -->\n\t<div  id=\"tb_2q9h202\" class=\"module woocommerce module-products tb_2q9h202 \" data-lazy=\"1\">\n\t\t\t<\/div>\n\t        <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_2 tb_htu9690\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_9j68690 first\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_kx6h691 image-center rounded drop-shadow circle  tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img decoding=\"async\" src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-300x290.webp\" width=\"300\" height=\"290\" class=\"wp-post-image wp-image-14986\" title=\"Michaela-Gallee-wooacademy\" alt=\"Michaela-Gallee-wooacademy\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-300x290.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-600x580.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-768x743.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy.webp 797w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-2 tb_zbg3691 last\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_z54d691  repeat \" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h3>O autorovi<\/h3>\n<h2>RNDr. Michaela Gallee<\/h2>\n<h3><span style=\"font-size: 1em;\"><span style=\"color: #f9ba32;\">Facebook Marketing Partner<\/span><\/span><\/h3>\n<p>\u00a0<\/p>\n<p>\u201cSpoluzakladate\u013eka wooacademy. \u0160pecializuje sa na soci\u00e1lne siete, najm\u00e4 na v\u00fdkonnostn\u00e9 aj brandov\u00e9 kampane na Facebooku a Instagrame. Spravuje kampane pre ve\u013ek\u00e9 m\u00f3dne zna\u010dky, pre automobilov\u00fd priemysel aj pre slovensk\u00e9 m\u00e9dia. \u00daspe\u0161ne pom\u00e1ha rozbieha\u0165 aj \u00faplne nov\u00e9 a nezn\u00e1me zna\u010dky, pr\u00e1ve v\u010faka skvele nastavenej social strat\u00e9gii.\u201d<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <\/div>\n                <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column col4-1 tb_k5sy784 last\">\n                            <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[695,696,698],"tags":[],"class_list":["post-17511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-en","category-social-referencie-en","category-wooacademy-pluginy-en","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel.webp\" title=\"facebook pixel\" alt=\"Facebook pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel.webp 960w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-pixel-600x375.webp 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\n<h1 style=\"text-align: center;\">Setting up Facebook PIXEL (tutorial) - Wooacademy solution plugin<\/h1>\n<p>This tutorial guides you through setting up a Facebook pixel and Facebook events using the <a href=\"https:\/\/wooacademy.sk\/en\/gdpr-capi-plugin-wordpress\/\">plugin from the Wooacademy<\/a> workshop. You will also find a procedure on how to create a Facebook pixel if you have never worked with it before. Finally, you will also find the procedure for testing your Facebook pixel and events.<\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/wooacademy.sk\/gdpr-capi-plugin-wordpress\/\">Nov\u00fd GDPR 2022 + FB CAPI WordPress Plugin = 211,90 \u20ac\u00a0<\/a><\/strong><\/h3>\n<h2><strong>Obsah:<\/strong><\/h2> <p><a href=\"#pixel\">What are Facebook pixel and Facebook events good for? (Why should you use Facebook pixel and Facebook events?)<\/a><\/p> <p><a href=\"#events\">How to set up the Facebook pixel and Facebook events?<\/a><\/p> <p><a href=\"#vytvorit-pixel\">How to create a Facebook pixel?<\/a><\/p> <p><a href=\"#pixel-plugin\">Set up the Facebook pixel and Facebook events using the plugin<\/a><\/p> <p>Installation of the Wooacademy solution plugin<\/p> <p><a href=\"#pixel-id\">Insert Facebook pixel ID into the plugin<\/a><\/p> <p><a href=\"#testovanie\">Facebook pixel and Facebook events testing<\/a><\/p> <p><a href=\"#komplikacie\">Possible complications<\/a><\/p>\n<p><strong>autor \u010dl\u00e1nku:<\/strong> RNDr. <b>Michaela Gallee<\/b>\u00a0- <b>Facebook Marketing Partner &amp;<\/b> co-founderof the top-rated educational academy \u2b50\u2b50\u2b50\u2b50\u2b50 wooacademy<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-100x100.webp\" width=\"100\" height=\"100\" title=\"facebook partner\" alt=\"facebook partner\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-100x100.webp 100w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-300x300.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-600x600.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-1024x1024.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-150x150.webp 150w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner-768x768.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/01\/facebook-partner.webp 1080w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>\n<a href=\"#\" data-type=\"facebook\"> <em><svg aria-label=\"Facebook\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-facebook\" xlink:href=\"#tf-ti-facebook\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"twitter\"> <em><svg aria-label=\"Twitter\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-fab-x-twitter\" xlink:href=\"#tf-fab-x-twitter\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"pinterest\"> <em><svg aria-label=\"Pinterest\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-pinterest\" xlink:href=\"#tf-ti-pinterest\"><\/use><\/svg><\/em> <\/a> <a href=\"#\" data-type=\"email\"> <em><svg aria-label=\"Email\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" role=\"img\"><use href=\"#tf-ti-email\" xlink:href=\"#tf-ti-email\"><\/use><\/svg><\/em> <\/a>\n<h2><strong>Why should you use Facebook pixel and Facebook events?<\/strong><\/h2> <p>Facebook pixel is almost like an obligation for anyone who creates and manages paid campaigns on Facebook or Instagram. Thanks to the Facebook pixel, you can set your campaigns to remarketing, which means to re-reach, for example, those who have already visited your website.