{"id":31510,"date":"2026-10-26T20:58:24","date_gmt":"2026-10-26T19:58:24","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/shoptet-seo-setup\/"},"modified":"2026-10-26T21:14:34","modified_gmt":"2026-10-26T20:14:34","slug":"shoptet-seo-setup","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/en\/produkt\/shoptet-seo-setup\/","title":{"rendered":"Shoptet SEO Setup (Review, Categories, Search Console)"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>Shoptet SEO setup means your Shoptet store gets correct titles, descriptions, URLs and indexing, categories built around what people actually search for, and a connected Search Console.<\/strong> Shoptet has a decent SEO foundation; the problem is usually not the platform but how the store is filled: &#8220;Sale&#8221;, &#8220;New&#8221; and &#8220;Other&#8221; categories, products copied from the supplier, empty descriptions. I set up what can be set up in Shoptet and tell you straight what can&#8217;t. From \u20ac490.<\/p>\n<ul class=\"wa-facts\">\n<li>SEO setup: \u20ac490<\/li>\n<li>Setup + 30 categories: \u20ac890<\/li>\n<li>Titles, meta, H1s and URLs<\/li>\n<li>Indexing and redirects<\/li>\n<li>Search Console and sitemap<\/li>\n<li>Done within 10 business days<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Set up SEO on Shoptet<\/a><a class=\"wa-btn o\" href=\"tel:+421940634491\">+421 940 634 491<\/a><\/div>\n<h2>Why Shoptet stores don&#8217;t grow on Google<em>?<\/em><\/h2>\n<p><strong>Shoptet gives you the technical foundation, but it won&#8217;t do your SEO for you.<\/strong> What matters is how the categories are built, what&#8217;s in the titles and descriptions, and what you let into the index. This is what I see on Shoptet stores most often:<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card\">\n<h3>Categories that mirror the warehouse<\/h3>\n<p>The category structure copies the warehouse or the supplier, not what customers search for. Important queries have no page at all.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Empty category descriptions<\/h3>\n<p>A category has only a product grid, no text, no H1 with a keyword. Google doesn&#8217;t know why it should show it.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Supplier copy<\/h3>\n<p>The same product descriptions as on 20 other stores. Google shows one of them, and it may not be you.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Changed URLs without redirects<\/h3>\n<p>After renaming a category or product, the old address returns a 404 and you lose rankings and links.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Titles are just product names<\/h3>\n<p>No template, no keyword; Google shows &#8220;Product | Store name&#8221;.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Search Console not connected<\/h3>\n<p>Nobody knows what Google indexes, which queries bring impressions or where the errors are.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\"><strong>What others get wrong:<\/strong> they buy an add-on that promises &#8220;automatic SEO&#8221;, or have AI generate hundreds of descriptions without checking them. Or they stuff keywords into product names until they&#8217;re unreadable. The right order is to build categories around what people search for first, and only then write the copy.<\/p>\n<h2>What I do in a Shoptet SEO setup<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Settings review<\/h3>\n<p>SEO settings in the admin, title templates, indexing, robots, sitemap, and what from Shoptet ends up in the index.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Search Console<\/h3>\n<p>Verifying the store, submitting the sitemap, checking indexing, errors and the queries that already bring impressions.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Titles, meta and H1s<\/h3>\n<p>For your 10 main categories (30 in the \u20ac890 package) plus product templates, so Google doesn&#8217;t just show the name.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>URLs and redirects<\/h3>\n<p>Clean category and product URLs, 301 redirects from old addresses, fixing the most frequent 404s.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>Filters and pagination<\/h3>\n<p>Checking what from filters, sorting and pagination gets into the index and what shouldn&#8217;t.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>Category structure<\/h3>\n<p>Which categories are missing, which to merge and how to name them based on real searches.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>Products and duplicates<\/h3>\n<p>Checking duplicate supplier descriptions and recommending which products to rewrite first.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>Schema and rich results<\/h3>\n<p>Reviewing the structured data Shoptet outputs and what to add via HTML snippets.