Online / In-Person SEO Training (One-to-One)
One-to-one SEO training with an SEO specialist. We learn directly on your website or online store, not on slides.
- Half day (4 hours, €448) or full day (7 hours, €680), choose below
- Online via Google Meet or in person in Bratislava
- Lecturer: RNDr. Milan Fraňo, PhD., Head of SEO and SEO specialist
- Tailored to you: on-page, off-page and link building, technical SEO, content SEO and SEO for AI (GEO)
- A quick SEO audit of your website and a keyword analysis of what you rank for
- Hands-on practice on your website, discussion and an action plan for what to do next
- Satisfaction guaranteed – see our case studies and SEO results
After you order, we’ll agree on a date by email or phone, usually within a few days. The half-day training usually runs from 9:00 to 13:00, the full day from 9:00 to 16:00, at our office in Petržalka or online. We can adjust the time.
448 €
In stock
SEO training with me doesn’t mean slides and generic advice. It’s a one-to-one SEO course where we learn directly on your website or online store. I show you the method, you apply it and I check your work. You leave knowing what to do, in what order and why.
- 4 hours = €448
- Full day = €680
- Online or in Bratislava
- On your own website
- SEO and AI / GEO
Why do people come to SEO training?
“I want to do SEO myself.”
An agency is expensive or you don’t want to wait. You need to know exactly what to do on your website, not generic theory from the internet.“I pay an agency and see no results.”
The most common reason. After the training you can check what your agency actually delivers and ask the right questions. I explain how in my article on SEO and GEO scammers.“I need SEO for my job.”
You’re a marketer, copywriter, webmaster or online store manager. SEO is part of your work and you want to be sure you’re doing it right.“I want to do SEO professionally.”
You want to become an SEO specialist and you need solid foundations and someone who tells you what’s true and what’s a myth. I describe the reality of the market in the article How much an SEO specialist earns.“Our clicks are dropping and we don’t know why.”
Rankings are the same, traffic is going down. Often an AI answer in Google is behind it. You’ll learn to read it in Google Search Console and know what to do about it.“We’re building a new site or doing a redesign.”
You want the website built for SEO from the start and you don’t want to lose what you already have during the migration. We’ll also cover which SEO plugin to choose.SEO training for your type of website?
SEO for an online store is done differently than for a law firm or a clinic. That’s why in one-to-one training I don’t teach “SEO in general” but SEO for your segment.SEO training for online stores
Categories, filters, variants, supplier descriptions, out-of-stock products, duplicates and structured data. WooCommerce, Shoptet and other platforms.SEO for service businesses
Local SEO, Google Business Profile, a page for every service and city, reviews. Tradespeople, repair shops, agencies, real estate.SEO training for lawyers and law firms
Advertising is a sensitive area for you, so expert content and search are often your main channel. We cover YMYL and E-E-A-T, expert articles, authorship and local SEO for your city.SEO for doctors, clinics and pharmacies
Health is a YMYL topic where Google and AI strictly assess who stands behind the content. Authorship, expert review, local search.SEO for B2B and manufacturing
Few searches, expensive orders and long decision-making. Long tail, technical specifications, case studies and content for buyers.SEO for blogs and magazines
Content plans, topic clusters, internal linking, updating old articles and writing with AI in a way that won’t hurt you.SEO for copywriters and marketers
SEO copywriting, search intent, text structure, titles and meta descriptions. How to write for Google and for AI, and how to measure it.SEO for beginners
Don’t know the first thing about SEO? No problem. We’ll start with how Google and AI work and finish with what to do first on your website.How many hours of SEO training do you need?
