{"id":31533,"date":"2026-10-26T21:17:21","date_gmt":"2026-10-26T20:17:21","guid":{"rendered":"https:\/\/wooacademy.sk\/produkt\/seo-specialist-hiring-assessment\/"},"modified":"2026-10-26T21:18:53","modified_gmt":"2026-10-26T20:18:53","slug":"seo-specialist-hiring-assessment","status":"publish","type":"product","link":"https:\/\/wooacademy.sk\/en\/produkt\/seo-specialist-hiring-assessment\/","title":{"rendered":"SEO Specialist Hiring Assessment (Interview, Questions, Test Task)"},"content":{"rendered":"<div class=\"wa-seo\">\n<p class=\"wa-lead\"><strong>An SEO specialist hiring assessment means a candidate&#8217;s expertise is judged by someone who does SEO every day: I prepare the questions and a test task, join you in the interview and write down what the candidate really knows.<\/strong> HR can judge motivation and teamwork, but not whether a candidate understands indexing, cannibalization or crawl budget. And &#8220;I did SEO for 50 clients&#8221; is easy to write on a CV. From \u20ac290.<\/p>\n<ul class=\"wa-facts\">\n<li>Questions and review: \u20ac290<\/li>\n<li>Interview + test task: \u20ac590<\/li>\n<li>Full selection, up to 3 candidates: \u20ac990<\/li>\n<li>Questions tailored to your role<\/li>\n<li>Interview online or in person in Bratislava<\/li>\n<li>Written recommendation; you decide<\/li>\n<\/ul>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Assess my SEO candidate<\/a><a class=\"wa-btn o\" href=\"tel:+421940634491\">+421 940 634 491<\/a><\/div>\n<h2>Why companies hire the wrong SEO specialists<em>?<\/em><\/h2>\n<p><strong>A company hiring its first SEO person has nobody who can judge their expertise.<\/strong> HR reads the CV, the marketing manager asks general questions and likability decides. The mistake shows 6 to 12 months later, when traffic isn&#8217;t growing. This is what I see most often:<\/p>\n<div class=\"wa-3 wa-swipe\">\n<div class=\"wa-card\">\n<h3>Questions with learnable answers<\/h3>\n<p>&#8220;What is a meta description?&#8221; anyone can answer after 10 minutes on YouTube. It doesn&#8217;t show whether the candidate can solve a real problem on your site.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>References you can&#8217;t verify<\/h3>\n<p>Growth charts without a site name, &#8220;top rankings&#8221; for phrases nobody searches. Without an expert you can&#8217;t tell what a real result is.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Tools instead of thinking<\/h3>\n<p>The candidate lists ten tools but can&#8217;t explain why a page isn&#8217;t indexed or why traffic dropped.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>A junior in a senior role<\/h3>\n<p>The company wants someone to build SEO from scratch and hires someone who has only written articles to a brief.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>A poor job ad<\/h3>\n<p>The ad asks for &#8220;SEO, PPC, social media, design and web&#8221;. A generalist applies, or nobody who really knows SEO.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<h3>Salary out of line with the market<\/h3>\n<p>The company offers a junior salary and expects senior results, or overpays someone who knows less than they claim.<\/p>\n<\/div>\n<\/div>\n<p class=\"wa-mt\"><strong>What others get wrong:<\/strong> they test candidates with textbook definitions or put them on a &#8220;trial month&#8221; without a clear brief. That month tells you nothing and costs you time. The right approach is one short test task on your own website and an interview where the candidate explains their decisions.<\/p>\n<h2>What I do when assessing an SEO candidate<\/h2>\n<div class=\"wa-4 wa-swipe\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Role profile<\/h3>\n<p>Together we clarify whether you need technical SEO, content, e-commerce or someone to lead SEO. That sets the level: junior, mid or senior.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>Job ad review<\/h3>\n<p>I adjust the requirements and job description so that people who actually do SEO apply, not generalists.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>Tailored questions<\/h3>\n<p>A question set that can&#8217;t be memorized: situations from your site, decisions and the reasons behind them, not definitions.