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YBS-TqkM62I\" title=\"SEO CMS - which CMS is best for SEO? (Why WordPress wins)\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" title=\"Position 1 on Google and no clicks or orders\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iHMCSKgXenw\" title=\"Website speed as an SEO factor - how they lie\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ijqJnrY5MzA\" title=\"How to check your search rankings for free\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">The videos are in Slovak; YouTube can show automatic English subtitles.<\/p>\n<h2>Shoptet SEO setup pricing<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Package<\/th>\n<th>Who it&#8217;s for<\/th>\n<th>Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Package\"><strong>Shoptet SEO setup<\/strong><\/td>\n<td data-label=\"Who it's for\">A Shoptet store that wants its SEO foundation in order. Review, setup, Search Console, redirects and the 10 main categories. Most popular.<\/td>\n<td data-label=\"Price\">\u20ac490<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Package\"><strong>Setup + categories and keywords<\/strong><\/td>\n<td data-label=\"Who it's for\">On top of the setup: keyword research for 30 categories, titles, meta, H1s, a proposal for category structure and linking, and copy outlines for your copywriter.<\/td>\n<td data-label=\"Price\">\u20ac890<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Prices are final; we are not VAT registered. Done within 10 business days of receiving access. I work within what Shoptet and your plan allow; anything the platform doesn&#8217;t support I tell you upfront, along with a workaround or a request for Shoptet support.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 What&#8217;s not included<\/strong>Writing category and product descriptions (that&#8217;s <a href=\"https:\/\/wooacademy.sk\/produkt\/seo-clanky-copywriting\/\">SEO copywriting<\/a>, in Slovak), code-level changes to the Shoptet template, and PPC campaigns. If you want schema with shipping and returns for Google Shopping, there&#8217;s <a href=\"https:\/\/wooacademy.sk\/en\/produkt\/product-schema-google-shopping\/\">Product schema for Google Shopping<\/a>. I explain how e-commerce SEO differs from SEO for service sites in the article <a href=\"https:\/\/wooacademy.sk\/seo-pre-eshop-seo-pre-shoptet-co-je-ine-ako-pri-seo-sluzbe-pre-sluzby-a-magaziny\/\">SEO for online stores and Shoptet<\/a> (in Slovak).<\/div>\n<div class=\"wa-split wa-mt\">\n<div>\n<h2 class=\"wa-h2top\">How it works<\/h2>\n<p><strong>Two weeks of work directly in the Shoptet admin.<\/strong> I need access to the Shoptet admin (an account with content and settings permissions is enough) and to Search Console. If you don&#8217;t have it, we&#8217;ll set it up together.<\/p>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hEDJ3f4qkS0\" title=\"SEO for online stores - SEO for Shoptet: what&#x27;s different from service sites and magazines\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-3 wa-steps\">\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<p><strong>Review (week 1).<\/strong> Settings, index, Search Console, categories and products. I send a list of findings and proposed changes.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<p><strong>Setup (week 2).<\/strong> Titles, meta, H1s, URLs, redirects, indexing, and in the \u20ac890 package categories based on keywords.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<p><strong>Follow-up (after 30 days).<\/strong> I check indexing and the first changes in impressions in Search Console and recommend the next steps.<\/p>\n<\/div>\n<\/div>\n<h2>What you get on top<\/h2>\n<div class=\"wa-3\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>3 mistakes for free<\/h3>\n<p>Send your store&#8217;s address and within one business day I&#8217;ll tell you the 3 biggest SEO mistakes I see on it.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>30-day follow-up<\/h3>\n<p>Indexing, errors and the first changes in impressions in Search Console after the setup.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Guide for your admin<\/h3>\n<p>How to create new categories and products in Shoptet so they have the right title, URL and description from day one.<\/p>\n<\/div>\n<\/div>\n<h2>Related services<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Service<\/th>\n<th>When it fits<\/th>\n<th>Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Service\"><strong>Shoptet SEO setup<\/strong><\/td>\n<td data-label=\"When it fits\">Shoptet store whose SEO nobody has set up<\/td>\n<td data-label=\"Price\">from \u20ac490<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/product-schema-google-shopping\/\">Product schema for Google Shopping<\/a><\/td>\n<td data-label=\"When it fits\">You want shipping and returns shown in results<\/td>\n<td data-label=\"Price\">from \u20ac290<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/faceted-navigation-seo\/\">Faceted navigation SEO<\/a><\/td>\n<td data-label=\"When it fits\">You want filter landing pages that rank<\/td>\n<td data-label=\"Price\">from \u20ac690<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/produkt\/analyza-klucovych-slov-sluzba\/\">Keyword research<\/a><\/td>\n<td data-label=\"When it fits\">You need a complete keyword map (in Slovak)<\/td>\n<td data-label=\"Price\">\u20ac936<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/seo-website-migration\/\">SEO website migration<\/a><\/td>\n<td data-label=\"When it fits\">You&#8217;re moving from Shoptet to WooCommerce or the other way<\/td>\n<td data-label=\"Price\">from \u20ac690<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Who does it<\/h2>\n<p><a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">RNDr. Milan Fra\u0148o, PhD.