<\/p> <p>However, to reach an audience that, like someone who has left full shopping carts without completing purchases, you still need to set up Facebook events. With Facebook events you can prepare the entire list of conversions that take place on your site, such as: viewing a product, adding a product to your cart, going to the checkout, or making a purchase.<\/p> <p>Thanks to Facebook events you can measure the success of your campaigns, that means whether your campaigns brought you purchases, how many there were, and in what value. At the same time, thanks to Facebook events, you can set up conversion campaigns. You can simply tell Facebook the goal of the campaign: purchases, additions to the cart, or any other conversion that you have marked and that you want to achieve.<\/p> <p>Even if it might seem like that, the usage of Facebook events is not limited only to e-shops. If you are a charity, you can mark the event as \u201cdonate\u201d (when someone contributes to the organization). If you provide services, your conversion may be, for example, a lead who submits a contact form. If you have a website just with the blog, your conversion may be that someone contacted you.<\/p> <p>However, our Wooacademy solution plugin is focused on e-shops, which means that you can automatically set up conversions for the e-shop as:<\/p> <ul> <li>AddToCart - add to cart<\/li> <li>AddToWishlist - add to the wish list<\/li> <li>InitiateCheckout - go to the cash register<\/li> <li>Purchase - shopping<\/li> <li>Search - search<\/li> <li>ViewCategory - open the product category<\/li> <li>ViewContent - product detail<\/li> <\/ul>\n<h2>How to set up the Facebook pixel and Facebook events?<\/h2> <p>A Facebook pixel is a code that needs to be pasted into your website. You can paste it either directly into the page code, using the Tag Manager, or using various plugins that have been developed for this purpose.<\/p> <p>However, its setup can be accompanied by many technical and unexpected problems. From the fact that the pixel is not active, to the crash of the web page if it is inserted into the web page incorrectly. Plugins that are incompatible with the webpage may also crash the page.<\/p> <p>That's why we've created a plugin for you to simplify the whole process. By entering the ID number of your pixel, you will easily set not only a Facebook pixel but also Facebook events (conversion events) for the e-shop.<\/p>\n<h2>How to create a Facebook pixel<\/h2> <p>Visit Business Manager, Business Settings (<a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">https:\/\/business.facebook.com\/settings<\/a>) \u2192 Data Sources \u2192 Pixels. Click the blue Add button.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel.webp\" title=\"ako-nastavit-facebook-pixel\" alt=\"In\u0161tal\u00e1cia pixelu na web\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel.webp 960w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/ako-nastavit-facebook-pixel-600x375.webp 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/> In\u0161tal\u00e1cia pixelu na web\n<p>In the pop-up window, name your pixel and enter the website address in the second field. Click <strong>Continue<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel.webp\" title=\"connect-website-pixel\" alt=\"connect website FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel.webp 643w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel-600x623.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/connect-website-pixel-289x300.webp 289w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/> connect website FB pixel\n<p>Select Facebook pixel and <strong>click connect<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web.webp\" title=\"instalovat-pixel-na-web\" alt=\"In\u0161tal\u00e1cia pixelu na web\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web.webp 1364w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-600x364.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-300x182.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-1024x622.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/instalovat-pixel-na-web-768x466.webp 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/> In\u0161tal\u00e1cia pixelu na web\n<p>Select<strong> Install code manually<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne.webp\" title=\"vlozit-pixel-manualne\" alt=\"Vlo\u017ei\u0165 pixel manu\u00e1lne\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne.webp 1364w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-600x364.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-300x182.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-1024x622.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/vlozit-pixel-manualne-768x466.webp 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/> Vlo\u017ei\u0165 pixel manu\u00e1lne\n<p>Click the blue-button <strong>Continue<\/strong>, when the window <strong>Set Up Events<\/strong> shows click <strong>Cancel<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel.webp\" title=\"nastavenie eventov FB pixel\" alt=\"nastavenie eventov FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel.webp 604w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel-600x457.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/nastavenie-eventov-FB-pixel-300x228.webp 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/> nastavenie eventov FB pixel\n<p>Return to corporate settings (<strong><a href=\"https:\/\/business.facebook.com\/settings\/\">https:\/\/business.facebook.com\/settings\/<\/a><\/strong>). Your new pixel will appear in the settings. Copy the ID number of your new pixel.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID.webp\" title=\"facebook ID\" alt=\"Facebook Pixel ID\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID.webp 1528w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-600x334.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-300x167.