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">4<\/span><\/p>\n<h3>Test task<\/h3>\n<p>A short 2 to 4 hour task on your site or an anonymized example, such as finding the 5 biggest issues and proposing the order to fix them.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">5<\/span><\/p>\n<h3>CV and reference review<\/h3>\n<p>I check the listed websites and results against the candidate&#8217;s claims and prepare questions to verify them.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">6<\/span><\/p>\n<h3>Joining the interview<\/h3>\n<p>Online or in person in Bratislava, I lead the technical part of the interview; you and HR handle the rest.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">7<\/span><\/p>\n<h3>Scoring against criteria<\/h3>\n<p>Every candidate is scored on the same criteria: technical SEO, content and keywords, analytics, prioritization, communication.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">8<\/span><\/p>\n<h3>Written recommendation<\/h3>\n<p>Strengths and weaknesses, real level, what to watch during probation and what training the candidate should get.<\/p>\n<\/div>\n<\/div>\n<div class=\"wa-4 wa-sh wa-mt wa-swipe wa-swipe-s\">\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZFAFNTYXUpo\" title=\"Fake SEO case studies and fake results\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g3XOyK9epGw\" title=\"One-off SEO setup - a red flag\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3nOEc6stcTw\" title=\"Position 1 on Google and no clicks or orders\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<div class=\"wa-v s\"><iframe width=\"315\" height=\"560\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bhmVWiqSuxQ\" title=\"Did I outrank you on Google and in AI? Proof your SEO and GEO aren&#x27;t working\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"wa-mt\">The videos are in Slovak; YouTube can show automatic English subtitles.<\/p>\n<h2>SEO candidate assessment pricing<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Package<\/th>\n<th>Who it&#8217;s for<\/th>\n<th>Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-label=\"Package\"><strong>Questions and answer review<\/strong><\/td>\n<td data-label=\"Who it's for\">I prepare questions tailored to your role, the candidate answers in writing or on video, and I send you a review of the answers. Good when you have one final candidate.<\/td>\n<td data-label=\"Price\">\u20ac290<\/td>\n<\/tr>\n<tr class=\"hl\">\n<td data-label=\"Package\"><strong>Interview + test assignment<\/strong><\/td>\n<td data-label=\"Who it's for\">Questions, a test task on your site, joining the technical interview (up to 60 minutes) and a written recommendation for one candidate. Most popular.<\/td>\n<td data-label=\"Price\">\u20ac590<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Package\"><strong>Full selection (up to 3 candidates)<\/strong><\/td>\n<td data-label=\"Who it's for\">Role profile and job ad review, questions, test task, interviews with 3 candidates and a comparison table. Good when you&#8217;re choosing among several.<\/td>\n<td data-label=\"Price\">\u20ac990<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"wa-mt\">Prices are final; we are not VAT registered. Each additional candidate beyond the package is \u20ac190. In-person interviews outside Bratislava by arrangement. The hiring decision is always yours; I provide an expert opinion.<\/p>\n<div class=\"wa-tip\"><strong class=\"t\">\u2b50 What&#8217;s not included<\/strong>Recruiting itself, sourcing or approaching candidates, or HR consulting. I don&#8217;t take over your candidates or recommend them to anyone else. If you find you don&#8217;t need a full-time SEO person yet, see the <a href=\"https:\/\/wooacademy.sk\/en\/produkt\/fractional-head-of-seo\/\">fractional Head of SEO<\/a>. Onboarding the new hire can be done through an <a href=\"https:\/\/wooacademy.sk\/en\/produkt\/seo-consultation\/\">SEO consultation<\/a> on specific tasks.