<\/a>, HEAD of SEO at WooAcademy. Although I build most stores on WooCommerce, Shoptet is the most common platform in Slovakia and the Czech Republic and I work on Shoptet stores regularly. I don&#8217;t promise anything Shoptet doesn&#8217;t technically allow, and if another platform would serve you better, I&#8217;ll tell you.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Free check of 3 mistakes<\/a><a class=\"wa-btn o\" href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/div>\n<p class=\"wa-mt\">More short videos on SEO and GEO are on the <a href=\"https:\/\/www.youtube.com\/@wooacademy8573\" target=\"_blank\" rel=\"noopener\">WooAcademy YouTube channel<\/a>.<\/p>\n<h2>Frequently asked questions about Shoptet SEO<\/h2>\n<details>\n<summary>Is Shoptet good for SEO?<\/summary>\n<p>Yes, it&#8217;s enough for most stores. It handles the technical basics like the sitemap, editable URLs, titles and descriptions. The limits are in template customization and advanced technical changes. Success on Google depends mostly on categories and content.<\/p>\n<\/details>\n<details>\n<summary>How much does Shoptet SEO setup cost?<\/summary>\n<p>Setup with your 10 main categories is \u20ac490; setup with keyword research and 30 categories is \u20ac890. Prices are final; we are not VAT registered.<\/p>\n<\/details>\n<details>\n<summary>Do I need an SEO add-on for Shoptet?<\/summary>\n<p>Usually not. The essentials can be set up directly in the admin. Add-ons help with bulk edits, but they don&#8217;t replace keyword selection and copy.<\/p>\n<\/details>\n<details>\n<summary>Will you write category and product descriptions too?<\/summary>\n<p>In this service you get titles, meta, H1s and copy outlines. Writing the descriptions is a separate SEO copywriting service, because its scope varies a lot from store to store.<\/p>\n<\/details>\n<details>\n<summary>What about supplier product descriptions?<\/summary>\n<p>Rewriting them all at once rarely makes sense. I&#8217;ll recommend which products to rewrite first based on traffic and margin; the rest can wait.<\/p>\n<\/details>\n<details>\n<summary>Do I need to change my Shoptet plan?<\/summary>\n<p>Usually not for the SEO setup. If a feature requires a higher plan or an add-on, I&#8217;ll tell you in advance, along with whether it&#8217;s worth it.<\/p>\n<\/details>\n<details>\n<summary>When will I see results?<\/summary>\n<p>Indexing and title fixes usually show on Google within a few weeks. New and reworked categories need 2 to 6 months to rank, depending on competition.<\/p>\n<\/details>\n<p><em>SEO setup for Shoptet online stores by <a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">Milan Fra\u0148o<\/a>, WooAcademy, Bratislava. Prices valid from October 2026.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Shoptet SEO setup means your Shoptet store gets correct titles, descriptions, URLs and indexing, categories built around what people actually search for, and a connected Search Console.<\/strong><\/p>\n<ul>\n<li>SEO setup: \u20ac490<\/li>\n<li>Setup + 30 categories: \u20ac890<\/li>\n<li>Titles, meta, H1s and URLs<\/li>\n<li>Indexing and redirects<\/li>\n<li>Search Console and sitemap<\/li>\n<li>Done within 10 business days<\/li>\n<\/ul>\n<p>Send your store&#8217;s address and I&#8217;ll tell you for free the 3 biggest SEO mistakes I see on it. <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">Get in touch<\/a> or +421 940 634 491.<\/p>\n","protected":false},"featured_media":16043,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[864,865],"product_tag":[],"class_list":["post-31510","product","type-product","status-publish","has-post-thumbnail","product_cat-marketingove-sluzby","product_cat-seo-sluzby","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product\/31510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/comments?post=31510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media\/16043"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media?parent=31510"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_brand?post=31510"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_cat?post=31510"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_tag?post=31510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}