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-1024x570.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/facebook-ID-768x427.webp 768w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/> Facebook Pixel ID\n<h2><strong>Set up the Facebook pixel and Facebook events using the plugin<\/strong><\/h2> <p>You can set the Facebook pixel and conversion events for your e-shop by simply entering the ID number of the Facebook pixel into the Wooacademy solution plugin in the Facebook tracking section. The plugin was developed only for WordPress sites. If you have another solution and have problems with settings, do not hesitate to contact us.<\/p> <h3>\u00a0<\/h3> <h3><strong>Installation of the Wooacademy solution plugin<\/strong><\/h3> <p>If you haven't downloaded the plugin yet, you can find it at this link: <a href=\"https:\/\/wooacademy.sk\/en\/produkt\/facebook-pixel-free-plugin-wooacademy\/\">https:\/\/wooacademy.sk\/en\/produkt\/facebook-pixel-free-plugin-wooacademy\/<\/a><\/p> <p>\u00a0<\/p> <p>If you are only interested in setting your Facebook pixel and Facebook events, you do not need to select any extensions for the plugin. If you also want to verify the domain using the plugin, set up the Facebook conversion API, and set the GDPR, don't forget to check the other components of the plugin as well.<\/p> <p>\u00a0<\/p> <p>Be sure to insert your domain when purchasing the plugin. After purchasing the wanted type of plugin you can download it directly on the thank you page or by clicking on the link you will receive in the e-mail.\u00a0<\/p> <p>\u00a0<\/p> <p>Log in to the website (you would need to be able to access it as an admin). Find the <strong>Plugins tab<\/strong> on the left, click <strong>Add New<\/strong>, and then the <strong>Upload Plugin button<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi.webp\" title=\"instalacia-pluginu-facebook-capi\" alt=\"In\u0161tal\u00e1cia CAPI pluginu wooacademy\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi.webp 1135w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-600x491.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-300x245.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-1024x837.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-pluginu-facebook-capi-768x628.webp 768w\" sizes=\"(max-width: 1135px) 100vw, 1135px\" \/> In\u0161tal\u00e1cia CAPI pluginu wooacademy\n<p>Click <strong>Select File<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress.webp\" title=\"plugin-capi-instalacia-wordpress\" alt=\"Prida\u0165 plugin FB CAPI WordPress\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress.webp 1132w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-600x261.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-300x131.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-1024x446.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/plugin-capi-instalacia-wordpress-768x334.webp 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/> Prida\u0165 plugin FB CAPI WordPress\n<p>Add FB CAPI WordPress plugin<\/p> <p>Select the plugin in the zip file you downloaded.\u00a0<\/p> <p>Select a plugin from your computer<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca.webp\" title=\"vyber-pluginu-capi-z-pocitaca\" alt=\"Vyberte plugin z po\u010d\u00edta\u010da\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca.webp 1501w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-600x370.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-300x185.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-1024x631.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/vyber-pluginu-capi-z-pocitaca-768x473.webp 768w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/> Vyberte plugin z po\u010d\u00edta\u010da\n<p>Click the <strong>Install button<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu.webp\" title=\"instalacia-FB-capi-pluginu\" alt=\"In\u0161tal\u00e1cia FB CAPI pluginu\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu.webp 795w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-600x178.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-300x89.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/instalacia-FB-capi-pluginu-768x228.webp 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/> In\u0161tal\u00e1cia FB CAPI pluginu\n<p>The plugin has been successfully installed.<\/p> <p>You can find the plugin in the left column under the name <strong>wooacademy solutions<\/strong>.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu.webp\" title=\"wooacademy solutions vo WordPress menu\" alt=\"wooacademy solutions vo WordPress menu\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu.webp 1358w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-600x400.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-300x200.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-1024x682.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-768x512.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/02\/wooacademy-solutions-vo-WordPress-menu-391x260.webp 391w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/> wooacademy solutions vo WordPress menu\n<h3><strong>Inserting Facebook pixel ID into the plugin<\/strong><\/h3> <p>Start in the left column under Wooacademy solutions. In the Facebook <strong>Tracking section<\/strong>, enter the <strong>pixel ID<\/strong> in the marked box. Be sure to check the <strong>Enable Browser Tracking box<\/strong>.<\/p> <p>If you have only purchased a plugin for setting Facebook pixels and events, you will not see other components of the plugin such as Domain Verification, Cookie consents, GDPR setting, and GDPR requests.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin.webp\" title=\"Facebook tracking ID WP plugin\" alt=\"Facebook tracking ID WP plugin\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin.webp 1042w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-600x268.