<\/div>\n<div class=\"wa-split wa-mt\">\n<div>\n<h2 class=\"wa-h2top\">How it works<\/h2>\n<p><strong>I fit around your interview schedule.<\/strong> I need the job description, your website address and the candidates&#8217; CVs. I treat candidate data confidentially and delete it when the selection is over.<\/p>\n<\/div>\n<div class=\"wa-v\"><iframe width=\"560\" height=\"315\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pk3EHmoiK2k\" title=\"How an SEO consultation with Milan Fra\u0148o works\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<div class=\"wa-3 wa-steps\">\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">1<\/span><\/p>\n<p><strong>Preparation (2 to 3 business days).<\/strong> Role profile, job ad edits, tailored questions and a test task.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">2<\/span><\/p>\n<p><strong>Interview and test task.<\/strong> The candidate completes the task, explains it in the interview and answers technical questions. I lead the technical part; you and HR the rest.<\/p>\n<\/div>\n<div class=\"wa-card\">\n<p><span class=\"wa-n\">3<\/span><\/p>\n<p><strong>Recommendation (within 2 business days).<\/strong> A written assessment against the criteria, a comparison of candidates and what to address during probation.<\/p>\n<\/div>\n<\/div>\n<h2>What you get on top<\/h2>\n<div class=\"wa-3\">\n<div class=\"wa-card c\"><span class=\"wa-n\">1<\/span><\/p>\n<h3>Free job ad review<\/h3>\n<p>Send the ad text and within one business day I&#8217;ll tell you what to change so the right people apply.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">2<\/span><\/p>\n<h3>A plan for the first 3 months<\/h3>\n<p>For the hired candidate you get a proposal of what to achieve during probation and how to tell it&#8217;s going well.<\/p>\n<\/div>\n<div class=\"wa-card c\"><span class=\"wa-n\">3<\/span><\/p>\n<h3>The questions stay yours<\/h3>\n<p>You can reuse the question set and the test task for future hiring.<\/p>\n<\/div>\n<\/div>\n<h2>Related services<\/h2>\n<table class=\"wa-tbl\">\n<thead>\n<tr>\n<th>Service<\/th>\n<th>When it fits<\/th>\n<th>Price<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"hl\">\n<td data-label=\"Service\"><strong>SEO specialist hiring assessment<\/strong><\/td>\n<td data-label=\"When it fits\">You&#8217;re hiring an SEO specialist and can&#8217;t judge their expertise<\/td>\n<td data-label=\"Price\">from \u20ac290<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/fractional-head-of-seo\/\">Fractional Head of SEO<\/a><\/td>\n<td data-label=\"When it fits\">You don&#8217;t need a full-time SEO person yet<\/td>\n<td data-label=\"Price\">from \u20ac1,200 \/ month<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/seo-consultation\/\">Online SEO consultation<\/a><\/td>\n<td data-label=\"When it fits\">You want to onboard the new hire on specific tasks<\/td>\n<td data-label=\"Price\">\u20ac350 \/ h<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/website-seo-audit\/\">Website SEO audit<\/a><\/td>\n<td data-label=\"When it fits\">The new hire needs a clear list of priorities<\/td>\n<td data-label=\"Price\">from \u20ac480<\/td>\n<\/tr>\n<tr>\n<td data-label=\"Service\"><a href=\"https:\/\/wooacademy.sk\/en\/produkt\/google-traffic-drop-diagnosis\/\">Traffic drop diagnosis<\/a><\/td>\n<td data-label=\"When it fits\">Traffic dropped and you&#8217;re unsure whether the problem is the person or the website<\/td>\n<td data-label=\"Price\">from \u20ac590<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Who does it<\/h2>\n<p><a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">RNDr. Milan Fra\u0148o, PhD.<\/a>, HEAD of SEO at WooAcademy. I do SEO for clients every day, train SEO specialists and know which answers can be memorized and which can&#8217;t. I described what an SEO specialist should know in the article <a href=\"https:\/\/wooacademy.sk\/en\/seo-specialist-seo-consultant\/\">SEO specialist and what the job involves<\/a>.<\/p>\n<div class=\"wa-btns\"><a class=\"wa-btn\" href=\"https:\/\/wooacademy.sk\/kontakt\/\">Free job ad review<\/a><a class=\"wa-btn o\" href=\"mailto:info@wooacademy.sk\">info@wooacademy.sk<\/a><\/div>\n<p class=\"wa-mt\">More short videos on SEO and GEO are on the <a href=\"https:\/\/www.youtube.com\/@wooacademy8573\" target=\"_blank\" rel=\"noopener\">WooAcademy YouTube channel<\/a>.