I’d rather tell you that 4 hours are enough than have you pay for something you don’t need. If you’re not sure, write to me about what you’re dealing with and I’ll recommend a format.| Format | Who it’s for | Length and price |
|---|---|---|
| Half-day SEO training | You want to understand the basics or solve one specific area, such as keywords or technical SEO. | 4 hours, €448 |
| Full-day SEO training | You want to go through all of SEO on your website and leave with a finished plan. Essentially a private SEO workshop. | 7 hours (9:00 – 16:00), €680 |
| SEO coaching | You learn SEO over several months on your own project and I check your progress along the way. | 26 hours spread over time |
| Corporate SEO training | You want to train your whole team at once, at your company or online. | tailored to your team |
| SEO consultation | You don’t want to learn all of SEO, you need to solve one problem. | 1 hour, €350 |
Are 4 hours enough?
For the basics and one or two areas on your website, yes. Nobody serious can cover all of SEO, from keywords to link building, in 4 hours. That’s why I recommend taking it step by step, starting with what hurts the most. For everything else there’s the full-day training. And why do I think it’s the best SEO training in Slovakia? Because I actually do SEO for clients every day, I don’t just teach it. Take a look at my SEO case studies and judge for yourself.What will you learn in the SEO training?
I tailor the content to your website and level. From these areas we pick what makes sense for you. In the full-day training we cover all of them.
1
How Google and AI work
Crawling, indexing, ranking. SEO factors and myths. AI Overviews, AI Mode and ChatGPT.
2
Keywords and search intent
How to find the words that bring customers. Content gaps, cannibalization and which keyword belongs on which page.
3
On-page SEO and site structure
Titles, meta descriptions, H1 – H3, internal linking, site architecture, images and structured data.
4
Technical SEO
Sitemaps, robots.txt, indexing, redirects, canonicals, speed and Core Web Vitals.
5
Content, AI and E-E-A-T
SEO articles, evergreen content, writing with AI, E-E-A-T and YMYL. How to get into ChatGPT’s answers (GEO).
6
Link building and authority
Backlinks, what they cost and where to get them, competitor link profiles, black hat and grey hat SEO.
7
Local SEO
Google Business Profile, local landing pages, reviews, and how to show up on the map and in AI answers for your city.
8
Measurement and tools
Search Console, GA4, Tag Manager, rank tracking and visits from AI. What to measure so you see money, not just rankings. Why one-to-one and not a group courseIn a group course you learn from someone else’s example and then rack your brain at home about how to apply it to your own site. In one-to-one training we work directly on your website, at a pace that suits you. We skip what you already know and go deep where it hurts. And you can ask about things you wouldn’t say in front of a group, such as the numbers from your business. I explain the differences between formats in the article SEO course vs. SEO workshop.
What will you take away from the training?
- A quick SEO audit of your website with a list of issues ranked by priority.
- Keywords for your most important pages.
- An action plan: what to do right away, what within a month and what not to bother with at all.
- Search Console and Analytics set up, if you didn’t have them yet.
- A certificate of completion in PDF.
How does the SEO training work?
1
You choose the half-day or full-day training and place your order.
2
We agree on a date, usually within a week. Outside working hours too, by arrangement.
3
You send me your website and what’s bothering you. I go through the site before the training.
4
Online via Google Meet with screen sharing, or in person at our office at Bradáčova 7 in Petržalka, or I come to you.
5
We start at 9:00. You need a laptop and access to your website; Search Console and GA4 are a bonus, not a requirement.
6
You leave with an action plan and a certificate. If you get stuck, just write to me.
Who will train you?
RNDr. Milan Fraňo, PhD., Head of SEO and co-founder of WooAcademy, lecturer of accredited SEO courses. Previously Account & Sales Director at a Google Partner agency. I do SEO every day for clients in automotive, pharma, dietary supplements, furniture, mattresses and fashion, and for many online stores, at home and abroad. I test SEO for AI on my own websites before I teach it. I describe exactly what I do in the article What an SEO specialist is and does.More SEO videos
More short videos about SEO and GEO are on the WooAcademy YouTube channel (in Slovak). In our case studies you’ll find companies that have completed our training.
