SEO Specialist Hiring Assessment (Interview, Questions, Test Task)
An SEO specialist hiring assessment means a candidate’s expertise is judged by someone who does SEO every day: I prepare the questions and a test task, join you in the interview and write down what the candidate really knows.
- Questions and review: €290
- Interview + test task: €590
- Full selection, up to 3 candidates: €990
- Questions tailored to your role
- Interview online or in person in Bratislava
- Written recommendation; you decide
Send your job ad and I’ll tell you for free what to change. Get in touch or +421 940 634 491.
Price range: 290 € through 990 €
An SEO specialist hiring assessment means a candidate’s expertise is judged by someone who does SEO every day: I prepare the questions and a test task, join you in the interview and write down what the candidate really knows. HR can judge motivation and teamwork, but not whether a candidate understands indexing, cannibalization or crawl budget. And “I did SEO for 50 clients” is easy to write on a CV. From €290.
- Questions and review: €290
- Interview + test task: €590
- Full selection, up to 3 candidates: €990
- Questions tailored to your role
- Interview online or in person in Bratislava
- Written recommendation; you decide
Why companies hire the wrong SEO specialists?
A company hiring its first SEO person has nobody who can judge their expertise. HR reads the CV, the marketing manager asks general questions and likability decides. The mistake shows 6 to 12 months later, when traffic isn’t growing. This is what I see most often:
Questions with learnable answers
“What is a meta description?” anyone can answer after 10 minutes on YouTube. It doesn’t show whether the candidate can solve a real problem on your site.
References you can’t verify
Growth charts without a site name, “top rankings” for phrases nobody searches. Without an expert you can’t tell what a real result is.
Tools instead of thinking
The candidate lists ten tools but can’t explain why a page isn’t indexed or why traffic dropped.
A junior in a senior role
The company wants someone to build SEO from scratch and hires someone who has only written articles to a brief.
A poor job ad
The ad asks for “SEO, PPC, social media, design and web”. A generalist applies, or nobody who really knows SEO.
Salary out of line with the market
The company offers a junior salary and expects senior results, or overpays someone who knows less than they claim.
What others get wrong: they test candidates with textbook definitions or put them on a “trial month” without a clear brief. That month tells you nothing and costs you time. The right approach is one short test task on your own website and an interview where the candidate explains their decisions.
What I do when assessing an SEO candidate
Role profile
Together we clarify whether you need technical SEO, content, e-commerce or someone to lead SEO. That sets the level: junior, mid or senior.
Job ad review
I adjust the requirements and job description so that people who actually do SEO apply, not generalists.
Tailored questions
A question set that can’t be memorized: situations from your site, decisions and the reasons behind them, not definitions.
Test task
A short 2 to 4 hour task on your site or an anonymized example, such as finding the 5 biggest issues and proposing the order to fix them.
CV and reference review
I check the listed websites and results against the candidate’s claims and prepare questions to verify them.
Joining the interview
Online or in person in Bratislava, I lead the technical part of the interview; you and HR handle the rest.
Scoring against criteria
Every candidate is scored on the same criteria: technical SEO, content and keywords, analytics, prioritization, communication.
Written recommendation
Strengths and weaknesses, real level, what to watch during probation and what training the candidate should get.
The videos are in Slovak; YouTube can show automatic English subtitles.
SEO candidate assessment pricing
| Package | Who it’s for | Price |
|---|---|---|
| Questions and answer review | I prepare questions tailored to your role, the candidate answers in writing or on video, and I send you a review of the answers. Good when you have one final candidate. | €290 |
| Interview + test assignment | Questions, a test task on your site, joining the technical interview (up to 60 minutes) and a written recommendation for one candidate. Most popular. | €590 |
| Full selection (up to 3 candidates) | Role profile and job ad review, questions, test task, interviews with 3 candidates and a comparison table. Good when you’re choosing among several. | €990 |
Prices are final; we are not VAT registered. Each additional candidate beyond the package is €190. In-person interviews outside Bratislava by arrangement. The hiring decision is always yours; I provide an expert opinion.
How it works
I fit around your interview schedule. I need the job description, your website address and the candidates’ CVs. I treat candidate data confidentially and delete it when the selection is over.
1
Preparation (2 to 3 business days). Role profile, job ad edits, tailored questions and a test task.
2
Interview and test task. The candidate completes the task, explains it in the interview and answers technical questions. I lead the technical part; you and HR the rest.
3
Recommendation (within 2 business days). A written assessment against the criteria, a comparison of candidates and what to address during probation.
What you get on top
Free job ad review
Send the ad text and within one business day I’ll tell you what to change so the right people apply.
A plan for the first 3 months
For the hired candidate you get a proposal of what to achieve during probation and how to tell it’s going well.
The questions stay yours
You can reuse the question set and the test task for future hiring.
Related services
| Service | When it fits | Price |
|---|---|---|
| SEO specialist hiring assessment | You’re hiring an SEO specialist and can’t judge their expertise | from €290 |
| Fractional Head of SEO | You don’t need a full-time SEO person yet | from €1,200 / month |
| Online SEO consultation | You want to onboard the new hire on specific tasks | €350 / h |
| Website SEO audit | The new hire needs a clear list of priorities | from €480 |
| Traffic drop diagnosis | Traffic dropped and you’re unsure whether the problem is the person or the website | from €590 |
Who does it
RNDr. Milan Fraňo, PhD., HEAD of SEO at WooAcademy. I do SEO for clients every day, train SEO specialists and know which answers can be memorized and which can’t. I described what an SEO specialist should know in the article SEO specialist and what the job involves.
More short videos on SEO and GEO are on the WooAcademy YouTube channel.
Frequently asked questions about SEO candidate assessment
How do you test an SEO specialist’s expertise in an interview?
Don’t ask for definitions. Give the candidate a short test task on your website and have them explain their decisions in the interview. Expertise shows in prioritization and reasoning, not in a list of tools.
How much does an SEO candidate assessment cost?
Questions and answer review €290, interview with a test task €590, full selection of up to 3 candidates €990. Each additional candidate €190. Prices are final; we are not VAT registered.
Do you also recruit and source candidates?
No. You or your recruitment agency find the candidates; I assess their expertise. I don’t take over candidates, offer them work or recommend them to other companies.
Isn’t the test task unpaid work for the candidate?
The task takes 2 to 4 hours and is used only for assessment, never deployed on your site. If you want a larger task, I recommend paying the candidate for it.
What about candidates’ personal data?
I use CVs and answers only for the assessment, don’t share them and delete them when the selection is over. The candidate should know an external expert will join the interview; your HR can let them know.
What if you know one of the candidates personally?
If I know a candidate or we’ve worked together, I’ll tell you upfront and we’ll agree whether I assess them.
Can you help set the salary?
I’ll tell you the candidate’s real level and what pay is usual for it on the market. The final offer is up to you.
SEO specialist hiring assessments by Milan Fraňo, WooAcademy, Bratislava. Prices valid from October 2026.
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