<\/p>\n<h2>Frequently asked questions about SEO candidate assessment<\/h2>\n<details>\n<summary>How do you test an SEO specialist&#8217;s expertise in an interview?<\/summary>\n<p>Don&#8217;t ask for definitions. Give the candidate a short test task on your website and have them explain their decisions in the interview. Expertise shows in prioritization and reasoning, not in a list of tools.<\/p>\n<\/details>\n<details>\n<summary>How much does an SEO candidate assessment cost?<\/summary>\n<p>Questions and answer review \u20ac290, interview with a test task \u20ac590, full selection of up to 3 candidates \u20ac990. Each additional candidate \u20ac190. Prices are final; we are not VAT registered.<\/p>\n<\/details>\n<details>\n<summary>Do you also recruit and source candidates?<\/summary>\n<p>No. You or your recruitment agency find the candidates; I assess their expertise. I don&#8217;t take over candidates, offer them work or recommend them to other companies.<\/p>\n<\/details>\n<details>\n<summary>Isn&#8217;t the test task unpaid work for the candidate?<\/summary>\n<p>The task takes 2 to 4 hours and is used only for assessment, never deployed on your site. If you want a larger task, I recommend paying the candidate for it.<\/p>\n<\/details>\n<details>\n<summary>What about candidates&#8217; personal data?<\/summary>\n<p>I use CVs and answers only for the assessment, don&#8217;t share them and delete them when the selection is over. The candidate should know an external expert will join the interview; your HR can let them know.<\/p>\n<\/details>\n<details>\n<summary>What if you know one of the candidates personally?<\/summary>\n<p>If I know a candidate or we&#8217;ve worked together, I&#8217;ll tell you upfront and we&#8217;ll agree whether I assess them.<\/p>\n<\/details>\n<details>\n<summary>Can you help set the salary?<\/summary>\n<p>I&#8217;ll tell you the candidate&#8217;s real level and what pay is usual for it on the market. The final offer is up to you.<\/p>\n<\/details>\n<p><em>SEO specialist hiring assessments by <a href=\"https:\/\/wooacademy.sk\/o-nas\/seo-specialista-milan-frano\/\">Milan Fra\u0148o<\/a>, WooAcademy, Bratislava. Prices valid from October 2026.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>An SEO specialist hiring assessment means a candidate&#8217;s expertise is judged by someone who does SEO every day: I prepare the questions and a test task, join you in the interview and write down what the candidate really knows.<\/strong><\/p>\n<ul>\n<li>Questions and review: \u20ac290<\/li>\n<li>Interview + test task: \u20ac590<\/li>\n<li>Full selection, up to 3 candidates: \u20ac990<\/li>\n<li>Questions tailored to your role<\/li>\n<li>Interview online or in person in Bratislava<\/li>\n<li>Written recommendation; you decide<\/li>\n<\/ul>\n<p>Send your job ad and I&#8217;ll tell you for free what to change. <a href=\"https:\/\/wooacademy.sk\/kontakt\/\">Get in touch<\/a> or +421 940 634 491.<\/p>\n","protected":false},"featured_media":16043,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[864,865],"product_tag":[],"class_list":["post-31533","product","type-product","status-publish","has-post-thumbnail","product_cat-marketingove-sluzby","product_cat-seo-sluzby","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author","","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"builder_content":"","_links":{"self":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product\/31533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/comments?post=31533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media\/16043"}],"wp:attachment":[{"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/media?parent=31533"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_brand?post=31533"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_cat?post=31533"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wooacademy.sk\/en\/wp-json\/wp\/v2\/product_tag?post=31533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}