SEO training FAQ
What’s the difference between an SEO course, SEO training and an SEO workshop?
In practice these words are used interchangeably. A course tends to be shorter and lecture-based; a workshop takes a full day and you work on your own project. One-to-one SEO training is 1 on 1 with the lecturer on your website, so the full-day training is essentially a private SEO workshop.How much does SEO training cost?
Half-day one-to-one SEO training (4 hours) costs €448, the full-day version (7 hours) €680. These are final prices; we are not VAT-registered.Is a half-day training enough to learn SEO?
For the basics and one or two areas on your website, yes. Nobody can cover all of SEO in 4 hours. If you want to go through everything and leave with a complete plan, choose the full-day training.Is the SEO training online or in person?
Both. Online runs over Google Meet with screen sharing and works just as well as in person. In person I train in Bratislava at Bradáčova 7 in Petržalka, or I come to you.Is one-to-one SEO training worth more than a group course?
If you have your own website or online store, yes. In a group course you learn from someone else’s example; in one-to-one training we work directly on your website and you leave with a concrete plan.Is the SEO training suitable for beginners?
Yes. I tailor the content to your level. A beginner starts with how Google and AI work; an advanced participant goes straight into technical SEO, link building or GEO.Is this SEO training suitable for online stores too?
Yes. A large share of my clients are online stores on WooCommerce and Shoptet. We cover categories, products, filters, duplicates, speed and structured data.Do you also run SEO training for lawyers, doctors and other sensitive segments?
Yes. Law and health are YMYL topics where Google and AI strictly assess who stands behind the content. In the training we cover authorship, expert content, E-E-A-T and local SEO for your city.Will I also learn SEO for ChatGPT and AI search?
Yes. The training covers how AI Overviews, ChatGPT, Gemini and Perplexity work, what their crawlers see on your website and what to do so they cite you. If you only want to focus on AI and content, there’s the AI SEO and GEO training.Will I get a job as an SEO specialist after the training?
The training gives you solid foundations and helps a lot for a junior position. An SEO specialist role, however, usually requires years of experience and projects with results. The training is a start, not a finished CV.Can I learn SEO for free?
Yes, there’s plenty of information online. But much of it is outdated or wrong, and it won’t tell you what to do first on your website. The training saves you months of trial and error. To get started, free SEO and what is SEO will help too.Do I need to know how to code for SEO?
No. You don’t need programming for most SEO tasks. A basic grasp of HTML helps, and in the training I’ll show you exactly as much as you need.Is this SEO training accredited?
The one-to-one training has no accreditation and no exam. We offer accredited SEO training with an exam and certificate as a separate product, and you need to sign up at least 15 days in advance.Will I get a certificate of attendance?
Yes, you’ll receive a certificate of completion in PDF.How quickly will I see results?
Technical fixes can show up within a few weeks. For content and links, expect 3 to 6 months in a normal competitive environment. Anyone who promises results within a week is lying, and that goes for training too.How soon can I get a date?
Usually within a week. You choose the date, outside working hours too, by arrangement.SEO training curriculum:
- What is SEO – history, types, SEO factors
- How search engines and SEO work (understanding how an action triggers a reaction in search, in AI SEO and in LLM models)
- Keywords – how to find relevant keywords with free and paid tools (Ahrefs, Marketing Miner, KeywordTool.io)
- Content GAP analysis for your content plan
- Finding relevant keywords for an SEO blog article / service / page / product / category description
- What black hat SEO is – how to avoid it, and “grey hat SEO” tactics – the grey zone of optimization for Search and AI
- A complete on-page SEO “setup” step by step (H1–H3, internal linking, meta descriptions, structure)
- Technical SEO – sitemaps, site speed, indexing, SEO plugins
- keyword cannibalization
- E-E-A-T & YMYL
- Image SEO
- Site structure and architecture for SEO
- SEO articles – how to prepare one and what it contains – evergreen content, AI content
- GEO vs. SEO: implementation and the factors we know and don’t know
- Measuring and evaluating SEO activities – SEO metrics
- Off-page SEO (link building)
- Everything you need to know about backlinks (price, quantity, where to buy and get them)
- Competitor link profiles and their impact on rankings in the SERP and in AI Mode
- How to monitor keyword rankings in search engines
- Google Tag Manager, Google Analytics and Search Console – what to do with them for SEO and what to track
- How long it takes to reach the top positions in Google, and whether it’s possible at all
- Search intent, keyword intent and topic clusters are brutally important for SEO
- Local SEO
- How to get backlinks for free and why a sitewide link is great even for language versions in SEO
- What to watch out for when choosing an SEO provider
- SEO management
Facebook reviews and experiences.