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-300x134.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-1024x457.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Facebook-tracking-ID-WP-plugin-768x343.webp 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/> Facebook tracking ID WP plugin\n<p>You can also set up conversion events for Facebook automatically. If there are events you don\u00b4t want to measure, you can select them by unchecking the box next to that conversion. We recommend you check all events.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook.webp\" title=\"Konverzn\u00e9 udalosti Facebook\" alt=\"Konverzn\u00e9 udalosti Facebook\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook.webp 1038w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-600x345.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-300x172.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-1024x588.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Konverzne-udalosti-Facebook-768x441.webp 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/> Konverzn\u00e9 udalosti Facebook\n<h2><strong>Facebook pixel and Facebook events testing<\/strong><\/h2> <p>Open the Event Manager in the Business Manager: <strong>https:\/\/business.facebook.com\/events_manager<\/strong><\/p> <p>\u00a0<\/p> <p>Click on <strong>Test Events<\/strong>, enter the URL of your website in the box under the <strong>Test browser events<\/strong> and click the blue <strong>Open Website button<\/strong>. This will open your website in a new window.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel.webp\" title=\"Testovanie FB pixel\" alt=\"Testovanie FB pixel\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel.webp 1355w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-600x380.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-300x190.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-1024x649.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Testovanie-FB-pixel-768x487.webp 768w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/> Testovanie FB pixel\n<p>Clicking between the Events Manager windows and your website, the test window will show you the events you have set.<\/p> <p>You will see PageView first. Purchase on the website and check each step in Events Manager to see if events are being collected correctly. View content to open the product detail, Add To Cart to add to cart, and so on until you complete the purchase.<\/p>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel.webp\" title=\"Funguje Facebook Pixel\" alt=\"Facebook pixel is working properly\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel.webp 1355w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-600x375.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-300x188.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-1024x641.webp 1024w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2022\/03\/Funguje-Facebook-Pixel-768x481.webp 768w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/> Facebook pixel is working properly\n<h2><strong>Possible complications<\/strong><\/h2> <h3><strong>1. There are no events displayed<\/strong><\/h3> <p>You may have the ad blocker enabled, or you have not agreed to the collection of cookies on your website, or you do not have the collection of cookies enabled in your browser. Some browsers are not suitable for testing, such as Safari.<\/p> <h3><strong>2. Events are collected twice<\/strong><\/h3> <p>You may have set both pixel and events in the past, old settings need to be removed.<\/p> <h3><strong>3. The plugin does not work<\/strong><\/h3> <p>You may have an old version of the WordPress site and the plugin is not compatible with your version. We, therefore, recommend that you update WordPress to the latest version. In addition, some changes may have been made directly to the code within the website. This can lead to conflicts that can affect the functionality of the plugin.<\/p>\n<a href=\"https:\/\/calendly.com\/wooacademy-frano\" target=\"_blank\" rel=\"noopener\"> Book a consultation - 75\u20ac <\/a>\n<h3 style=\"text-align: center;\">Buy wooacademy <strong>GDPR - FB CAPI plugin 2022<\/strong> \u2b50\u2b50\u2b50\u2b50\u2b50<\/h3>\n<img src=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-300x290.webp\" width=\"300\" height=\"290\" title=\"Michaela-Gallee-wooacademy\" alt=\"Michaela-Gallee-wooacademy\" srcset=\"https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-300x290.webp 300w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-600x580.webp 600w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy-768x743.webp 768w, https:\/\/wooacademy.sk\/wp-content\/uploads\/2021\/12\/Michaela-Gallee-wooacademy.webp 797w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<h3>O autorovi<\/h3> <h2>RNDr. Michaela Gallee<\/h2> <h3>Facebook Marketing Partner<\/h3> <p>\u00a0<\/p> <p>\u201cSpoluzakladate\u013eka wooacademy. \u0160pecializuje sa na soci\u00e1lne siete, najm\u00e4 na v\u00fdkonnostn\u00e9 aj brandov\u00e9 kampane na Facebooku a Instagrame. Spravuje kampane pre ve\u013ek\u00e9 m\u00f3dne zna\u010dky, pre automobilov\u00fd priemysel aj pre slovensk\u00e9 m\u00e9dia. \u00daspe\u0161ne pom\u00e1ha rozbieha\u0165 aj \u00faplne nov\u00e9 a nezn\u00e1me zna\u010dky, pr\u00e1ve v\u010faka skvele nastavenej social strat\u00e9gii.\u201d<\/p>","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/posts\/17511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/comments?post=17511"}],"version-history":[{"count":0,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/posts\/17511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media\/17617"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media?parent=17511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/categories?post=17511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/tags?post=17511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}