The best SEO/GEO/AEO training.
Number of participants in the SEO training:
The training is one-to-one, for 1 person. The new price of €448 (half-day training) and €680 for full-day one-to-one SEO training applies to a single participant only, it’s one-to-one training! Unless you want corporate SEO training (€960).
Who the SEO training is for.
- owners of websites and online stores
- online marketers
- SEO specialists
- webmasters
- project managers of online stores and online projects
- anyone who needs to get their domain to the top of Google (SEO best practices)
- Graduates of the Digital University who want to deepen what they learned in the DU courses.
Course level:
The SEO training is suitable for beginners as well as advanced SEO specialists, agencies, in-house marketers and owners of online projects.
Why take the SEO training.
- Do you have no or only weak organic traffic from Google or ChatGPT?
- Have you been paying agencies and (so-called) specialists thousands of euros for years, and yet your sales or traffic results are still weak?
- Do you buy expensive and cheap backlinks without seeing the point?
Then SEO training isn’t just useful for you, it’s essential. Current developments and trends in online marketing and in how businesses present themselves online practically force you to have a website optimized for search engines (SEO). It doesn’t matter how great your product is or how important it is for people and the planet: if it’s not on the first page of search results, you’re out of luck.
SEO is a set of techniques and methods used to increase a website’s organic traffic and improve its rankings in organic search for keywords.
The higher a page appears in Google search, the more traffic the website gets and the more conversions it generates (orders, newsletter sign-ups, completed forms, store visits, AdSense clicks and so on).
SEO training lecturer.
RNDr. Milan Fraňo PhD.
Head of SEO and web editor at wooacademy. I build websites and do SEO every day, with experience across many segments for clients at home and abroad. Before wooacademy I worked as Account & Sales Director at a Google Partner digital agency.
SEO training time and place:
You can take the SEO training online or in person in Bratislava, or book an in-house SEO training at your company.
One-to-one online SEO training:
The online training runs over Google Meet. You’ll get an invitation in your calendar and simply join the online session with the lecturer. Online training is ideal if you’re outside Bratislava and don’t want to travel.
One-to-one SEO training – in person in Bratislava:
In-person SEO training can take place at our wooacademy office (Bradáčova 7 – Petržalka) or at your premises (we’ll come to you)
The wooacademy office.
We start at 9:00 (another time can be arranged)
wooacademy
Bradáčova 7, 851 02 Petržalka, Slovakia
gate code: 55#
Parking around the building
At your premises.
Would you like the training at your place? No problem. We’ll come to you wherever you are.
How the half-day [4 hrs] one-to-one SEO training works:
What to prepare and bring to the SEO training:
- you’ll need a laptop (each participant works on their own laptop)
Not a requirement, but great if you bring them:
- access to Google Analytics, Search Console, Tag Manager (if you don’t have them, no problem, we can create and set them up right in the SEO training)
- admin access to your website’s CMS – if you don’t have it, no problem, it’s not required to complete the training.
Companies and projects that have completed (not only) SEO training.
In the case studies section you’ll find companies that have used our training and services.
Frequently asked questions about the SEO training.
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